With 1.7 billion Facebook users (and counting) there’s a whole world of potential customers out there for you to harness to grow your business. Now that we’ve had a month or so to wrap our heads around the newly launched Facebook Analytics, here are our recommendations for how to grow your potential and active customer base using information generated by the tool:
Founded in 2006, Twitter quickly became one of the top social networking sites for individuals and businesses alike. However, it wasn’t until 2014 that they introduced Twitter analytics, a useful tool for measuring and boosting your impact on the platform itself. On the homepage of Twitter, click on your profile image in the top right corner to show the drop-down menu and select analytics. From there, we can show you some great reasons to start using Twitter analytics to improve your content.
It goes without saying that one of the most frustrating things about social media marketing is receiving no engagement. You take the time out to create what you feel is great content but most of the time, you’ll receive less feedback than you think you deserve. Sometimes there’ll be a like or two, you might even get a comment here and there but it’s never the result you’re hoping for. As disheartening as this experience is, most of the time it isn’t your content, it’s how you are going about capturing your audience’s attention. The aim of social media marketing is to capitalise on connection and a great hook to increase your social media engagement rate allows you to do that. Here are our top tips to rising above the social media noise next year.
With social media slowly becoming the most popular platform for small businesses to market their brand and services, certain myths have arisen as to whether or not it’s truly beneficial. Is an active social media profile a waste of your valuable time? Can you really drive sales from a social media post? You’ve probably wondered about it’s relevance to the marketing world and to your own business. We have five of the most common social media myths when it comes to SMB’s and why they’re busted.
Since being acquired by Facebook in 2012, Instagram has experienced a rapid growth rate of over 400%. The visual based app continues to grow and provide businesses with the opportunity to use an alternative social media platform to grow your business. With 80% of the users on Instagram following at least one business, if you haven’t already, now is the time to get the gram! If you’re still pondering the move, below we’ve broken down why Instagram can’t be ignored any longer.
It’s 2017 – time you made that risky jump and change to marketing through social media. We understand that change can be a little scary, especially if you’ve been in business a long time and have seen the benefits of traditional marketing methods such as flyers and word of mouth. But the truth is, those techniques are dying, and so will your business if you don’t make the switch. The below warning signs could mean it’s time for some social media investment in your small business.
It is more often than not that some businesses are looking for alternative ways to increase their following on social media in order to drive traffic for their brand. Mistakes are made when businesses create a page and simply hope for the best without any additional marketing implemented into their social media. Instead of waiting patiently for success, it’s more beneficial for your brand to get your name out to your audience and create a strategy to keep them coming back. We’ve got some tips and suggestions regarding your social media strategy in order to boost your brand’s social following and keep it growing.
Snapchat sees over 400 million messages logged each day and you’re not using it in your marketing campaign? Snapchat is a mobile phone app that allows users to send a picture or ‘snap’ to their friends, and once gone, can never be seen again. Alternatively, they can post this snap to their ‘story’ and it can be seen for 24 hours and viewed an unlimited amount of times. Don’t understand how your brand can benefit from this oddly limited tool? Well, let me show you how you can start branding your business with Snapchat.