Some variation of the above statement has been repeated throughout history, in reference to everything from friends to clients to products. It can also be applied to internet marketing—a fact that many businesses make the mistake of not realising. At Get More Traffic, our Gold Coast digital marketing company strives to deliver both quantity and quality to clients, as both can lead to higher revenues, faster growth and better branding.
So why is quality such an important consideration to remember when you are thinking about your company’s online marketing strategy? After all, isn’t it good if your website is getting high levels of traffic? Isn’t that metric a sign of success?
The simple answer to the last question is ‘yes’. When it comes to web traffic, quantity does matter. A site that is getting lots of traffic is more likely to rank well on search engines. By simple law of averages, it’s also probably driving more conversions than a site with much lower traffic.
However, as any good Gold Coast online marketing agency will tell you, the quantity of your traffic is only half the battle. A business that gets a significant amount of web traffic can still fail if all the visitors are inferior leads. Getting people to come to your website isn’t enough. You also need to get them to do what you want them to do, which is convert into customers. If your website isn’t converting, there are usually two possible explanations. First, something about your site design is causing visitors to navigate away before they reach the conversion point. Second, your site (or your business in general) isn’t relevant to the visitors who are coming to your website, thus negating the possibility of conversions taking place at all.
‘Get More Traffic’ might be our brand name, but our Gold Coast digital marketing agency is equally focused on getting clients quality traffic. Through the services we provide—search engine optimisation (SEO), paid search engine marketing (SEM), conversion website design, and Facebook advertising—we will help you reach and engage with the people who are most likely to buy your products or services.
Through detailed research of your business, your industry and your competitors, our team figures out who your target audience is and how you can reach them online. Through SEO content, PPC advertising and social media promotion, we set to work contacting these target audience members online and getting them to your website. Once there, your visitors will be greeted with an intuitive website whose design and messaging has been optimised to drive conversions. The optimised site, plus the high-quality traffic, will deliver optimal conversions and revenues for your business.
If the traffic to your website is straggling concerning quality or quantity, Get More Traffic can help. To start working with our online marketing company in Gold Coast, give us a call on 1300 332 256.