Google Shopping: Features & Benefits
Chances are, if you’re a small to medium (SME) sized business owner, you will be aware of, and probably have, Google Ads up and running. You might even have an SEO campaign. Couple these with a reliable, easy-to-navigate website and I actually want to shake your hand – well done! However, I’m here to tell you that there is still more you could be doing to optimise your ROI. It’s called Google Shopping.
Increasing Foot Traffic This Christmas
The holiday season can be a great way to bring in more money and sales, but often, those things come with the heavy burden of additional stress and not enough time to put in the extra effort. Increasing foot traffic is a difficult task but when you do it right, the effort will prove invaluable. For something a little simpler and cheaper this Christmas, we’ve provided you with some tips in the list below to bring more festivity through your door this holiday season!
How To Increase Your Social Media Engagement Rate In 2018
It goes without saying that one of the most frustrating things about social media marketing is receiving no engagement. You take the time out to create what you feel is great content but most of the time, you’ll receive less feedback than you think you deserve. Sometimes there’ll be a like or two, you might even get a comment here and there but it’s never the result you’re hoping for. As disheartening as this experience is, most of the time it isn’t your content, it’s how you are going about capturing your audience’s attention. The aim of social media marketing is to capitalise on connection and a great hook to increase your social media engagement rate allows you to do that. Here are our top tips to rising above the social media noise next year.
Small Business Blogging – What To Write
If you don’t already have a blog, you’ve probably at least had a few suggestions to begin one. They’re a simple way to connect and understand your audience better.
Why Your Business Should Be Encouraging Online Reviews
Generally, an important aspect of business for e-commerce and word-of-mouth trades, online reviews can prove crucial in growing traffic and sales.
10 Things We Learned About iPhoneX
We stayed up until the wee hours of the morning and watched the official launch of the new iPhoneX. There’s something special about iPhone launches. They’re more of a spectacle in comparison to the launches of other smartphones, That was instilled by Steve Jobs, he wasn’t much of a showman, but he knew what he had in his pocket would change the world.
In a decade, smartphones have changed virtually everything. The way we conduct business, order food, take photos, interact with our friends, listen to music and even find love were all transformed upon the first iPhone release.
And so, 10 years on, what can we expect from the new iPhone?
Boost Your Brand’s Social Following With 3 Quick Tips
It is more often than not that some businesses are looking for alternative ways to increase their following on social media in order to drive traffic for their brand. Mistakes are made when businesses create a page and simply hope for the best without any additional marketing implemented into their social media. Instead of waiting patiently for success, it’s more beneficial for your brand to get your name out to your audience and create a strategy to keep them coming back. We’ve got some tips and suggestions regarding your social media strategy in order to boost your brand’s social following and keep it growing.
Email Marketing Tips – How To Avoid Annoying Your Mail List
Contrary to popular belief, email marketing is still frequently used by businesses across the globe as an effective way to spread the word. Every email sent should be used as a lead-generating opportunity. Through email marketing, you are able to target specific audiences while making the most of a cheap and simple concept. This form of marketing is known to improve conversion rates and build traffic for multiple types of businesses. Here, we have created some quick email marketing tips for you today implement today!
The Benefits Of Blogging For Your Small Business
Blogging for your small business is sometimes seen as a waste of time. With the online world advancing and growing every day, it’s important, especially for small businesses, to establish an online presence. When you run an SME, how can you have time to run a blog on top of that? Make the time! We’ve provided you with four reasons why your business needs blogging and how useful it can be for your further development.
How many times have you found yourself reading through a website, only to be interrupted by a rudely-timed pop-up? You may be thinking, ‘‘is there ever a pop-up that isn’t rudely timed?’ It’s a good question, and one that millions of people around the globe undoubtedly have asked themselves as well. The fact is, many pop-up ads just don’t get through to us the way they used to – but does this mean that pop-up advertising is dead?
Recently it was announced that as of early 2017, Google plan to penalise the rankings of websites who use invasive mobile interstitials – specifically, pop-ups that either completely or severely take over a reader’s experience – to improve the online experience of readers.
Given that software such as AdBlock has been downloaded over 500 million times, and that ‘annoying ads’ have been cited as the number one reason for blocking a site, it’s fair to say that people aren’t too fond of ads (let alone invasive pop-ups). However, despite what you might think pop-up ads aren’t all bad. Take for example the following statistics from webmeup:
So what’s the verdict? Basically, you just need to know which kinds of pop-ups to focus on. Below are two examples.
Exit Pop-Ups
It’s a fact that people switch off when bombarded with ads that either completely take over their internet experience, or disrupt them as soon as they log onto a site, but that’s not to say that pop-ups don’t have their place. An example? Exit pop-ups.
For example, unlike their more annoying counterparts, exit pop-ups only appear when a reader chooses to navigate away from a website. Essentially, they operate like a ‘last chance’ offer – allowing you to invite readers to stay on your page and to remember your brand. Discount offers are a fantastic example of an exit pop-up, and are one that can also instantly drive up your sales.
Subscription Hover Pop-Ups
Unlike traditional pop-ups, hover-style subscription boxes can also help you to convert more readers. For example, according to Ambitionally, social media scientist Dan Zarrella found that pop-up ads doubled his subscription rate without increasing bounce rate!
Speaking of hover-ads, you can also try adding these to the end of your webpage. After all, if a reader gets that far down the page, it’s likely they’ve been enjoying reading your blog post – and therefore, may be more likely to opt-in to a subscription or to click on your pop-up.
Despite what we think about pop-up ads, it’s clear that they can still be beneficial to both customers and advertiser – however, the key is to learn which ‘types’ of pop-ups work best for your business, and when to apply them. Above all, it’s important to look into creating non-intrusive ads that appeal to your customers!
If you’re looking for an expert marketing agency to help you on your business journey, and to increase your traffic and get the conversions your business has been lacking, contact GetMore Traffic today on 1300 332 256!