It goes without saying that one of the most frustrating things about social media marketing is receiving no engagement. You take the time out to create what you feel is great content but most of the time, you’ll receive less feedback than you think you deserve. Sometimes there’ll be a like or two, you might even get a comment here and there but it’s never the result you’re hoping for. As disheartening as this experience is, most of the time it isn’t your content, it’s how you are going about capturing your audience’s attention. The aim of social media marketing is to capitalise on connection and a great hook to increase your social media engagement rate allows you to do that. Here are our top tips to rising above the social media noise next year.
Since being acquired by Facebook in 2012, Instagram has experienced a rapid growth rate of over 400%. The visual based app continues to grow and provide businesses with the opportunity to use an alternative social media platform to grow your business. With 80% of the users on Instagram following at least one business, if you haven’t already, now is the time to get the gram! If you’re still pondering the move, below we’ve broken down why Instagram can’t be ignored any longer.
LinkedIn users rejoice! The platform has finally created a way for you to improve your LinkedIn newsfeed!
For too long the platform’s home feed has been a somewhat frustrating experience; throwing up a random jumble of updates from connections—many of which may not be of any interest to you. But finally, LinkedIn has created a way for you to actually see more from connections you want to follow.
Announced this week via their official blog, LinkedIn have stated that users will now be able to customise their feed, hide content, and unfollow people/companies.
Sick of seeing news and content that doesn’t interest you? Just tap on the control icon in the top right corner of any update and select ‘improve my feed.’ You can then make more customisations by discovering new industry leaders, publications and companies to follow. While this option is currently only available via mobile, any changes will be reflected on your desktop feed as well.
Don’t want to keep seeing the same post? Simply tap on the control icon on the top right corner of that update, and you’ll no longer see that content. Easy!
Much like Facebook, you can now unfollow connections you’re not as interested in seeing, while still staying connected.
While the latest changes from LinkedIn are certainly not unique, I’m sure most will agree that they’re definitely needed—because at the end of the day, we may have plenty of connections, but not all of their updates are most relevant to our lives.
It seems that barely a month goes by without an update to Instagram’s advertising options, and now the social media platform have announced another interesting development! Brands can now advertise through Instagram Stories!
Yep, that’s right! Just like ‘Stories’ – which allow users to share pictures or videos from their day for a 24 hour period – companies will soon be able to grab the attention of their audience via full-screen promotional ads. The newest development has already been tested by 30 of the world’s biggest brands – including Maybelline New York, Asos, Nike and Netflix – and has been used by Airbnb to roll out awareness of its newest and largest product launch: Trips on Airbnb.
Given that more than 150 million Instagrammers now use the feature daily, and that brands make up one third of the most viewed Stories on the platform, this latest announcement makes a lot of sense!
According to Instagram’s James Quarles, their system will use relevancy to display ads to users.
“It will look at interactions, liking, time spent, exits,” Quarles explained. “Did someone move onto the next story, or did they leave the Stories tray entirely? All of those are great signals and give us a great sense of people’s behavior and the relative performance of the ad.”
As noted, advertisers will be able to advertise through Instagram Stories in the coming weeks, and will also be able to access valuable insights (such as reach, impressions, replies and exits) via the Business Tools section.