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The Team
09/20/2021

Why It’s Important to Link to and From Your Small Business Website

One of the biggest concerns of any small business owner is how to attract more customers, especially in this increasingly online world. Of course, having a website has proven to be able to help bring in more customers and sales to local businesses. But you also have to make sure that your website is optimised for on-page SEO so that search engines can find and rank your page.

One way to increase your traffic and conversions for your website is to work to get high-quality links. And in this post, we’ll be discussing why that’s important, and a few small steps on how to go about acquiring those links.

 

Linking Good Sources Increases Credibility

Reputation is key in building up your small business. You want to be an authority in your industry, someone knowledgeable and of good repute. And one way to showcase your authority is by showing your audience that you’ve done your research.

Linking to high-quality and credible sources is a good way to gain customers’ trust. Always link back to your sources and don’t worry about whether you’ll lose traffic because of it. Linking to other websites actually increases your authority and your credibility, because it shows your readers and customers that you’re not just making stuff up.

One way to avoid losing that traffic to your website, or minimising your bounce rate, is to make sure that all the links you put in are opened in a “New Tab”. This means that every time a reader clicks on one of your sources, the link opens in a new tab, making it easier for the reader to go back to read the rest of your article.

 

Linking Encourages Sharing

Linking to other sites, especially your sources, actually helps bring attention to your own. Website owners will usually link back to you, which then allows you to leverage off of their audience and traffic.

Make sure to communicate with the sites that you’re linking to. Send them a quick message that you found their article helpful and linked back to them on one of your own pages. This is the best way to encourage them to share your post as well.

 

Linking Increases Your Network

By continuously linking to high authority websites, you’re not only building your own reputation, but also creating a network of relationships with other sites, bloggers, and editors. For example, reaching out to influencers and building a steady relationship with them helps both parties.

Of course, not every attempt to connect will end with you being able to establish a working relationship with these site owners. But as long as you keep at it, you’ll surely continue to build up your audience.

 

Make Sure You Get Quality Backlinks

Not every link back to your website is a healthy one. Backlinks from websites that are not related to your content, for example, do little to help your SEO and rankings. In fact, they might even be hurting it.

Always do due diligence researching the websites that you link to, as well as those that link back to you. Make sure their content is relevant to your topic and that your target audiences are similar. Most of all, make sure that those sites don’t contain:

  • Harsh and violent language
  • Gambling or pornographic ads or content
  • Politically and religiously charged content 

The last thing you want is for these factors to become an issue for your customers, or a reason for them to not engage with your business.

If you want to audit the backlinks that you’re receiving from other websites, one tool that’s helpful is Monitor Backlinks. This tool helps notify you each time your website is linked to by another, giving you a chance to evaluate those links before they can cause any potential harm.

 

Of course, all this takes work and time away from other tasks that might be pressing for your business. Thankfully, our agents are among the best at SEO and can help you get on track and stay on track in driving organic traffic to your website. Interested? Give us a call and one of our agents will get back to you with ideas on how we can help your business take that giant leap to the next level.

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The Team
08/03/2021

What Are Landing Pages and Why Are They Important?

Landing pages play a very important role in digital marketing. An essential part in the customer journey, landing pages are one place where you can turn visitors into either customers or followers.

What is a Landing Page?

A landing page is a dedicated web page on a website often created as a part of a marketing or advertising campaign. It’s a standalone page where a visitor lands after clicking on a link in an email, or ads from Facebook, Instagram, YouTube, Google, Bing, or other social and search platforms.

Unlike other web pages which encourage the exploration of your entire website, a landing page is geared towards a single focus and predetermined goal. It makes use of compelling copy and a strong call to action to encourage users and visitors to take the next step in your customer journey.

What’s the Difference Between a Landing Page and a Home Page

The key difference between a landing page and a home page is focus. A home page is like a busy commercial district with dozens of crossroads and intersections. A home page is focused on directing visitors to other important sections and locations of a website, with multiple links, buttons, and entry points.

A landing page, on the other hand, is like entering and exiting a tunnel with a single destination. Your intention is to have your visitors see the light at the end of it. They direct a visitor towards a single purpose. That means that there are only very limited navigation options.

What Are the Different Types of Landing Pages

When it comes to design, there are several types of landing pages that exist on the web such as squeeze pages, splash pages, and infomercial pages. However, all these types of landing pages can be categorised into two main types:

  • Lead Generation Landing Pages
  • Click Through Landing Pages

Lead Generation Pages are a form of landing page whose main purpose is to collect data such as the names and email addresses of visitors. In exchange for that data, an offer is usually made such as free ebooks, whitepapers, exclusive content, or webinars.

This is usually done to establish a direct relationship with a user, nurturing that relationship over time and is used by both B2B and B2C businesses.

Clickthrough Landing Pages are more common for ecommerce and software-as-a-service (SaaS) businesses. These landing pages are usually sales pages where the user can view pricing plans or go through the checkout process.

Why Are Landing Pages Important

Because of the high-intent nature of a landing page and its hyper-focus, they are often optimised to create the best possible results. From the design, to the copy and the offer, landing pages turn your website visitors into either leads or customers. This makes them more important than many other pages on your website.

A good landing page can be the determining factor that turns your marketing or advertising campaign into a success. That’s why it’s important to get it right.

Building a landing page, however, can be difficult, as it requires several sets of skills, including web design and copywriting. But that’s where agencies like ours come into the picture. With years of experience on our belts, building a landing page that converts is something we can definitely help you with.

So if you have landing pages that you feel need a quick makeover, or you’re starting from scratch, our experts are just an email or a call away.

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The Team
07/26/2021

What Are Broken Links and How Do You Fix Them

Have you ever had that experience where a friend recommended you try this amazing restaurant that they visited a month or so ago, and then when you finally decide to try it out, you discover that, for some reason or another, they closed down?

Clicking through to a broken link can be a similar experience for your website visitors.

What are Broken Links

Links are considered to be broken when they lead to a page on the website that either no longer exists or cannot be found.

These broken links can make a severe dent on both your user experience and the conversions on your website. After all, the last thing a user ever wants to experience on the web is a dead end. This is especially true if your visitors are coming directly from a search engine and they click through to your website hoping to find what they’re looking for, only to be met with disappointment.

What Causes Broken Links

There are a number of reasons why broken links occur. Understanding what causes broken links can help you avoid making the same mistakes in the future. Let’s look at some of those causes.

  1. Incorrect spelling: Always check and double-check the URL whenever you want to link to a webpage. Sometimes a single letter out of place makes all the difference.
  2. The page has either been moved or removed: All websites go through audits and changes, and sometimes content. Sometimes URLs change to try and improve SEO. Web pages may be removed completely because they’re no longer relevant.
  3. An external website no longer exists: If the site you linked to no longer exists, your link will appear broken. If it’s only temporarily offline, however, it will only stay a broken link until the site is back up again.
  4. A change in site URL structure: If you recently migrated your website, for example, you’ll have to set up redirects for your links so that you can avoid breaking them.

Why Are Broken Links Bad

Broken links don’t just affect the overall user experience on your website. They also affect your SEO.

SEO is affected through bounce rate, which Google pays attention to when determining your site’s ranking. Bounce rate also affects time on site, which is another factor that search engines like Google pay attention to. Rather than a user spending more time exploring the content on your website, they would then choose to try to find what they’re looking for somewhere else.

Broken links also disrupt the flow of link equity. Internal links, or links that connect to pages within your website, help create that flow of equity throughout your site, especially if the linked articles and pages are related. The same is true with backlinks from other notable and reputable sites. As much as possible, you don’t want to interrupt that flow.

How to Fix Broken Links

The first step to fixing broken links is finding them. There are many ways to go about finding these broken links. WordPress users, for example, can use plugins such as Broken Link Checker to help detect and fix broken links. Software such as SEMRush and Ahrefs can also be used and have tools that can help you audit your site. Google Analytics and Google Search Console are also useful tools to help you find broken links.

Once found, fixing broken links is easy. If it’s an internal link that broke because you changed the URL of a page on your site, set up a 301 redirect that points to the new webpage. If it’s a backlink from another website, you can contact the website’s owner and ask them to change the URL with the updated one.

Fixing broken links looks complicated, especially if you’re a small business that’s just set up shop online. But that’s where you can always leave things to experts like us while you focus on other aspects of your business. If you feel your site needs a quick audit, send us an email or give us a call. Our agents will be more than willing to help you out.

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The Team
06/02/2021

Low-Cost SEO Tips For Your Small Business

Running a small business is not always a walk in the park. You can be faced with limited time and a restricted budget for marketing and sales tactics. As a result, it’s easy to focus more on simply running your business while pushing any promotion tactics to the background. One of the best things about creating a website for your business is that it’s low-cost, easy to maintain and implement online marketing and SEO strategies. Regardless of the size of your business, it’s still possible for you to obtain an effective online presence. We’ve got some simple and low-cost SEO tips for your small business to help get you started!

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Kyle C
02/21/2018

Alternative SEO Strategies In 2018

Search Engine Optimisation means you either move with the times or get left behind, and there are times where you’ll have to try something different just to keep up.

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Rochelle L
02/08/2018

Digital Marketing Strategies – A Quick Overview

With marketing techniques constantly adapting and evolving, it’s important to develop new tactics to reach your target audience.

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Kyle C
10/25/2017

5 Local SEO Mistakes To Avoid In 2018

UPDATE: See our top 10 Local SEO mistakes to Avoid in 2018

As you begin to plan your steps into next year, one vital thing you need to address is your local SEO. The stats speak for themselves.

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Rochelle L
09/06/2017

Time-Saving SEO Tips

Search Engine Optimisation (SEO) is a marketing technique focused on growing a business’ organic (non-paid) search engine ranking. Used to drive traffic, improve rankings, and increase overall awareness of the business, SEO is a difficult, often tiresome, and elongated process. However, the time-saving SEO tips we’ve gathered below are simple and actionable and can help you increase your awareness immediately.

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Rochelle L
08/09/2017

4 SEO Hacks For WordPress

Search Engine Optimisation, or SEO, is the key to making your website or content rank competitively in Google’s Search Engine Results Page (SERP). Here at Get More Traffic, we use WordPress to create the blogs we post once a week, and we wouldn’t have it any other way. It’s convenient, easy to use, and great for helping us with our own SEO! So if you already have a blog, but struggle to get traction, or you’re interested in learning more about it, here are some quick and actionable SEO hacks for WordPress.

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The Team
11/16/2016

8 Black Hat SEO Techniques You Should Run Away From Now!  

Know what to look out for, and avoid. 

If you’re looking for ways to increase the search engine result rankings of your website, there is one tactic you should avoid at all costs – Black Hat SEO. Yes, I know it may be tempting when you’re desperate to increase your search engine result visibility, but believe me, it’s not worth it. Google will penalise you, and it could lead to your site being de-ranked, failing to show up in results for days or weeks, and thousands of lost traffic.

So what are some of the most common Black Hat SEO techniques you should be wary of? See below!

  1. Keyword stuffing
    Putting keywords into your copy that appear more times than what would seem natural, or adding irrelevant keywords to your alt image tags.
  2. Paid links
    This one is quite self-explanatory – people have offered to pay you to put one of their links in a piece of content. Whether you see this as advertising, Google still considers it a link scheme – which is not good. Paid link penalties also apply to paid gifts – for example, if someone gives you a gift for purchasing their links.
  3. Invisible/Hidden Text
    Essentially this is the same as keyword stuffing, only the user makes these keywords ‘invisible’ – for example, adding white text on a white background.
  4. Doorway Pages
    As their name suggests, these pages are created solely for the purpose of ranking for a keyword and then pushing visitors through to the alternative webpage. You’ll notice that the original ‘doorway’ page serves no real purpose, and has little relevant content.
  5. Scraping
    Again, this one is pretty self-explanatory and refers to stealing content or data from a competitor’s website for your own page/profit. In some cases, scraping is also used to extract email addresses and then spam those users.
  6. Link Farms
    Operating either as a single website, or a group, Link Farms exist for the sole purpose of increasing the popularity of another website. Although these pages may look pretty regular at first glance, you’ll soon notice that there is little content, and instead, a large amount of links hyperlinking to random websites.
  7. Negative SEO
    Also known as ‘reporting a competitor,’ this form of  Black Hat SEO is somewhat different in that it is usually used maliciously against a competitor, to try and hurt their rankings. A user may do this by falsely reporting you for copyright, hacking into your website and changing things around, or using link farms to point links at your site in an attempt to have you penalised. Nasty isn’t it?
    The good news however, is that Google works quite efficiently to detect negative SEO attempts. You can read more here, from seopressor.
  8. Cloaking
    A method that presents two different versions of the same website, in an attempt to boost keyword search engine ranking. For example, while a website may display Flash content to viewers, it may, on the other hand, be displaying HTML content to search engines.

Instead of the above techniques, try using White Hat Seo tactics. Unlike their darker counterpart, White Hat includes optimisation strategies and techniques that follow Google’s guidelines and focus on humans as opposed to search engines. If you believe your account has been attacked by malicious Black Hat strategies, or you see other websites following this route, file a webspam report through Google Webmaster Tools.

If you’re looking to implement these strategies, give our Get More Traffic experts a call today on 1300 332 256. We can help increase your conversions and search engine result visibility without the need for any dodgy techniques!

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Recent Posts

27/09/2021

How to Grow Your Brand On A Small Budget

While big brands like Google, Amazon, or Apple continue to dominate the consciousness of many people across the globe. Big companies with big budgets are often difficult to emulate or follow, especially for small businesses. But let’s not forget that there are millions of businesses in Australia and New Zealand that create two-thirds of our jobs.

Get More Traffic primary focus has been to help these small businesses achieve their own successes, often by taking inspiration from some of these bigger names and brands and implementing similar tactics and strategies that better fit the small business model.

In this post, we want to continue to help by taking a deeper dive into 3 ways that you can build your brand without having to spend a huge chunk of your budget on prime time TV commercials, or highway billboards.

 

Step 1: Offer Something Unique and Superior.

Author and marketing expert, Seth Godin often talks about how marketing is all about being remarkable (something worth being made remarks about).

Being remarkable is more than just finding small gimmicks, though. It’s about being different enough and special enough for people to take notice.

A local bag maker might not compare with Louis Vuitton’s marketing budget. However, that same shoemaker can leverage the fact that their products are locally produced from high-quality materials, and are lovingly made by an exceptional artisan. 

Remember, you don’t need to dominate your industry. Instead, focus on serving customers within a niche market. Focus on local buyers who are after premium products. People are more than willing to pay for quality craftsmanship.

Artisan products may be time consuming and may not scale, but having something made by hand with extra love and care creates a sense of authenticity that factory-made products can reproduce. Also, having that item personalised increases its value even more for the customer that’s paying for it.

Being local has some powerful advantages against the larger competitors. In cases like these, it’s important to stress those roots, that authenticity, and intentionally distance your brand away from mass-produced products and rivals.

 

Step 2: Make Yourself a Trusted Expert

Content remains an integral part of every marketing campaign, whether for big brands or small businesses. Creating content (whether a blog, vlog, or podcast) can do wonders for your brand, especially if you position yourself as an expert and make it a point to always be helpful towards your audience.

“How to” content, specifically, has always been popular. Just look at Dale Carnegie’s “How to Win Friends and Influence People”, a book that was published way back in 1936 and has sold way over 30 million copies worldwide, naming it one of the best-selling books of all time.

Audiences love free tutorials that can help them become pick up new hobbies, or improve certain skill sets. Make sure your content is informative and actionable, relevant and practical while still containing the distinct voice that’s unique to your brand.

If educating others isn’t exactly your jam, you can always simply feature what it is you do, and how well and amazingly you do it. Nick Pedullá is a furniture craftsman based in Sydney who shares videos of how he goes about building and finishing his custom-made furniture to his 18,000 followers on Instagram. Cutting Edge Country has gained a following of over 22,000 on Instagram, sharing the quality of their boots, jeans, hats, and other fashion & giftware items.

 

Step 3: Invest in Online Advertising

What makes digital marketing and advertising worth it is that you’re able to find and target the people that are most likely to be interested in your brand and your products. You can target locally or country-wide, depending on your customer base, and serve ads to only the most engaged audience.

These days, it’s more important than ever to establish a footing online, especially for small-to-medium businesses. We understand, though, that diving into Google Ads, SEO, or social media can take a lot of time and effort. Thankfully, agencies like ours exist.

If you’re interested in taking your business to the next level, increase your brand awareness, and gain more customers, leads, and sales, call us today so that one of our agents can discuss how we can best help you and your business.

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21/09/2021

September Digital Marketing Industry Updates

Google Display Ads Now With More Automation Features!

Automation is becoming increasingly important these days as algorithms continue to learn and develop over time. As a result, Google is helping advertisers maximise that potential by adding more automated options for Display Ads. Advertisers will be able to choose their preferences in terms of the level of automation applied in the bidding process, the creatives, and the choosing of audiences. Advertisers are still promised the best reach and performance even with regards to the automated options, and these automation preferences can be changed at any time without having to create a new campaign. Over time Google is certain that these automated targeting systems will only keep improving, and will continue to deliver the best results for ad campaigns versus those that are setup manually.

Facebook Also Improves on Automation to Counter iOS Update

Apple’s update that allowed users to choose whether they would allow activity tracking on their devices continues to affect marketers and advertisers. To counter the change, Facebook has also been developing automated features for Facebook Ads. One such feature they’ve developed is the Targeting Expansion. Targeting Expansion makes use of Facebook’s algorithm to show your ads to a broader audience than just the ones that you’ve selected for your campaign. The algorithm will diagnose and determine if your ads would receive a better response with targets beyond your scope, and deliver ads to those users based on its diagnosis. With Facebook’s algorithm being as powerful as it is, it should be worth testing to improve Facebook ad results.

Google Confirms it Auto-Generates Titles for Search Results

Google has made a recent change to its search results pages. Before the update, search results titles were based upon the string of words typed into the search bar by the user. Now, with the change, Google is using a system that generates titles based on the page titles and headlines. Google reassured users and content creators that rankings are not affected by the title changes. It’s important to note, however, that because Google is now pulling titles from your <H1> tags, you must optimise them for when they do appear on the search results.

Instagram Testing Out New “Favourites” Feature

Instagram is testing out a new feature internally called “Favourites” to help improve the overall experience of its users. The feature is very similar to Facebook’s, wherein a user gets to choose 30 friends and pages they would like to hear from first before scrolling through the rest of their feed. This “favourites” feature on Instagram is ideal for businesses, influencers, and content creators that are looking to build a dedicated fanbase on Instagram, as it should place your content above the rest of the feed, giving you incrementally more reach and impressions as you build your audience. The feature is still being tested, and there are no clear indications on whether Instagram will roll it out, but it is definitely something to look forward to if it does.

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