Perhaps the best way to market your business on a limited budget is by improving your customer experience. Happy customers aren’t afraid to sing your praises. Despite the tech revolution we’re living in, word of mouth is still the ultimate form of marketing.
Branding to a business is sunshine to a flower, it cannot survive without it.
With social media slowly becoming the most popular platform for small businesses to market their brand and services, certain myths have arisen as to whether or not it’s truly beneficial. Is an active social media profile a waste of your valuable time? Can you really drive sales from a social media post? You’ve probably wondered about it’s relevance to the marketing world and to your own business. We have five of the most common social media myths when it comes to SMB’s and why they’re busted.
Search Engine Optimisation (SEO) is a marketing technique focused on growing a business’ organic (non-paid) search engine ranking. Used to drive traffic, improve rankings, and increase overall awareness of the business, SEO is a difficult, often tiresome, and elongated process. However, the time-saving SEO tips we’ve gathered below are simple and actionable and can help you increase your awareness immediately.
Since being acquired by Facebook in 2012, Instagram has experienced a rapid growth rate of over 400%. The visual based app continues to grow and provide businesses with the opportunity to use an alternative social media platform to grow your business. With 80% of the users on Instagram following at least one business, if you haven’t already, now is the time to get the gram! If you’re still pondering the move, below we’ve broken down why Instagram can’t be ignored any longer.
It’s 2017 – time you made that risky jump and change to marketing through social media. We understand that change can be a little scary, especially if you’ve been in business a long time and have seen the benefits of traditional marketing methods such as flyers and word of mouth. But the truth is, those techniques are dying, and so will your business if you don’t make the switch. The below warning signs could mean it’s time for some social media investment in your small business.
Having trouble wrapping your head around the best ways to take advantage of Google Adwords to execute an effective PPC campaign? With a variety of options to customise each ad campaign, it’s easy to get lost in Google AdWords for hours. Keeping in mind that each business will have varying target audiences, we’ve listed some general AdWords techniques to turn a profit for your business.