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What is Social Media Marketing? Advertising for new customers with Facebook and Instagram

Social media marketing is a powerful digital marketing strategy that utilizes social media platforms to promote brands, engage with audiences, and drive business growth. It involves creating and sharing content, running targeted advertising campaigns, and building online communities to increase brand awareness, generate leads, and foster customer loyalty.

Grow Your Business with Social Media Marketing

Target Audience Analysis

Social media marketers begin by identifying and understanding the target audience for a business. They conduct research to determine the demographics, interests, and behaviors of the audience, which helps in crafting effective marketing messages and choosing the right platforms for promotion.

Content Creation

Social media marketers develop engaging and relevant content that resonates with the target audience. This includes creating text-based posts, images, videos, infographics, and other visual elements that communicate the brand’s message effectively.

Platform Selection

Different social media platforms offer unique features and cater to specific demographics. Social media marketers select the platforms that align with the target audience and business objectives. Common platforms include Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.

Social Media Advertising

Paid advertising on social media platforms allows marketers to reach a wider audience and drive specific actions such as website visits, app downloads, or lead generation. Marketers develop targeted ad campaigns, set budgets, define target audience parameters, and track campaign performance.

Create Community Engagement

Building and nurturing a community of engaged followers is crucial in social media marketing. Marketers actively engage with the audience by responding to comments, messages, and reviews, fostering conversations, and building relationships with customers.

Influencer Partnerships

Collaborating with social media influencers who have a significant following and influence in a particular niche can help expand reach and build credibility. Social media marketers identify relevant influencers, establish partnerships, and leverage their influence to promote the brand’s products or services.

Performance Tracking and Analytics

Social media marketers analyze and track the performance of campaigns and content using social media analytics tools. They measure key metrics such as reach, engagement, conversion rates, and return on investment (ROI) to evaluate the effectiveness of their efforts and make data-driven decisions for future strategies.

Social Listening

Social media marketers monitor conversations and mentions related to the brand or industry to gain insights into customer opinions, preferences, and trends. This information helps in refining marketing strategies, addressing customer concerns, and identifying opportunities for engagement.

Reputation Management

Social media provides a platform for customers to express their opinions and experiences. Marketers actively manage and respond to both positive and negative feedback, ensuring that the brand’s reputation is maintained and customer satisfaction is prioritized.

Stay Updated with Trends

Social media marketing is ever-evolving, with new features, algorithms, and trends emerging regularly. Marketers stay updated with industry changes, platform updates, and emerging trends to adapt their strategies and leverage new opportunities for growth.

By implementing an effective social media marketing strategy, businesses can connect with their target audience, increase brand visibility, drive website traffic, and ultimately achieve their marketing goals in the digital landscape.

Facebook Advertising

Facebook is a powerful and versatile platform that offers businesses a range of opportunities to connect with their ideal audience and drive traffic to their official website. With over 2.8 billion monthly active users, Facebook provides a vast pool of potential customers that businesses can tap into.

One of the key advantages of Facebook is its robust targeting capabilities. Through detailed audience targeting options, businesses can narrow down their ad reach based on various factors such as demographics, interests, behaviors, and even specific locations. This precision targeting ensures that your ads are shown to the right people who are more likely to be interested in your products or services. By reaching your ideal audience, you increase the chances of driving qualified traffic to your website.

Facebook’s ad formats allow you to create compelling and visually appealing content that captures the attention of users as they scroll through their news feeds. Whether it’s through eye-catching images, engaging videos, or carousel ads that showcase multiple products, you can create ads that resonate with your target audience and entice them to click through to your website.

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Google My Business Ads

Google My Business is a highly valuable and essential tool for small-sized businesses that are looking to establish a strong online presence and attract local customers. With its user-friendly interface and wide reach, Google My Business allows businesses to create and manage their online listing on Google, ensuring that their information is accurate, up-to-date, and easily accessible to potential customers.

By claiming and optimizing their Google My Business profile, small businesses can provide detailed and relevant information about their products, services, location, business hours, contact details, and website. This ensures that when potential customers search for businesses or services related to their industry in their local area, they can easily find the necessary information and make informed decisions.

One of the significant benefits of using Google My Business is the ability to showcase customer reviews and ratings. Customers can leave reviews and share their experiences, which can greatly influence the perception of your business. Positive reviews and high ratings can build trust and credibility, encouraging other potential customers to choose your business over competitors.

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View Our Social Ads Packages Tailored packages to suit your industry and online competition

Calls and business when you need it
- Advanced Call Solutions
- Geo-Targeted Campaigns
- Multiple Ad Variations
- Trade Specific Set-up
- No Fixed Term Contracts

Not sure? Call us today 1300 332 256

What our clients say Real people - Knowledge - Real results

Get More Traffic are a rarity, they promised a lot but they delivered. Within a couple of months my leads tripled. What a difference.
Daniel Imiolek - Carpet Court

..they were able to put themselves in my shoes and help me out in ways that no-one else can.
Mathew Ansell - Ansells Electrix

Road Map The Road To Success


Research & Development
We structure a highly relevant, targeted campaign to begin our kick start strategy to optimisation.


Analyse & Optimise
Identify which of our exclusive optimisation strategies will work best to ensure the best results for your goals.


Advanced Optimisation
Review dimensions and leverage existing results to problem solve any new challenges utilising Advanced Quality Score analysis.


Performance Management
Review results of advanced optimisation campaigns and maximise ROI with budget strategy.


Secure Long Term Performance
Expand focus on competition watch and identify risks and threats to prepare a contingency strategy to secure performance.


Maintain & Continually Optimise
Expand our focus on advanced bid management strategies to always maintain the highest possible ROI.