The world of digital marketing is now old enough to be able to look back at the trends that have developed over the years. From social media marketing to SEO and mobile optimisation, through it all though, email marketing has survived and still continues to be a widely used platform for digital marketing.
It goes without saying that one of the most frustrating things about social media marketing is receiving no engagement. You take the time out to create what you feel is great content but most of the time, you’ll receive less feedback than you think you deserve. Sometimes there’ll be a like or two, you might even get a comment here and there but it’s never the result you’re hoping for. As disheartening as this experience is, most of the time it isn’t your content, it’s how you are going about capturing your audience’s attention. The aim of social media marketing is to capitalise on connection and a great hook to increase your social media engagement rate allows you to do that. Here are our top tips to rising above the social media noise next year.
The potential for success of any marketing company for both big and small businesses is limited until you know who to target.
With social media slowly becoming the most popular platform for small businesses to market their brand and services, certain myths have arisen as to whether or not it’s truly beneficial. Is an active social media profile a waste of your valuable time? Can you really drive sales from a social media post? You’ve probably wondered about it’s relevance to the marketing world and to your own business. We have five of the most common social media myths when it comes to SMB’s and why they’re busted.
Since being acquired by Facebook in 2012, Instagram has experienced a rapid growth rate of over 400%. The visual based app continues to grow and provide businesses with the opportunity to use an alternative social media platform to grow your business. With 80% of the users on Instagram following at least one business, if you haven’t already, now is the time to get the gram! If you’re still pondering the move, below we’ve broken down why Instagram can’t be ignored any longer.
It is more often than not that some businesses are looking for alternative ways to increase their following on social media in order to drive traffic for their brand. Mistakes are made when businesses create a page and simply hope for the best without any additional marketing implemented into their social media. Instead of waiting patiently for success, it’s more beneficial for your brand to get your name out to your audience and create a strategy to keep them coming back. We’ve got some tips and suggestions regarding your social media strategy in order to boost your brand’s social following and keep it growing.
As marketers for your business, there are many things that you can do that will either make or break your strategies and their outcomes. Your goal is to build brand awareness and generate a following in order to achieve a positive outcome. Too often that marketers make small mistakes that can and eventually will lead to brand-damaging results. We have provided you with a list of these brand damaging mistakes in order to help you adjust your strategies and find success in your marketing outcomes.
In a world where content is deemed ‘king’, quality written content takes over. Content marketing is booming, businesses are making their mark, and where does that leave you? Having trouble finding a place to start? Not sure what to create to grasp the attention of your audience? We’ve come up with some simple tips to assist you in creating the quality content for your business that your audience will enjoy.
Contrary to popular belief, email marketing is still frequently used by businesses across the globe as an effective way to spread the word. Every email sent should be used as a lead-generating opportunity. Through email marketing, you are able to target specific audiences while making the most of a cheap and simple concept. This form of marketing is known to improve conversion rates and build traffic for multiple types of businesses. Here, we have created some quick email marketing tips for you today implement today!
Blogging for your small business is sometimes seen as a waste of time. With the online world advancing and growing every day, it’s important, especially for small businesses, to establish an online presence. When you run an SME, how can you have time to run a blog on top of that? Make the time! We’ve provided you with four reasons why your business needs blogging and how useful it can be for your further development.