Meta, is a company that has redefined the way we connect, communicate, and consume content. Meta, previously known as Facebook, has expanded its horizons beyond the conventional realms of social networking and now offers a multitude of services under its umbrella. One of the standout components of this transformation is Meta Ads – a dynamic advertising platform that enables businesses to engage with their target audience like never before. Its flagship product, the Facebook social media platform, has grown to encompass a broader vision, leading to the rebranding of the company as Meta. Meta envisions a metaverse that goes beyond traditional digital experiences, integrating augmented reality, virtual reality, and various other technological advancements.
Meta Ads, an integral part of Meta’s ecosystem, are a sophisticated form of digital marketing that empowers businesses to connect with their target audience across multiple platforms, including Facebook, Instagram, Messenger, and more. These ads leverage the vast amount of data within the Meta network to deliver personalized and relevant content to users, thereby enhancing the effectiveness of marketing campaigns.
Meta Ads serve a multifaceted purpose in the digital marketing landscape. They enable businesses to reach a wider audience by connecting people from all over the world as their potential target audience. It provides a diverse range of advertising formats like video or image which caters to various business goals and creative strategies which maximises engagement. It also helps with analysing results as it provides tools and techniques to track the performance of the campaigns in real-time, enabling data-driven optimizations.
They let businesses use single images to promote their products, services, or brand. Image ads can be used across different ad types, placements, and aspect ratios. Image ads are a good fit for campaigns with strong visual content that can be shown in just one image. These images could be made from illustrations, design, or photography.
Facebook lets businesses use a single video to showcase their products, services, or brand.They’re especially helpful for product demos, tutorials, and showcasing moving elements.
Carousel ads showcase up to ten images or videos that users can click through. Each has its own headline, description, or link. Carousels are a great choice for displaying a series of different products. Each image in the carousel can even have its own landing page that’s specifically built for that product or service.
Instant Experience ads, previously known as Canvas Ads, are mobile-only interactive ads that let users engage with your promoted content on Facebook. Using Instant Experience ads, users can tap through a carousel display of images, shift the screen in different directions, as well as zoom in or out of content.
Collection ads are kind of like immersive carousels — taking the user experience a step up. Collection ads are mobile window-shopping experiences where users can flick through your product lineup.
These are single-image ads that appear in users’ Instagram feeds. They are a simple yet effective way to showcase products or services and can be used to drive traffic to a website or landing page.
Video ads are similar to photo ads, but they use videos instead of images to convey the message. Instagram videos can be up to 60 minutes long, but you should prefer much shorter videos for your ad. Video ads are a great way to tell a brand story or showcase a product in action.
Carousel ads allow businesses to showcase multiple images or videos within a single ad unit. Users can swipe through the images or videos, giving them a more immersive experience.
Instagram Stories ads are full-screen ads that appear in between users’ stories. These ads are a great way to create interactive and immersive experiences for users and this is why engagement is often higher with this type of ad.
Collection ads are designed for e-commerce businesses and allow users to shop directly from within the ad. These ads feature a cover image or video and multiple product images below, making it easy for users to browse and purchase products.
Explore ads appear in the Explore section of the Instagram app, where users discover new content. These ads are a great way to reach a new audience and increase brand awareness. Instagram Explore ads do not appear directly in the Explore section, but are shown after someone clicks on a photo or video from Explore.
Designed for e-commerce businesses that have a shop on Instagram, Shopping ads take users directly to a product description page within the app. From there, your customers can easily make a purchase.
After the launch of Reels, Instagram has also allowed Reels Ads. These ads are usually videos, up to 60 seconds long, that are shown between Reels.
Login into Facebook Ads Manager and select the Campaign tab, then click Create to get started with a new Facebook ad campaign. There are 3 marketing categories – Awareness, Consideration and Conversion that Facebook provides with consumers on what they want their ad to accomplish.
Name your Facebook ad campaign and declare whether your ad fits into any special categories like credit or politics. If you want to set up an A/B split test, click Get Started in the A/B Test section to set this ad as your control. You can choose different versions to run against this ad after it’s published. Scroll down a little further to choose whether to turn on Advantage Campaign Budget+. This option can be useful if you’re using multiple ad sets, but for now, you can leave it turned off. Click Next.
At the top of this screen, you will name your ad set and choose which Page to promote. Next, you decide how much money you want to spend on your Facebook ad campaign. You can choose a daily or lifetime budget. Then, set the start and end dates if you want to schedule your ad in the future or choose to make it live right away.
Scroll down to start building the target audience for your ads. Start by selecting your target location, age, gender and language. Under location, you can even choose to include or exclude cities over a certain size. You can also prioritize people who’ve recently shown an interest in the product or service you sell.
Scroll down to choose where your ads will appear. If you’re new to Facebook advertising, the simplest choice is to use Advantage+ Placements. When you select this option, Facebook will automatically place your ads across Facebook, Instagram, Messenger, and the Audience Network when they are likely to get the best results
Scroll down to the Brand Safety section to exclude any types of content that would be inappropriate to appear with your ad.
First, choose your ad format, then enter the text and media components for your ad. The formats available will vary based on the campaign objective you selected back at the beginning of this process. Use the preview tool at the right of the page to make sure your ad looks good for all potential placements. When you’re happy with your choices, click the green Publish button to launch your ad.
Boost Your Business: 10 Quick Social Media Tips for Tradies
In this modern world, social media has become more than just a way to connect; it’s a powerful tool that can transform businesses and careers. For tradies, harnessing the potential of social media marketing is a game-changer. It means to showcase their craftsmanship, engage with clients, and take their businesses to the next level.
Platforms like Facebook, Instagram, and LinkedIn offer tradies the chance to amplify their skills, tell their stories, and reach a wider audience than ever before. With every post, image, and interaction, tradies can build a brand that stands out and creates lasting impressions.
This guide delves into the essentials of social media marketing for tradies. From choosing the right platforms to crafting compelling content, we’ll navigate the landscape together. Whether you are a seasoned pro looking to expand your reach or a newcomer ready to make a mart, this guide is your roadmap to leveraging social media for your tradie business.
Focus on platforms that align with your target audience. Selecting the most suitable platforms is a critical step. Not all platforms are created equal, and different platforms attract different demographics and user behaviours. The choice of platforms should align with your target audience and the nature of your trade. Facebook, Instagram, and LinkedIn are popular choices. Instagram is great for visual content, while LinkedIn can be useful for connecting with other professionals and businesses.
Optimising your profiles is a crucial step in making a strong first impression and establishing credibility on social media platforms. Ensure your profiles are complete, consistent, and professional. Use high-quality profile and cover images, and write a clear and concise bio that highlights your services and expertise. Your platforms serve as the digital storefront for your tradie business, and they should reflect professionalism, expertise, and a clear representation of your services. Some key elements to be focused on include:
Visual content is a powerful tool especially for tradies to demonstrate their expertise, creativity, and the transformative impact of their work. When potential clients can see the tangible results you can deliver, it builds trust and excitement. Here is how you can effectively showcase your work:
Engaging with your audience authentically is a cornerstone of effective social media marketing. It is not just about broadcasting your message; it is about building relationships, nurturing connections, and establishing your brand as approachable and reliable. By engaging authentically, you foster a sense of connection and community, transforming casual viewers into dedicated followers and potential clients into loyal customers. Genuine interactions leave a lasting impression, contributing to the growth and success of your tradie business.
Research and use industry-related and location-specific hashtags to increase the visibility of your posts. Hashtags are like signposts that help users discover content related to specific topics or themes. For tradies, using relevant hashtags strategically can significantly boost the visibility of your posts and attract the attention of potential clients who are searching for services in your industry. Hashtags that are relevant to you include:
Educational content is a valuable way to position yourself as an expert in your field and provide real value to your audience. Share informative content related to your field. By sharing tips, how-to guides, and industry insights, you not only demonstrate your expertise but also foster a sense of trust and credibility. Here is how you can effectively create and share educational content:
To build trust and credibility, customer testimonials are a powerful form of social proof that can significantly influence potential clients’ perceptions of your tradie business. By showcasing genuine customer testimonials, you can build a narrative of satisfied clients who have benefited from your services. This form of social proof can be a decisive factor for potential clients considering whether to choose your tradie business.
Behind-the-scenes content humanized your brand, offering a glimpse into the people, processes, and stories that drive your tradie business. It adds a personal touch to your online presence, fostering a sense of connection and relatability with your audience. Some behind-the-scenes content include documenting day-to-day activities, highlighting team members, project evolution, problem-solving moments, introducing tools and techniques, showcase craftsmanship, and celebrations and milestones and more.
Analytics and insights are valuable tools that provide you with data-driven insights into how your content is performing on social media platforms. By understanding what’s working and what’s not, you can make informed decisions to optimize your strategy for better results. Use the built-in analytics tools on each platform to track the performance of your posts and campaigns. You are able to tailor your content, posting schedule, and overall strategy to match your audience’s preferences and behaviors. Regularly monitoring and analyzing your analytics empowers you to make data-driven decisions that yield more effective results over time.
Paid advertising on social media offers a powerful way to expand your reach, target specific demographics, and promote your tradie services to a larger audience. Platforms like Facebook, Instagram, and others provide sophisticated tools for precise ad targeting, making your campaigns more effective.It also allows you to tap into the platforms’ extensive user base and finely tune your campaigns to reach the right people at the right time. It is a dynamic tool that can yield impressive results and contribute to the growth of your tradie business.
In conclusion, social media marketing presents a remarkable opportunity for tradies to amplify their businesses, connect with potential clients and establish themselves as trusted experts in their fields. By implementing these strategies, tradies can cultivate a strong online presence, connect with their desired audience, and ultimately drive business growth.
Boost Your Business: 10 Quick Social Media Tips for Tradies
In this modern world, social media has become more than just a way to connect; it’s a powerful tool that can transform businesses and careers. For tradies, harnessing the potential of social media marketing is a game-changer. It means to showcase their craftsmanship, engage with clients, and take their businesses to the next level.
Platforms like Facebook, Instagram, and LinkedIn offer tradies the chance to amplify their skills, tell their stories, and reach a wider audience than ever before. With every post, image, and interaction, tradies can build a brand that stands out and creates lasting impressions.
This guide delves into the essentials of social media marketing for tradies. From choosing the right platforms to crafting compelling content, we’ll navigate the landscape together. Whether you are a seasoned pro looking to expand your reach or a newcomer ready to make a mart, this guide is your roadmap to leveraging social media for your tradie business.
Focus on platforms that align with your target audience. Selecting the most suitable platforms is a critical step. Not all platforms are created equal, and different platforms attract different demographics and user behaviours. The choice of platforms should align with your target audience and the nature of your trade. Facebook, Instagram, and LinkedIn are popular choices. Instagram is great for visual content, while LinkedIn can be useful for connecting with other professionals and businesses.
Optimising your profiles is a crucial step in making a strong first impression and establishing credibility on social media platforms. Ensure your profiles are complete, consistent, and professional. Use high-quality profile and cover images, and write a clear and concise bio that highlights your services and expertise. Your platforms serve as the digital storefront for your tradie business, and they should reflect professionalism, expertise, and a clear representation of your services. Some key elements to be focused on include:
Visual content is a powerful tool especially for tradies to demonstrate their expertise, creativity, and the transformative impact of their work. When potential clients can see the tangible results you can deliver, it builds trust and excitement. Here is how you can effectively showcase your work:
Engaging with your audience authentically is a cornerstone of effective social media marketing. It is not just about broadcasting your message; it is about building relationships, nurturing connections, and establishing your brand as approachable and reliable. By engaging authentically, you foster a sense of connection and community, transforming casual viewers into dedicated followers and potential clients into loyal customers. Genuine interactions leave a lasting impression, contributing to the growth and success of your tradie business.
Research and use industry-related and location-specific hashtags to increase the visibility of your posts. Hashtags are like signposts that help users discover content related to specific topics or themes. For tradies, using relevant hashtags strategically can significantly boost the visibility of your posts and attract the attention of potential clients who are searching for services in your industry. Hashtags that are relevant to you include:
Educational content is a valuable way to position yourself as an expert in your field and provide real value to your audience. Share informative content related to your field. By sharing tips, how-to guides, and industry insights, you not only demonstrate your expertise but also foster a sense of trust and credibility. Here is how you can effectively create and share educational content:
To build trust and credibility, customer testimonials are a powerful form of social proof that can significantly influence potential clients’ perceptions of your tradie business. By showcasing genuine customer testimonials, you can build a narrative of satisfied clients who have benefited from your services. This form of social proof can be a decisive factor for potential clients considering whether to choose your tradie business.
Behind-the-scenes content humanized your brand, offering a glimpse into the people, processes, and stories that drive your tradie business. It adds a personal touch to your online presence, fostering a sense of connection and relatability with your audience. Some behind-the-scenes content include documenting day-to-day activities, highlighting team members, project evolution, problem-solving moments, introducing tools and techniques, showcase craftsmanship, and celebrations and milestones and more.
Analytics and insights are valuable tools that provide you with data-driven insights into how your content is performing on social media platforms. By understanding what’s working and what’s not, you can make informed decisions to optimize your strategy for better results. Use the built-in analytics tools on each platform to track the performance of your posts and campaigns. You are able to tailor your content, posting schedule, and overall strategy to match your audience’s preferences and behaviors. Regularly monitoring and analyzing your analytics empowers you to make data-driven decisions that yield more effective results over time.
Paid advertising on social media offers a powerful way to expand your reach, target specific demographics, and promote your tradie services to a larger audience. Platforms like Facebook, Instagram, and others provide sophisticated tools for precise ad targeting, making your campaigns more effective.It also allows you to tap into the platforms’ extensive user base and finely tune your campaigns to reach the right people at the right time. It is a dynamic tool that can yield impressive results and contribute to the growth of your tradie business.
In conclusion, social media marketing presents a remarkable opportunity for tradies to amplify their businesses, connect with potential clients and establish themselves as trusted experts in their fields. By implementing these strategies, tradies can cultivate a strong online presence, connect with their desired audience, and ultimately drive business growth.
How to Start Planning Your Best Financial Year Ever!
The end of the financial year is fast approaching and many businesses are scrambling to create some last-minute campaigns to increase their revenue.
However, just as important as the end of the financial year, is the beginning of a new one. While it’s always good to finish strong, it’s also important to get a good head start against the competition. This means having a plan already set in place to help you jumpstart and launch your way towards success.
For that reason, we’ve put together a couple of tips on how you can get started planning the new financial year with your team and organisation.
The start of a new financial year is always a good time to review your current business and marketing plans in order for you to create a sound strategy moving forward.
As you review your business plan, make sure that it includes the following:
This quick review of your company’s basics and foundations should help remind and refresh you of the general overview of who you’re serving and what problems your business solves.
This quick refresher should also help you reexamine and reevaluate your current goals, plans, and offerings and whether you’ve met and accomplished them, and what you’re plans might be moving forward.
Before you can set a path for where you want to go, you first have to look back and see how far you’ve come.
Do a review and an executive summary of the past financial year. What goals were established? Which goals were achieved? Are there any areas in your business that you could improve on? This would be the perfect time to get feedback and suggestions from leaders and managers.
Take a day or two to meet with your staff and stakeholders to discuss the following points:
It will take some time to gather all this data and information, and much more to discuss them amongst your leaders. But achieving a good and thorough understanding of how your business has performed over the past 12 months will help you move forward with setting the right goals for growth.
Now that you know where you’re coming from, it’s time to set your sights on the path ahead.
Think about what projects, campaigns, and goals you want to accomplish in the next 12 months. Do you want to further increase revenue or sales? Is your goal to pay off any business debt? Are you looking to expand, launch new products or projects, or pivot in a different direction?
Take ample enough time to flesh out your goals for your business. Be specific. Set deadlines and timeframes so that things continue to move forward, and clearly communicate these goals throughout your organisation.
Now comes the part where you have to work at bridging the gap between hope and reality. After all, every journey begins with a single step.
To achieve that, you need to do the following:
When working on a strategic plan, always involve the key stakeholders to help provide proper feedback and guidance on the best path that you can take. The better you’re able to break down the steps necessary to accomplish your goals, the better. Start with the end in mind, and work backwards to determine how you can get from A to B.
In implementing that plan, however, sometimes you need an excellent partner to help you execute and achieve your goals.
Don’t worry! Because with the help of our digital marketing experts here at Get More Traffic, we can help you achieve many of your business goals for the new financial year through proven expert digital marketing strategies.
We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales and engagement through an always-on marketing strategy, contact the team at Get More Traffic today!
Content Curation Tools For Every Skill Level
As with every piece of content that you write, the content you curate must have value. I’m sure we’ve all, at one stage, thought that there has to be an easier way to collecting links and images that may, someday, prove valuable to us. Well, there is, and for each skill level, so every marketer should make use of these content curation tools because they will make your brand/business/company more trusted and reputable.
3 Email Marketing Myths – BUSTED
2021 is the year for small to medium businesses to embrace email marketing.
Low-Cost SEO Tips For Your Small Business
Running a small business is not always a walk in the park. You can be faced with limited time and a restricted budget for marketing and sales tactics. As a result, it’s easy to focus more on simply running your business while pushing any promotion tactics to the background. One of the best things about creating a website for your business is that it’s low-cost, easy to maintain and implement online marketing and SEO strategies. Regardless of the size of your business, it’s still possible for you to obtain an effective online presence. We’ve got some simple and low-cost SEO tips for your small business to help get you started!
Twitter Analytics: How To Improve Your Content
Founded in 2006, Twitter quickly became one of the top social networking sites for individuals and businesses alike. However, it wasn’t until 2014 that they introduced Twitter analytics, a useful tool for measuring and boosting your impact on the platform itself. On the homepage of Twitter, click on your profile image in the top right corner to show the drop-down menu and select analytics. From there, we can show you some great reasons to start using Twitter analytics to improve your content.
Free Marketing Resources: From AdWords To SEO
At Get More Traffic, we understand the pressure that the Australian market puts on young and new entrepreneurs. The struggle to stay afloat is one we’ve been helping our clients face for many years now and although we operate on a transparent basis, we believe it’s important for our clients to have some basic knowledge of how to develop their marketing campaigns themselves.
AdWords Management Pointers For Entrepreneurs
Google AdWords is a tricky platform to navigate at the best of times, let alone when you’re a busy entrepreneur focusing on trying to grow a business. You to set your ad groups, keywords, write ad copy and so much more. At Get More Traffic, we specialise in the production of affordable yet effective AdWords campaigns for small to medium entrepreneurs. With this expertise, we’ve compiled a list of three simple AdWords management pointers that can assist you in helping your campaigns run more smoothly.