Vanity Metrics: The Wrong Side Of The Coin
Every actionable step you take during a marketing campaign comes with data, and you’re presented with hundreds of tools to measure that information. The problem is, some metrics just aren’t that important.
Emotional Marketing – Make Em Feel!
The idea of leaving your emotions at the door when you get to work is antiquated for me.
Digital Marketing Strategies – A Quick Overview
With marketing techniques constantly adapting and evolving, it’s important to develop new tactics to reach your target audience.
Online Store Marketing Mistakes
Does your business sell primarily, or entirely online? Are you reaching your defined targets? This one’s for you…
Social Media Giveaway – A 10 Step Guide
Social media is inescapable. There are millions of business and brands taking full advantage of various social platforms to reach their target audience, increasing said audience and building a customer base.
Branding Mistakes Your Small Business Should Avoid
Branding to a business is sunshine to a flower, it cannot survive without it.
Conversion Rate Mistakes: 8 To Avoid
If you get a hundred visitors to your website every month, what is your conversion rate?
Small Business Blogging – What To Write
If you don’t already have a blog, you’ve probably at least had a few suggestions to begin one. They’re a simple way to connect and understand your audience better.
Finding Your Ideal Target Audience In 3 Simple Steps
The potential for success of any marketing company for both big and small businesses is limited until you know who to target.
Marketing’s Favourite Promotional Tools
Are you creating a lot of content in the hopes of generating more leads and traffic but struggling to get the content to actually do those things?
Content enhancement is a method that relies heavily on presenting your content in an easy-to-learn and understandable context to ensure optimal results. Content promotion is where most companies fail to hit the mark, and yet, is a vital step in content marketing. So here’s a list of marketing promotional tools to enhance your online presence and grow your brand.