Local businesses can now list their available inventory on Microsoft’s search engine, Bing and Bing Local. Using Local Inventory Ads (LIA), as well as product ads (non-LIA), Bing collates information on your online shop’s available inventory and lists it on their search engine page results. Bing also provides more details about local businesses, including location, operating hours and reviews. To get your inventory listed on Bing and Bing Local, simply update your LIAs and your product ads to reflect your stocks.
LinkedIn is also making some notable upgrades to their creator tools, three new features, to be exact: Get Discovered, Newsletters, and Live Video. First, Get Discovered is an exposure tool designed to help you get discovered by potential followers, wherein LinkedIn will also regularly feature ‘Suggested Creators’ whose content they feel is worth paying attention to. Next is LinkedIn Newsletters, which might prove to be a useful tool for LinkedIn creators looking to further engage their audience on the platform. The Newsletter feature not only allows you to publish a newsletter on LinkedIn, but it also delivers push, in-app, and email notifications to your subscribers, further increasing your reach, engagement, and your overall open rates. Last among the new creator tools is Live Video. Previously, LinkedIn Live was only made available to pages or members that had accumulated over 150 followers and/or connections. Now LinkedIn Live is available to all creators. And being that LinkedIn is a platform for professionals, this would make LinkedIn a viable option for many business and industry-related live shows.
Facebook’s social media content creator and scheduling tool is getting a new feature that aims to help provide content creators with a lot more data and inspiration. The new Inspiration Hub can be found on the Home tab of Facebook Creator Studio, and is basically a discovery tool that shows you the most popular posts and hashtags that are relevant to your Facebook Page. There are some additional filters you can use to further narrow down your search such as region, page category, and content type. Overall, it’s a useful tool for content creators to figure out what’s trending online and what types of posts are getting the most engagement.
In a move to promote a healthier use of their app amongst teenagers, Instagram is going to be rolling out new parents and guardians tools on their platform. The new tools are projected to arrive on March 2022. These tools include allowing parents to set time limits on their teen’s Instagram usage, which pairs well with the “Take a Break” feature that they’re currently launching in a few countries. Instagram is also introducing a new educational hub that will include tutorials and tips from experts to help parents and guardians facilitate conversations with their teens regarding social media usage. Lastly, users that don’t follow your teens’ accounts are no longer allowed to tag and mention them, which should help facilitate better security and privacy for minors.
Automation is becoming increasingly important these days as algorithms continue to learn and develop over time. As a result, Google is helping advertisers maximise that potential by adding more automated options for Display Ads. Advertisers will be able to choose their preferences in terms of the level of automation applied in the bidding process, the creatives, and the choosing of audiences. Advertisers are still promised the best reach and performance even with regards to the automated options, and these automation preferences can be changed at any time without having to create a new campaign. Over time Google is certain that these automated targeting systems will only keep improving, and will continue to deliver the best results for ad campaigns versus those that are setup manually.
Apple’s update that allowed users to choose whether they would allow activity tracking on their devices continues to affect marketers and advertisers. To counter the change, Facebook has also been developing automated features for Facebook Ads. One such feature they’ve developed is the Targeting Expansion. Targeting Expansion makes use of Facebook’s algorithm to show your ads to a broader audience than just the ones that you’ve selected for your campaign. The algorithm will diagnose and determine if your ads would receive a better response with targets beyond your scope, and deliver ads to those users based on its diagnosis. With Facebook’s algorithm being as powerful as it is, it should be worth testing to improve Facebook ad results.
Google has made a recent change to its search results pages. Before the update, search results titles were based upon the string of words typed into the search bar by the user. Now, with the change, Google is using a system that generates titles based on the page titles and headlines. Google reassured users and content creators that rankings are not affected by the title changes. It’s important to note, however, that because Google is now pulling titles from your <H1> tags, you must optimise them for when they do appear on the search results.
Instagram is testing out a new feature internally called “Favourites” to help improve the overall experience of its users. The feature is very similar to Facebook’s, wherein a user gets to choose 30 friends and pages they would like to hear from first before scrolling through the rest of their feed. This “favourites” feature on Instagram is ideal for businesses, influencers, and content creators that are looking to build a dedicated fanbase on Instagram, as it should place your content above the rest of the feed, giving you incrementally more reach and impressions as you build your audience. The feature is still being tested, and there are no clear indications on whether Instagram will roll it out, but it is definitely something to look forward to if it does.