Case Studies

The Fred Hollows Foundation use their Ad Grants and paid AdWords accounts to magnify the impact of their online marketing campaigns.

Combining dynamic creative and bid multipliers with on-site audience groups across Google Shopping, Google Display Network, and Search, David Jones has seen ROAS increase by 286% and conversion rates increase by 642%.

Mobile optimisation drove a 60% YoY lift in conversions. By taking a fresh look at the path to purchase, Isuzu UTE has seen ongoing rewards to their business.

Accor Hotels Uses Google Ad Extensions to Increase Incremental Conversions by 14%.

Domino's Pizza uncovers a 63 percent increase in revenue driven by mobile search ads, after taking into account the full value of mobile.

Fox Symes uses Display Conversion Optimiser and enhanced campaigns to increase conversions by 227%.

LiBoutique started using Product Listing Ads (PLAs) in February 2012. “We wanted to gain more exposure and traffic, and PLAs offered the dynamics of being both very targeted and rich in content,” says Sarah Karity, LiBoutique chief marketing officer (CMO). “It was really a no-brainer. We started using it and haven’t looked back.”

ELMO Talent Management Software has found a new way to stand out in a crowded marketplace: AdWords Search Network with Display Select. 20% of the leads for ELMO’s Workplace Health and Safety courses now come from Display Select, and their cost-per-lead from Display Select is 40% less than from their search ads.

“Google Forwarding Numbers lets us improve our return on advertising investment by knowing which ad groups result in greater call lengths. We are able to optimise towards those particular ad groups, because the longer the call, the greater the interest.”