Chat with us, powered by LiveChat
crankit
07/18/2022

Video Helps 95% of Sales – Are You Missing Out?

Is there a video ad or commercial that stuck with you so much that you’d never forgotten it even after several years? How about one that turned you into a loyal fan of a particular ‌brand or product for years and years to come?

Video Marketing

Video marketing is a powerful strategy that involves creating and distributing engaging videos to promote products, services, or brand messages. It has become increasingly popular and effective in today’s digital landscape, as videos have the ability to captivate audiences, convey messages effectively, and leave a lasting impact.

Video marketing has definitely changed over the last couple of decades. Back in the day, much of marketing and branding content was consumed through the radio airwaves or between your favourite TV shows. These days, most companies make use of content marketing and online advertising to target potential customers on search engines and social media.

The use of online video marketing has become so prevalent that more and more companies and marketers are leveraging its rise and popularity. In fact, a recent survey by Brightcove showed that 95% of business-to-business (B2B) consumers agree that video places an enormous influence on their decision to make a purchase. About 85% of B2B buyers would choose to watch a product demo video rather than read about it through a blog post or article.

If your company has yet to dip its toes into creating marketing videos, here are some important reasons you should seriously consider doing so.

 

Video Marketing Helps Buyers Make Purchasing Decisions

Would you believe that 97% of B2B buyers surveyed claim that watching a video has helped them form a sense of trust in a company’s ability to deliver on its promises? In fact, 88% of the B2B buyers surveyed have consumed a company’s videos in order to learn more about their products and services.

This is where content marketing comes into play for most companies, because not just any type of video will help you capture leads and conversions. According to the survey, some of the most viewed types of videos they consumed in the last three months include:

  • Product review videos
  • Product demos
  • Tutorials & training
  • Educational videos
  • Brand stories
  • Customer testimonials
  • Thought leadership interviews

Many of these types of videos can be considered branding content. This just means that the videos made are not going for the hard sell. Rather, they are attempting to educate viewers about their products and services. This type of content marketing helps create authority and trust for the brand by showing off their expertise to their audience.

This brings us to our second point.

 

Video Marketing Helps Establish Trust & Authority

Building trust and authority is one of the most important things a company can do for their business. In fact, it’s these two things that turn a window-shopper into a paying customer. Building trust, however, requires an audience that’s willing to listen.

When it comes to learning about a company or its products, Wyzowl discovered that 73% of people would much prefer to watch a video rather than read a text-based article. In fact, only 11% of people would choose to read a website, article, or blog post. If you’re reading this right now, you’re part of the minority.

Additionally, the Brightcove survey shows that 93% of B2B buyers say that watching a video has helped them form a sense of trust in a company’s ability to deliver on its promises. In Wyzowl’s survey, 88% of those surveyed said that they were convinced to buy a product or service after watching a brand’s video, while 78% said that watching a video ‌convinced them to download or buy a piece of software or app.

This means that the messaging contained in your video is extremely important. Whether your video contains testimonials, tutorials, or other forms of branding content, what’s important is that you’re able to acknowledge their pain points, and convince them that you hold the solution to their problems.

Video Marketing Improves Leads & Sales.

A huge 87% of marketers say that video has helped them increase their traffic. In fact, in the same survey 86% of marketers say video has helped them increase leads, while 81% say that it has helped directly increase sales.

Video marketing is not going anywhere either, as according to HubSpot, YouTube is the second most-visited website in the world wherein 2 billion users watch about 5 billion videos on average per day.

 

Maximise Your Video Ad Exposure with Our Digital Marketing Experts at Get More Traffic

There are tremendous opportunities in video marketing and content marketing these days, and those opportunities only seem to be growing. Digital marketing and advertising, though, takes time away from you managing and running your business. Let our digital marketing experts here at Get More Traffic help! Whether you want to run your video through Google Ads, YouTube, or Social Media, we can help set you up and get started climbing that ladder towards online success. Contact the team at Get More Traffic today!

Read More

Jade Fitzpatrick
04/07/2022

How Tradies Can Increase Bookings This Easter

Increasing Your Bookings Over Easter: Advice For Tradies

Do you hear that? It’s Easter, and it’s fast approaching. Don’t panic, though, because we have some tradies marketing advice to help you increase your bookings these Easter holidays. So without any further adieu, let’s cruise right into it.

Advertising For Tradies: The Importance Of Switching Up Your Ads

The truth is, clients know when you’ve done your homework. If you still have your St Pattie’s ads running over Easter, well, then that’s a bit of a problem. Not only does incorrect advertising show potential clients you’re unprepared, but it can reflect poorly on your entire business. ‘If they can’t even update their website, how can I trust them to provide a professional service?’. And look, we know how dramatic that sounds. But, when it comes to beating out the competition, you’ve really got to do all you can to come out on top. So, how do you do that? Well, let us give you some pointers.

Tips For Overtaking The Competition This Easter Period

If you’re keen to fill your books over the Easter holidays, here are some tips to give you a jumpstart:

Get into the spirit. Change your ads to reflect the Easter season. This could look like Easter imagery or some egg-cellent puns sure to capture your audience’s attention.

Promotions/seasonal pricing. You want to start your promotions and offers a little early to ensure that clients know you’re available if your services are needed over Easter. Your ads might look something like: ‘We’re open all of Easter, and because we understand accidents happen, we’re offering our services to clients 24/7.’ ‘Refer a friend this Easter, and we’ll waive your call out fee. That’s our holiday guarantee!’

Use your social media. Engage and communicate with your audience through your social media stories, statuses, and posts. This is not only a great way to strengthen ongoing client/tradesman relationships but is an opportunity to widen your reach.

Implement hashtags. Hashtags don’t need to go viral to make an impact. So making business-specific hashtags you can use over Easter can help increase traffic to your page/s.

Pop-Ups and banners. What better way to increase traffic than through an eye-catching pop-up or banner? No, we don’t mean those annoying ones that clog up your page and deter audiences from engaging. We mean holiday specific banners that are a quick and effective way to relay information to your customers. Like the one below!

easter-sale-banner-for-tradies

Source: Facebook

Do your research! Finally, look into what your competitors offer and try to do one better. If your competitor is closed over the break, that’s great, but you want to find the best way to come out on top if they aren’t. So, research around to optimise your booking potential.

How Digital Marketing For Tradies Can Help Drive Traffic And Leads To Your Business

Raise your hand if you have a phone on you or within reach. Everybody? Okay, cool. Raise your hand if you have either made a call or sent an email on that phone. Exactly! Most people have. Digital marketing helps put your business at the fingertips of consumers. Here’s how it can help you:

Consistent online presence. Regularly promoting your company on all platforms will help increase your organic reach. This could look like status uploads, images of your work or replies to your reviews.

Local business directories. We can’t say it any louder: PROMOTE, PROMOTE, PROMOTE. And this one is simple because it requires little effort and maintenance. Fact is, the world is going digital, and consumers want businesses to be more accessible than ever. So, start with Google My Business and then get listed other directories like hipages and Tradif so customers can find you when they need you.

Search Engine Optimisation or SEO. Do you have specific keywords you’d like to appear on Google for? Good news because that’s where SEO comes in. Optimising your website for SEO purposes helps you rank higher on Google. So this Easter, try changing up your website copy to reflect your holiday booking needs.

Facebook Ads. Did you know that consumers use their phones more during the holidays? It’s no wonder either; they don’t have jobs to attend! You can take advantage of this, though, and set up ads on Facebook to reach a larger target market.

Google Ads. A common misconception is that tradies should pause their ads over the holidays. However, during this time, your ads are more important than ever. Plus, if everyone else is pausing theirs, you’ll come out on top. So really, you are the real winner here.

For more information about tradies marketing or to increase your reach these holidays, get in touch with our team of digital marketers today.

Make The Most Out Of Your Digital Marketing With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their bookings to the next level. So, if you’re ready to give traffic to your website the green light and learn more about tradies marketing, contact the team at Get More Traffic today!

Read More

The Team
02/24/2022

5 Practical Copywriting Tips to Increase Conversions for Your e-Commerce Business

Did you know that in recent years the average attention span dropped from 12 seconds to about 8 seconds? These days we’re bombarded with so much information left and right that it becomes difficult to keep up. But is our attention span really shrinking?

In a recent study by Edison, they found that Australians are listening to an average of six podcast episodes a week. That’s a total of about 4.3 hours. Similarly, it was reported that Netflix viewers watched an average of 3.2 hours of streaming video per day in 2020.

What this tells us is that as long as a piece of content is highly relevant to us personally, then it has the capability to hold our attention for as long as necessary.

But how do you make sure your content is relevant to your specific audience? Short answer: clear, concise, and precise copy. And listed below are 5 practical tips on how you can achieve that.

 

1. Focus on what problem you’re trying to solve

One way to make your content relevant to your audience is to immediately pick up on what sort of problems your target audience is currently facing.

Are they having trouble planning and preparing meals for the family? Or maybe they’re figuring out how to increase foot traffic in their local store?

Focus on the problem you’re trying to solve and highlight that at the beginning of every piece of content you put out, whether it’s a blog post, an email, or an Instagram Story.

The faster you can make your audience realise that your content is relevant to them, the better.

 

2. Be specific about the solution you’re promising

So you’ve gotten their attention. That’s great! The next step you want to take with your content is to give them the solution you’re proposing upfront.

Don’t beat around the bush. Don’t be vague or generalise what it is you’re offering.

If you’re offering meal prep services that will help parents save time and energy, make sure you mention it right away. Give your audience a teaser or make them a promise that as they scroll through your content, you’ll be able to deliver them a solution to their problem.

 

3. Personalise your content for your audience

Did you know that personalised email subject lines increase open rates by 10-14%?

Personalisation isn’t just about inserting a person’s name on a subject line, though. It’s about connecting with your audience at a deeper level.

Talking about their pains and problems establishes a connection between you and your audience. In order to drive that connection deeper, however, you have to speak the same language. 

Spend a few minutes every day lurking in forums, Facebook Groups, or the comments section of competitor websites and pay attention to the words and phrases that are used. Chances are there will be some common phrases that come out.

Now, start using those words in your content and copy, and you’re bound to create stronger connections with your audience.

 

4. Create a sense of urgency

There’s a reason why inserting scarcity or a sense of urgency is a popular tactic in marketing: no one enjoys the feeling of having missed out on a valuable opportunity.

Nothing helps increase clicks and conversions more than the fear of missing out. The more often you’re able to add a sense of urgency to your copy, the better your conversion rates will be. 

Is your promo offer or discount going away in 24 hours? Make sure to highlight that in your image and copy. Are you in short supply of a highly in-demand product? Let your customers know right away and there’ll be even more demand for it.

 

5. Guide them towards the next step

Did you know that personalised call-to-actions (CTA) have been shown to perform 202% better than a basic CTA?

Personalised CTAs are tailored towards an individual. The best way to go about this is to use language that takes into account whether they’re a new visitor, a frequent visitor, a lead, or an existing client or customer.

At the same time, clear and concise CTAs are what drive results. Don’t be shy about placing more than one CTA on an email or landing page. Make sure your audience gets as many chances as possible to opt into your offer.

Now sure what composes a good CTA? 

The best CTAs often have one or more of the following elements in them:

  • A unique selling proposition: hand-made, personalised 
  • Numbers: 50% off
  • Urgency: limited time offer, limited edition
  • A promise: Lose weight in just 4 weeks!

As you start to apply these 5 copywriting tips to your ads, blog posts, landing pages, and social content, you should be able to drive better results to your marketing efforts, increase your sales, and eventually scale your business.

If you’re having trouble managing your digital marketing campaigns, however, we at Get More Traffic are more than happy to lend a helping hand and help you get on the fast lane to success.

Read More

The Team
08/03/2021

What Are Landing Pages and Why Are They Important?

Landing pages play a very important role in digital marketing. An essential part in the customer journey, landing pages are one place where you can turn visitors into either customers or followers.

What is a Landing Page?

A landing page is a dedicated web page on a website often created as a part of a marketing or advertising campaign. It’s a standalone page where a visitor lands after clicking on a link in an email, or ads from Facebook, Instagram, YouTube, Google, Bing, or other social and search platforms.

Unlike other web pages which encourage the exploration of your entire website, a landing page is geared towards a single focus and predetermined goal. It makes use of compelling copy and a strong call to action to encourage users and visitors to take the next step in your customer journey.

What’s the Difference Between a Landing Page and a Home Page

The key difference between a landing page and a home page is focus. A home page is like a busy commercial district with dozens of crossroads and intersections. A home page is focused on directing visitors to other important sections and locations of a website, with multiple links, buttons, and entry points.

A landing page, on the other hand, is like entering and exiting a tunnel with a single destination. Your intention is to have your visitors see the light at the end of it. They direct a visitor towards a single purpose. That means that there are only very limited navigation options.

What Are the Different Types of Landing Pages

When it comes to design, there are several types of landing pages that exist on the web such as squeeze pages, splash pages, and infomercial pages. However, all these types of landing pages can be categorised into two main types:

  • Lead Generation Landing Pages
  • Click Through Landing Pages

Lead Generation Pages are a form of landing page whose main purpose is to collect data such as the names and email addresses of visitors. In exchange for that data, an offer is usually made such as free ebooks, whitepapers, exclusive content, or webinars.

This is usually done to establish a direct relationship with a user, nurturing that relationship over time and is used by both B2B and B2C businesses.

Clickthrough Landing Pages are more common for ecommerce and software-as-a-service (SaaS) businesses. These landing pages are usually sales pages where the user can view pricing plans or go through the checkout process.

Why Are Landing Pages Important

Because of the high-intent nature of a landing page and its hyper-focus, they are often optimised to create the best possible results. From the design, to the copy and the offer, landing pages turn your website visitors into either leads or customers. This makes them more important than many other pages on your website.

A good landing page can be the determining factor that turns your marketing or advertising campaign into a success. That’s why it’s important to get it right.

Building a landing page, however, can be difficult, as it requires several sets of skills, including web design and copywriting. But that’s where agencies like ours come into the picture. With years of experience on our belts, building a landing page that converts is something we can definitely help you with.

So if you have landing pages that you feel need a quick makeover, or you’re starting from scratch, our experts are just an email or a call away.

Read More

The Team
07/14/2021

Content Curation Tools For Every Skill Level

As with every piece of content that you write, the content you curate must have value. I’m sure we’ve all, at one stage, thought that there has to be an easier way to collecting links and images that may, someday, prove valuable to us. Well, there is, and for each skill level, so every marketer should make use of these content curation tools because they will make your brand/business/company more trusted and reputable.

Read More

The Team
07/06/2021

3 Email Marketing Myths – BUSTED

2021 is the year for small to medium businesses to embrace email marketing.

Read More

The Team
07/01/2021

Google Shopping: Features & Benefits

Chances are, if you’re a small to medium (SME) sized business owner, you will be aware of, and probably have, Google Ads up and running. You might even have an SEO campaign. Couple these with a reliable, easy-to-navigate website and I actually want to shake your hand – well done! However, I’m here to tell you that there is still more you could be doing to optimise your ROI. It’s called Google Shopping.

Read More

The Team
06/11/2021

Digital Marketing Industry Updates – June

Latest Updates from Instagram: New Reels & Live Video Analytics, and Likes! (GMT)

Back in 2019, Instagram decided to remove the like counts in Australia to pave the way for a safer internet space. This, of course, posed certain obstacles and limitations for brands and influencers in keeping track of trends and engagement rates. Recently, however, Instagram released a new feature that now allows users to choose whether they want to have the like counts visible or invisible. The new opt-in feature for hiding likes can be found in your privacy settings. However, even though hidden, you can still view like counts through the analytics account.

Instagram also announced the release of new native data for their reel and live video features to help marketers track and analyse their performance. Additional metrics for Reels include plays, accounts reached, likes, comments, saves, and shares. Whereas for live video, the new metrics being rolled out include accounts reached, peak concurrent viewers, comments, and shares. Instagram ensures creators and businesses that these new measurements can better help them understand how well their content is performing. However, these new analytics are only available to Business and Creator accounts. To find them, simply tap on the “Insights” button from your profile page and you can view up your latest metrics for up to 30 days.

 

New Google Ad Formats for Local Campaigns (GMT)

Several new Google Ads formats were launched late last month centering around local campaigns. These new formats include: Auto-Suggest Ads, Navigational Ads, Similar Place Ads, and Pickup Later ads. All the newly launched ad formats are based on location. First up, Auto-Suggest Ads are shown when a searcher is located close by to a related product or service on Google Maps. Navigational Ads, on the other hand, are shown while a user is using Google Maps driving directions and can be displayed as a user is driving towards a destination. Thirdly, Similar Place Ads appear when the business searched is closed, and so the user is instead shown a similar business on the map, potentially capturing traffic that would otherwise be directed towards competitors. With all these new features in place, local business and advertisers will have more opportunities to reach customers in the surrounding areas using localized results to offer the best user experience.

 

Goodbye Broad Match Keywords (GMT)

One major updated that happened with Google Search campaigns this 2021 is the phasing out of the Broach Match modifier keyword match type. This change saw Phrase Match expand to include the additional Broach Match traffic in a bid to increase effectiveness quoting that “…You reach more of the right customers through a combination of the two”. If you are currently running Search campaigns on Google, make sure to reach out to your Account Manager to check how this might affect your current campaigns.

 

Automated AI-Driven Optimisations (GMT)

This 2021, In a move to further expand automation and AI-driven improvements, Google Ad’s recommended optimisations feature moved from ‘suggested’ to auto-applied instead. Reviews of the change have been mixed as the AI-driven optimisations don’t always consider the nuances in optimisation that are part of certain industries. Thus, the 35 editable options are still opt-out. If you’re interested in finding out more about how AI-driven optimisations can potentially impact your campaign, make sure to schedule some time for a chat with your Account Manager.

Read More

The Team
06/02/2021

Low-Cost SEO Tips For Your Small Business

Running a small business is not always a walk in the park. You can be faced with limited time and a restricted budget for marketing and sales tactics. As a result, it’s easy to focus more on simply running your business while pushing any promotion tactics to the background. One of the best things about creating a website for your business is that it’s low-cost, easy to maintain and implement online marketing and SEO strategies. Regardless of the size of your business, it’s still possible for you to obtain an effective online presence. We’ve got some simple and low-cost SEO tips for your small business to help get you started!

Read More

The Team
06/07/2018

Twitter Analytics: How To Improve Your Content

Founded in 2006, Twitter quickly became one of the top social networking sites for individuals and businesses alike. However, it wasn’t until 2014 that they introduced Twitter analytics, a useful tool for measuring and boosting your impact on the platform itself. On the homepage of Twitter, click on your profile image in the top right corner to show the drop-down menu and select analytics. From there, we can show you some great reasons to start using Twitter analytics to improve your content.

Read More

Recent Posts

23/08/2023

META Ads Training Resources

What is Meta? 

Meta, is a company that has redefined the way we connect, communicate, and consume content. Meta, previously known as Facebook, has expanded its horizons beyond the conventional realms of social networking and now offers a multitude of services under its umbrella. One of the standout components of this transformation is Meta Ads – a dynamic advertising platform that enables businesses to engage with their target audience like never before. Its flagship product, the Facebook social media platform, has grown to encompass a broader vision, leading to the rebranding of the company as Meta. Meta envisions a metaverse that goes beyond traditional digital experiences, integrating augmented reality, virtual reality, and various other technological advancements.

What are Meta Ads? 

Definition 

Meta Ads, an integral part of Meta’s ecosystem, are a sophisticated form of digital marketing that empowers businesses to connect with their target audience across multiple platforms, including Facebook, Instagram, Messenger, and more. These ads leverage the vast amount of data within the Meta network to deliver personalized and relevant content to users, thereby enhancing the effectiveness of marketing campaigns.

Purpose 

Meta Ads serve a multifaceted purpose in the digital marketing landscape. They enable businesses to reach a wider audience by connecting people from all over the world as their potential target audience. It provides a diverse range of advertising formats like video or image which caters to various business goals and creative strategies which maximises engagement. It also helps with analysing results as it provides tools and techniques to track the performance of the campaigns in real-time, enabling data-driven optimizations. 

Types of Meta Ads

Facebook Ads

They let businesses use single images to promote their products, services, or brand. Image ads can be used across different ad types, placements, and aspect ratios. Image ads are a good fit for campaigns with strong visual content that can be shown in just one image. These images could be made from illustrations, design, or photography.

Facebook lets businesses use a single video to showcase their products, services, or brand.They’re especially helpful for product demos, tutorials, and showcasing moving elements.

Carousel ads showcase up to ten images or videos that users can click through. Each has its own headline, description, or link. Carousels are a great choice for displaying a series of different products. Each image in the carousel can even have its own landing page that’s specifically built for that product or service.

Instant Experience ads, previously known as Canvas Ads, are mobile-only interactive ads that let users engage with your promoted content on Facebook. Using Instant Experience ads, users can tap through a carousel display of images, shift the screen in different directions, as well as zoom in or out of content.

Collection ads are kind of like immersive carousels — taking the user experience a step up. Collection ads are mobile window-shopping experiences where users can flick through your product lineup.

Instagram Ads 

These are single-image ads that appear in users’ Instagram feeds. They are a simple yet effective way to showcase products or services and can be used to drive traffic to a website or landing page.

Video ads are similar to photo ads, but they use videos instead of images to convey the message. Instagram videos can be up to 60 minutes long, but you should prefer much shorter videos for your ad. Video ads are a great way to tell a brand story or showcase a product in action.

  • Carousel ads

Carousel ads allow businesses to showcase multiple images or videos within a single ad unit. Users can swipe through the images or videos, giving them a more immersive experience.

  • Story ads

Instagram Stories ads are full-screen ads that appear in between users’ stories. These ads are a great way to create interactive and immersive experiences for users and this is why engagement is often higher with this type of ad.

  • Collection ads

Collection ads are designed for e-commerce businesses and allow users to shop directly from within the ad. These ads feature a cover image or video and multiple product images below, making it easy for users to browse and purchase products.

  • Explore ads

Explore ads appear in the Explore section of the Instagram app, where users discover new content. These ads are a great way to reach a new audience and increase brand awareness. Instagram Explore ads do not appear directly in the Explore section, but are shown after someone clicks on a photo or video from Explore.

  • Shopping ads

Designed for e-commerce businesses that have a shop on Instagram, Shopping ads take users directly to a product description page within the app. From there, your customers can easily make a purchase.

  • Reels ads

After the launch of Reels, Instagram has also allowed Reels Ads. These ads are usually videos, up to 60 seconds long, that are shown between Reels.

Process

Step 1. Choose your objective

Login into Facebook Ads Manager and select the Campaign tab, then click Create to get started with a new Facebook ad campaign. There are 3 marketing categories – Awareness, Consideration and Conversion that Facebook provides with consumers on what they want their ad to accomplish. 

Step 2. Name your campaign 

Name your Facebook ad campaign and declare whether your ad fits into any special categories like credit or politics. If you want to set up an A/B split test, click Get Started in the A/B Test section to set this ad as your control. You can choose different versions to run against this ad after it’s published. Scroll down a little further to choose whether to turn on Advantage Campaign Budget+. This option can be useful if you’re using multiple ad sets, but for now, you can leave it turned off. Click Next.

Step 3. Set your budget and schedule

At the top of this screen, you will name your ad set and choose which Page to promote. Next, you decide how much money you want to spend on your Facebook ad campaign. You can choose a daily or lifetime budget. Then, set the start and end dates if you want to schedule your ad in the future or choose to make it live right away.

Step 4. Target your audience 

Scroll down to start building the target audience for your ads. Start by selecting your target location, age, gender and language. Under location, you can even choose to include or exclude cities over a certain size. You can also prioritize people who’ve recently shown an interest in the product or service you sell.

Step 5. Choose your Facebook Placements

Scroll down to choose where your ads will appear. If you’re new to Facebook advertising, the simplest choice is to use Advantage+ Placements. When you select this option, Facebook will automatically place your ads across Facebook, Instagram, Messenger, and the Audience Network when they are likely to get the best results

Step 6. Set brand safety and cost controls

Scroll down to the Brand Safety section to exclude any types of content that would be inappropriate to appear with your ad.

Step 7. Create your ad

First, choose your ad format, then enter the text and media components for your ad. The formats available will vary based on the campaign objective you selected back at the beginning of this process. Use the preview tool at the right of the page to make sure your ad looks good for all potential placements. When you’re happy with your choices, click the green Publish button to launch your ad.

Facebook ads Get More Traffic

Tips and Tricks

  • Use vertical videos: Use a vertical or square aspect ratio. Most people hold their phones vertically, so you’ll cover more of their screen.
  • Shorten text: People on Facebook and Instagram scan quickly. In research conducted by the Mobile Marketing Association, it took two to three seconds for two out of three for people to see and cognitively recognise desktop ads compared to 0.4 seconds on mobile. Keep your text short, clear and concise to get your message across.
  • Add multiple images using the carousel format: Carousel allows you to show several images for people to scroll through at the same cost. It’s a great opportunity if you have lots of product or brand images. 
  • Use calls to action: A range of call-to-action (CTA) buttons are available for Facebook and Instagram ads. These buttons draw attention and encourage people to engage with your ad. Based on what you want people to do when they see your ad, experiment with the CTA buttons available for different ad objectives and formats. See which ones get your audience to take action.

Resources

Paid Meta Training Resources 

  1. Become a Certified Digital Marketing Professional 
  2. Facebook and Instagram Ads – Udemy 

Free Meta Training Resources

  1. Meta Blueprint
  2. Advertising with Meta – Coursera 
  3. Facebook Marketing Course: How to Develop Effective Strategies for Organic Content and Paid Ads 

Read More

22/08/2023

Strategic Guide to YouTube Ad Formats: Choosing, Utilizing, and Excelling with Diverse Advertising Options

 

YouTube is not only a platform for sharing videos but also a powerful advertising tool that allows businesses to reach a global audience in creative and engaging ways. Understanding the various YouTube ad formats is crucial for creating successful ad campaigns that resonate with your target audience. In this comprehensive guide, we will explore the different YouTube ad formats, their features, benefits, and when to use each format effectively.

Exploring the differences of YouTube Ad Formats

Exploring the differences of YouTube Ad Formats:

Skippable Ads

Skippable Ads

Best for: Maximizing Brand Exposure

Skippable ads, also known as TrueView in-stream ads, are one of the most common ad formats on YouTube. These ads appear before, during, or after a user’s chosen video and can be skipped after the first 5 seconds. The key features include:

  • Ad Length: Skippable ads can vary in length, but the first 5 seconds are crucial for capturing viewers’ attention
  • Engagement: Viewers can skip the ad after 5 seconds, so creating a compelling hook in the beginning is essential
  • Cost: Advertisers are charged when viewers watch at least 30 seconds of the ad of the entire ad if it’s shorter than 30 seconds

Non- Skippable Ads

Non-skippable Ads

Best for: Conveying Important Messages

Non-skippable ads are short video ads that viewers are required to watch before they can access their chosen video content. These ads are limited to 15 seconds in most cases. Key features include:

  • Viewing Obligation: Viewers must watch the entire ad, which can lead to higher engagement
  • Message Efficiency: Due to the time constraint, these ads require clear and concise messaging
  • User Experience: While they ensure ad views, non-skippable ads can be seen as intrusive if not well-crafted

Bumper Ads

Bumper Ads

Best for: Delivering A Punchy Message

Bumper ads are short, non-skippable video ads that are limited to 6 seconds. These ads are designed to be concise and impactful, making them ideal for mobile users. Key features include:

  • Limited Length: The 6-second limit encourages advertisers to convey their message quickly and creatively
  • Mobile-Friendly: Bumper ads are effective on mobile devices, where attention spans are typically shorter
  • Frequency: They can be used as a supplement to longer ads to reinforce your message

Overlay Ads

Overlay Ads

Best for: Prompting a call to action (CTA)

Overlay ads, also known as display ads, appear as banner ads at the bottom of the video player. They can be text-based or rich media ads. Key features include:

  • Visual Presence: Overlay ads don’t interrupt the video content and are displayed as a semi-transparent overlay
  • Engagement: They encourage viewers to click through to your website or landing page
  • CTR Tracking: Overlay ads’ click-through rates (CTR) can help measure their effectiveness

Sponsored Cards

Sponsored Card Ads

Best for: Showcasing products

Sponsored cards are interactive, content-specific cards that promote products featured within the video or related products. They appear as small teasers within the video. Key features include:

  • Contextual: Sponsored cards provide relevant information about the products or services featured in the video
  • Interactivity: Viewers can click on the card to see mobile details or visit the advertiser’s website
  • Engagement: These cards enhance the user experience by offering additional value

Discovery Ads

TrueView Ads

Best for: Capturing Intentful Viewers

Discovery ads, previously known ad TrueView discovery ads, are promoted videos that appear in YouTube search results, alongside related videos, and on the YouTube mobile homepage: Key features include:

  • Placement: Discovery ads are strategically placed in areas where users are actively looking for content
  • Viewer Intent: These ads target users who are more likely to engage due to their search or browsing behaviour
  • Thumbnail and Title: The ad’s success depends on an attention-grabbing thumbnail and an enticing title 

Masthead Ads

Masthead Ads

Best for: Broad Audience Impact

Masthead Ads, also known as YouTube’s “Masthead” placement, allow your video to take center stage at the top of YouTube’s homepage on all devices, from desktops to mobile devices and smart TVs. The prime real estate grants you unparalleled visibility and exposure, making it an ideal choice for campaigns aimed at maximum reach and brand impact. Key features include:

  • Massive Reach: Engaging a diverse audience with prime placement, ensure that your message reaches users across various demographics and interests
  • Visual impact: Capture attention instantly with autoplay visuals
  • Clickable CTAs: Direct traffic with overlay CTSs for seamless engagement

10 Steps to Start YouTube Ads

10 Steps to Start YouTube Ads

Starting YouTube ads involves careful planning and execution, but the potential to reach a massive and engaged audience makes it worthwhile. By following these 10 steps, you will be on your way to create impactful and successful YouTube ad campaigns that drive your marketing objectives. 

1.Define Goals: 

Clarify your campaign objectives. Are you aiming for brand exposure, website traffic, lead generation, or sales conversions? Having clear goals will shape your entire strategy

2. Create Channel: 

Establish a YouTube channel for your business. This provides a dedicated space to host your video content and manage your advertising campaigns

3. Link Accounts:

 Link your YouTube channel to a Google Ads account. This integration allows you to manage and track your ad campaign seamlessly

4. Budget: 

Determine your budget for the campaign. Decide whether you want to allocate a specific amount per data or for the entire campaign duration. Google Ads offers various budgeting options to suit your needs.’

5. Audience: 

Identifying your target audience. Consider demographics like age, gender, location, and interests. The more precise your audience targeting, the higher the chances of reaching the right viewers

6. Choose Format: 

Select the appropriate ad format based on your goals. For instance, if you want to create brand awareness, skippable ads might be ideal. If you have a short, impactful message, bumper ads could work better

7. Craft Content: 

Develop compelling video content that resonates with your audience. Start with a captivating hook in the opening seconds to capture viewers’ attention and encourage them to watch further

8. Set tracking: 

Implement tracking mechanisms, such as Google Analytics or conversion tracking, to measure the effectiveness of your campaign. This data helps you refine your strategy and understand what’s working

9. Campaign Details: 

Configure campaign parameters. Specify the campaign start and end dates, ad scheduling (when your ads will run), and geographic targeting (where your ads will be shown)

10. Launch and Optimize: 

Review your campaign settings, content, and targeting one final time. Once you are satisfied, launch the campaign. Continuously monitor key performance indicators (KPIs) like click-through rates, view rates, and conversions. Use these insights to optimize your ads for better results over time

As you navigate the world of YouTube advertising, understanding these various ad formats is essential for tailoring your campaigns to your audience’s preferences and behavious. Each format offers unique advantages, and by strategically using them, you can create compelling and experiences that resonate with viewers and drive your marketing goals. 

The key to a successful YouTube ad campaign is not only choosing the right format but also crafting engaging content that captures your audience’s attention and encourages them to take action.

Read More