Chat with us, powered by LiveChat
The Team
06/02/2021

Low-Cost SEO Tips For Your Small Business

Running a small business is not always a walk in the park. You can be faced with limited time and a restricted budget for marketing and sales tactics. As a result, it’s easy to focus more on simply running your business while pushing any promotion tactics to the background. One of the best things about creating a website for your business is that it’s low-cost, easy to maintain and implement online marketing and SEO strategies. Regardless of the size of your business, it’s still possible for you to obtain an effective online presence. We’ve got some simple and low-cost SEO tips for your small business to help get you started!

Read More

The Team
05/17/2018

Free Marketing Resources: From AdWords To SEO

At Get More Traffic, we understand the pressure that the Australian market puts on young and new entrepreneurs. The struggle to stay afloat is one we’ve been helping our clients face for many years now and although we operate on a transparent basis, we believe it’s important for our clients to have some basic knowledge of how to develop their marketing campaigns themselves.

Read More

The Team
04/18/2018

AdWords Management Pointers For Entrepreneurs

Google AdWords is a tricky platform to navigate at the best of times, let alone when you’re a busy entrepreneur focusing on trying to grow a business. You to set your ad groups, keywords, write ad copy and so much more. At Get More Traffic, we specialise in the production of affordable yet effective AdWords campaigns for small to medium entrepreneurs. With this expertise, we’ve compiled a list of three simple AdWords management pointers that can assist you in helping your campaigns run more smoothly.

Read More

crankit
09/20/2017

4 Social Media Myths Busted

With social media slowly becoming the most popular platform for small businesses to market their brand and services, certain myths have arisen as to whether or not it’s truly beneficial. Is an active social media profile a waste of your valuable time? Can you really drive sales from a social media post? You’ve probably wondered about it’s relevance to the marketing world and to your own business. We have five of the most common social media myths when it comes to SMB’s and why they’re busted.

Read More

crankit
06/07/2017

Email Marketing Tips – How To Avoid Annoying Your Mail List

Contrary to popular belief, email marketing is still frequently used by businesses across the globe as an effective way to spread the word. Every email sent should be used as a lead-generating opportunity. Through email marketing, you are able to target specific audiences while making the most of a cheap and simple concept. This form of marketing is known to improve conversion rates and build traffic for multiple types of businesses. Here, we have created some quick email marketing tips for you today implement today!

Read More

crankit
05/03/2017

3 Live Video Streaming Benefits Your Business Should Know!

Let’s face it, no one wants to read boring text anymore—let alone pages and pages about a whole business.

Thankfully, the millennial and generation Z cohort have truly embraced more basic, visual platforms such as live video, which provide the sort of in-the-moment content that was never previously accessible. Below, we’ll discuss more about live video streaming benefits, and the difference they can make to your business! 

Welcome To The World Of Live Video Content!

live video streaming benefits

Although not overly new, live video streaming has certainly become more popular and accessible throughout the past year (thanks to Facebook),  quickly gaining traction as a fresh way to deliver content. Not having yet reached its peak, consumers are still intrigued by this feature, allowing businesses and companies to take full advantage of the market and earning potential.

The exclusivity of live streaming tends to attract those who are curious,  as well as those who desire recognition and a sense of belonging. Available on most social media sites, such as Facebook, Instagram and Twitter (via Periscope), live video gives an immersive experience to content marketing that is both beneficial to individual businesses and the average consumer.

The Benefits

1. A Better Connection With Your Audience
Live video streaming is an ideal way for businesses and brands to connect with their clients, as it offers user engagement as well as instant feedback to everyday queries. Additionally, by live streaming events such as Q&A’s and behind-the-scenes sneak peeks, you can make it clear to your audience that they’re an important part of your business—which is what you want to do!

2. Valuable Insights

Another important benefit to live video, is having the ability to gain valuable insight into what your audience are looking for—both from your live video streams and company (you’ll know, as they’ll most likely tell you what they liked, or didn’t). This is of course a positive, as it gives you a chance to expand on your brand and better connect with your consumers. Live streaming can expand your reach, inviting more consumers to be a part of your business or brand.

As an example, look no further than BuzzFeed—who pulled in more than 800,000 people on Facebook simply by streaming a video of themselves testing the limits of how many rubber bands it would take to explode a watermelon! Then there’s the Metropolitan Museum of Art in New York, whose online exhibition tour (four days before the opening) accumulated 52,000 views!

3. But Wait, There’s More!
Additionally, live video streaming also allows for product placement and announcements, as well as the opportunity to divulge further information about your company. When the live stream is complete, the post will be saved to the profile page of the company’s account for later viewing, sharing, liking and commenting, both by customers and potential new clients. It also reduces costs, therefore increasing revenue.

Finally, live video streaming is a brilliant way to take your brand or business to new heights, building incentive for you to explore, experiment and implement new strategies into your marketing campaigns.

With no indication that the live video streaming fad will end anytime soon, why not try delving deeper into the social media world for something new and exciting? You never know just how much it could benefit your brand!

Call GMT today on 1300 332 256 to discuss your video strategies and the best way forward!

Read More

The Team
03/28/2017

Facebook’s Free Wi-Fi Is About More Than Just Generosity

How to utilise Facebook’s free Wi-Fi to improve your rankings!

Offering customers free Wi-Fi isn’t necessarily a revolutionary act—after all, how many times have you scammed some free internet time from your local coffee shop or hairdresser? The interesting thing about Facebook’s free Wi-Fi however, is that it allows you to actually improve your business’ rankings at the same time!

Read More

Recent Posts

23/08/2023

META Ads Training Resources

What is Meta? 

Meta, is a company that has redefined the way we connect, communicate, and consume content. Meta, previously known as Facebook, has expanded its horizons beyond the conventional realms of social networking and now offers a multitude of services under its umbrella. One of the standout components of this transformation is Meta Ads – a dynamic advertising platform that enables businesses to engage with their target audience like never before. Its flagship product, the Facebook social media platform, has grown to encompass a broader vision, leading to the rebranding of the company as Meta. Meta envisions a metaverse that goes beyond traditional digital experiences, integrating augmented reality, virtual reality, and various other technological advancements.

What are Meta Ads? 

Definition 

Meta Ads, an integral part of Meta’s ecosystem, are a sophisticated form of digital marketing that empowers businesses to connect with their target audience across multiple platforms, including Facebook, Instagram, Messenger, and more. These ads leverage the vast amount of data within the Meta network to deliver personalized and relevant content to users, thereby enhancing the effectiveness of marketing campaigns.

Purpose 

Meta Ads serve a multifaceted purpose in the digital marketing landscape. They enable businesses to reach a wider audience by connecting people from all over the world as their potential target audience. It provides a diverse range of advertising formats like video or image which caters to various business goals and creative strategies which maximises engagement. It also helps with analysing results as it provides tools and techniques to track the performance of the campaigns in real-time, enabling data-driven optimizations. 

Types of Meta Ads

Facebook Ads

They let businesses use single images to promote their products, services, or brand. Image ads can be used across different ad types, placements, and aspect ratios. Image ads are a good fit for campaigns with strong visual content that can be shown in just one image. These images could be made from illustrations, design, or photography.

Facebook lets businesses use a single video to showcase their products, services, or brand.They’re especially helpful for product demos, tutorials, and showcasing moving elements.

Carousel ads showcase up to ten images or videos that users can click through. Each has its own headline, description, or link. Carousels are a great choice for displaying a series of different products. Each image in the carousel can even have its own landing page that’s specifically built for that product or service.

Instant Experience ads, previously known as Canvas Ads, are mobile-only interactive ads that let users engage with your promoted content on Facebook. Using Instant Experience ads, users can tap through a carousel display of images, shift the screen in different directions, as well as zoom in or out of content.

Collection ads are kind of like immersive carousels — taking the user experience a step up. Collection ads are mobile window-shopping experiences where users can flick through your product lineup.

Instagram Ads 

These are single-image ads that appear in users’ Instagram feeds. They are a simple yet effective way to showcase products or services and can be used to drive traffic to a website or landing page.

Video ads are similar to photo ads, but they use videos instead of images to convey the message. Instagram videos can be up to 60 minutes long, but you should prefer much shorter videos for your ad. Video ads are a great way to tell a brand story or showcase a product in action.

  • Carousel ads

Carousel ads allow businesses to showcase multiple images or videos within a single ad unit. Users can swipe through the images or videos, giving them a more immersive experience.

  • Story ads

Instagram Stories ads are full-screen ads that appear in between users’ stories. These ads are a great way to create interactive and immersive experiences for users and this is why engagement is often higher with this type of ad.

  • Collection ads

Collection ads are designed for e-commerce businesses and allow users to shop directly from within the ad. These ads feature a cover image or video and multiple product images below, making it easy for users to browse and purchase products.

  • Explore ads

Explore ads appear in the Explore section of the Instagram app, where users discover new content. These ads are a great way to reach a new audience and increase brand awareness. Instagram Explore ads do not appear directly in the Explore section, but are shown after someone clicks on a photo or video from Explore.

  • Shopping ads

Designed for e-commerce businesses that have a shop on Instagram, Shopping ads take users directly to a product description page within the app. From there, your customers can easily make a purchase.

  • Reels ads

After the launch of Reels, Instagram has also allowed Reels Ads. These ads are usually videos, up to 60 seconds long, that are shown between Reels.

Process

Step 1. Choose your objective

Login into Facebook Ads Manager and select the Campaign tab, then click Create to get started with a new Facebook ad campaign. There are 3 marketing categories – Awareness, Consideration and Conversion that Facebook provides with consumers on what they want their ad to accomplish. 

Step 2. Name your campaign 

Name your Facebook ad campaign and declare whether your ad fits into any special categories like credit or politics. If you want to set up an A/B split test, click Get Started in the A/B Test section to set this ad as your control. You can choose different versions to run against this ad after it’s published. Scroll down a little further to choose whether to turn on Advantage Campaign Budget+. This option can be useful if you’re using multiple ad sets, but for now, you can leave it turned off. Click Next.

Step 3. Set your budget and schedule

At the top of this screen, you will name your ad set and choose which Page to promote. Next, you decide how much money you want to spend on your Facebook ad campaign. You can choose a daily or lifetime budget. Then, set the start and end dates if you want to schedule your ad in the future or choose to make it live right away.

Step 4. Target your audience 

Scroll down to start building the target audience for your ads. Start by selecting your target location, age, gender and language. Under location, you can even choose to include or exclude cities over a certain size. You can also prioritize people who’ve recently shown an interest in the product or service you sell.

Step 5. Choose your Facebook Placements

Scroll down to choose where your ads will appear. If you’re new to Facebook advertising, the simplest choice is to use Advantage+ Placements. When you select this option, Facebook will automatically place your ads across Facebook, Instagram, Messenger, and the Audience Network when they are likely to get the best results

Step 6. Set brand safety and cost controls

Scroll down to the Brand Safety section to exclude any types of content that would be inappropriate to appear with your ad.

Step 7. Create your ad

First, choose your ad format, then enter the text and media components for your ad. The formats available will vary based on the campaign objective you selected back at the beginning of this process. Use the preview tool at the right of the page to make sure your ad looks good for all potential placements. When you’re happy with your choices, click the green Publish button to launch your ad.

Facebook ads Get More Traffic

Tips and Tricks

  • Use vertical videos: Use a vertical or square aspect ratio. Most people hold their phones vertically, so you’ll cover more of their screen.
  • Shorten text: People on Facebook and Instagram scan quickly. In research conducted by the Mobile Marketing Association, it took two to three seconds for two out of three for people to see and cognitively recognise desktop ads compared to 0.4 seconds on mobile. Keep your text short, clear and concise to get your message across.
  • Add multiple images using the carousel format: Carousel allows you to show several images for people to scroll through at the same cost. It’s a great opportunity if you have lots of product or brand images. 
  • Use calls to action: A range of call-to-action (CTA) buttons are available for Facebook and Instagram ads. These buttons draw attention and encourage people to engage with your ad. Based on what you want people to do when they see your ad, experiment with the CTA buttons available for different ad objectives and formats. See which ones get your audience to take action.

Resources

Paid Meta Training Resources 

  1. Become a Certified Digital Marketing Professional 
  2. Facebook and Instagram Ads – Udemy 

Free Meta Training Resources

  1. Meta Blueprint
  2. Advertising with Meta – Coursera 
  3. Facebook Marketing Course: How to Develop Effective Strategies for Organic Content and Paid Ads 

Read More

22/08/2023

Strategic Guide to YouTube Ad Formats: Choosing, Utilizing, and Excelling with Diverse Advertising Options

 

YouTube is not only a platform for sharing videos but also a powerful advertising tool that allows businesses to reach a global audience in creative and engaging ways. Understanding the various YouTube ad formats is crucial for creating successful ad campaigns that resonate with your target audience. In this comprehensive guide, we will explore the different YouTube ad formats, their features, benefits, and when to use each format effectively.

Exploring the differences of YouTube Ad Formats

Exploring the differences of YouTube Ad Formats:

Skippable Ads

Skippable Ads

Best for: Maximizing Brand Exposure

Skippable ads, also known as TrueView in-stream ads, are one of the most common ad formats on YouTube. These ads appear before, during, or after a user’s chosen video and can be skipped after the first 5 seconds. The key features include:

  • Ad Length: Skippable ads can vary in length, but the first 5 seconds are crucial for capturing viewers’ attention
  • Engagement: Viewers can skip the ad after 5 seconds, so creating a compelling hook in the beginning is essential
  • Cost: Advertisers are charged when viewers watch at least 30 seconds of the ad of the entire ad if it’s shorter than 30 seconds

Non- Skippable Ads

Non-skippable Ads

Best for: Conveying Important Messages

Non-skippable ads are short video ads that viewers are required to watch before they can access their chosen video content. These ads are limited to 15 seconds in most cases. Key features include:

  • Viewing Obligation: Viewers must watch the entire ad, which can lead to higher engagement
  • Message Efficiency: Due to the time constraint, these ads require clear and concise messaging
  • User Experience: While they ensure ad views, non-skippable ads can be seen as intrusive if not well-crafted

Bumper Ads

Bumper Ads

Best for: Delivering A Punchy Message

Bumper ads are short, non-skippable video ads that are limited to 6 seconds. These ads are designed to be concise and impactful, making them ideal for mobile users. Key features include:

  • Limited Length: The 6-second limit encourages advertisers to convey their message quickly and creatively
  • Mobile-Friendly: Bumper ads are effective on mobile devices, where attention spans are typically shorter
  • Frequency: They can be used as a supplement to longer ads to reinforce your message

Overlay Ads

Overlay Ads

Best for: Prompting a call to action (CTA)

Overlay ads, also known as display ads, appear as banner ads at the bottom of the video player. They can be text-based or rich media ads. Key features include:

  • Visual Presence: Overlay ads don’t interrupt the video content and are displayed as a semi-transparent overlay
  • Engagement: They encourage viewers to click through to your website or landing page
  • CTR Tracking: Overlay ads’ click-through rates (CTR) can help measure their effectiveness

Sponsored Cards

Sponsored Card Ads

Best for: Showcasing products

Sponsored cards are interactive, content-specific cards that promote products featured within the video or related products. They appear as small teasers within the video. Key features include:

  • Contextual: Sponsored cards provide relevant information about the products or services featured in the video
  • Interactivity: Viewers can click on the card to see mobile details or visit the advertiser’s website
  • Engagement: These cards enhance the user experience by offering additional value

Discovery Ads

TrueView Ads

Best for: Capturing Intentful Viewers

Discovery ads, previously known ad TrueView discovery ads, are promoted videos that appear in YouTube search results, alongside related videos, and on the YouTube mobile homepage: Key features include:

  • Placement: Discovery ads are strategically placed in areas where users are actively looking for content
  • Viewer Intent: These ads target users who are more likely to engage due to their search or browsing behaviour
  • Thumbnail and Title: The ad’s success depends on an attention-grabbing thumbnail and an enticing title 

Masthead Ads

Masthead Ads

Best for: Broad Audience Impact

Masthead Ads, also known as YouTube’s “Masthead” placement, allow your video to take center stage at the top of YouTube’s homepage on all devices, from desktops to mobile devices and smart TVs. The prime real estate grants you unparalleled visibility and exposure, making it an ideal choice for campaigns aimed at maximum reach and brand impact. Key features include:

  • Massive Reach: Engaging a diverse audience with prime placement, ensure that your message reaches users across various demographics and interests
  • Visual impact: Capture attention instantly with autoplay visuals
  • Clickable CTAs: Direct traffic with overlay CTSs for seamless engagement

10 Steps to Start YouTube Ads

10 Steps to Start YouTube Ads

Starting YouTube ads involves careful planning and execution, but the potential to reach a massive and engaged audience makes it worthwhile. By following these 10 steps, you will be on your way to create impactful and successful YouTube ad campaigns that drive your marketing objectives. 

1.Define Goals: 

Clarify your campaign objectives. Are you aiming for brand exposure, website traffic, lead generation, or sales conversions? Having clear goals will shape your entire strategy

2. Create Channel: 

Establish a YouTube channel for your business. This provides a dedicated space to host your video content and manage your advertising campaigns

3. Link Accounts:

 Link your YouTube channel to a Google Ads account. This integration allows you to manage and track your ad campaign seamlessly

4. Budget: 

Determine your budget for the campaign. Decide whether you want to allocate a specific amount per data or for the entire campaign duration. Google Ads offers various budgeting options to suit your needs.’

5. Audience: 

Identifying your target audience. Consider demographics like age, gender, location, and interests. The more precise your audience targeting, the higher the chances of reaching the right viewers

6. Choose Format: 

Select the appropriate ad format based on your goals. For instance, if you want to create brand awareness, skippable ads might be ideal. If you have a short, impactful message, bumper ads could work better

7. Craft Content: 

Develop compelling video content that resonates with your audience. Start with a captivating hook in the opening seconds to capture viewers’ attention and encourage them to watch further

8. Set tracking: 

Implement tracking mechanisms, such as Google Analytics or conversion tracking, to measure the effectiveness of your campaign. This data helps you refine your strategy and understand what’s working

9. Campaign Details: 

Configure campaign parameters. Specify the campaign start and end dates, ad scheduling (when your ads will run), and geographic targeting (where your ads will be shown)

10. Launch and Optimize: 

Review your campaign settings, content, and targeting one final time. Once you are satisfied, launch the campaign. Continuously monitor key performance indicators (KPIs) like click-through rates, view rates, and conversions. Use these insights to optimize your ads for better results over time

As you navigate the world of YouTube advertising, understanding these various ad formats is essential for tailoring your campaigns to your audience’s preferences and behavious. Each format offers unique advantages, and by strategically using them, you can create compelling and experiences that resonate with viewers and drive your marketing goals. 

The key to a successful YouTube ad campaign is not only choosing the right format but also crafting engaging content that captures your audience’s attention and encourages them to take action.

Read More