If you don’t already have a blog, you’ve probably at least had a few suggestions to begin one. They’re a simple way to connect and understand your audience better. They also boost your organic SEO and are a great way to establish yourself as a thought leader. However, coming up with ideas to write about can be the most time-consuming part of this form of content marketing. To help you along, we’ve listed and defined a few options to jumpstart your small business blogging.
The potential for success of any marketing company for both big and small businesses is limited until you know who to target. Without a target audience, one that correctly coincides with your products and services, often a business will struggle as they continue to market to an irrelevant group. Often you should ask yourself, ‘Who are our target audience? What do they care about? How do we reach them?’ We have some simple steps for business owners to take that will aid you in pinpointing the ideal target audience to market yourself to.
Are you creating a lot of content in the hopes of generating more leads and traffic but struggling to get the content to actually do those things?
Content enhancement is a method that relies heavily on presenting your content in an easy-to-learn and understandable context to ensure optimal results. Content promotion is where most companies fail to hit the mark, and yet, is a vital step in content marketing. So here’s a list of marketing promotional tools to enhance your online presence and grow your brand.
As marketers for your business, there are many things that you can do that will either make or break your strategies and their outcomes. Your goal is to build brand awareness and generate a following in order to achieve a positive outcome. Too often that marketers make small mistakes that can and eventually will lead to brand-damaging results. We have provided you with a list of these brand damaging mistakes in order to help you adjust your strategies and find success in your marketing outcomes.
In a world where content is deemed ‘king’, quality written content takes over. Content marketing is booming, businesses are making their mark, and where does that leave you? Having trouble finding a place to start? Not sure what to create to grasp the attention of your audience? We’ve come up with some simple tips to assist you in creating the quality content for your business that your audience will enjoy.
So, you’ve posted your latest content and you’re excited to share your expertise with the world. What happens next? Rather than rely on search engines and your current subscribers to boost organic traffic, we’ve listed six things to do after you’ve written a new blog that should help it get noticed by influencers and ideal customers.
At GMT, we help businesses join Facebook, Instagram and Twitter every day for the sole purpose of generating traffic. In addition to all of that, we also set up Google Ads and manage hundreds of AdWords accounts. However, due to the increasing participation in social media, success with conventional online advertising gets more and more difficult by the day.
Connecting with an audience is difficult for any industry – there are always different personalities you have to please. With content marketing, your audience wants and expects one thing from you – great quality content tailored to their needs. Content marketing has proven to be very effective for increasing leads and conversion, so why isn’t yours doing the trick? We’ll explore that below.
Blogging for your small business is sometimes seen as a waste of time. With the online world advancing and growing every day, it’s important, especially for small businesses, to establish an online presence. When you run an SME, how can you have time to run a blog on top of that? Make the time! We’ve provided you with four reasons why your business needs blogging and how useful it can be for your further development.
Below, we share three ways that you can check on the SEO health of your content before moving on to more complex marketing strategies.
If you’re stuck on what to write about, ‘Google Trends’ is one of the best sites for discovering trending topics and stories. By searching through the most popular stories and finding the ones that relate to your organisation / business, you can take note of trending keywords and utilise them in your content. That way, when it comes time to analysing your SEO trends, you can at least be confident that you’re writing about relevant and engaging topics.
So, you’ve spent hours on your website and you think it’s coming together pretty well – but have you made sure it looks clear and engaging on both desktop and mobile platforms? Ensuring your content is formatted correctly across all types of digital devices and platforms is crucial, and cannot be understated! The good news is, with BrowserStack you can quickly work out what is and isn’t working across each platform, and adjust as necessary.
Using this free website review / SEO audio tool, you can find out in just a couple of seconds what you need to do to improve your website SEO! For example, maybe you need to add some ALT attributes to your images, or add a proper sitemap.xml file? It’s a quick easy analysis, and you can even download a free PDF report.
While online marketing is an extremely complex and ever-changing world, simple tools such as these can give you a head start; allowing you to get an indication of what you need to build upon to make sure your website content is reaching as many people as possible.
It’s always worth noting however – unless you consider yourself an AdWords and SEO guru – taking the next step toward more complex marketing strategies is generally better left in the hands of a dedicated marketing professional. After all, this is your business!
Are you looking for advice on how to implement these changes, create more engaging content, and ultimate get more traffic toward your website? Contact the GMT team today on 1300 332 256.