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The Team

May Digital Marketing Industry Updates

Keep up to date with latest digital marketing updates in the industry by following the Get More Traffic blog.

New Immersive Google Map Features Announced!

Google Immersive Search

Businesses within the tourism and restaurant industries have more reason to increase their online presence. A new immersive visualization that combines Street View and aerial imagery to create a more dynamic and complete digital model was announced by Google at the recent 2022 I/O Summit. This new feature creates a holistic view and vantage of notable landmarks, restaurants, and other popular venues, giving potential customers a good idea of the venue before ever setting foot inside. For marketers, this would be a good way to market the look and feel of a place especially if they are looking to close potential bookings and reservations for events and celebrations.

Meta Ad Library Listings Now Providing More Transparency

Meta Ad Library

As part of their continued efforts to limit access to users’ personal data and create more transparency on how advertisers are using that data, Facebook Meta has decided to add more insights on political, electoral, or social issue ads used on their platform. This change should be able to help researchers better analyse trends in ad usage. Furthermore, the new insights and information could also be used to give marketers get a better glimpse of their competition’s strategy and what audiences they’re currently targeting. Scoping out Meta’s Ad Library is always a good way to gather and collect fresh ideas and strategies, and these new changes to advertisers’ transparency will only help businesses be more competitive in terms of their advertising on the platform.

LinkedIn Makes New Content Discovery Updates

Some developments from LinkedIn have come up recently. One of these includes improvements to its content discovery updates. LinkedIn is making it easier now for users to find content surrounding topics they’re searching for. For example, when searching for breaking news, topics, or trends, users will not only be shown content from those within their network but also content from relevant creators as well. At the same time, LinkedIn is also making it easier to find content that you may have already seen previously. By allowing users to search a creator’s name or certain keywords within their content, content is now more discoverable and easier to find than ever before. If you’re looking to leverage off of LinkedIn’s professional network, now might be a good time to create or repurpose content to get more eyes and traffic on your business.

YouTube Shorts Gets a Green Screen!

YouTube Shorts Green Screen

While the Green Screen feature was first introduced last October, it was less than ideal compared to what TikTok and Instagram had on their platforms. When YouTube’s Green Screen option came out, it only allowed users to upload content from their camera roll to be used as their background image. Recently, YouTube has made updates to this feature, now also allowing the use of any eligible YouTube video or short as the background. To access the Green Screen function, simply select Create > Green Screen among the options under the video you’re watching. Or, if you’re watching YouTube shorts, click on the 3-dot menu and select Green Screen. For influencers, one way that this function has been used historically is as reaction videos, wherein influencers react to the latest memes or videos on their own feeds. YouTube Shorts’ length, though, still remains at 60 seconds, making it good for quick tips, tutorials, and behind-the-scenes looks for businesses.

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The Team

April Digital Marketing Industry Updates

New Multisearch Feature on Google App

Google is beta-testing a new Multisearch feature that will help users having trouble expressing their thoughts in a search query. If you’ve ever had trouble trying to find the perfect piece to add to your closet, or a good addition to your dining set or living room furniture, then this feature is the one for you. You can take a screenshot of a dress, for example, and then add in “yellow” or “pink” to find the dress in a different colour. Or you can snap a photo of your house plants and then add “care instructions” to find out how to help them grow. While the feature is only available in English in the U.S. at the moment, this will definitely be a feature to look forward to with regards to search.

TikTok Testing Search Ad Placements

TikTok is currently beta testing search ad placements for their platform. The test was first spotted by David Herrmann, president of Herrmann Digital, a paid social advertising company and shared on Twitter. These search ads, though, are just ad placements. Keyword targeting is not yet available to advertisers. Despite that, the additional placement on TikTok search is definitely promising. Companies looking beyond Google for advertising opportunities would be keen to jump onto TikTok, especially as TikTok has been proven to also have high purchasing intent.

Instagram Updates Ranking Algorithm to Benefit Creators

Recently, Instagram chief Adam Mosseri made a statement that they were currently updating Instagram’s algorithm to favour creators. New Product Tags and Enhanced Tags have been added for greater reach and relevance, as well as an update to the algorithm to favour original content. Additionally, Instagram is also looking into making adjustments to hashtag pages to help increase engagement on hashtags. With these additions, creators and influencers should be able to increase their engagement on the platform.

Twitter Testing Out its “Edit” Function

One feature that has long been requested for Twitter is an edit feature. Recently, Twitter CEO Parag Agrawal suggested that they are working on an edit function. Having such a function would be a useful tool to correct the many typos that occur on the social media platform. The edit function, however, keeps a record of the history of the edited tweet, which would be a compromise between what users want and need versus Twitters long-standing arguments against adding an edit button.

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The Team

March Digital Marketing Industry Updates

Google AdSense Introduces New ‘Related Search for Content’

Google AdSense is bringing in a new tool to help digital publishers improve site engagement and increase traffic, page views, and impressions. The new feature is called “Related search for content” which works similarly to “suggested content” that users are more familiar with. The way it works is that users are served “Related Searches” that will lead them to other pieces of content on the same or similar topics on the publisher’s website.

Article's hero media

This should help create more relevant experiences for users, as well as help publishers improve their site and app statistics. Google also stressed that this new AdSense feature doesn’t expose user data. As Google is looking to veer away from the use of cookies, the feature instead uses page content to deliver relevant search terms rather than user data. So if you’re looking to activate the new AdSense feature on your website, contact your account manager to help you activate it on your AdSense account.


New Facebook Group Tools to Help Manage & Grow Groups

Facebook Group Admins are getting some new tools to help them manage and grow their Facebook communities. With the rise of misinformation on the web these days, Facebook has taken some steps to help Group admins manage fake news and posts that come into their communities. For starters, Facebook has installed the ability to automatically decline any incoming posts that have already been identified by third-party fact-checks as false information.

Additionally, the “mute” functionality on Facebook groups has also expanded into “suspend”. A suspended user will be unable to post, comment, react, and participate in any group chats or Rooms in the group. These features can be found through “Admin Assist”.

Product mock of automatically declining posts with false information

When it comes to growing your Facebook groups, on the other hand, new QR codes have been added that admins can download and share or copy and paste as they like. When a user scans a QR code, they are then directed to the Facebook Group’s About page where they can put in a request to join.


New Google Vehicle Ads for Car Sellers

According to Google, 95% of vehicle buyers use online sources to do research and find out more information. As a way to help auto sellers gain more exposure and responses, they’ve recently introduced a Vehicle Ads search placement which displays nearby cars for sale.

Sellers that want to take advantage of the opportunity need to create a vehicle inventory data feed and connect it to Google’s Merchant Centre. Search campaigns with the new vehicle ads reported an average increase of 25% in conversions during their testing phases.

Vehicle ad placements are only currently available in the U.S., but Google says that they will be coming out in more countries soon.


Get Ready to Sell Through Twitter Shops

Twitter is currently experimenting with a new eCommerce feature called Twitter Shops. The feature is said to allow brands and businesses to showcase up to 50 items in a shop on the platform. Twitter Shops can be accessed on a brand’s profile page and will direct users to an in-app browser from the merchant’s website.

While still in the testing phase, the inclusion of a shop on Twitter should help businesses maximise their online earning potential on the platform as well as gain more exposure and engagement. Currently, only iPhone users in the U.S. can view and interact with the shops that are included in the testing phase. Once it rolls out worldwide, however, it would be a good opportunity to reach out to Twitter users.

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The Team

February Digital Marketing Industry Updates

Will We Have Twitter Articles in the Near Future?

Twitter, everyone’s favourite micro-blogging platform, may be getting an option for long-form article sometime in the future. This was first noticed by rever-engineer expert Jane Manchum Wong, who discovered the “Articles” option being tested on the platform. It has been noticed in the past that some users tend to post several screenshots filled with text as a way to explain and express themselves clearly. The introduction of “Articles” could replace that, giving users an easier time write more long-form content. Of course, Twitter being a short-form content platform, no one knows how this would affect the overall atmosphere or usage on Twitter. For now, it’s just in the testing stages. But it would be interesting to see how this change user behaviour on Twitter.


Google Introduces A New Search Ads 360

This month, Google started rolling out a new version of Search Ads 360 that’s meant to arm and prepare advertisers for what’s next. These changes include an entirely new look and much faster navigation that closely resembles the experience advertisers have had with Google Ads and Microsoft Ads. Some users have said that they’ve had a much more streamlined experience managing campaigns and driving performance due to the navigation changes, minimising workload by at least 20%.

The New Search Ads 360 gives users a centralised platform to advertisers’ scale daily activities such as campaign management, budget management, automated rules, and labels. What’s more, the platform has improved support across multiple advertising channels and search engines, including over ten additional Microsoft Advertising features that are sure to improve productivity and reduce workload for building and managing search ads.


New Microsoft Cruise Ads!

Also new in search engine monetisation is Microsoft’s latest Cruise Ads. As a way to help businesses in the Travel, Automotive, and Financial Services industries, Microsoft is introducing a more engaging and eye-catching ad experience that aims to attract both advertisers and users.

Businesses in these industries will be able to save time building their campaigns as Cruise Ads now leverage off of user intent. This means that there’s no need to provide keywords for your campaign. Cruise Ads, instead, uses search intent and dynamically-generated elements to deliver these ads to a relevant audience. This saves time for advertisers by making things easy-to-set-up and providing hands-off, automated management. For those who want more control over their campaigns, though, they will still be able to add negative keywords to further optimise them.


Organise Your Browser History with Google Journeys

Google is rolling out a new feature for its web browser, Chrome, called, “Journeys”. This feature aims to organise your browser history by topic rather than simply historically.

Journeys can certainly be helpful for users in certain situations. If you’re planning on booking a trip in the near future, for example, and you want to go back and review the sites and pages you’d visited in the past week or so, simply type in “Travel” on the search bar, and then click on “Resume your research”. You’ll then see a search history based around that topic.

This can apply to any sort of research a user may have been conducting, saving them more time from not having to go through a chronological timeline of their search history. It will also be helpful for content creators and bloggers who often go through extensive research to populate on their posts.

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The Team

January Digital Marketing Industry Updates

Facebook Removes 4 Sensitive Targeting Categories

Last January 19 Facebook has removed 4 main categories in its ad campaign targeting. The move came out of a promise from Facebook to dial back on their targeting settings because of its users’ privacy concerns. Facebook users have become uncomfortable with being identified based on their connections to certain social causes, demographics, health conditions, and characteristics. As a result, Facebook has now removed the following categories from their ads manager: health causes, political beliefs, religious practices and groups, and sexual orientation. If you’re currently targeting these ad groups or any smaller niches within them, now would be a good time to give your account manager a call to see how you can make adjustments for your business moving forward.

Possible New Feed Options Coming to Instagram!

Instagram’s chief, Adam Mosseri recently posted an update on his account about the new feed options they’ve been working on for Instagram. These options have stemmed from a lengthy call from users to bring back a chronological feed onto the platform. Rather than a home feed that was based on one’s engagement, likes and dislikes, users wanted a feed that was based on time and date posted, which would give them more variety and help them catch up with posts from other accounts that they follow. As a response to those requests, Mosseri showed a brief preview of two new chronologically-based feed options: Favourites, and Following. The first feed option gives users the option to create a list of favourite accounts, whose posts will then show up first on their feed in chronological order. The second option, Following, will show you posts from all the accounts you follow in chronological order.

Search Your Twitter Direct Messages for Specific Topics and Keywords

According to app researcher, Alessandro Paluzzi, Twitter has recently been testing a new advanced search option for direct messages on the platform. The option, should it be rolled out, would be a helpful tool in handling customer service concerns and requests as it would allow users to search for specific keywords and topics in their DMs, ultimately making Twitter DMs a more useful tool. The last update that Twitter had related to direct messages was back in 2019, with the addition of ‘Search for People and Groups’. Should Twitter decide to roll out this advanced search tool, it would definitely be a big step in making Twitter more user-friendly for users, influencers, and businesses leveraging the platform.

You Can Now Pin Products at the Top of Your Local and Google Map Listings

Google Business Profiles (formerly Google My Business) have recently been given an upgrade with their product listings. In the products section of your Google Business Profile, there is now a box that you can tick that says, “Mark as Special”. This feature works much like pinning a post to the top of your blog or social media feed wherein the product marked as special will now appear at the top of your listings, giving it more exposure for your audience. This works especially well if you’re putting certain items in your catalogue on sale, or if you want to push special items or products more than others. The feature seems to appear on some accounts and not on others. Google has yet to officially comment on the feature, but if you see it on your product listing, then it might be worth marking some of your products as ‘special’.

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Jade Fitzpatrick

Driving Your Small Business For Success In 2022

SMB Resilience: How Australian Businesses Are Surviving Amid A Global Pandemic

If Australians are good for one thing, it’s for our resilience. Being able to come together to help those who really need it, even when we’re dealing with our own adversities, is something we’re really proud of. Consider the summer of 2019-20 when a large portion of the country was battling devastating bushfires that absolutely destroyed more than 24 million hectares of land, taking with it more than one billion animals and 450 people’s lives. As heartbreaking as these fires were, they showed us how resilient Australia is as a nation, with individuals donating more than $282 million in relief to the victims. Then came the devastation of COVID-19, forcing thousands of Australian SMBs to close their doors either temporarily or for good. Whether those businesses recovered or not, one thing was certain – we had to adapt. Enter 2021.

SMBs Australia: What Happened In 2021?

2021 was a rollercoaster, to say the least. With vaccination numbers on the rise, it looked as though there was a light at the end of the tunnel. Maybe the country could return to business as usual. But just as soon as the nation opened up, it closed again with the introduction of the Delta strain. Once more, businesses were forced to close as this more contagious, more deadly virus strain forced us back inside. Those of us who were lucky enough moved to work from home, carting computer monitors and other equipment from our offices and setting them up at makeshift workstations at home. However, those of us who couldn’t had to wait it out, leaving thousands of businesses reeling with uncertainty, their employees unsure if they even still had jobs. They moved online, using the internet and social media to stay afloat while SMBs (which make up 55% of National GDP) figured out what to do next. We prevailed, though, as we have many times before, showing the world that even when all hope seems lost, Australian businesses remain more resilient than ever. Here’s what the numbers are saying about it.

Looking Ahead: 2021 In Reflection

Now that we’ve made it to 2022, many Australian SMBs have had a chance to reflect on the past year. While businesses closed and more and more people worked from home, SMBs were able to realign their values and work towards the things that really mattered. What they learned, though, might surprise you as a study conducted by LinkedIn revealed some unexpected findings:

  • The majority of Australian SMBs know where to invest for growth
  • More than half feel as though the pandemic has helped the futureproof their businesses
  • Over 60% feel optimistic about the future despite the majority indicating some uncertainty

With lockdowns in full swing and the state government’s closing borders, 71% of Aussie SMBs were, unfortunately, affected by slowdowns. The part that turned some heads, though, was the data surrounding success, whereby a massive 38% of Australian SMBs actually performed better than an average year (Mi3, 2021). Additionally, a further 40% indicated feeling positive about the outcomes of 2021 as they use their setbacks to prepare for an even stronger 2022.

So, What’s Changed?

For Australian SMBs, online presence has become one of the most important tools in staying afloat amid the pandemic. LinkedIn reports a 44% increase in ‘new SMB Company Pages’, all of which are highly active and more engaged. Additionally, global brand ambassador, Taryn Williams believes consumer values have shifted. She says relationships between SMBs and their clientele are more crucial than ever. Williams also believes social media plays a huge role in building relationships with consumers and heading into the thick of 2022, she encourages all SMBs to utilise their online presence. She says SMBs should leverage platforms they wouldn’t ordinarily use, like TikTok, for example, to increase organic reach. Further, Williams states consumers want to support Australian SMBs but are more inclined if a business offers sustainable goods and services and adhere to ethical practices.

As of now, many SMBs are looking to the future, focusing on costs and opportunities for growth. During LinkedIn’s research, they discovered three main areas in which Australian SMBs have been able to optimise resources and lower costs: rent, operations, resourcing.

These statistics indicate that Australian SMBs have shifted their priorities. Now, they’re putting more effort into their customers’ needs and working to make employee tasks more efficient. Finally, businesses can begin to operate as normal (or as normal as the pandemic will allow).

Efficiency: The New Normal

As Australians discovered more flexible working conditions, they also found areas to increase productivity. Global Commercial Services Vice President and General Manager, Stephen Pendergast says there has been a 12.4% spending increase on technology and automation software investments. Investing in such areas not only frees up space to focus on activities that push the bottom line, but they remove the risk of human error. CEO of Headbox Australia, Ali Lord, agrees, saying digital solutions to complete mundane tasks removes the legwork and saves costs. Employees have come to expect this now too, with the experts at Salesforce finding investments in technology make for both happy employees and satisfied customers. The bottom line is: work smarter, not harder.

Where To From Here? Tips For SMBs in 2022

If the above stats indicate anything, Australian SMBs have learned to adapt, even with the future uncertain. With omicron affecting more Australians each day, businesses need to remain flexible, adapting to change where they can. To continue to succeed in 2022, it’s important to be proactive. Take what we’ve learned and transform it into meaningful opportunities for growth. We’ve broken it all down into ten comprehensive steps:

  1. Maximise success by lowering costs where possible
  2. Keep up with employee demand and morale by offering flexible working conditions
  3. Use what you’ve learned to make your business more resilient
  4. Be more open to change
  5. Understand what matters most to your customers and employees
  6. Realign customer expectations through honest, up to date dialogue – the good and the bad
  7. Alleviate pressure on staff and give customers the autonomy to find their own solutions by investing in technology
  8. Support local businesses by using or promoting their products and services where you can
  9. Follow ethical practices to attract more of the consumer market
  10. Stay relevant by regularly using social media to promote your business brand

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The Team

November Digital Marketing Industry Updates

New Google Features Coming to Increase Privacy and Security

Several new features have been recently released by Google recently that focus on increasing security for its users. These features were rolled out to celebrate Cybersecurity Awareness Month. These updates include Security Hub for Pixel devices, VPN expansion to new countries, and an HTTPS-First Mode for Chrome users. For business owners, the most notable change to pay attention to would be the HTTPS-First Mode. HTTPS websites are secure websites that reduce the risk of online threats. This new feature gives Chrome users a warning before loading a less-secure site. For those not yet on HTTPS, this could greatly affect your traffic and your business, especially if you’re selling products on your website. So if you haven’t secured your site as HTTPS yet, now would be the best time to make sure you make the change.

Google Performance Max Now Open to All Advertisers!

Online consumer behaviour has been in constant flux, especially this past year. It was because of this that Google introduced Performance Max as a step towards automation and a new way to buy Google Ads across Search, YouTube, Display, Discover, Gmail, and Maps, all from a single campaign. Performance Max was first rolled out to a select number of advertisers for testing. And after strong beta results, Google has now released the product to all advertisers worldwide. Google considers Performance Max as a good way to complement your keyword-based Search campaign to help grow your performance across their advertising channels.

Instagram’s Encouraging You to Take a Break!

Do you sometimes wonder where time has gone whenever you decide to take a short break and scroll through your Instagram feed? Before you know it, 60 minutes have passed when you intended to scroll through for about ten. Instagram is well-aware of this and is testing out a new feature that gives you a little nudge that maybe it’s time to take a break from Instagram. How does it work? First, you opt into the feature, and then you get to choose how much time passes before the app will send you a reminder that it’s time for a break. This can be after 10, 20, or 30 minutes. After the allotted time passes, you’ll get a message on the app saying, “Time for a break? Take a moment to reset by closing Instagram.” The feature doesn’t block access from Instagram after the prompt, though, but only sends you a reminder. Taking a break from Instagram will be up to you.

Facebook’s Facial Recognition System is Going Away

Facebook has recently decided to shut down their Facial Recognition system. For those unfamiliar with it, this is the feature that automatically identifies your face in the photos and images uploaded onto the social media platform. This allows Facebook to provide suggestions on who to tag in your photos and also notifies those included in the photo whether they’d like to tag themselves in it. This system was also used to create image descriptions for blind and visually impaired people. However, the system has incurred growing concerns, especially in terms of user privacy. As a result, Facebook has decided to shut down the Facial Recognition system and will explore how else they can use the technology for better-suited purposes.

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Recent Posts


META Ads Training Resources

What is Meta? 

Meta, is a company that has redefined the way we connect, communicate, and consume content. Meta, previously known as Facebook, has expanded its horizons beyond the conventional realms of social networking and now offers a multitude of services under its umbrella. One of the standout components of this transformation is Meta Ads – a dynamic advertising platform that enables businesses to engage with their target audience like never before. Its flagship product, the Facebook social media platform, has grown to encompass a broader vision, leading to the rebranding of the company as Meta. Meta envisions a metaverse that goes beyond traditional digital experiences, integrating augmented reality, virtual reality, and various other technological advancements.

What are Meta Ads? 


Meta Ads, an integral part of Meta’s ecosystem, are a sophisticated form of digital marketing that empowers businesses to connect with their target audience across multiple platforms, including Facebook, Instagram, Messenger, and more. These ads leverage the vast amount of data within the Meta network to deliver personalized and relevant content to users, thereby enhancing the effectiveness of marketing campaigns.


Meta Ads serve a multifaceted purpose in the digital marketing landscape. They enable businesses to reach a wider audience by connecting people from all over the world as their potential target audience. It provides a diverse range of advertising formats like video or image which caters to various business goals and creative strategies which maximises engagement. It also helps with analysing results as it provides tools and techniques to track the performance of the campaigns in real-time, enabling data-driven optimizations. 

Types of Meta Ads

Facebook Ads

They let businesses use single images to promote their products, services, or brand. Image ads can be used across different ad types, placements, and aspect ratios. Image ads are a good fit for campaigns with strong visual content that can be shown in just one image. These images could be made from illustrations, design, or photography.

Facebook lets businesses use a single video to showcase their products, services, or brand.They’re especially helpful for product demos, tutorials, and showcasing moving elements.

Carousel ads showcase up to ten images or videos that users can click through. Each has its own headline, description, or link. Carousels are a great choice for displaying a series of different products. Each image in the carousel can even have its own landing page that’s specifically built for that product or service.

Instant Experience ads, previously known as Canvas Ads, are mobile-only interactive ads that let users engage with your promoted content on Facebook. Using Instant Experience ads, users can tap through a carousel display of images, shift the screen in different directions, as well as zoom in or out of content.

Collection ads are kind of like immersive carousels — taking the user experience a step up. Collection ads are mobile window-shopping experiences where users can flick through your product lineup.

Instagram Ads 

These are single-image ads that appear in users’ Instagram feeds. They are a simple yet effective way to showcase products or services and can be used to drive traffic to a website or landing page.

Video ads are similar to photo ads, but they use videos instead of images to convey the message. Instagram videos can be up to 60 minutes long, but you should prefer much shorter videos for your ad. Video ads are a great way to tell a brand story or showcase a product in action.

  • Carousel ads

Carousel ads allow businesses to showcase multiple images or videos within a single ad unit. Users can swipe through the images or videos, giving them a more immersive experience.

  • Story ads

Instagram Stories ads are full-screen ads that appear in between users’ stories. These ads are a great way to create interactive and immersive experiences for users and this is why engagement is often higher with this type of ad.

  • Collection ads

Collection ads are designed for e-commerce businesses and allow users to shop directly from within the ad. These ads feature a cover image or video and multiple product images below, making it easy for users to browse and purchase products.

  • Explore ads

Explore ads appear in the Explore section of the Instagram app, where users discover new content. These ads are a great way to reach a new audience and increase brand awareness. Instagram Explore ads do not appear directly in the Explore section, but are shown after someone clicks on a photo or video from Explore.

  • Shopping ads

Designed for e-commerce businesses that have a shop on Instagram, Shopping ads take users directly to a product description page within the app. From there, your customers can easily make a purchase.

  • Reels ads

After the launch of Reels, Instagram has also allowed Reels Ads. These ads are usually videos, up to 60 seconds long, that are shown between Reels.


Step 1. Choose your objective

Login into Facebook Ads Manager and select the Campaign tab, then click Create to get started with a new Facebook ad campaign. There are 3 marketing categories – Awareness, Consideration and Conversion that Facebook provides with consumers on what they want their ad to accomplish. 

Step 2. Name your campaign 

Name your Facebook ad campaign and declare whether your ad fits into any special categories like credit or politics. If you want to set up an A/B split test, click Get Started in the A/B Test section to set this ad as your control. You can choose different versions to run against this ad after it’s published. Scroll down a little further to choose whether to turn on Advantage Campaign Budget+. This option can be useful if you’re using multiple ad sets, but for now, you can leave it turned off. Click Next.

Step 3. Set your budget and schedule

At the top of this screen, you will name your ad set and choose which Page to promote. Next, you decide how much money you want to spend on your Facebook ad campaign. You can choose a daily or lifetime budget. Then, set the start and end dates if you want to schedule your ad in the future or choose to make it live right away.

Step 4. Target your audience 

Scroll down to start building the target audience for your ads. Start by selecting your target location, age, gender and language. Under location, you can even choose to include or exclude cities over a certain size. You can also prioritize people who’ve recently shown an interest in the product or service you sell.

Step 5. Choose your Facebook Placements

Scroll down to choose where your ads will appear. If you’re new to Facebook advertising, the simplest choice is to use Advantage+ Placements. When you select this option, Facebook will automatically place your ads across Facebook, Instagram, Messenger, and the Audience Network when they are likely to get the best results

Step 6. Set brand safety and cost controls

Scroll down to the Brand Safety section to exclude any types of content that would be inappropriate to appear with your ad.

Step 7. Create your ad

First, choose your ad format, then enter the text and media components for your ad. The formats available will vary based on the campaign objective you selected back at the beginning of this process. Use the preview tool at the right of the page to make sure your ad looks good for all potential placements. When you’re happy with your choices, click the green Publish button to launch your ad.

Facebook ads Get More Traffic

Tips and Tricks

  • Use vertical videos: Use a vertical or square aspect ratio. Most people hold their phones vertically, so you’ll cover more of their screen.
  • Shorten text: People on Facebook and Instagram scan quickly. In research conducted by the Mobile Marketing Association, it took two to three seconds for two out of three for people to see and cognitively recognise desktop ads compared to 0.4 seconds on mobile. Keep your text short, clear and concise to get your message across.
  • Add multiple images using the carousel format: Carousel allows you to show several images for people to scroll through at the same cost. It’s a great opportunity if you have lots of product or brand images. 
  • Use calls to action: A range of call-to-action (CTA) buttons are available for Facebook and Instagram ads. These buttons draw attention and encourage people to engage with your ad. Based on what you want people to do when they see your ad, experiment with the CTA buttons available for different ad objectives and formats. See which ones get your audience to take action.


Paid Meta Training Resources 

  1. Become a Certified Digital Marketing Professional 
  2. Facebook and Instagram Ads – Udemy 

Free Meta Training Resources

  1. Meta Blueprint
  2. Advertising with Meta – Coursera 
  3. Facebook Marketing Course: How to Develop Effective Strategies for Organic Content and Paid Ads 

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Strategic Guide to YouTube Ad Formats: Choosing, Utilizing, and Excelling with Diverse Advertising Options


YouTube is not only a platform for sharing videos but also a powerful advertising tool that allows businesses to reach a global audience in creative and engaging ways. Understanding the various YouTube ad formats is crucial for creating successful ad campaigns that resonate with your target audience. In this comprehensive guide, we will explore the different YouTube ad formats, their features, benefits, and when to use each format effectively.

Exploring the differences of YouTube Ad Formats

Exploring the differences of YouTube Ad Formats:

Skippable Ads

Skippable Ads

Best for: Maximizing Brand Exposure

Skippable ads, also known as TrueView in-stream ads, are one of the most common ad formats on YouTube. These ads appear before, during, or after a user’s chosen video and can be skipped after the first 5 seconds. The key features include:

  • Ad Length: Skippable ads can vary in length, but the first 5 seconds are crucial for capturing viewers’ attention
  • Engagement: Viewers can skip the ad after 5 seconds, so creating a compelling hook in the beginning is essential
  • Cost: Advertisers are charged when viewers watch at least 30 seconds of the ad of the entire ad if it’s shorter than 30 seconds

Non- Skippable Ads

Non-skippable Ads

Best for: Conveying Important Messages

Non-skippable ads are short video ads that viewers are required to watch before they can access their chosen video content. These ads are limited to 15 seconds in most cases. Key features include:

  • Viewing Obligation: Viewers must watch the entire ad, which can lead to higher engagement
  • Message Efficiency: Due to the time constraint, these ads require clear and concise messaging
  • User Experience: While they ensure ad views, non-skippable ads can be seen as intrusive if not well-crafted

Bumper Ads

Bumper Ads

Best for: Delivering A Punchy Message

Bumper ads are short, non-skippable video ads that are limited to 6 seconds. These ads are designed to be concise and impactful, making them ideal for mobile users. Key features include:

  • Limited Length: The 6-second limit encourages advertisers to convey their message quickly and creatively
  • Mobile-Friendly: Bumper ads are effective on mobile devices, where attention spans are typically shorter
  • Frequency: They can be used as a supplement to longer ads to reinforce your message

Overlay Ads

Overlay Ads

Best for: Prompting a call to action (CTA)

Overlay ads, also known as display ads, appear as banner ads at the bottom of the video player. They can be text-based or rich media ads. Key features include:

  • Visual Presence: Overlay ads don’t interrupt the video content and are displayed as a semi-transparent overlay
  • Engagement: They encourage viewers to click through to your website or landing page
  • CTR Tracking: Overlay ads’ click-through rates (CTR) can help measure their effectiveness

Sponsored Cards

Sponsored Card Ads

Best for: Showcasing products

Sponsored cards are interactive, content-specific cards that promote products featured within the video or related products. They appear as small teasers within the video. Key features include:

  • Contextual: Sponsored cards provide relevant information about the products or services featured in the video
  • Interactivity: Viewers can click on the card to see mobile details or visit the advertiser’s website
  • Engagement: These cards enhance the user experience by offering additional value

Discovery Ads

TrueView Ads

Best for: Capturing Intentful Viewers

Discovery ads, previously known ad TrueView discovery ads, are promoted videos that appear in YouTube search results, alongside related videos, and on the YouTube mobile homepage: Key features include:

  • Placement: Discovery ads are strategically placed in areas where users are actively looking for content
  • Viewer Intent: These ads target users who are more likely to engage due to their search or browsing behaviour
  • Thumbnail and Title: The ad’s success depends on an attention-grabbing thumbnail and an enticing title 

Masthead Ads

Masthead Ads

Best for: Broad Audience Impact

Masthead Ads, also known as YouTube’s “Masthead” placement, allow your video to take center stage at the top of YouTube’s homepage on all devices, from desktops to mobile devices and smart TVs. The prime real estate grants you unparalleled visibility and exposure, making it an ideal choice for campaigns aimed at maximum reach and brand impact. Key features include:

  • Massive Reach: Engaging a diverse audience with prime placement, ensure that your message reaches users across various demographics and interests
  • Visual impact: Capture attention instantly with autoplay visuals
  • Clickable CTAs: Direct traffic with overlay CTSs for seamless engagement

10 Steps to Start YouTube Ads

10 Steps to Start YouTube Ads

Starting YouTube ads involves careful planning and execution, but the potential to reach a massive and engaged audience makes it worthwhile. By following these 10 steps, you will be on your way to create impactful and successful YouTube ad campaigns that drive your marketing objectives. 

1.Define Goals: 

Clarify your campaign objectives. Are you aiming for brand exposure, website traffic, lead generation, or sales conversions? Having clear goals will shape your entire strategy

2. Create Channel: 

Establish a YouTube channel for your business. This provides a dedicated space to host your video content and manage your advertising campaigns

3. Link Accounts:

 Link your YouTube channel to a Google Ads account. This integration allows you to manage and track your ad campaign seamlessly

4. Budget: 

Determine your budget for the campaign. Decide whether you want to allocate a specific amount per data or for the entire campaign duration. Google Ads offers various budgeting options to suit your needs.’

5. Audience: 

Identifying your target audience. Consider demographics like age, gender, location, and interests. The more precise your audience targeting, the higher the chances of reaching the right viewers

6. Choose Format: 

Select the appropriate ad format based on your goals. For instance, if you want to create brand awareness, skippable ads might be ideal. If you have a short, impactful message, bumper ads could work better

7. Craft Content: 

Develop compelling video content that resonates with your audience. Start with a captivating hook in the opening seconds to capture viewers’ attention and encourage them to watch further

8. Set tracking: 

Implement tracking mechanisms, such as Google Analytics or conversion tracking, to measure the effectiveness of your campaign. This data helps you refine your strategy and understand what’s working

9. Campaign Details: 

Configure campaign parameters. Specify the campaign start and end dates, ad scheduling (when your ads will run), and geographic targeting (where your ads will be shown)

10. Launch and Optimize: 

Review your campaign settings, content, and targeting one final time. Once you are satisfied, launch the campaign. Continuously monitor key performance indicators (KPIs) like click-through rates, view rates, and conversions. Use these insights to optimize your ads for better results over time

As you navigate the world of YouTube advertising, understanding these various ad formats is essential for tailoring your campaigns to your audience’s preferences and behavious. Each format offers unique advantages, and by strategically using them, you can create compelling and experiences that resonate with viewers and drive your marketing goals. 

The key to a successful YouTube ad campaign is not only choosing the right format but also crafting engaging content that captures your audience’s attention and encourages them to take action.

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