The Lolly Barn

Overview

Lincoln owns The Lolly Barn with his wife, Julie on the central coast of New South Wales specialising in a huge array of local and international sweets and chocolates. Traditionally a brick and mortar sweet store, Covid lockdowns posed obvious problems for The Lolly Barn as their shopfront was forced to close to the public. Lincoln knew that he needed to pivot his business model to focus on online sales not just to make it through the first lockdown, but also to future-proof his business in the uncertain months ahead. After establishing himself a Google Ads account, they noticed that their ads were not performing and knew that they needed the help of a digital professional so they reached out to Get More Traffic. After advising and assisting The Lolly Barn with website changes needed in order to increase their conversion rate, the Get More Traffic team set them up with a Google Ads and SEO strategy aimed at increasing direct sales. By leveraging their national shipping, they were able to expand their geographic reach and increase their impressions and clicks. Additionally, focusing on high-volume keywords allowed them to split test terms and spelling variations such as “lolly” vs “lollies’ vs “candy” to establish which keywords performed the best and continue to build out their strategy.

 

“We got in touch with Get More traffic and virtually straight away [our ads] started gaining traction, started gaining attention, started drawing people to our website, and gaining us more sales which was awesome… It’s continued to grow and gain traction. The last few months, we’ve had record sales and it’s just growing month by month.”

Lincoln Brain, The Lolly Barn 

Objective