Ross & Co Hair Design is a Wella hair salon in Hamilton, New Zealand, that specialises in both hair design and Wella hair products. Patricia’s aim for her business is to provide high-quality service for customers by giving her staff high levels of training and support. Her passion for her business and fostering good company culture are huge drivers for her to succeed. Before partnering with Get More Traffic, Ross & Co were already running social ads however, they wanted to further increase their bookings, sales, and overall brand presence within Hamilton. Our team started with the optimisation of Google Ads to increase their online presence.
After successfully maintaining increased bookings from Google Ads, Patricia also sought our help to build Ross & Co Hair Design an e-commerce website to sell their range of hair products as well as implement effective SEO strategies to increase their return on investment. With our help, we were able to set up assist Patricia’s business to rank on page 1 of Google for key search terms for hairdressers in Hamilton, as well as significantly increase the quality of traffic on their website. To date, these strategies have resulted in the number of online sales and bookings increasing up by 122%, the ratio of people browsing the website to making a purchase increasing by 196%, and their cost per conversion was brought down by more than half meaning they are getting a better return on investment!
“It’s been well worth the investment and during lock-down, I even set up an e-commerce website and dealt with a really awesome lady called Jenny. She was honestly so helpful and friendly and nothing was ever a problem, even the time difference never got in the way and we were always able to overcome all the new obstacles of me running e-commerce on my website. Jenny was an absolute pleasure to deal with thanks so much Jenny” – Patricia
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