Chances are, if you’re a small to medium (SME) sized business owner, you will be aware of, and probably have, Google Ads up and running. You might even have an SEO campaign. Couple these with a reliable, easy-to-navigate website and I actually want to shake your hand – well done! However, I’m here to tell you that there is still more you could be doing to optimise your ROI. It’s called Google Shopping.
Founded in 2006, Twitter quickly became one of the top social networking sites for individuals and businesses alike. However, it wasn’t until 2014 that they introduced Twitter analytics, a useful tool for measuring and boosting your impact on the platform itself. On the homepage of Twitter, click on your profile image in the top right corner to show the drop-down menu and select analytics. From there, we can show you some great reasons to start using Twitter analytics to improve your content.
Since being acquired by Facebook in 2012, Instagram has experienced a rapid growth rate of over 400%. The visual based app continues to grow and provide businesses with the opportunity to use an alternative social media platform to grow your business. With 80% of the users on Instagram following at least one business, if you haven’t already, now is the time to get the gram! If you’re still pondering the move, below we’ve broken down why Instagram can’t be ignored any longer.
At GMT, we help businesses join Facebook, Instagram and Twitter every day for the sole purpose of generating traffic. In addition to all of that, we also set up Google Ads and manage hundreds of AdWords accounts. However, due to the increasing participation in social media, success with conventional online advertising gets more and more difficult by the day.
Contrary to popular belief, email marketing is still frequently used by businesses across the globe as an effective way to spread the word. Every email sent should be used as a lead-generating opportunity. Through email marketing, you are able to target specific audiences while making the most of a cheap and simple concept. This form of marketing is known to improve conversion rates and build traffic for multiple types of businesses. Here, we have created some quick email marketing tips for you today implement today!
Blogging for your small business is sometimes seen as a waste of time. With the online world advancing and growing every day, it’s important, especially for small businesses, to establish an online presence. When you run an SME, how can you have time to run a blog on top of that? Make the time! We’ve provided you with four reasons why your business needs blogging and how useful it can be for your further development.
Knowing what your potential customers and clients have in common is one of the strongest tools in your online arsenal.
What Are People Using?
Now this might seem like an unusual question, but we raise an underutilised question.; what device are your potential customers using to find you, and how is this information going to help you find them?
Mobile phones and tablets are pretty popular these days. In fact, Tobias Lutke reported that by 2014, mobile devices already accounted for over 50% of all E-commerce traffic. This isn’t just for taking photos of food or tweeting about the person in front of you at Subway that sneezed on the cashier. This shows in online search as well.
Nitzan Beck wrote for Banana Splash that from 2013 to 2015, organic search results via mobile devices grew from a share of 27% to a crazy 45% in the US alone. What does this mean? It means an enormous amount of people are looking at their phones and tablets, and they’re looking for you.
Why Should You Care?
If you search for a company on your mobile phone, and the website has not been optimised for mobile devices, your experience is miserable and you dislike the company as a result.
This example is what can, and likely will happen to a website that is not mobile friendly.
If you need to optimise your website to be more mobile friendly, there are some fantastic companies that can get the work done for you, such as GetMoreTraffic.
What To Do Next?
You went from a website that made people want to donate their eyes to science, to instead having the kind of website that people love. That’s all well and good, but what’s the next step?
The answer is simple. Google Analytics. This tool has the power and potential to really help you understand where your customers are coming from. Analytics opens the doors to complete control and understanding of who is finding you, what they’re doing once they’ve found you, and how to use this information to create return on your investment.
Age, occupation, location, language spoken; these are just some of the many points of information that people set up as part of their Google profiles, and are all points that you can use to both target and understand your audience. You then take this information, and you turn it into potentially your greatest asset; profitable data.
Now You’re Playing With Power
Google Analytics has told you who your online audience contains. This opens the door to strategies and methods that are backed with real data from real people who want to do business with you.
Perhaps you stock an anti-aging cream that removes wrinkles. With Google Analytics as your guide, you avoid showing to kids, and focus on your real audience.
Your range of ‘Learn to Speak Spanish’ cassette tapes needs some attention. With reassuring words from your Google Analytics data, you find an audience outside of Spain who are trekking through the Basque Country and Andalusia!
You know how to find who you need to target, and you know you can offer a fantastic experience with your website. Surely this the end? No.
The tools you have available are now stronger than ever, especially since you’re backed up by all that great data about your audience, their interests and how to create positive engagement with you.
Across mobile devices, you can be as swift as a coursing river with AdWords and PPC advertising. You can have all of the strength of a great typhoon with organic listings and Search Engine Optimisation. You can harness all of the rage of a burning fire with Facebook advertising. With the right approach, and the right data, you can take on the world, rolling all of these into a digital marketing powerhouse.
Knowing who your audience is, and how your audience finds you, is not just a question. It’s your first line of offence in a digital marketing universe.
If you’d like to know more about making the most of your mobile audience, reach out to an industry professional like GetMoreTraffic – call today on 1300 332 256.