Local businesses can now list their available inventory on Microsoft’s search engine, Bing and Bing Local. Using Local Inventory Ads (LIA), as well as product ads (non-LIA), Bing collates information on your online shop’s available inventory and lists it on their search engine page results. Bing also provides more details about local businesses, including location, operating hours and reviews. To get your inventory listed on Bing and Bing Local, simply update your LIAs and your product ads to reflect your stocks.
LinkedIn is also making some notable upgrades to their creator tools, three new features, to be exact: Get Discovered, Newsletters, and Live Video. First, Get Discovered is an exposure tool designed to help you get discovered by potential followers, wherein LinkedIn will also regularly feature ‘Suggested Creators’ whose content they feel is worth paying attention to. Next is LinkedIn Newsletters, which might prove to be a useful tool for LinkedIn creators looking to further engage their audience on the platform. The Newsletter feature not only allows you to publish a newsletter on LinkedIn, but it also delivers push, in-app, and email notifications to your subscribers, further increasing your reach, engagement, and your overall open rates. Last among the new creator tools is Live Video. Previously, LinkedIn Live was only made available to pages or members that had accumulated over 150 followers and/or connections. Now LinkedIn Live is available to all creators. And being that LinkedIn is a platform for professionals, this would make LinkedIn a viable option for many business and industry-related live shows.
Facebook’s social media content creator and scheduling tool is getting a new feature that aims to help provide content creators with a lot more data and inspiration. The new Inspiration Hub can be found on the Home tab of Facebook Creator Studio, and is basically a discovery tool that shows you the most popular posts and hashtags that are relevant to your Facebook Page. There are some additional filters you can use to further narrow down your search such as region, page category, and content type. Overall, it’s a useful tool for content creators to figure out what’s trending online and what types of posts are getting the most engagement.
In a move to promote a healthier use of their app amongst teenagers, Instagram is going to be rolling out new parents and guardians tools on their platform. The new tools are projected to arrive on March 2022. These tools include allowing parents to set time limits on their teen’s Instagram usage, which pairs well with the “Take a Break” feature that they’re currently launching in a few countries. Instagram is also introducing a new educational hub that will include tutorials and tips from experts to help parents and guardians facilitate conversations with their teens regarding social media usage. Lastly, users that don’t follow your teens’ accounts are no longer allowed to tag and mention them, which should help facilitate better security and privacy for minors.