Search engines are vital to the success of most modern businesses. They are also complex and incredibly difficult to master, for a long list of different reasons. For one thing, search engines are fluid—not static. Google is constantly tweaking its algorithms and the way it displays results, among other things. Furthermore, new content is being posted every day to compete for spots on SERPS—meaning that the first-page ranking you held yesterday might not be there next week.
Fluidity is just one of the challenges of search engine marketing. It’s also tough to pick the right keywords, manage Google AdWords campaigns on a limited budget, write content that users will want to read, engage customers enough to avoid high bounce rates and design sites in such a way so that they can convert search engine traffic reliably.
If you’re feeling overwhelmed by the challenges of search marketing, or if you only want to see if a professional team can help you achieve better SEO and SEM results, call Get More Traffic. Our business is, in part, a search engine marketing company. We can help you design and execute campaigns that take into account every angle of search engine marketing. From keyword research to conversion, we’re there for the entire journey.
Like most effective marketing campaigns, a good search engine marketing strategy starts with research. Our team at Get More Traffic will dive right in, learning about your business and researching your competitors to answer a few fundamental questions. What keywords are your competitors using to win traffic? Which keywords are people in your target audience looking up on Google? Of those keywords, which ones are too competitive and which ones could you feasibly increase your ranking? Finding the answers to these questions will give us the foundation we need to devise a content strategy and put it into practice.
Many companies don’t realise it, but website design is a huge part of successful search marketing. When you choose Get More Traffic as your search engine marketing agency, we won’t overlook the way that web design factors into the equation. For instance, certain technical aspects of your site will affect how easy it is for search engines to crawl your pages and understand your content. From metadata tags to URLs to overall site organisation, we will assess your site to look for areas where it can be made more search engine friendly. Your site also must be intuitive and easy-to-use, or you are going to lose the traffic you do get through search engines. That’s why our SEO campaigns always include conversion optimised website design.
Finally, we’ll tackle PPC (pay-per-click) advertising, so that you don’t have to. Our search engine marketing company is Google certified, which means that we are qualified and experienced in the art of managing AdWords campaigns. We will devise paid search advertising strategies to complement your SEO with more traffic and higher quality leads.
Hiring a search engine marketing agency to manage every aspect of your SEO, SEM and website optimisation will push more traffic to your site and help you to convert the traffic you do get. To learn more about the services we offer, give us a call on 1300 332 256.