Rochelle L
07/19/2017

Video Search Optimisation – A Beginner’s Guide

So, we’ve already discussed the importance of visuals in your content marketing campaign, particularly videos, but we’re yet to touch on how to ensure that it’s optimised for the best results. We know how much time, effort, and money it can cost to produce and edit your video, so we understand the frustration when it isn’t performing as desired. We also happen to know that video search optimisation is a little different from your normal SEO techniques, though the goal is still the same –  rank on the search engine results page. Below we’ll run you through some simple but effective ways to increase your video search optimisation.

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Rochelle L
05/03/2017

3 Live Video Streaming Benefits Your Business Should Know!

Let’s face it, no one wants to read boring text anymore—let alone pages and pages about a whole business.

Thankfully, the millennial and generation Z cohort have truly embraced more basic, visual platforms such as live video, which provide the sort of in-the-moment content that was never previously accessible. Below, we’ll discuss more about live video streaming benefits, and the difference they can make to your business! 

Welcome To The World Of Live Video Content!

live video streaming benefits

Although not overly new, live video streaming has certainly become more popular and accessible throughout the past year (thanks to Facebook),  quickly gaining traction as a fresh way to deliver content. Not having yet reached its peak, consumers are still intrigued by this feature, allowing businesses and companies to take full advantage of the market and earning potential.

The exclusivity of live streaming tends to attract those who are curious,  as well as those who desire recognition and a sense of belonging. Available on most social media sites, such as Facebook, Instagram and Twitter (via Periscope), live video gives an immersive experience to content marketing that is both beneficial to individual businesses and the average consumer.

The Benefits

1. A Better Connection With Your Audience
Live video streaming is an ideal way for businesses and brands to connect with their clients, as it offers user engagement as well as instant feedback to everyday queries. Additionally, by live streaming events such as Q&A’s and behind-the-scenes sneak peeks, you can make it clear to your audience that they’re an important part of your business—which is what you want to do!

2. Valuable Insights

Another important benefit to live video, is having the ability to gain valuable insight into what your audience are looking for—both from your live video streams and company (you’ll know, as they’ll most likely tell you what they liked, or didn’t). This is of course a positive, as it gives you a chance to expand on your brand and better connect with your consumers. Live streaming can expand your reach, inviting more consumers to be a part of your business or brand.

As an example, look no further than BuzzFeed—who pulled in more than 800,000 people on Facebook simply by streaming a video of themselves testing the limits of how many rubber bands it would take to explode a watermelon! Then there’s the Metropolitan Museum of Art in New York, whose online exhibition tour (four days before the opening) accumulated 52,000 views!

3. But Wait, There’s More!
Additionally, live video streaming also allows for product placement and announcements, as well as the opportunity to divulge further information about your company. When the live stream is complete, the post will be saved to the profile page of the company’s account for later viewing, sharing, liking and commenting, both by customers and potential new clients. It also reduces costs, therefore increasing revenue.

Finally, live video streaming is a brilliant way to take your brand or business to new heights, building incentive for you to explore, experiment and implement new strategies into your marketing campaigns.

With no indication that the live video streaming fad will end anytime soon, why not try delving deeper into the social media world for something new and exciting? You never know just how much it could benefit your brand!

Call GMT today on 1300 332 256 to discuss your video strategies and the best way forward!

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07/08/2019

Google Swaps Voice Search On Android

What if you could have your own talking AI without needing to be a billionaire? How much easier would life be for us? And, how much harder would it be for marketers to reach you beyond your AI assistant?

These days, it looks as if AI technology is developing at a rapid pace. What’s more, it also seems that that development is getting an even stronger focus, particularly at Google.

What’s happening at Google?

Changes are happening to voice search on your Android mobile devices. What was once merely a voice-activated search engine is now evolving into AI as Google swaps out its old voice search on Android devices for Google Assistant.

This change hasn’t been rolled out on all devices yet. However, Google did announce a while back that Assistant now resides in at least one billion devices.

For those who’ve noticed the change in the home page of their android phones, the conventional blue and red mic has been swapped out. However, on Chrome for Android, the Google app, and on the Chrome browser for iOS, the mic still seems to be the predominant search tool.

How does this affect SEO and SEM?

One of the main differences between the old voice search and Google Assistant is the type of information provided. Unlike voice search, which usually only provides a list of links and search results, Google Assistant “answers” your queries directly, without needing to provide you with a list of links.

What this means is that it’s a possibility that less traffic will be coming in through mobile searches. Earlier this year, Google also began testing placing ads within the Google Assistant platform, which could mean another channel through which marketers can now source their ads. (as well as yet another revenue channel for Google).

Does this mean that even organic search is going the way of paid advertising? It’s a possibility for mobile devices, as voice assistants like Amazon’s Alexa and Google Assistant continue to grow more advanced each day.

Adobe recently conducted a survey that concluded that 48% of consumers are currently using voice for “general web searches”. These, of course, don’t cover more in-depth content and research related to searches. But if AI is going to be on the forefront of development, then we can expect the number of voice searches to rise in due time, especially as Google Assistant’s set of skills are improving to the point that you can now book a ride and buy movie tickets through Assistant.

So what do we do now?

Should you start thinking about how to optimise your content for voice search? Should you start putting out audio content that users can easily consume and digest? Well, that’s one possible response for this change in organic and paid search.

Author, speaker, and known marketing expert, Seth Godin, once commented that podcasting is the new blogging. In fact, according to some of the statistics collated by podcastinsights.com, “51% (144 million) of the US population has listened to a podcast – up from 44% in 2018 (Infinite Dial 19)”. In other words, audio content is gaining ground in informational content.

Google’s John Mueller gave some tips on how to optimise for voice search, detailing what kinds of content fit and didn’t fit voice search optimisation.

One thing he recommended was to start thinking in terms of audio and voice search itself. What does your content sound like when it’s read aloud? How is your content structured and organised? How are the words on the page structured?

In other words, try to start thinking in terms of voice snippets. Think in terms of Q&A’s, and give a direct answer to any questions that potential readers may ask, and make those Q&A snippets obvious in the way your content is structured.

Remember these two things:

1. Structure your content so that it’s easy for voice search to answer queries using the information that you’ve given. Turn your titles or headers into frequently asked questions, and provide the answer in the first paragraph. 

2. Make sure that your content sounds good and cohesive when reading aloud. Try to keep things sounding conversational as much as possible. 

AI Assistants are on the rise, and it might be a good idea to start optimising your content for their eventual takeover.

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28/06/2018

Content Curation Tools For Every Skill Level

As with every piece of content that you write, the content you curate must have value. I’m sure we’ve all, at one stage, thought that there has to be an easier way to collecting links and images that may, someday, prove valuable to us. Well there is, and for each skill level, so every marketer should make use of these content curation tools because they will make your brand/business/company more trusted and reputable.

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