Rochelle L
07/19/2017

Video Search Optimisation – A Beginner’s Guide

So, we’ve already discussed the importance of visuals in your content marketing campaign, particularly videos, but we’re yet to touch on how to ensure that it’s optimised for the best results. We know how much time, effort, and money it can cost to produce and edit your video, so we understand the frustration when it isn’t performing as desired. We also happen to know that video search optimisation is a little different from your normal SEO techniques, though the goal is still the same –  rank on the search engine results page. Below we’ll run you through some simple but effective ways to increase your video search optimisation.

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Rochelle L
05/03/2017

3 Live Video Streaming Benefits Your Business Should Know!

Let’s face it, no one wants to read boring text anymore—let alone pages and pages about a whole business.

Thankfully, the millennial and generation Z cohort have truly embraced more basic, visual platforms such as live video, which provide the sort of in-the-moment content that was never previously accessible. Below, we’ll discuss more about live video streaming benefits, and the difference they can make to your business! 

Welcome To The World Of Live Video Content!

live video streaming benefits

Although not overly new, live video streaming has certainly become more popular and accessible throughout the past year (thanks to Facebook),  quickly gaining traction as a fresh way to deliver content. Not having yet reached its peak, consumers are still intrigued by this feature, allowing businesses and companies to take full advantage of the market and earning potential.

The exclusivity of live streaming tends to attract those who are curious,  as well as those who desire recognition and a sense of belonging. Available on most social media sites, such as Facebook, Instagram and Twitter (via Periscope), live video gives an immersive experience to content marketing that is both beneficial to individual businesses and the average consumer.

The Benefits

1. A Better Connection With Your Audience
Live video streaming is an ideal way for businesses and brands to connect with their clients, as it offers user engagement as well as instant feedback to everyday queries. Additionally, by live streaming events such as Q&A’s and behind-the-scenes sneak peeks, you can make it clear to your audience that they’re an important part of your business—which is what you want to do!

2. Valuable Insights

Another important benefit to live video, is having the ability to gain valuable insight into what your audience are looking for—both from your live video streams and company (you’ll know, as they’ll most likely tell you what they liked, or didn’t). This is of course a positive, as it gives you a chance to expand on your brand and better connect with your consumers. Live streaming can expand your reach, inviting more consumers to be a part of your business or brand.

As an example, look no further than BuzzFeed—who pulled in more than 800,000 people on Facebook simply by streaming a video of themselves testing the limits of how many rubber bands it would take to explode a watermelon! Then there’s the Metropolitan Museum of Art in New York, whose online exhibition tour (four days before the opening) accumulated 52,000 views!

3. But Wait, There’s More!
Additionally, live video streaming also allows for product placement and announcements, as well as the opportunity to divulge further information about your company. When the live stream is complete, the post will be saved to the profile page of the company’s account for later viewing, sharing, liking and commenting, both by customers and potential new clients. It also reduces costs, therefore increasing revenue.

Finally, live video streaming is a brilliant way to take your brand or business to new heights, building incentive for you to explore, experiment and implement new strategies into your marketing campaigns.

With no indication that the live video streaming fad will end anytime soon, why not try delving deeper into the social media world for something new and exciting? You never know just how much it could benefit your brand!

Call GMT today on 1300 332 256 to discuss your video strategies and the best way forward!

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15/08/2017

Social Media Investment – Is It Time?

It’s 2017 – time you made that risky jump and change to marketing through social media. We understand that change can be a little scary, especially if you’ve been in business a long time and have seen the benefits of traditional marketing methods such as flyers and word of mouth. But the truth is, those techniques are dying, and so will your business if you don’t make the switch. The below warning signs could mean it’s time for some social media investment in your small business.

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09/08/2017

4 SEO Hacks For WordPress

Search Engine Optimisation, or SEO, is the key to making your website or content rank competitively in Google’s Search Engine Results Page (SERP). Here at Get More Traffic, we use WordPress to create the blogs we post once a week, and we wouldn’t have it any other way. It’s convenient, easy to use, and great for helping us with our own SEO! So if you already have a blog, but struggle to get traction, or you’re interested in learning more about it, here are some quick and actionable SEO hacks for WordPress.

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