As a small business owner or entrepreneur, it can be difficult to admit that you need help managing any part of your business. Specifically for entrepreneurs, there is a lot of pride to be found in the DIY ethos. As a result, it’s common for small business owners to try to do everything themselves—including responsibilities like internet marketing, where outsourcing to a third-party online marketing agency might be the smartest option.
So when is it time to hire an online marketing agency for your small business? The answer, usually, is ‘as soon as possible’.
The biggest reason that entrepreneurs and small business owners hesitate to hire online marketing companies is that they are worried about finances. In the early stages of business, money can be tight. If you have no online marketing budget to speak of, then you might be in a situation where you either handle digital marketing on your own or don’t take care of it at all.
However, the truth is that DIY internet marketing is usually unsustainable and rarely as effective as it could be. The big challenge, of course, is the range of skills necessary to conduct a successful online marketing campaign. Strong digital marketing requires web design, content writing, and graphic design—as well as a lot of technical know-how and experience. You can’t execute a successful SEO campaign without knowing how to research keywords and find the ones that give your business the best shot at ranking. You can’t get the most out of your website without knowing the tenets of conversion optimisation. An online marketing company will bring a wealth of knowledge, experience and skill to the table, instantly expanding the range of capabilities at your disposal.
Sure, you can dedicate yourself to learning the basics of online marketing, and those skills will surely come in handy in the future. However, often, DIY online marketing campaigns end up costing businesses more money than they save. Learning basic computer programming, navigating platforms like Google AdWords and Facebook advertising, researching ways to improve the conversion potential of your website—these things take a lot of time, which you might not have. All along, you lose out on the potential leads and revenues that you could have generated with a professional internet marketing campaign.
At Get More Traffic, we provide services in SEO, SEM, conversion website design, and Facebook advertising. If you’ve started a DIY online marketing plan, we can build on your foundation to reach more people and help you make more money. If you have limited web presence, we can start at square one and develop a strategy that is oriented around conversions and quality leads from the beginning.
Don’t leave potential revenues on the table because you don’t have an online marketing strategy sophisticated enough to generate traffic and push conversions. Call Get More Traffic to find out what we can do to give your brand a boost. You can reach us on 1300 332 256.