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Structure A Successful Facebook Campaign In 4 Steps
Over 65 million local businesses are utilising Facebook for their marketing campaigns, so how do you ensure that your business is one that consumers turn to? Heading into the Christmas season and the new year, your business must pull in customers to survive. If every ad needs certain traits to make it stand out, but… Read More »
Why Your Business Should Be Encouraging Online Reviews
Generally, an important aspect of business for e-commerce and word-of-mouth trades, online reviews can prove crucial in growing traffic and sales. Considering the amount of time Gen Y & Z spend on social media, there seems to be a lack of testimonials left by these two generations of tech-savvy consumers. In an attempt to rectify… Read More »
Finding Your Ideal Target Audience In 3 Simple Steps
The potential for success of any marketing company for both big and small businesses is limited until you know who to target. Without a target audience, one that correctly coincides with your products and services, often a business will struggle as they continue to market to an irrelevant group. Often you should ask yourself, ‘Who… Read More »
Royalty Free Photo Resources – Our Top 7!
It can be difficult to find that single image that perfectly reflects and accompanies a post. Images, whether they be photos, illustrations, or a simple texture, is imperative to boosting engagement and conversions. We also understand that it’s important, almost vital, to keep production costs low to achieve a valuable ROI.
With social media slowly becoming the most popular platform for small businesses to market their brand and services, certain myths have arisen as to whether or not it’s truly beneficial. Is an active social media profile a waste of your valuable time? Can you really drive sales from a social media post? You’ve probably wondered… Read More »
10 Things We Learned About iPhoneX
We stayed up until the wee hours of the morning and watched the official launch of the new iPhoneX. There’s something special about iPhone launches. They’re more of a spectacle in comparison to the launches of other smartphones, That was instilled by Steve Jobs, he wasn’t much of a showman, but he knew what he… Read More »
Search Engine Optimisation (SEO) is a marketing technique focused on growing a business’ organic (non-paid) search engine ranking. Used to drive traffic, improve rankings, and increase overall awareness of the business, SEO is a difficult, often tiresome, and elongated process. However, the time-saving SEO tips we’ve gathered below are simple and actionable and can help… Read More »
Marketing’s Favourite Promotional Tools
Are you creating a lot of content in the hopes of generating more leads and traffic but struggling to get the content to actually do those things? Content enhancement is a method that relies heavily on presenting your content in an easy-to-learn and understandable context to ensure optimal results. Content promotion is where most companies… Read More »
Instagram: The Platform To Grow Your Business
Since being acquired by Facebook in 2012, Instagram has experienced a rapid growth rate of over 400%. The visual based app continues to grow and provide businesses with the opportunity to use an alternative social media platform to grow your business. With 80% of the users on Instagram following at least one business, if you… Read More »
Social Media Investment – Is It Time?
It’s 2017 – time you made that risky jump and change to marketing through social media. We understand that change can be a little scary, especially if you’ve been in business a long time and have seen the benefits of traditional marketing methods such as flyers and word of mouth. But the truth is, those… Read More »