Everyone knows about search engine optimisation, which boosts website traffic by tweaking site architecture or creating high-quality keyboard-focused content. The abbreviation ‘SEO’ has even entered the common vernacular, to the point that some businesses think SEO is the ‘be all, end all’ of the online market.
While SEO certainly has its benefits, though, your business might be able to achieve even more through SEM. SEM, or search engine marketing, is focused on making a brand (like yours) more visible on search results pages. In that sense, it’s just like SEO. However, while SEO uses keywords and other tweaks to improve rankings, Australian SEM is a combination of search engines and paid advertising.
If there is one criticism of SEO, it’s that it often takes a long time before you will start seeing the benefits of your optimisation strategy. If you need quicker results, however, you might consider hiring an SEM company. SEM includes pay-per-click advertising, where you buy ads for your brand through a platform like Google AdWords. These ads still show up in Google search results but are faster and more reliable for getting you to the top of specific keyword searches.
In other words, with the right Australia SEM company, you can use PPC marketing to boost the online visibility of your brand considerably faster than you would be able to do it with SEO. Because you are paying for the spot at the top of Google’s search results—and because Google AdWords lets you get very specific on what type of person you want to click on your ad—SEM gives you more control over the outcome of your marketing strategy.
At Get More Traffic, we don’t necessarily recommend ditching traditional SEO strategies and using SEM instead. On the contrary, with SEO, you can target a vast array of different keywords with little to no budget. It never hurts to have your site rank highly on Google’s organic search results, so whatever you are doing for SEO is something you should keep doing. We can even help you implement a new SEO strategy if you need one.
However, if you want to funnel even more leads—and more qualified leads—to your website, then trying out SEM is a good idea. We can help you through the entire process, from setting up your Google AdWords account to deciding which keywords to target to writing copy for the ads that Google will display. We can even monitor and analyse your AdWords performance so that your SEM campaign only becomes more profitable as we continue to collect more data.
The best online marketing campaigns are built not just from SEO and not just from SEM, but from both. At Get More Traffic, we can help you with both your SEO and your SEM in Australia. Call us today on 1300 332 256 to learn more about these services and what they can do for your brand.