Google AdWords is a tricky platform to navigate at the best of times, let alone when you’re a busy entrepreneur focusing on trying to grow a business. You to set your ad groups, keywords, write ad copy and so much more. At Get More Traffic, we specialise in the production of affordable yet effective AdWords campaigns for small to medium entrepreneurs. With this expertise, we’ve compiled a list of three simple AdWords management pointers that can assist you in helping your campaigns run more smoothly.
Having trouble wrapping your head around the best ways to take advantage of Google Adwords to execute an effective PPC campaign? With a variety of options to customise each ad campaign, it’s easy to get lost in Google AdWords for hours. Keeping in mind that each business will have varying target audiences, we’ve listed some general AdWords techniques to turn a profit for your business.
Know what to look out for, and avoid.
If you’re looking for ways to increase the search engine result rankings of your website, there is one tactic you should avoid at all costs – Black Hat SEO. Yes, I know it may be tempting when you’re desperate to increase your search engine result visibility, but believe me, it’s not worth it. Google will penalise you, and it could lead to your site being de-ranked, failing to show up in results for days or weeks, and thousands of lost traffic.
So what are some of the most common Black Hat SEO techniques you should be wary of? See below!
Instead of the above techniques, try using White Hat Seo tactics. Unlike their darker counterpart, White Hat includes optimisation strategies and techniques that follow Google’s guidelines and focus on humans as opposed to search engines. If you believe your account has been attacked by malicious Black Hat strategies, or you see other websites following this route, file a webspam report through Google Webmaster Tools.
If you’re looking to implement these strategies, give our Get More Traffic experts a call today on 1300 332 256. We can help increase your conversions and search engine result visibility without the need for any dodgy techniques!
Want to know how your Facebook or Instagram ad campaigns are performing? Just ask a digital chatbot. Yes that’s right, in the latest artificial intelligence advancement, ‘AI-Powered Ad Assistants’ are now on their way to replacing digital analysts!
Created by the team from Automate Ads, the Advertise.ai Zoey robot is a free chatbot which can be used through Facebook Messenger. Once installed, just type your questions, or select an option from Zoey’s suggestions. For example, if you want to know what the best age group by CTR was for the last week, just type in the question and see the data in a matter of seconds!
In a matter of seconds she can answer your questions, showing you anything from how many clicks your campaign had in the last week, to which country performed best in the last 30 days!
Other questions Zoey can answer (according to Andrew Torba from Automate Ads) include:
Although Zoey is currently used with Facebook Messenger for Facebook/Instagram ads, Andrew Torba has revealed that there are plans to add Google AdWords and Twitter ads in the near future.
“Soon, you’ll also be able to chat with her from Slack and ask about data from any channel including Google Adwords, Twitter Ads, Google Analytics, and Automate Ads’ attribution tracking data. She will also soon be able to use this data to send you actionable suggestions to improve ad performance,” he said.
With these incredible advancements, there’s no limit to what we might see in the future. To keep up to date with industry news as it arises, be sure to subscribe to Get More Traffic today!