YouTube is not only a platform for sharing videos but also a powerful advertising tool that allows businesses to reach a global audience in creative and engaging ways. Understanding the various YouTube ad formats is crucial for creating successful ad campaigns that resonate with your target audience. In this comprehensive guide, we will explore the different YouTube ad formats, their features, benefits, and when to use each format effectively.
Skippable ads, also known as TrueView in-stream ads, are one of the most common ad formats on YouTube. These ads appear before, during, or after a user’s chosen video and can be skipped after the first 5 seconds. The key features include:
Non-skippable ads are short video ads that viewers are required to watch before they can access their chosen video content. These ads are limited to 15 seconds in most cases. Key features include:
Bumper ads are short, non-skippable video ads that are limited to 6 seconds. These ads are designed to be concise and impactful, making them ideal for mobile users. Key features include:
Overlay ads, also known as display ads, appear as banner ads at the bottom of the video player. They can be text-based or rich media ads. Key features include:
Sponsored cards are interactive, content-specific cards that promote products featured within the video or related products. They appear as small teasers within the video. Key features include:
Discovery ads, previously known ad TrueView discovery ads, are promoted videos that appear in YouTube search results, alongside related videos, and on the YouTube mobile homepage: Key features include:
Masthead Ads, also known as YouTube’s “Masthead” placement, allow your video to take center stage at the top of YouTube’s homepage on all devices, from desktops to mobile devices and smart TVs. The prime real estate grants you unparalleled visibility and exposure, making it an ideal choice for campaigns aimed at maximum reach and brand impact. Key features include:
Starting YouTube ads involves careful planning and execution, but the potential to reach a massive and engaged audience makes it worthwhile. By following these 10 steps, you will be on your way to create impactful and successful YouTube ad campaigns that drive your marketing objectives.
Clarify your campaign objectives. Are you aiming for brand exposure, website traffic, lead generation, or sales conversions? Having clear goals will shape your entire strategy
Establish a YouTube channel for your business. This provides a dedicated space to host your video content and manage your advertising campaigns
Link your YouTube channel to a Google Ads account. This integration allows you to manage and track your ad campaign seamlessly
Determine your budget for the campaign. Decide whether you want to allocate a specific amount per data or for the entire campaign duration. Google Ads offers various budgeting options to suit your needs.’
Identifying your target audience. Consider demographics like age, gender, location, and interests. The more precise your audience targeting, the higher the chances of reaching the right viewers
Select the appropriate ad format based on your goals. For instance, if you want to create brand awareness, skippable ads might be ideal. If you have a short, impactful message, bumper ads could work better
Develop compelling video content that resonates with your audience. Start with a captivating hook in the opening seconds to capture viewers’ attention and encourage them to watch further
Implement tracking mechanisms, such as Google Analytics or conversion tracking, to measure the effectiveness of your campaign. This data helps you refine your strategy and understand what’s working
Configure campaign parameters. Specify the campaign start and end dates, ad scheduling (when your ads will run), and geographic targeting (where your ads will be shown)
Review your campaign settings, content, and targeting one final time. Once you are satisfied, launch the campaign. Continuously monitor key performance indicators (KPIs) like click-through rates, view rates, and conversions. Use these insights to optimize your ads for better results over time
As you navigate the world of YouTube advertising, understanding these various ad formats is essential for tailoring your campaigns to your audience’s preferences and behavious. Each format offers unique advantages, and by strategically using them, you can create compelling and experiences that resonate with viewers and drive your marketing goals.
The key to a successful YouTube ad campaign is not only choosing the right format but also crafting engaging content that captures your audience’s attention and encourages them to take action.
SEO Tips For Local Contractors And Tradies
Getting a first-page Google ranking shouldn’t be a struggle, but if you’re unsure how the whole process works, you might encounter some difficulties. Here at Get More Traffic, we work closely with businesses to help improve their online presence, increase traffic and leads to their websites, and see results in sustainable and quality growth. At Get More Traffic, we often work with contractors from across Australia and New Zealand looking to increase leads through Google Ads and search engine optimisation (SEO). So, to get you started, we’ve developed the ultimate guide to contractor SEO and chock-filled it full of useful tips and tricks to get you on your way to becoming an SEO superstar with a front-page google ranking.
In short, SEO for contractors involves improving (or sometimes making from scratch) websites to move up their Google ranking. It is essentially an online promotion of your business using marketing strategies on-page and off-page (a process known as backlinking). But it’s more than just going through and tidying up your website. SEO specialists will use specific marketing techniques and spread keywords or keyphrases throughout your website to help Google quickly identify what you’re promoting or advertising to your consumers. Alright, but how will this help me as a contractor bring traffic to my website? We are so glad you asked. Jump to the next paragraph to find out.
Implementing SEO strategies builds trust with Google. Google is more intelligent than most people realise, and if your site feels incredible, the search engine will leave it behind. Techniques like backlinking and strategic keyword use tell Google’s crawlers that you’re reliable and here to stay.
Helps keep you competitive. Have you ever trusted a contractor you found on the second, third, fourth, or even fifth page of Google? Better yet, have you ever ventured to any of those pages, or do you stick with the first page results? If you answered yes to the latter, then you’re among the majority of Google users. Implementing SEO strategies to your website helps you get seen by more consumers and results in additional traffic and conversions.
Gives your company a longer shelf life. Traffic tends to slow after a campaign is over, but keeping on top of your SEO strategies keeps it relevant and accessible.
SEO brings the clients to you. In the long term, SEO helps consumers come to you. Gone are the days of letter dropping or advertising in the newspaper or yellow pages. Instead, optimise your website and have your next client come right to you.
Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. We’re passionate about helping businesses all over Australia harness the power of SEO and SEM to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to optimise your Google Shopping feed, contact the team at Get More Traffic today!
What Are Broken Links and How Do You Fix Them
Have you ever had that experience where a friend recommended you try this amazing restaurant that they visited a month or so ago, and then when you finally decide to try it out, you discover that, for some reason or another, they closed down?
Clicking through to a broken link can be a similar experience for your website visitors.
Links are considered to be broken when they lead to a page on the website that either no longer exists or cannot be found.
These broken links can make a severe dent on both your user experience and the conversions on your website. After all, the last thing a user ever wants to experience on the web is a dead end. This is especially true if your visitors are coming directly from a search engine and they click through to your website hoping to find what they’re looking for, only to be met with disappointment.
There are a number of reasons why broken links occur. Understanding what causes broken links can help you avoid making the same mistakes in the future. Let’s look at some of those causes.
Broken links don’t just affect the overall user experience on your website. They also affect your SEO.
SEO is affected by bounce rate, which Google pays attention to when determining your site’s ranking. Bounce rate also affects time on site, which is another factor that search engines like Google pay attention to. Rather than a user spending more time exploring the content on your website, they would then choose to try to find what they’re looking for somewhere else.
Broken links also disrupt the flow of link equity. Internal links, or links that connect to pages within your website, help create that flow of equity throughout your site, especially if the linked articles and pages are related. The same is true with backlinks from other notable and reputable sites. As much as possible, you don’t want to interrupt that flow.
The first step to fixing broken links is finding them. There are many ways to go about finding these broken links. WordPress users, for example, can use plugins such as Broken Link Checker to help detect and fix broken links. Software such as SEMRush and Ahrefs can also be used and have tools that can help you audit your site. Google Analytics and Google Search Console are also useful tools to help you find broken links.
Once found, fixing broken links is easy. If it’s an internal link that broke because you changed the URL of a page on your site, set up a 301 redirect that points to the new webpage. If it’s a backlink from another website, you can contact the website’s owner and ask them to change the URL with the updated one.
Fixing broken links looks complicated, especially if you’re a small business that’s just set up shop online. But that’s where you can always leave things to experts like us while you focus on other aspects of your business. If you feel your site needs a quick audit, send us an email or give us a call. Our agents will be more than willing to help you out.
Content Curation Tools For Every Skill Level
As with every piece of content that you write, the content you curate must have value. I’m sure we’ve all, at one stage, thought that there has to be an easier way to collecting links and images that may, someday, prove valuable to us. Well, there is, and for each skill level, so every marketer should make use of these content curation tools because they will make your brand/business/company more trusted and reputable.
Google Shopping: Features & Benefits
Chances are, if you’re a small to medium (SME) sized business owner, you will be aware of, and probably have, Google Ads up and running. You might even have an SEO campaign. Couple these with a reliable, easy-to-navigate website and I actually want to shake your hand – well done! However, I’m here to tell you that there is still more you could be doing to optimise your ROI. It’s called Google Shopping.
Free Marketing Resources: From AdWords To SEO
At Get More Traffic, we understand the pressure that the Australian market puts on young and new entrepreneurs. The struggle to stay afloat is one we’ve been helping our clients face for many years now and although we operate on a transparent basis, we believe it’s important for our clients to have some basic knowledge of how to develop their marketing campaigns themselves.
AdWords Management Pointers For Entrepreneurs
Google AdWords is a tricky platform to navigate at the best of times, let alone when you’re a busy entrepreneur focusing on trying to grow a business. You to set your ad groups, keywords, write ad copy and so much more. At Get More Traffic, we specialise in the production of affordable yet effective AdWords campaigns for small to medium entrepreneurs. With this expertise, we’ve compiled a list of three simple AdWords management pointers that can assist you in helping your campaigns run more smoothly.
Creating A Better Customer Experience Strategy
Perhaps the best way to market your business on a limited budget is by improving your customer experience. Happy customers aren’t afraid to sing your praises. Despite the tech revolution we’re living in, word of mouth is still the ultimate form of marketing.
Alternative SEO Strategies In 2018
Search Engine Optimisation means you either move with the times or get left behind, and there are times where you’ll have to try something different just to keep up.
Quick Conversion Rate Improvement Tips
Conversion rate optimisation (or CRO) is dependent on bettering your user experience (or UX) and getting rid of any unneeded steps that inhibit clients from taking the action you want them to take.