If your business relies heavily on the sale of products, it’s most likely you’re already utilising Google Shopping, but even so, what should you be aware of to make your conversions even stronger in 2017? Prepare to be enlightened by this simple Google Shopping feature!
If you’re looking to get more conversions in 2017, then you absolutely need to cater to overseas shoppers. Enabling Google’s currency conversion tool is one way of doing so; allowing shoppers in other countries (as selected by you) to see the price of your item in their own currency. For example, if a customer in the US is viewing a new lipstick from your cosmetic range they can immediately see how much the item will cost them locally, therefore avoiding the need for manual conversions – or worse, a nasty surprise on their credit card.
Additionally, this tool is also perfect for websites not listing multiple product pages for various currencies. Instead, simply input all your products into Google Shopping and let it do the work for you!
By simplifying the process, Google’s currency conversion tool is an easy and effective way to increase your conversions.
Unless you’ve been living under a rock, you know the end of the financial year is approaching. That means it’s probably time to get your social media marketing in order. But if you really want the end the financial year on a high note, there are some things you’re going to want to do. Below is our ultimate EOFY checklist for small businesses, guaranteed to help you end the financial year with a bang!
At GMT, we’re helping you get ready for the EOFY. That said, here is a checklist to help make the preparation just that much simpler.
Do you have any outstanding debts or vice versa? Say you’ve paid for Google Ads in Australia but your account is overdue or maybe you’ve provided a service to someone else who now owes you. Use this period to get on top of what you’ve paid to others and what they’ve paid you. You’ll want to make sure you pay vendors any money owed as well. Sorting all this out means you won’t have to worry about it being taxed next year.
You’ve heard the term, ‘I’ve got receipts’, and well there’s no hard evidence like proof of purchase. Additionally, we recommend backing up any crucial files or data onto a hard drive independent of your computer. You know, for safe measure. Trust us, if systems fail you’re going to thank yourself for being so proactive.
While you’re at it, you might as well review your insurance policies for any updates. Doing so will allow you to determine if you’re still on a package that’s right for you and your business. It’s also a great opportunity to update your insurer on any change in circumstance.
Count and recount your inventory so you know exactly what you have and what you need. Doing so will allow you to match what’s on paper with what’s on hand.
Planning is key so make a note of all your upcoming due dates, including by when you need to lodge your tax returns.
In Australia, the ATO expects you to lodge your taxes on or before October 31st so we recommend getting ready early. Organise your expenses and other tax deductions so you can have your return ready for submission sooner rather than later.
With the financial year ending, you’ll want a fresh start going into the new year. We recommend going through your bookkeeping and identifying any transaction errors on your bank accounts and credit card statements.
Management software makes keeping track of your inventory, finances, and other business assets easy. While we also encourage you to check all of these things manually during this time, implementing and updating your management software will save you time and resources in the long run.
Running financial reports helps point out where your business rests financially. Additionally, they’re fantastic for helping businesses outline and plan their budgeting. There are three financial reports you’re going to want to run this financial year and every subsequent year after. They are:
Cash flow sheet
Profit-and-Loss (P&L) statement
If you’re reading this checklist, you likely want to get on top of everything before the new financial year rolls around. By doing so, you’ll be able to figure out how your company performed over the past year and make an action plan for the future. Take a look at what worked and what didn’t and look for areas in which you can improve. Set goals and establish timelines to help you stay on track.
Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. One of the leading digital marketing agencies in Brisbane, we’re passionate about helping businesses all over Australia harness the power of social media marketing to take their bookings to the next level. So, if you’re ready to give traffic to your website the green light and learn more about marketing, contact the team at Get More Traffic today!
The end of the financial year is fast approaching and many businesses are scrambling to create some last-minute campaigns to increase their revenue.
However, just as important as the end of the financial year, is the beginning of a new one. While it’s always good to finish strong, it’s also important to get a good head start against the competition. This means having a plan already set in place to help you jumpstart and launch your way towards success.
For that reason, we’ve put together a couple of tips on how you can get started planning the new financial year with your team and organisation.
The start of a new financial year is always a good time to review your current business and marketing plans in order for you to create a sound strategy moving forward.
As you review your business plan, make sure that it includes the following:
This quick review of your company’s basics and foundations should help remind and refresh you of the general overview of who you’re serving and what problems your business solves.
This quick refresher should also help you reexamine and reevaluate your current goals, plans, and offerings and whether you’ve met and accomplished them, and what you’re plans might be moving forward.
Before you can set a path for where you want to go, you first have to look back and see how far you’ve come.
Do a review and an executive summary of the past financial year. What goals were established? Which goals were achieved? Are there any areas in your business that you could improve on? This would be the perfect time to get feedback and suggestions from leaders and managers.
Take a day or two to meet with your staff and stakeholders to discuss the following points:
It will take some time to gather all this data and information, and much more to discuss them amongst your leaders. But achieving a good and thorough understanding of how your business has performed over the past 12 months will help you move forward with setting the right goals for growth.
Now that you know where you’re coming from, it’s time to set your sights on the path ahead.
Think about what projects, campaigns, and goals you want to accomplish in the next 12 months. Do you want to further increase revenue or sales? Is your goal to pay off any business debt? Are you looking to expand, launch new products or projects, or pivot in a different direction?
Take ample enough time to flesh out your goals for your business. Be specific. Set deadlines and timeframes so that things continue to move forward, and clearly communicate these goals throughout your organisation.
Now comes the part where you have to work at bridging the gap between hope and reality. After all, every journey begins with a single step.
To achieve that, you need to do the following:
When working on a strategic plan, always involve the key stakeholders to help provide proper feedback and guidance on the best path that you can take. The better you’re able to break down the steps necessary to accomplish your goals, the better. Start with the end in mind, and work backwards to determine how you can get from A to B.
In implementing that plan, however, sometimes you need an excellent partner to help you execute and achieve your goals.
Don’t worry! Because with the help of our digital marketing experts here at Get More Traffic, we can help you achieve many of your business goals for the new financial year through proven expert digital marketing strategies.
We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales and engagement through an always-on marketing strategy, contact the team at Get More Traffic today!
Our mission is to help drive success for Australian Small & Medium-sized businesses through transparent, results-based Google Ads and SEO Management.