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The Team
05/25/2022

How to Start Planning Your Best Financial Year Ever!

The end of the financial year is fast approaching and many businesses are scrambling to create some last-minute campaigns to increase their revenue.

However, just as important as the end of the financial year, is the beginning of a new one. While it’s always good to finish strong, it’s also important to ‌get a good head start against the competition. This means having a plan already set in place to help you jumpstart and launch your way towards success.

For that reason, we’ve put together a couple of tips on how you can get started planning the new financial year with your team and organisation.

1. Review Your Existing Business and Marketing Plan

The start of a new financial year is always a good time to review your current business and marketing plans in order for you to create a sound strategy moving forward.

As you review your business plan, make sure that it includes the following:

  • Your mission and vision statements
  • What products, packages, and services you’re currently offering
  • Your company structure, including the key staff and leaders
  • An overview of how you plan to make sales
  • A map of your basic customer journey

This quick review of your company’s basics and foundations should help remind and refresh you of the general overview of who you’re serving and what problems your business solves. 

This quick refresher should also help you reexamine and reevaluate your current goals, plans, and offerings and whether you’ve met and accomplished them, and what you’re plans might be moving forward.

 

2. Review the Past Year and Your Current Status

Before you can set a path for where you want to go, you first have to look back and see how far you’ve come.

Do a review and an executive summary of the past financial year. What goals were established? Which goals were achieved? Are there any areas in your business that you could improve on? This would be the perfect time to get feedback and suggestions from leaders and managers.

Take a day or two to meet with your staff and stakeholders to discuss the following points:

  • A SWOT analysis (strengths, weaknesses, opportunities, and threats)
  • Does your current organisational structure need to change to better suit the organisation’s needs?
  • Are you setting the right KPIs for your workforce?
  • How have sales performed in the past year? What milestones were achieved?
  • Competitor analysis–what areas are they succeeding in and how can you match their growth?
  • Are there any plans set in place for unforeseeable challenges?

It will take some time to gather all this data and information, and much more to discuss them amongst your leaders. But achieving a good and thorough understanding of how your business has performed over the past 12 months will help you ‌move forward with setting the right goals for growth.

 

3. Decide on Your Future Goals and Targets

Now that you know where you’re coming from, it’s time to set your sights on the path ahead. 

Think about what projects, campaigns, and goals you want to accomplish in the next 12 months. Do you want to further increase revenue or sales? Is your goal to pay off any business debt? Are you looking to expand, launch new products or projects, or pivot in a different direction?

Take ample enough time to flesh out your goals for your business. Be specific. Set deadlines and timeframes so that things continue to move forward, and clearly communicate these goals throughout your organisation.

 

4. Create a Plan to Bridge that Gap Between Your Current State and Your Future Goals

Now comes the part where you have to work at bridging the gap between hope and reality. After all, every journey begins with a single step.

To achieve that, you need to do the following:

  • Breakdown each of your goals into several milestones.
  • Set deadlines for each milestone
  • Assign a leader or manager to oversee the accomplishment of each goal
  • Lay out the tasks that need to be accomplished in order for those goals to be achieved.
  • Set KPIs for each of the teams involved

When working on a strategic plan, always involve the key stakeholders to help provide proper feedback and guidance on the best path that you can take. The better you’re able to break down the steps necessary to accomplish your goals, the better. Start with the end in mind, and work backwards to determine how you can get from A to B.

In implementing that plan, however, sometimes you need an excellent partner to help you execute and achieve your goals.

Don’t worry! Because with the help of our digital marketing experts here at Get More Traffic, we can help you achieve many of your business goals for the new financial year through proven expert digital marketing strategies.

We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales and engagement through an always-on marketing strategy, contact the team at Get More Traffic today!

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The Team
05/24/2022

May Digital Marketing Industry Updates

New Immersive Google Map Features Announced!

Google Immersive Search

Businesses within the tourism and restaurant industries have more reason to increase their online presence. A new immersive visualization that combines Street View and aerial imagery to create a more dynamic and complete digital model was announced by Google at the recent 2022 I/O Summit. This new feature creates a holistic view and vantage of notable landmarks, restaurants, and other popular venues, giving potential customers a good idea of the venue before ever setting foot inside. For marketers, this would be a good way to market the look and feel of a place especially if they are looking to close potential bookings and reservations for events and celebrations.

Meta Ad Library Listings Now Providing More Transparency

Meta Ad Library

As part of their continued efforts to limit access to users’ personal data and create more transparency on how advertisers are using that data, Meta has decided to add more insights on political, electoral, or social issue ads used on their platform. This change should be able to help researchers better analyse trends in ad usage. Furthermore, the new insights and information could also be used to give marketers get a better glimpse of their competition’s strategy and what audiences they’re currently targeting. Scoping out Meta’s Ad Library is always a good way to gather and collect fresh ideas and strategies, and these new changes to advertisers’ transparency will only help businesses be more competitive in terms of their advertising on the platform.

LinkedIn Makes New Content Discovery Updates

No alt text provided for this image

Some developments from LinkedIn have come up recently. One of these includes improvements to its content discovery updates. LinkedIn is making it easier now for users to find content surrounding topics they’re searching for. For example, when searching for breaking news, topics, or trends, users will not only be shown content from those within their network but also content from relevant creators as well. At the same time, LinkedIn is also making it easier to find content that you may have already seen previously. By allowing users to search a creator’s name or certain keywords within their content, content is now more discoverable and easier to find than ever before. If you’re looking to leverage off of LinkedIn’s professional network, now might be a good time to create or repurpose content to get more eyes and traffic on your business.

YouTube Shorts Gets a Green Screen!

YouTube Shorts Green Screen

While the Green Screen feature was first introduced last October, it was less than ideal compared to what TikTok and Instagram had on their platforms. When YouTube’s Green Screen option came out, it only allowed users to upload content from their camera roll to be used as their background image. Recently, YouTube has made updates to this feature, now also allowing the use of any eligible YouTube video or short as the background. To access the Green Screen function, simply select Create > Green Screen among the options under the video you’re watching. Or, if you’re watching YouTube shorts, click on the 3-dot menu and select Green Screen. For influencers, one way that this function has been used historically is as reaction videos, wherein influencers react to the latest memes or videos on their own feeds. YouTube Shorts’ length, though, still remains at 60 seconds, making it good for quick tips, tutorials, and behind-the-scenes looks for businesses.

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The Team
05/24/2022

How To Guide: Landing Pages To Engage Customer’s Attention

With COVID-19 impacting local businesses everywhere, people throughout the country are ditching the physical stores and moving online to keep their companies afloat. Over the past two years, digital marketing in Brisbane has boomed. Business owners are investing heavily in search engine optimisation, social media marketing, Google Ads, and more. However, without a relevant and valuable landing page to direct traffic to, many local businesses are still missing out on the full potential of digital marketing. 

Digital marketing agencies help Brisbane businesses in a number of different ways, offering them a range of valuable insights they may otherwise have gone without. One of these insights is introducing business owners to the power of landing pages. You may be wondering… What even is a landing page? While we’re not expecting you to know the ins and outs of every marketing tool (after all, that’s our job, not yours!), we guarantee that you’ve visited a landing page at least once. 

Designed to convert website traffic into leads, landing pages can help to grow your business and establish your reputation as a relevant and successful brand. Rather than leaving searchers to navigate a multi-page website, landing pages place them on a one-page site containing the exact information they need. Directing your traffic to a specific landing page can reduce your bounce rate, increase conversions and boost your search engine rankings. Now you know what a landing page is, let’s discuss: What makes a landing page good, and what kind of landing pages should your business be looking to create?

What To Put On Your Landing Page

When you’re setting up your landing page, you should be viewing it as a sales pitch to your audience. With only a single page to work with, you’re going to want to create a convincing argument as to why people should go ahead and give you business. No matter what kind of landing page you decide to create, unique selling points are essential for all of them. Ask yourself what makes your business special and why your products/services are a cut above the rest. Then, tell your audience! If you’re stuck for ideas, consider the following:

  • Who Made Your Products: In recent years, more people have become concerned with ethics at every stage of the supply chain. From the people responsible for sourcing a product’s materials to those processing their payment at checkout, customers are starting to care. If your business traces its entire supply chain and can guarantee the health and wellbeing of employees at every stage, that’s a major selling point. It’s also just a better way to do business!
  • Locally Owned And Operated: Another huge selling point for many people in Australia is knowing that they’re supporting local trade. Not only do local businesses strengthen our economy, but they are also often more personable and can guarantee higher quality products/services. If your business is locally operated, family-run, or offers Australian made products, highlight that on your landing page! While you’re at it, we’d recommend getting certified as Australian Made if you can.
  • Covid Policies: Ever since the pandemic, people have been eager to know how the businesses they buy from are operating during covid. Is your company looking after its staff by implementing social distancing, work from home arrangements, and job security? Are customers likely to experience delays due to manufacturing or shipping? Will purchasing from your business help the local economy through this uncertainty? However your company is navigating covid, your customers are keen to know. 
  • Shipping and Returns: People love to receive things as quickly as possible, and they also want to feel secure in the purchases they make. If your company offers next day shipping, mention it on your landing page. If you have a money-back guarantee on all products, mention that too! Allow your customers to place trust in your business and feel secure in their purchases to encourage their business.

Now that we’ve covered what to put on your landing page, it’s time to go over the types of landing pages you can choose from. These days, there is no “one size fits all” when it comes to landing pages; each one serves its own purpose. With so many different types of businesses investing in digital marketing and Google Ads across Australia, it’s important to find the right landing page for your business to help it grow.

Product/Service Pages

Possibly the most popular choice, landing pages can be great for simply directing traffic toward a page specified to list your products or services. These types of landing pages highlight specific products or services in a generalised way rather than giving them in-depth descriptions and prices. They give customers just enough information to intrigue them while still requiring them to reach out to you to gain access to the full picture. This type of landing page is a great way to generate enquiries and encourage your customer to interact with you.

Seasonal Pages

Highlight holiday promotions on their own dedicated page with a seasonal landing page. These landing pages are a fantastic way to advertise seasonal products, services, and offers in the lead up to national holidays/events. Their main purpose is to prevent your website from looking cluttered and help people to locate your business’ seasonal offers with ease. Landing pages are quick and easy to set up, making them even more appealing for seasonal offers. Simply buy your domain, create a page’s worth of content, and get it ranking! 

If you’re confident in web design, you can do all of this yourself. Otherwise, we recommend hiring one of the many digital marketing agencies Brisbane has to offer (like Get More Traffic. Ahem…) to get your landing page up and running in no time. Once the season is over, you can simply shut the landing page down or better yet, keep it and just rejig it for the next promotion! Just because the event is over, it doesn’t mean you have to remove your page, especially if it’s ranking!

Offer Ended Pages

Continuing on from the previous point, offer ended landing pages can be useful in a myriad of situations. Mostly used after promotional events, these landing pages are popular amongst venues or businesses that host conferences and meetings. All you have to do is let your customer know they’ve missed out on the deal. Then, direct them to one of your current promotions or even just back to your main website’s homepage where they can explore your offers further.

Introduction Pages

Want to introduce people to you or your brand? An introduction landing page is a great way to control your story and provide the most valuable information about your business straight off the bat. These pages can also act as an ‘About Us’, successfully setting the tone of your brand and highlighting your unique selling points in a succinct manner. They’re great for capturing your audience’s attention and reassuring them that you’re a reputable and trustworthy business that is worth their time or money.

Create The Ultimate Landing Page For Your Business With Get More Traffic!

There are so many options when creating the perfect landing page for your business. With so many options to choose from, the marketing possibilities for your business are seemingly endless. At Get More Traffic, we help businesses unlock their full potential online by creating unique landing pages tailored to their needs. We offer a free landing page to each client who signs up for our Google AdWords PPC Management service. 

As one of Australia’s top digital marketing agencies, Brisbane businesses can rest assured that we have the expertise to provide them with the best landing pages for their brand. Generate more leads for your business and create the ultimate marketing campaign with one of our unique landing pages. Contact Get More Traffic to talk to one of our digital marketing experts and get started today!

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The Team
04/27/2022

April Digital Marketing Industry Updates

New Multisearch Feature on Google App

Google is beta-testing a new Multisearch feature that will help users having trouble expressing their thoughts in a search query. If you’ve ever had trouble trying to find the perfect piece to add to your closet, or a good addition to your dining set or living room furniture, then this feature is the one for you. You can take a screenshot of a dress, for example, and then add in “yellow” or “pink” to find the dress in a different colour. Or you can snap a photo of your house plants and then add “care instructions” to find out how to help them grow. While the feature is only available in English in the U.S. at the moment, this will definitely be a feature to look forward to with regards to search.

TikTok Testing Search Ad Placements

TikTok is currently beta testing search ad placements for their platform. The test was first spotted by David Herrmann, president of Herrmann Digital, a paid social advertising company and shared on Twitter. These search ads, though, are just ad placements. Keyword targeting is not yet available to advertisers. Despite that, the additional placement on TikTok search is definitely promising. Companies looking beyond Google for advertising opportunities would be keen to jump onto TikTok, especially as TikTok has been proven to also have high purchasing intent.

Instagram Updates Ranking Algorithm to Benefit Creators

Recently, Instagram chief Adam Mosseri made a statement that they were currently updating Instagram’s algorithm to favour creators. New Product Tags and Enhanced Tags have been added for greater reach and relevance, as well as an update to the algorithm to favour original content. Additionally, Instagram is also looking into making adjustments to hashtag pages to help increase engagement on hashtags. With these additions, creators and influencers should be able to increase their engagement on the platform.

Twitter Testing Out its “Edit” Function

One feature that has long been requested for Twitter is an edit feature. Recently, Twitter CEO Parag Agrawal suggested that they are working on an edit function. Having such a function would be a useful tool to correct the many typos that occur on the social media platform. The edit function, however, keeps a record of the history of the edited tweet, which would be a compromise between what users want and need versus Twitters long-standing arguments against adding an edit button.

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The Team
04/27/2022

What is Keyword Difficulty and how does it affect your rankings?

Keyword difficulty refers to the metric used to measure the amount of effort it would take for content to rank first on search engines for a certain keyword. The higher the keyword difficulty, the more time and effort is needed for you to achieve the desired result.

Does that mean, then, that it’s better to go after keywords that are less difficult?

The truth is not as simple. While difficult keywords do require more effort, oftentimes that effort proves to be worth it. As you plan out your content strategy, make sure that you choose which keywords to target based on both keyword difficulty and search volume. Balance is key when planning out a long-term content strategy. 

 

How Do You Determine Keyword Difficulty?

There are a couple of factors that are considered when determining keyword difficulty. These include:

  • Competition
  • Domain Authority 
  • Search Intent
  • Content Quality
  • Backlink Quality

Let’s go through them one by one.

 

Competition

When it comes to competition in SEO, there are different types of competitors that you have to take into account: industry competitors (or other companies within the same industry, selling similar products and services) and keyword competitors (which include those who are currently ranking for those keywords, as well as other domains that are creating content for a similar audience).

When considering keyword difficulty you have to take into account just how many people are also trying to rank for that particular keyword. The greater the competition, the greater the difficulty. 

Scope out the competition and what kind of content it is they’re writing, and then you can figure out how you can create content that both serves your audience and differentiates yourself from them.

 

Domain Authority

Building authority online takes a lot of time and effort, especially when your competition is already well-established on search engine ranking pages (SERPs). Tools like SEMRush can help you evaluate where you stand in terms of domain authority, but building authoritative content that increases your score will largely depend on your content strategy.

Domain authority is based on two things: your own authority and your competition’s authority.

If your website is fairly new as compared to your competition (which might be well-established)  this brings keyword difficulty to higher levels. It’s an uphill battle to prove to search engines that your content is better than those already ranking at the top spot.

 

Search Intent

As you’re building your authority, always consider if your content is actually getting clicks and if those clicks result in a higher average time spent on page. You want to make sure that people are actually reading your content. Sometimes low metrics only means that the keyword just isn’t suited for the type of content you’ve published.

The easiest way to evaluate search intent is to type your keyword onto Google and look at what types of content appear in the results. Are they similar to, or aligned with the intent behind your content? Or are they vastly different?

 

Content Quality

It’s all about quality content. But what is content quality, and how is it determined? 

Quality content includes many of the factors mentioned previously. A piece of content should be receiving enough clicks and read for Google to consider it authoritative.

Quality content usually covers a topic in-depth. In fact, many content marketers have attested that long-form content consisting of 3,000 words or more receives more traffic, shares, and backlinks than content that consists of only 1,000 words or less.

Quality content, of course, is also free of grammatical errors and shows a native-level command of the language.

Most of all content quality is determined by the practical value it’s able to give readers. What will your readers take away from reading your blog post or article? Will they come out more informed, enlightened, and empowered? These are some things to consider when creating quality content.

 

Backlink Quality

Like social shares, backlinks are a good metric to show whether a piece of content is helpful, relevant, and authoritative. However, not all backlinks are equal.

Quality backlinks are those that come from authoritative sources. Backlinks such as these signal to Google that your site is trustworthy and helps build your domain authority.

What that means for keyword difficulty, then, is that if your competitors have strong backlink profiles then it becomes increasingly difficult to try and rank for those same keywords. You can still continue at working on building your own authority over time even as your competitors build theirs.

 

Ranking for difficult keywords can be taxing and time consuming. And oftentimes business owners don’t have the time and energy to be able to build long term content strategies to suit their SEO needs. But that’s where Get More Traffic can lend a hand. If you’re looking for a partner to help you build your domain authority and rank for difficult keywords, contact the team at Get More Traffic today!

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The Team
03/21/2022

March Digital Marketing Industry Updates

Google AdSense Introduces New ‘Related Search for Content’

Google AdSense is bringing in a new tool to help digital publishers improve site engagement and increase traffic, page views, and impressions. The new feature is called “Related search for content” which works similarly to “suggested content” that users are more familiar with. The way it works is that users are served “Related Searches” that will lead them to other pieces of content on the same or similar topics on the publisher’s website.

Article's hero media

This should help create more relevant experiences for users, as well as help publishers improve their site and app statistics. Google also stressed that this new AdSense feature doesn’t expose user data. As Google is looking to veer away from the use of cookies, the feature instead uses page content to deliver relevant search terms rather than user data. So if you’re looking to activate the new AdSense feature on your website, contact your account manager to help you activate it on your AdSense account.

 

New Facebook Group Tools to Help Manage & Grow Groups

Facebook Group Admins are getting some new tools to help them manage and grow their Facebook communities. With the rise of misinformation on the web these days, Facebook has taken some steps to help Group admins manage fake news and posts that come into their communities. For starters, Facebook has installed the ability to automatically decline any incoming posts that have already been identified by third-party fact-checks as false information.

Additionally, the “mute” functionality on Facebook groups has also expanded into “suspend”. A suspended user will be unable to post, comment, react, and participate in any group chats or Rooms in the group. These features can be found through “Admin Assist”.

Product mock of automatically declining posts with false information

When it comes to growing your Facebook groups, on the other hand, new QR codes have been added that admins can download and share or copy and paste as they like. When a user scans a QR code, they are then directed to the Facebook Group’s About page where they can put in a request to join.

 

New Google Vehicle Ads for Car Sellers

According to Google, 95% of vehicle buyers use online sources to do research and find out more information. As a way to help auto sellers gain more exposure and responses, they’ve recently introduced a Vehicle Ads search placement which displays nearby cars for sale.

Sellers that want to take advantage of the opportunity need to create a vehicle inventory data feed and connect it to Google’s Merchant Centre. Search campaigns with the new vehicle ads reported an average increase of 25% in conversions during their testing phases.

Vehicle ad placements are only currently available in the U.S., but Google says that they will be coming out in more countries soon.

 

Get Ready to Sell Through Twitter Shops

Twitter is currently experimenting with a new eCommerce feature called Twitter Shops. The feature is said to allow brands and businesses to showcase up to 50 items in a shop on the platform. Twitter Shops can be accessed on a brand’s profile page and will direct users to an in-app browser from the merchant’s website.

While still in the testing phase, the inclusion of a shop on Twitter should help businesses maximise their online earning potential on the platform as well as gain more exposure and engagement. Currently, only iPhone users in the U.S. can view and interact with the shops that are included in the testing phase. Once it rolls out worldwide, however, it would be a good opportunity to reach out to Twitter users.

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The Team
03/18/2022

How to Increase Open Rates & Read on Your Email Newsletter

With the rise in social media usage as well as the number of social media platforms, people often ask, “Is email still relevant?” The answer is, “Of course!”

In fact, 75% of marketers said that email marketing has an excellent or good return on investment. At the same time, email is able to reach 85% of the people they’re sent to with open rates of 22.86% and click-through rates of 3.71 percent.

Email remains one of the most relevant and effective means of marketing to date. The question is, how does one make their emails compelling enough to open, read, and click-through? Well, we’ve compiled a few of the best tips that we have on how you can increase your email open rates and conversions. So let’s get started.

 

1. Write Compelling Subject Lines

A good subject line both informs and engages readers. It’s got to be compelling enough for a user to click, and at the same time relevant enough for them to keep on opening your emails.

Inboxes on a desktop or laptop generally show up to 60 characters, whereas on mobile phones you usually get around 25-30 characters. So keep it short and to the point. Focus on the value of your emails and how they might help your subscribers.

Some basic themes you can build your subject lines around include:

  • Highlight pain points: Are you tired of low email open rates?
  • Leverage the fear of missing out: [URGENT] Get it now before it’s gone!
  • Retargeting customers: An item in your cart is now 30% off!
  • Get straight to the point: [Company Name] Sales & Marketing Newsletter
  • Make it personal: “Are you coming?” for webinars, or “Quick question” for quick surveys

 

2. Create useful and memorable content

Now that you’ve gotten subscribers to open your email, your next challenge is to make the content compelling enough that they’re going to want to keep opening future emails from you. This is where drafting relevant and memorable content comes into play.

Your subscribers opted into your email list for a reason. Whether they’re in it to be entertained by a story, informed by your progress on a project, or updated on the latest news and trends, you have an obligation to deliver what it is they expect to hear from you. 

Not sure what it is your subscribers are interested in? You can always ask them! This is the perfect chance to use that “Quick question…” subject line to get their attention and get them engaged. The more users engage with your emails, the less likely it is that they end up in the spam folder.

Don’t be afraid to test out different types of content to see what works and what doesn’t. And when someone does unsubscribe to your email list, take the opportunity to ask them why. Were they receiving too many emails? Was your content not what they expected? Did they just lose interest in the topic or industry? The more information you can gather, the better.

 

3. Keep it Simple

Many marketing experts have put forward that plain text emails work best for them. However, many have also claimed that emails with images are also effective, as the images help break up blocks of text.

Whether you decide to include images in your emails, however, the important thing to remember is to not overcomplicate your newsletter format. Refrain from writing long-winded emails and updates. People’s inboxes are often full of messages, and so you don’t want your email to be included in the clutter.

Keep it simple and straight to the point and you’re more likely to retain your subscribers’ attentions.

 

4. Resend Unopened Emails

Some marketers avoid resending an email that already went out. But the reality is that a lot of people’s inboxes often flag emails and send them to the spam folder or to secondary inboxes and tabs like the “Promotions” tab on Gmail.

If the email is an important one, or one that could have a valuable impact on your business, don’t be shy to resend them to those that didn’t open the first one. More often than not, you’ll increase your overall open rates and engage those that weren’t able to read or receive your email the first time around.

 

5. Segment Your Email List

If you’re an online business, you’ll most likely be getting new leads, clients, or subscribers every week. It’s important for you to distinguish and separate those in your audience who are new subscribers versus those who are already customers or long-time fans and followers.

Emails that go out to existing customers should be different from emails that go out to new subscribers who have yet to purchase your products or avail of your services. Separating the two makes sure that each group receives emails that are relevant to them. The more relevant they find your emails, the more likely they are to open, read, and click through.

 

6. Find the optimal time to email your subscribers

Many email automation platforms and software, like Mailchimp, have tools that can help you determine the best time to send an email. In fact, Mailchimp even says that Monday to Thursdays have pretty much the same open rates, whereas Fridays usually have a larger drop off in open rates.

The recommended optimal time is also said to be around 10:00 A.M. of your respective time zones, after which open rates begin to gradually decrease throughout the day. So find a time and day that works best for you.

Finally, always be testing. The more data you can gather on what works and what doesn’t, the better the analysis, and the more capable you’ll be in improving your open rates and click-throughs. Email may be one of the oldest marketing tools available, but it remains one of the best and most effective means of communicating with your customers, clients, and followers.

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The Team
03/01/2022

5 Quick & Easy On-Page SEO Tips to Jumpstart Your 2022

According to HubSpots 2021 State of Marketing Report, your website is still the #2 most important channel used in marketing, next to social media. In fact, according to Google, 28% of “nearby” or “near me” searches end up in a purchase, while 88% of mobile searchers who search for a store on Google Maps visited a related store within a week.

This makes search engine optimisation a must-have for any business, big or small!

However, the problem that most business owners face is that they lack either the time, money, or expertise to conduct proper SEO practices.

Being as though we’re in the business of helping small businesses with their digital marketing, however, we’ve put together 5 quick and easy on-page SEO steps that almost anyone can do with their website to help improve their SEO.

 

1. Everything Starts with Keywords and Content

Keyword research is at the heart of good SEO implementation. Start off with using Google Keyword Planner to help you find the right keywords that your audience is searching.

Question keywords are often the most ideal types of keywords for any business. Search intent is also another factor that you have to take into consideration when choosing your keywords.

Is the user typing in a particular keyword in order to answer a question they have, conduct research, or make a purchase? Think of how a keyword would be used by a potential visitor, and use the ones most-suited for your marketing goals and objectives.

After you’ve decided on your keywords, optimise your content so that the keyword populates the page or post. Whatever you do, however, don’t overpopulate your page with your keyword. Keyword stuffing is a practice that Google frowns upon. So as much as possible, make sure that your content still sounds natural and is easy to read.

The rest of our quick tips are recommendations on where it’s best to include your keyword.

 

2. Optimise Page Titles and Headings

The title of your page or post should contain your keyword. Preferably, the earlier the keyword appears in your title, the better.

Keywords in your headings are also a great place to insert your keyword. Google pays special attention to these headings for keywords because it uses them to get an overview of the general theme of your page or website.

Make sure your headings are structured well, with main topics occupying the H1 and H2 tags, and subtopics in the H3 to H6 tags.

 

3. Optimise your page URL

The page URL is considered the unique address of your content on the internet. Make sure that the URL contains your main keyword. This is for the benefit of both Google and your audience, as a URL with your keyword will also make it easier for a visitor to remember and relocate your page should they decide to come back at a later date.

If your business sells leather shoes for men, for example, you want your page’s URL to look something like this: www.leathershoes.com/mens-leather-shoes-brisbane

 

4. Make Use of Both Internal and External Links

Internal links are links that point to other posts or pages on your website. Often these are used to point to related or additional content and information that you have stored in other locations on your website.

Preferably, you want to only link to articles that you want to rank on search engines. Internal links can help boost the traffic on these links and lower your site’s bounce rate.

External links, on the other hand, are links that point to sources outside of your website. One reason to do this is to help create authority for your articles. If you can reference other sources with information, statistics, or case studies related to your product, industry, or business, that should help you build authority with your readers.

Another reason it’s important to insert external links is so that you also have the potential to gain backlinks to your own website. If the owner of the website you linked to is getting a lot of traffic coming from your site, they might just reward you with a backlink of their own, giving you both a mutual advantage.

 

5. Optimise Images and other Multimedia Elements

Did you know that blogs with images receive 94% more views than blogs without them? Back in 2018, Google Images made up 22.6% of all internet searches. And, based on current trends in technology, it’s predicted that this 2022 more than 50% of search engine use will include a voice or image search.

So how do you optimise your videos and images for search engines?

First off, before you upload images and videos onto your website, though, make sure that you optimise the filenames beforehand, especially if you’re uploading images of your products. An image with the filename “running_shoes_for_men.jpg” for example, is much more optimised for search than one with the filename “website_shoe_image_001.jpg”

Additionally, once you’ve uploaded your files onto your website, and have inserted them into your post or page, optimise the description and the “Alt-text” of your media.

The alt-text or alt tag is a tag that appears should your image or video not load properly on your website. It’s also another element that search engines inspect for Google Image rankings.

After you’ve gone through these five quick & easy on-page SEO steps for your main blog content, you should be able to rest easy knowing that you’ve done what you could for the meantime to make sure that your website is well-optimised for search engines.

SEO, however, is a long-term process and strategy. And it often requires new and updated content for it to be truly effective. If you’re pressed for time, however, you can always contact one of our agents to discuss how we can best help you jumpstart your 2022 with search engine optimised content.

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The Team
02/24/2022

5 Practical Copywriting Tips to Increase Conversions for Your e-Commerce Business

Did you know that in recent years the average attention span dropped from 12 seconds to about 8 seconds? These days we’re bombarded with so much information left and right that it becomes difficult to keep up. But is our attention span really shrinking?

In a recent study by Edison, they found that Australians are listening to an average of six podcast episodes a week. That’s a total of about 4.3 hours. Similarly, it was reported that Netflix viewers watched an average of 3.2 hours of streaming video per day in 2020.

What this tells us is that as long as a piece of content is highly relevant to us personally, then it has the capability to hold our attention for as long as necessary.

But how do you make sure your content is relevant to your specific audience? Short answer: clear, concise, and precise copy. And listed below are 5 practical tips on how you can achieve that.

 

1. Focus on what problem you’re trying to solve

One way to make your content relevant to your audience is to immediately pick up on what sort of problems your target audience is currently facing.

Are they having trouble planning and preparing meals for the family? Or maybe they’re figuring out how to increase foot traffic in their local store?

Focus on the problem you’re trying to solve and highlight that at the beginning of every piece of content you put out, whether it’s a blog post, an email, or an Instagram Story.

The faster you can make your audience realise that your content is relevant to them, the better.

 

2. Be specific about the solution you’re promising

So you’ve gotten their attention. That’s great! The next step you want to take with your content is to give them the solution you’re proposing upfront.

Don’t beat around the bush. Don’t be vague or generalise what it is you’re offering.

If you’re offering meal prep services that will help parents save time and energy, make sure you mention it right away. Give your audience a teaser or make them a promise that as they scroll through your content, you’ll be able to deliver them a solution to their problem.

 

3. Personalise your content for your audience

Did you know that personalised email subject lines increase open rates by 10-14%?

Personalisation isn’t just about inserting a person’s name on a subject line, though. It’s about connecting with your audience at a deeper level.

Talking about their pains and problems establishes a connection between you and your audience. In order to drive that connection deeper, however, you have to speak the same language. 

Spend a few minutes every day lurking in forums, Facebook Groups, or the comments section of competitor websites and pay attention to the words and phrases that are used. Chances are there will be some common phrases that come out.

Now, start using those words in your content and copy, and you’re bound to create stronger connections with your audience.

 

4. Create a sense of urgency

There’s a reason why inserting scarcity or a sense of urgency is a popular tactic in marketing: no one enjoys the feeling of having missed out on a valuable opportunity.

Nothing helps increase clicks and conversions more than the fear of missing out. The more often you’re able to add a sense of urgency to your copy, the better your conversion rates will be. 

Is your promo offer or discount going away in 24 hours? Make sure to highlight that in your image and copy. Are you in short supply of a highly in-demand product? Let your customers know right away and there’ll be even more demand for it.

 

5. Guide them towards the next step

Did you know that personalised call-to-actions (CTA) have been shown to perform 202% better than a basic CTA?

Personalised CTAs are tailored towards an individual. The best way to go about this is to use language that takes into account whether they’re a new visitor, a frequent visitor, a lead, or an existing client or customer.

At the same time, clear and concise CTAs are what drive results. Don’t be shy about placing more than one CTA on an email or landing page. Make sure your audience gets as many chances as possible to opt into your offer.

Now sure what composes a good CTA? 

The best CTAs often have one or more of the following elements in them:

  • A unique selling proposition: hand-made, personalised 
  • Numbers: 50% off
  • Urgency: limited time offer, limited edition
  • A promise: Lose weight in just 4 weeks!

As you start to apply these 5 copywriting tips to your ads, blog posts, landing pages, and social content, you should be able to drive better results to your marketing efforts, increase your sales, and eventually scale your business.

If you’re having trouble managing your digital marketing campaigns, however, we at Get More Traffic are more than happy to lend a helping hand and help you get on the fast lane to success.

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The Team
02/21/2022

February Digital Marketing Industry Updates

Will We Have Twitter Articles in the Near Future?

Twitter, everyone’s favourite micro-blogging platform, may be getting an option for long-form article sometime in the future. This was first noticed by rever-engineer expert Jane Manchum Wong, who discovered the “Articles” option being tested on the platform. It has been noticed in the past that some users tend to post several screenshots filled with text as a way to explain and express themselves clearly. The introduction of “Articles” could replace that, giving users an easier time write more long-form content. Of course, Twitter being a short-form content platform, no one knows how this would affect the overall atmosphere or usage on Twitter. For now, it’s just in the testing stages. But it would be interesting to see how this change user behaviour on Twitter.

 

Google Introduces A New Search Ads 360

This month, Google started rolling out a new version of Search Ads 360 that’s meant to arm and prepare advertisers for what’s next. These changes include an entirely new look and much faster navigation that closely resembles the experience advertisers have had with Google Ads and Microsoft Ads. Some users have said that they’ve had a much more streamlined experience managing campaigns and driving performance due to the navigation changes, minimising workload by at least 20%.

The New Search Ads 360 gives users a centralised platform to advertisers’ scale daily activities such as campaign management, budget management, automated rules, and labels. What’s more, the platform has improved support across multiple advertising channels and search engines, including over ten additional Microsoft Advertising features that are sure to improve productivity and reduce workload for building and managing search ads.

 

New Microsoft Cruise Ads!

Also new in search engine monetisation is Microsoft’s latest Cruise Ads. As a way to help businesses in the Travel, Automotive, and Financial Services industries, Microsoft is introducing a more engaging and eye-catching ad experience that aims to attract both advertisers and users.

Businesses in these industries will be able to save time building their campaigns as Cruise Ads now leverage off of user intent. This means that there’s no need to provide keywords for your campaign. Cruise Ads, instead, uses search intent and dynamically-generated elements to deliver these ads to a relevant audience. This saves time for advertisers by making things easy-to-set-up and providing hands-off, automated management. For those who want more control over their campaigns, though, they will still be able to add negative keywords to further optimise them.

 

Organise Your Browser History with Google Journeys

Google is rolling out a new feature for its web browser, Chrome, called, “Journeys”. This feature aims to organise your browser history by topic rather than simply historically.

Journeys can certainly be helpful for users in certain situations. If you’re planning on booking a trip in the near future, for example, and you want to go back and review the sites and pages you’d visited in the past week or so, simply type in “Travel” on the search bar, and then click on “Resume your research”. You’ll then see a search history based around that topic.

This can apply to any sort of research a user may have been conducting, saving them more time from not having to go through a chronological timeline of their search history. It will also be helpful for content creators and bloggers who often go through extensive research to populate on their posts.

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Recent Posts

31/05/2022

The Ultimate EOFY Checklist For Your Small Business

Unless you’ve been living under a rock, you know the end of the financial year is approaching. That means it’s probably time to get your social media marketing in order. But if you really want the end the financial year on a high note, there are some things you’re going to want to do. Below is our ultimate EOFY checklist for small businesses, guaranteed to help you end the financial year with a bang!

Get More Traffic’s Top 10 EOFY Tips

At GMT, we’re helping you get ready for the EOFY. That said, here is a checklist to help make the preparation just that much simpler. 

Review And Coordinate Your Accounts

Do you have any outstanding debts or vice versa? Say you’ve paid for Google Ads in Australia but your account is overdue or maybe you’ve provided a service to someone else who now owes you. Use this period to get on top of what you’ve paid to others and what they’ve paid you. You’ll want to make sure you pay vendors any money owed as well. Sorting all this out means you won’t have to worry about it being taxed next year. 

Keep Records And Back Up Your Data

You’ve heard the term, ‘I’ve got receipts’, and well there’s no hard evidence like proof of purchase. Additionally, we recommend backing up any crucial files or data onto a hard drive independent of your computer. You know, for safe measure. Trust us, if systems fail you’re going to thank yourself for being so proactive. 

Review Your Insurance

While you’re at it, you might as well review your insurance policies for any updates. Doing so will allow you to determine if you’re still on a package that’s right for you and your business. It’s also a great opportunity to update your insurer on any change in circumstance. 

Conduct An Audit

Count and recount your inventory so you know exactly what you have and what you need. Doing so will allow you to match what’s on paper with what’s on hand. 

Use Your Calendar

Planning is key so make a note of all your upcoming due dates, including by when you need to lodge your tax returns. 

Lodge Your Taxes

In Australia, the ATO expects you to lodge your taxes on or before October 31st so we recommend getting ready early. Organise your expenses and other tax deductions so you can have your return ready for submission sooner rather than later.

Rectify Bookkeeping Errors

With the financial year ending, you’ll want a fresh start going into the new year. We recommend going through your bookkeeping and identifying any transaction errors on your bank accounts and credit card statements.

Implement And Update Management Software

Management software makes keeping track of your inventory, finances, and other business assets easy. While we also encourage you to check all of these things manually during this time, implementing and updating your management software will save you time and resources in the long run. 

Prepare Financial Reports

Running financial reports helps point out where your business rests financially. Additionally, they’re fantastic for helping businesses outline and plan their budgeting. There are three financial reports you’re going to want to run this financial year and every subsequent year after. They are:

Balance sheet
Cash flow sheet 
Profit-and-Loss (P&L) statement

Prepare For The New Year

If you’re reading this checklist, you likely want to get on top of everything before the new financial year rolls around. By doing so, you’ll be able to figure out how your company performed over the past year and make an action plan for the future. Take a look at what worked and what didn’t and look for areas in which you can improve. Set goals and establish timelines to help you stay on track. 

Make The Most Out Of Your Social Media Marketing With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. One of the leading digital marketing agencies in Brisbane, we’re passionate about helping businesses all over Australia harness the power of social media marketing to take their bookings to the next level. So, if you’re ready to give traffic to your website the green light and learn more about marketing, contact the team at Get More Traffic today!

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25/05/2022

How to Start Planning Your Best Financial Year Ever!

The end of the financial year is fast approaching and many businesses are scrambling to create some last-minute campaigns to increase their revenue.

However, just as important as the end of the financial year, is the beginning of a new one. While it’s always good to finish strong, it’s also important to ‌get a good head start against the competition. This means having a plan already set in place to help you jumpstart and launch your way towards success.

For that reason, we’ve put together a couple of tips on how you can get started planning the new financial year with your team and organisation.

1. Review Your Existing Business and Marketing Plan

The start of a new financial year is always a good time to review your current business and marketing plans in order for you to create a sound strategy moving forward.

As you review your business plan, make sure that it includes the following:

  • Your mission and vision statements
  • What products, packages, and services you’re currently offering
  • Your company structure, including the key staff and leaders
  • An overview of how you plan to make sales
  • A map of your basic customer journey

This quick review of your company’s basics and foundations should help remind and refresh you of the general overview of who you’re serving and what problems your business solves. 

This quick refresher should also help you reexamine and reevaluate your current goals, plans, and offerings and whether you’ve met and accomplished them, and what you’re plans might be moving forward.

 

2. Review the Past Year and Your Current Status

Before you can set a path for where you want to go, you first have to look back and see how far you’ve come.

Do a review and an executive summary of the past financial year. What goals were established? Which goals were achieved? Are there any areas in your business that you could improve on? This would be the perfect time to get feedback and suggestions from leaders and managers.

Take a day or two to meet with your staff and stakeholders to discuss the following points:

  • A SWOT analysis (strengths, weaknesses, opportunities, and threats)
  • Does your current organisational structure need to change to better suit the organisation’s needs?
  • Are you setting the right KPIs for your workforce?
  • How have sales performed in the past year? What milestones were achieved?
  • Competitor analysis–what areas are they succeeding in and how can you match their growth?
  • Are there any plans set in place for unforeseeable challenges?

It will take some time to gather all this data and information, and much more to discuss them amongst your leaders. But achieving a good and thorough understanding of how your business has performed over the past 12 months will help you ‌move forward with setting the right goals for growth.

 

3. Decide on Your Future Goals and Targets

Now that you know where you’re coming from, it’s time to set your sights on the path ahead. 

Think about what projects, campaigns, and goals you want to accomplish in the next 12 months. Do you want to further increase revenue or sales? Is your goal to pay off any business debt? Are you looking to expand, launch new products or projects, or pivot in a different direction?

Take ample enough time to flesh out your goals for your business. Be specific. Set deadlines and timeframes so that things continue to move forward, and clearly communicate these goals throughout your organisation.

 

4. Create a Plan to Bridge that Gap Between Your Current State and Your Future Goals

Now comes the part where you have to work at bridging the gap between hope and reality. After all, every journey begins with a single step.

To achieve that, you need to do the following:

  • Breakdown each of your goals into several milestones.
  • Set deadlines for each milestone
  • Assign a leader or manager to oversee the accomplishment of each goal
  • Lay out the tasks that need to be accomplished in order for those goals to be achieved.
  • Set KPIs for each of the teams involved

When working on a strategic plan, always involve the key stakeholders to help provide proper feedback and guidance on the best path that you can take. The better you’re able to break down the steps necessary to accomplish your goals, the better. Start with the end in mind, and work backwards to determine how you can get from A to B.

In implementing that plan, however, sometimes you need an excellent partner to help you execute and achieve your goals.

Don’t worry! Because with the help of our digital marketing experts here at Get More Traffic, we can help you achieve many of your business goals for the new financial year through proven expert digital marketing strategies.

We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales and engagement through an always-on marketing strategy, contact the team at Get More Traffic today!

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