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Latests Posts Industry insights and trending news

The Team
06/11/2021

Digital Marketing Industry Updates – June

Latest Updates from Instagram: New Reels & Live Video Analytics, and Likes! (GMT) Back in 2019, Instagram decided to remove the like counts in Australia to pave the way for a safer internet space. This, of course, posed certain obstacles and limitations for brands and influencers in keeping track of trends and engagement rates. Recently,… Read More »

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Rebecca Patrick
06/02/2021

Low-Cost SEO Tips For Your Small Business

Running a small business is not always a walk in the park. You can be faced with limited time and a restricted budget for marketing and sales tactics. As a result, it’s easy to focus more on simply running your business while pushing any promotion tactics to the background. One of the best things about creating… Read More »

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Georgia Condon
05/26/2021

Using Facebook Analytics To Grow Your Business

With 2.8 billion Facebook users (and counting) there’s a whole world of potential customers out there for you to harness to grow your business. Now that we’ve had a month or so to wrap our heads around the newly launched Facebook Analytics, here are our recommendations for how to grow your potential and active customer… Read More »

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Rochelle L
05/19/2021

Landing Pages To Engage Customer Attention

With the over-saturation present in the digital landscape, companies of all sizes are investing heavily in search engine optimisation, social media marketing, pay per click management and more. However, all of that can be wasted if you don’t direct your traffic to the most relevant and valuable landing page.

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Rebecca Patrick
05/12/2021

Landing Pages For Small Businesses: Get The Online Advantage

As an important marketing tool, SMEs across Australia are implementing the use of landing pages into their marketing strategies to bring awareness to their brand and increase conversions.  At Get More Traffic, our mission is to help drive success for SMEs across Australia through transparent and results-based services. Our Go! Page services provide small businesses… Read More »

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Francis Concepcion
02/19/2021

What the media changes will do to SME’s

We’re in the business of helping small to medium businesses succeed online. We’re experts in getting our clients traffic and leads to help their business succeed and Google and Facebook certainly feature heavily in our digital marketing toolbelt.  The proposed News Media Buying Code in layman’s terms makes companies like Google and Facebook pay news… Read More »

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Francis Concepcion
08/07/2019

Google Swaps Voice Search On Android

What if you could have your own talking AI without needing to be a billionaire? How much easier would life be for us? And, how much harder would it be for marketers to reach you beyond your AI assistant? These days, it looks as if AI technology is developing at a rapid pace. What’s more,… Read More »

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Rochelle L
06/28/2018

Content Curation Tools For Every Skill Level

As with every piece of content that you write, the content you curate must have value. I’m sure we’ve all, at one stage, thought that there has to be an easier way to collecting links and images that may, someday, prove valuable to us. Well there is, and for each skill level, so every marketer… Read More »

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Rochelle L
06/07/2018

Twitter Analytics: How To Improve Your Content

Founded in 2006, Twitter quickly became one of the top social networking sites for individuals and businesses alike. However, it wasn’t until 2014 that they introduced Twitter analytics, a useful tool for measuring and boosting your impact on the platform itself. On the homepage of Twitter, click on your profile image in the top right… Read More »

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Rochelle L
05/17/2018

Free Marketing Resources: From AdWords To SEO

At Get More Traffic, we understand the pressure that the Australian market puts on young and new entrepreneurs. The struggle to stay afloat is one we’ve been helping our clients face for many years now and although we operate on a transparent basis, we believe it’s important for our clients to have some basic knowledge… Read More »

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Recent Posts

11/06/2021

Digital Marketing Industry Updates – June

Latest Updates from Instagram: New Reels & Live Video Analytics, and Likes! (GMT)

Back in 2019, Instagram decided to remove the like counts in Australia to pave the way for a safer internet space. This, of course, posed certain obstacles and limitations for brands and influencers in keeping track of trends and engagement rates. Recently, however, Instagram released a new feature that now allows users to choose whether they want to have the like counts visible or invisible. The new opt-in feature for hiding likes can be found in your privacy settings. However, even though hidden, you can still view like counts through the analytics account.

Instagram also announced the release of new native data for their reel and live video features to help marketers track and analyse their performance. Additional metrics for Reels include plays, accounts reached, likes, comments, saves, and shares. Whereas for live video, the new metrics being rolled out include accounts reached, peak concurrent viewers, comments, and shares. Instagram ensures creators and businesses that these new measurements can better help them understand how well their content is performing. However, these new analytics are only available to Business and Creator accounts. To find them, simply tap on the “Insights” button from your profile page and you can view up your latest metrics for up to 30 days.

 

New Google Ad Formats for Local Campaigns (GMT)

Several new Google Ads formats were launched late last month centreing around local campaigns. These new formats include: Auto-Suggest Ads, Navigational Ads, Similar Place Ads, and Pickup Later ads. All the newly launched ad formats are based on location. First up, Auto-Suggest Ads are shown when a searcher is located close by to a related product or service on Google Maps. Navigational Ads, on the other hand, are shown while a user is using Google Maps driving directions and can be displayed as a user is driving towards a destination. Thirdly, Similar Place Ads appear when the business searched is closed, and so the user is instead shown a similar business on the map, potentially capturing traffic that would otherwise be directed towards competitors. With all these new features in place, local business and advertisers will have more opportunities to reach customers in the surrounding areas using localized results to offer the best user experience.

 

Goodbye Broad Match Keywords (GMT)

One major updated that happened with Google Search campaigns this 2021 is the phasing out of the Broach Match modifier keyword match type. This change saw Phrase Match expand to include the additional Broach Match traffic in a bid to increase effectiveness quoting that “…You reach more of the right customers through a combination of the two”. If you are currently running Search campaigns on Google, make sure to reach out to your Account Manager to check how this might affect your current campaigns.

 

Automated AI-Driven Optimisations (GMT)

This 2021, In a move to further expand automation and AI-driven improvements, Google Ad’s recommended optimisations feature moved from ‘suggested’ to auto-applied instead. Reviews of the change have been mixed as the AI-driven optimisations don’t always consider the nuances in optimisation that are part of certain industries. Thus, the 35 editable options are still opt-out. If you’re interested in finding out more about how AI-driven optimisations can potentially impact your campaign, make sure to schedule some time for a chat with your Account Manager.

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02/06/2021

Low-Cost SEO Tips For Your Small Business

Running a small business is not always a walk in the park. You can be faced with limited time and a restricted budget for marketing and sales tactics. As a result, it’s easy to focus more on simply running your business while pushing any promotion tactics to the background. One of the best things about creating a website for your business is that it’s low-cost, easy to maintain and implement online marketing and SEO strategies. Regardless of the size of your business, it’s still possible for you to obtain an effective online presence. We’ve got some simple and low-cost SEO tips for your small business to help get you started!

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