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The Team
03/18/2022

How to Increase Open Rates & Read on Your Email Newsletter

With the rise in social media usage as well as the number of social media platforms, people often ask, “Is email still relevant?” The answer is, “Of course!”

In fact, 75% of marketers said that email marketing has an excellent or good return on investment. At the same time, email is able to reach 85% of the people they’re sent to with open rates of 22.86% and click-through rates of 3.71 percent.

Email remains one of the most relevant and effective means of marketing to date. The question is, how does one make their emails compelling enough to open, read, and click-through? Well, we’ve compiled a few of the best tips that we have on how you can increase your email open rates and conversions. So let’s get started.

 

1. Write Compelling Subject Lines

A good subject line both informs and engages readers. It’s got to be compelling enough for a user to click, and at the same time relevant enough for them to keep on opening your emails.

Inboxes on a desktop or laptop generally show up to 60 characters, whereas on mobile phones you usually get around 25-30 characters. So keep it short and to the point. Focus on the value of your emails and how they might help your subscribers.

Some basic themes you can build your subject lines around include:

  • Highlight pain points: Are you tired of low email open rates?
  • Leverage the fear of missing out: [URGENT] Get it now before it’s gone!
  • Retargeting customers: An item in your cart is now 30% off!
  • Get straight to the point: [Company Name] Sales & Marketing Newsletter
  • Make it personal: “Are you coming?” for webinars, or “Quick question” for quick surveys

 

2. Create useful and memorable content

Now that you’ve gotten subscribers to open your email, your next challenge is to make the content compelling enough that they’re going to want to keep opening future emails from you. This is where drafting relevant and memorable content comes into play.

Your subscribers opted into your email list for a reason. Whether they’re in it to be entertained by a story, informed by your progress on a project, or updated on the latest news and trends, you have an obligation to deliver what it is they expect to hear from you. 

Not sure what it is your subscribers are interested in? You can always ask them! This is the perfect chance to use that “Quick question…” subject line to get their attention and get them engaged. The more users engage with your emails, the less likely it is that they end up in the spam folder.

Don’t be afraid to test out different types of content to see what works and what doesn’t. And when someone does unsubscribe to your email list, take the opportunity to ask them why. Were they receiving too many emails? Was your content not what they expected? Did they just lose interest in the topic or industry? The more information you can gather, the better.

 

3. Keep it Simple

Many marketing experts have put forward that plain text emails work best for them. However, many have also claimed that emails with images are also effective, as the images help break up blocks of text.

Whether you decide to include images in your emails, however, the important thing to remember is to not overcomplicate your newsletter format. Refrain from writing long-winded emails and updates. People’s inboxes are often full of messages, and so you don’t want your email to be included in the clutter.

Keep it simple and straight to the point and you’re more likely to retain your subscribers’ attentions.

 

4. Resend Unopened Emails

Some marketers avoid resending an email that already went out. But the reality is that a lot of people’s inboxes often flag emails and send them to the spam folder or to secondary inboxes and tabs like the “Promotions” tab on Gmail.

If the email is an important one, or one that could have a valuable impact on your business, don’t be shy to resend them to those that didn’t open the first one. More often than not, you’ll increase your overall open rates and engage those that weren’t able to read or receive your email the first time around.

 

5. Segment Your Email List

If you’re an online business, you’ll most likely be getting new leads, clients, or subscribers every week. It’s important for you to distinguish and separate those in your audience who are new subscribers versus those who are already customers or long-time fans and followers.

Emails that go out to existing customers should be different from emails that go out to new subscribers who have yet to purchase your products or avail of your services. Separating the two makes sure that each group receives emails that are relevant to them. The more relevant they find your emails, the more likely they are to open, read, and click through.

 

6. Find the optimal time to email your subscribers

Many email automation platforms and software, like Mailchimp, have tools that can help you determine the best time to send an email. In fact, Mailchimp even says that Monday to Thursdays have pretty much the same open rates, whereas Fridays usually have a larger drop off in open rates.

The recommended optimal time is also said to be around 10:00 A.M. of your respective time zones, after which open rates begin to gradually decrease throughout the day. So find a time and day that works best for you.

Finally, always be testing. The more data you can gather on what works and what doesn’t, the better the analysis, and the more capable you’ll be in improving your open rates and click-throughs. Email may be one of the oldest marketing tools available, but it remains one of the best and most effective means of communicating with your customers, clients, and followers.

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Rebecca Patrick
01/12/2018

Embracing Email Marketing In 2018

The world of digital marketing is now old enough to be able to look back at the trends that have developed over the years. From social media marketing to SEO and mobile optimisation, through it all though, email marketing has survived and still continues to be a widely used platform for digital marketing.

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Recent Posts

31/05/2022

The Ultimate EOFY Checklist For Your Small Business

Unless you’ve been living under a rock, you know the end of the financial year is approaching. That means it’s probably time to get your social media marketing in order. But if you really want the end the financial year on a high note, there are some things you’re going to want to do. Below is our ultimate EOFY checklist for small businesses, guaranteed to help you end the financial year with a bang!

Get More Traffic’s Top 10 EOFY Tips

At GMT, we’re helping you get ready for the EOFY. That said, here is a checklist to help make the preparation just that much simpler. 

Review And Coordinate Your Accounts

Do you have any outstanding debts or vice versa? Say you’ve paid for Google Ads in Australia but your account is overdue or maybe you’ve provided a service to someone else who now owes you. Use this period to get on top of what you’ve paid to others and what they’ve paid you. You’ll want to make sure you pay vendors any money owed as well. Sorting all this out means you won’t have to worry about it being taxed next year. 

Keep Records And Back Up Your Data

You’ve heard the term, ‘I’ve got receipts’, and well there’s no hard evidence like proof of purchase. Additionally, we recommend backing up any crucial files or data onto a hard drive independent of your computer. You know, for safe measure. Trust us, if systems fail you’re going to thank yourself for being so proactive. 

Review Your Insurance

While you’re at it, you might as well review your insurance policies for any updates. Doing so will allow you to determine if you’re still on a package that’s right for you and your business. It’s also a great opportunity to update your insurer on any change in circumstance. 

Conduct An Audit

Count and recount your inventory so you know exactly what you have and what you need. Doing so will allow you to match what’s on paper with what’s on hand. 

Use Your Calendar

Planning is key so make a note of all your upcoming due dates, including by when you need to lodge your tax returns. 

Lodge Your Taxes

In Australia, the ATO expects you to lodge your taxes on or before October 31st so we recommend getting ready early. Organise your expenses and other tax deductions so you can have your return ready for submission sooner rather than later.

Rectify Bookkeeping Errors

With the financial year ending, you’ll want a fresh start going into the new year. We recommend going through your bookkeeping and identifying any transaction errors on your bank accounts and credit card statements.

Implement And Update Management Software

Management software makes keeping track of your inventory, finances, and other business assets easy. While we also encourage you to check all of these things manually during this time, implementing and updating your management software will save you time and resources in the long run. 

Prepare Financial Reports

Running financial reports helps point out where your business rests financially. Additionally, they’re fantastic for helping businesses outline and plan their budgeting. There are three financial reports you’re going to want to run this financial year and every subsequent year after. They are:

Balance sheet
Cash flow sheet 
Profit-and-Loss (P&L) statement

Prepare For The New Year

If you’re reading this checklist, you likely want to get on top of everything before the new financial year rolls around. By doing so, you’ll be able to figure out how your company performed over the past year and make an action plan for the future. Take a look at what worked and what didn’t and look for areas in which you can improve. Set goals and establish timelines to help you stay on track. 

Make The Most Out Of Your Social Media Marketing With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. One of the leading digital marketing agencies in Brisbane, we’re passionate about helping businesses all over Australia harness the power of social media marketing to take their bookings to the next level. So, if you’re ready to give traffic to your website the green light and learn more about marketing, contact the team at Get More Traffic today!

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25/05/2022

How to Start Planning Your Best Financial Year Ever!

The end of the financial year is fast approaching and many businesses are scrambling to create some last-minute campaigns to increase their revenue.

However, just as important as the end of the financial year, is the beginning of a new one. While it’s always good to finish strong, it’s also important to ‌get a good head start against the competition. This means having a plan already set in place to help you jumpstart and launch your way towards success.

For that reason, we’ve put together a couple of tips on how you can get started planning the new financial year with your team and organisation.

1. Review Your Existing Business and Marketing Plan

The start of a new financial year is always a good time to review your current business and marketing plans in order for you to create a sound strategy moving forward.

As you review your business plan, make sure that it includes the following:

  • Your mission and vision statements
  • What products, packages, and services you’re currently offering
  • Your company structure, including the key staff and leaders
  • An overview of how you plan to make sales
  • A map of your basic customer journey

This quick review of your company’s basics and foundations should help remind and refresh you of the general overview of who you’re serving and what problems your business solves. 

This quick refresher should also help you reexamine and reevaluate your current goals, plans, and offerings and whether you’ve met and accomplished them, and what you’re plans might be moving forward.

 

2. Review the Past Year and Your Current Status

Before you can set a path for where you want to go, you first have to look back and see how far you’ve come.

Do a review and an executive summary of the past financial year. What goals were established? Which goals were achieved? Are there any areas in your business that you could improve on? This would be the perfect time to get feedback and suggestions from leaders and managers.

Take a day or two to meet with your staff and stakeholders to discuss the following points:

  • A SWOT analysis (strengths, weaknesses, opportunities, and threats)
  • Does your current organisational structure need to change to better suit the organisation’s needs?
  • Are you setting the right KPIs for your workforce?
  • How have sales performed in the past year? What milestones were achieved?
  • Competitor analysis–what areas are they succeeding in and how can you match their growth?
  • Are there any plans set in place for unforeseeable challenges?

It will take some time to gather all this data and information, and much more to discuss them amongst your leaders. But achieving a good and thorough understanding of how your business has performed over the past 12 months will help you ‌move forward with setting the right goals for growth.

 

3. Decide on Your Future Goals and Targets

Now that you know where you’re coming from, it’s time to set your sights on the path ahead. 

Think about what projects, campaigns, and goals you want to accomplish in the next 12 months. Do you want to further increase revenue or sales? Is your goal to pay off any business debt? Are you looking to expand, launch new products or projects, or pivot in a different direction?

Take ample enough time to flesh out your goals for your business. Be specific. Set deadlines and timeframes so that things continue to move forward, and clearly communicate these goals throughout your organisation.

 

4. Create a Plan to Bridge that Gap Between Your Current State and Your Future Goals

Now comes the part where you have to work at bridging the gap between hope and reality. After all, every journey begins with a single step.

To achieve that, you need to do the following:

  • Breakdown each of your goals into several milestones.
  • Set deadlines for each milestone
  • Assign a leader or manager to oversee the accomplishment of each goal
  • Lay out the tasks that need to be accomplished in order for those goals to be achieved.
  • Set KPIs for each of the teams involved

When working on a strategic plan, always involve the key stakeholders to help provide proper feedback and guidance on the best path that you can take. The better you’re able to break down the steps necessary to accomplish your goals, the better. Start with the end in mind, and work backwards to determine how you can get from A to B.

In implementing that plan, however, sometimes you need an excellent partner to help you execute and achieve your goals.

Don’t worry! Because with the help of our digital marketing experts here at Get More Traffic, we can help you achieve many of your business goals for the new financial year through proven expert digital marketing strategies.

We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales and engagement through an always-on marketing strategy, contact the team at Get More Traffic today!

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