So, we’ve already discussed the importance of visuals in your content marketing campaign, particularly videos, but we’re yet to touch on how to ensure that it’s optimised for the best results. We know how much time, effort, and money it can cost to produce and edit your video, so we understand the frustration when it isn’t performing as desired. We also happen to know that video search optimisation is a little different from your normal SEO techniques, though the goal is still the same – rank on the search engine results page. Below we’ll run you through some simple but effective ways to increase your video search optimisation.
Let’s face it, no one wants to read boring text anymore—let alone pages and pages about a whole business.
Thankfully, the millennial and generation Z cohort have truly embraced more basic, visual platforms such as live video, which provide the sort of in-the-moment content that was never previously accessible. Below, we’ll discuss more about live video streaming benefits, and the difference they can make to your business!
Although not overly new, live video streaming has certainly become more popular and accessible throughout the past year (thanks to Facebook), quickly gaining traction as a fresh way to deliver content. Not having yet reached its peak, consumers are still intrigued by this feature, allowing businesses and companies to take full advantage of the market and earning potential.
The exclusivity of live streaming tends to attract those who are curious, as well as those who desire recognition and a sense of belonging. Available on most social media sites, such as Facebook, Instagram and Twitter (via Periscope), live video gives an immersive experience to content marketing that is both beneficial to individual businesses and the average consumer.
1. A Better Connection With Your Audience
Live video streaming is an ideal way for businesses and brands to connect with their clients, as it offers user engagement as well as instant feedback to everyday queries. Additionally, by live streaming events such as Q&A’s and behind-the-scenes sneak peeks, you can make it clear to your audience that they’re an important part of your business—which is what you want to do!
2. Valuable Insights
Another important benefit to live video, is having the ability to gain valuable insight into what your audience are looking for—both from your live video streams and company (you’ll know, as they’ll most likely tell you what they liked, or didn’t). This is of course a positive, as it gives you a chance to expand on your brand and better connect with your consumers. Live streaming can expand your reach, inviting more consumers to be a part of your business or brand.
As an example, look no further than BuzzFeed—who pulled in more than 800,000 people on Facebook simply by streaming a video of themselves testing the limits of how many rubber bands it would take to explode a watermelon! Then there’s the Metropolitan Museum of Art in New York, whose online exhibition tour (four days before the opening) accumulated 52,000 views!
3. But Wait, There’s More!
Additionally, live video streaming also allows for product placement and announcements, as well as the opportunity to divulge further information about your company. When the live stream is complete, the post will be saved to the profile page of the company’s account for later viewing, sharing, liking and commenting, both by customers and potential new clients. It also reduces costs, therefore increasing revenue.
Finally, live video streaming is a brilliant way to take your brand or business to new heights, building incentive for you to explore, experiment and implement new strategies into your marketing campaigns.
With no indication that the live video streaming fad will end anytime soon, why not try delving deeper into the social media world for something new and exciting? You never know just how much it could benefit your brand!
Call GMT today on 1300 332 256 to discuss your video strategies and the best way forward!