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Kyle C
06/24/2021

10 Local SEO Mistakes to Avoid in 2021

As you begin to plan your steps into next year, one vital thing you need to address is your local SEO. 

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The Team
05/12/2021

Landing Pages For Small Businesses: Get The Online Advantage

As an important marketing tool, SMEs across Australia are implementing the use of landing pages into their marketing strategies to bring awareness to their brand and increase conversions.  At Get More Traffic, our mission is to help drive success for SMEs across Australia through transparent and results-based services. Our Go! Page services provide small businesses with an outlet to promote their services and prompt visitors to interact with their brand. Here are three quick reasons why your small business needs a landing page.

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Francis Concepcion
02/19/2021

What the media changes will do to SME’s

We’re in the business of helping small to medium businesses succeed online. We’re experts in getting our clients traffic and leads to help their business succeed and Google and Facebook certainly feature heavily in our digital marketing toolbelt. 

The proposed News Media Buying Code in layman’s terms makes companies like Google and Facebook pay news companies when they include a link in their search results or social media feeds. Sounds simple enough right? Well yes, but the impact goes beyond just Google, Facebook and news companies. 

Those that consumer media are not Google and Facebook’s customers, the advertisers are,  advertisers we support in getting the word out about their businesses.  

DID YOU KNOW? We know that the average SME advertiser spends around $30/day on digital advertising. SME’s can advertise across these digital channels for 4-6 consecutive months for the cost of one single newspaper ad for one single day in one single city.

If Google and Facebook need to pay these news outlets, it means their costs rise, and who do you think will suffer Google and Facebook price increases, yes – the advertisers. 

The reality is that millions of Australians rely on Facebook and Google to advertise their businesses, so they can make a living, grow their business or in fact live day to day. What would it mean for advertisers if advertising prices go up? They stop or reduce their advertising spend, meaning less eyeballs see them, less new business come their way, less income, less money in their back pocket. It could potentially mean the end of some small businesses, how many? We really don’t know, and we don’t want to find out! 

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Francis Concepcion
08/07/2019

Google Swaps Voice Search On Android

What if you could have your own talking AI without needing to be a billionaire? How much easier would life be for us? And, how much harder would it be for marketers to reach you beyond your AI assistant?

These days, it looks as if AI technology is developing at a rapid pace. What’s more, it also seems that that development is getting an even stronger focus, particularly at Google.

What’s happening at Google?

Changes are happening to voice search on your Android mobile devices. What was once merely a voice-activated search engine is now evolving into AI as Google swaps out its old voice search on Android devices for Google Assistant.

This change hasn’t been rolled out on all devices yet. However, Google did announce a while back that Assistant now resides in at least one billion devices.

For those who’ve noticed the change in the home page of their android phones, the conventional blue and red mic has been swapped out. However, on Chrome for Android, the Google app, and on the Chrome browser for iOS, the mic still seems to be the predominant search tool.

How does this affect SEO and SEM?

One of the main differences between the old voice search and Google Assistant is the type of information provided. Unlike voice search, which usually only provides a list of links and search results, Google Assistant “answers” your queries directly, without needing to provide you with a list of links.

What this means is that it’s a possibility that less traffic will be coming in through mobile searches. Earlier this year, Google also began testing placing ads within the Google Assistant platform, which could mean another channel through which marketers can now source their ads. (as well as yet another revenue channel for Google).

Does this mean that even organic search is going the way of paid advertising? It’s a possibility for mobile devices, as voice assistants like Amazon’s Alexa and Google Assistant continue to grow more advanced each day.

Adobe recently conducted a survey that concluded that 48% of consumers are currently using voice for “general web searches”. These, of course, don’t cover more in-depth content and research related to searches. But if AI is going to be on the forefront of development, then we can expect the number of voice searches to rise in due time, especially as Google Assistant’s set of skills are improving to the point that you can now book a ride and buy movie tickets through Assistant.

So what do we do now?

Should you start thinking about how to optimise your content for voice search? Should you start putting out audio content that users can easily consume and digest? Well, that’s one possible response for this change in organic and paid search.

Author, speaker, and known marketing expert, Seth Godin, once commented that podcasting is the new blogging. In fact, according to some of the statistics collated by podcastinsights.com, “51% (144 million) of the US population has listened to a podcast – up from 44% in 2018 (Infinite Dial 19)”. In other words, audio content is gaining ground in informational content.

Google’s John Mueller gave some tips on how to optimise for voice search, detailing what kinds of content fit and didn’t fit voice search optimisation.

One thing he recommended was to start thinking in terms of audio and voice search itself. What does your content sound like when it’s read aloud? How is your content structured and organised? How are the words on the page structured?

In other words, try to start thinking in terms of voice snippets. Think in terms of Q&A’s, and give a direct answer to any questions that potential readers may ask, and make those Q&A snippets obvious in the way your content is structured.

Remember these two things:

1. Structure your content so that it’s easy for voice search to answer queries using the information that you’ve given. Turn your titles or headers into frequently asked questions, and provide the answer in the first paragraph. 

2. Make sure that your content sounds good and cohesive when reading aloud. Try to keep things sounding conversational as much as possible. 

AI Assistants are on the rise, and it might be a good idea to start optimising your content for their eventual takeover.

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Rochelle L
11/15/2017

Ranking Higher On Google – Helpful Hints

If you’re a small business owner or marketer, you’ve probably got a goal to increase your online presence and rank higher on search engine result pages.

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Rochelle L
10/18/2017

Structure A Successful Facebook Campaign In 4 Steps

Over 65 million local businesses are utilising Facebook for their marketing campaigns, so how do you ensure that your business is one that consumers turn to?

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Rebecca Patrick
07/25/2017

Tips To Creating Quality Content For Your Business

In a world where content is deemed ‘king’, quality written content takes over. Content marketing is booming, businesses are making their mark, and where does that leave you? Having trouble finding a place to start? Not sure what to create to grasp the attention of your audience? We’ve come up with some simple tips to assist you in creating the quality content for your business that your audience will enjoy.

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SEO Team
02/27/2017

Why Your Online Store SEO is Failing—and How Australia’s Get More Traffic Can Help

Online store SEO is no easy task. In fact, search engine optimisation for e-commerce stores tends to be markedly harder than it is for blogs and more basic websites. There are several reasons for this added difficulty, from the higher quantity of pages to the fact that e-commerce pages tend to come and go as limited or seasonal products cycle in and out of your inventory.

Many of the reasons for the difficulty with SEO for online stores, though, tends to be self-inflicted. While there are some inherent hurdles with online store SEO that aren’t there with other types of websites, perhaps the biggest challenge with e-commerce sites is that they are also more likely to have potential pitfalls.

Common Errors with SEO Online Store Strategies

Indeed, if your online store isn’t seeing the kind of traffic and conversion rates that you want or need to continue growing your business, any number of errors could be at fault. Here are just a few of the factors that could be contributing to your lack of search engine traffic:

You copied and pasted the manufacturer descriptions rather than write your own – If your e-commerce site carries products from third-party manufacturers, then this strategy might seem like the best way to go. After all, writing original copy for dozens, hundreds or even thousands of third-party products is time-consuming and costly. It’s faster and cheaper just to use the manufacturer’s product descriptions.

The problem is that Google filters out pages with duplicate content, so if you are using manufacturer descriptions, your pages aren’t going to rank. Even if they did, manufacturer descriptions are rarely absorbing and almost never engage customers and encourage sales. In other words, you need unique content.

Some of your pages don’t have any product descriptions – You wouldn’t believe how many product pages across the web have no written content, period. Some site managers will create pages and upload photos, intending to ‘come back later’ to write content. Others will learn that having generic third-party product descriptions hurts their SEO and will just delete all those descriptions and not replace them with new text.

Whatever the reason, if you don’t have description text for your products, your online store SEO is going to suffer. Without text, there isn’t much for search engines to crawl, which means that your pages have virtually no chance of ranking on the first page of a Google search. The bottom line is that you need unique, original, keyword-targeted text for every single product in your store.

Your headings are weak – If you carry third-party products, you must assume that customers are going to be searching for specific brands and model numbers. In addition to more general product-related keywords, it’s important to highlight these specific details—preferably in your headings, page titles, URLs and meta descriptions. If search engines can pick up that information, it’s going to help the SEO for your online store.

Get Help with Your Online Store SEO in Australia

If you are looking for help with your online store SEO in Australia, give us a call at Get More Traffic today. Whether you need keyword research, original product descriptions, tweaks to your headings and metadata or other improvements, we can help. Call us on 1300 332 256 to learn more about our SEO for online store websites.

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Recent Posts

27/09/2021

How to Grow Your Brand On A Small Budget

While big brands like Google, Amazon, or Apple continue to dominate the consciousness of many people across the globe. Big companies with big budgets are often difficult to emulate or follow, especially for small businesses. But let’s not forget that there are millions of businesses in Australia and New Zealand that create two-thirds of our jobs.

Get More Traffic primary focus has been to help these small businesses achieve their own successes, often by taking inspiration from some of these bigger names and brands and implementing similar tactics and strategies that better fit the small business model.

In this post, we want to continue to help by taking a deeper dive into 3 ways that you can build your brand without having to spend a huge chunk of your budget on prime time TV commercials, or highway billboards.

 

Step 1: Offer Something Unique and Superior.

Author and marketing expert, Seth Godin often talks about how marketing is all about being remarkable (something worth being made remarks about).

Being remarkable is more than just finding small gimmicks, though. It’s about being different enough and special enough for people to take notice.

A local bag maker might not compare with Louis Vuitton’s marketing budget. However, that same shoemaker can leverage the fact that their products are locally produced from high-quality materials, and are lovingly made by an exceptional artisan. 

Remember, you don’t need to dominate your industry. Instead, focus on serving customers within a niche market. Focus on local buyers who are after premium products. People are more than willing to pay for quality craftsmanship.

Artisan products may be time consuming and may not scale, but having something made by hand with extra love and care creates a sense of authenticity that factory-made products can reproduce. Also, having that item personalised increases its value even more for the customer that’s paying for it.

Being local has some powerful advantages against the larger competitors. In cases like these, it’s important to stress those roots, that authenticity, and intentionally distance your brand away from mass-produced products and rivals.

 

Step 2: Make Yourself a Trusted Expert

Content remains an integral part of every marketing campaign, whether for big brands or small businesses. Creating content (whether a blog, vlog, or podcast) can do wonders for your brand, especially if you position yourself as an expert and make it a point to always be helpful towards your audience.

“How to” content, specifically, has always been popular. Just look at Dale Carnegie’s “How to Win Friends and Influence People”, a book that was published way back in 1936 and has sold way over 30 million copies worldwide, naming it one of the best-selling books of all time.

Audiences love free tutorials that can help them become pick up new hobbies, or improve certain skill sets. Make sure your content is informative and actionable, relevant and practical while still containing the distinct voice that’s unique to your brand.

If educating others isn’t exactly your jam, you can always simply feature what it is you do, and how well and amazingly you do it. Nick Pedullá is a furniture craftsman based in Sydney who shares videos of how he goes about building and finishing his custom-made furniture to his 18,000 followers on Instagram. Cutting Edge Country has gained a following of over 22,000 on Instagram, sharing the quality of their boots, jeans, hats, and other fashion & giftware items.

 

Step 3: Invest in Online Advertising

What makes digital marketing and advertising worth it is that you’re able to find and target the people that are most likely to be interested in your brand and your products. You can target locally or country-wide, depending on your customer base, and serve ads to only the most engaged audience.

These days, it’s more important than ever to establish a footing online, especially for small-to-medium businesses. We understand, though, that diving into Google Ads, SEO, or social media can take a lot of time and effort. Thankfully, agencies like ours exist.

If you’re interested in taking your business to the next level, increase your brand awareness, and gain more customers, leads, and sales, call us today so that one of our agents can discuss how we can best help you and your business.

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21/09/2021

September Digital Marketing Industry Updates

Google Display Ads Now With More Automation Features!

Automation is becoming increasingly important these days as algorithms continue to learn and develop over time. As a result, Google is helping advertisers maximise that potential by adding more automated options for Display Ads. Advertisers will be able to choose their preferences in terms of the level of automation applied in the bidding process, the creatives, and the choosing of audiences. Advertisers are still promised the best reach and performance even with regards to the automated options, and these automation preferences can be changed at any time without having to create a new campaign. Over time Google is certain that these automated targeting systems will only keep improving, and will continue to deliver the best results for ad campaigns versus those that are setup manually.

Facebook Also Improves on Automation to Counter iOS Update

Apple’s update that allowed users to choose whether they would allow activity tracking on their devices continues to affect marketers and advertisers. To counter the change, Facebook has also been developing automated features for Facebook Ads. One such feature they’ve developed is the Targeting Expansion. Targeting Expansion makes use of Facebook’s algorithm to show your ads to a broader audience than just the ones that you’ve selected for your campaign. The algorithm will diagnose and determine if your ads would receive a better response with targets beyond your scope, and deliver ads to those users based on its diagnosis. With Facebook’s algorithm being as powerful as it is, it should be worth testing to improve Facebook ad results.

Google Confirms it Auto-Generates Titles for Search Results

Google has made a recent change to its search results pages. Before the update, search results titles were based upon the string of words typed into the search bar by the user. Now, with the change, Google is using a system that generates titles based on the page titles and headlines. Google reassured users and content creators that rankings are not affected by the title changes. It’s important to note, however, that because Google is now pulling titles from your <H1> tags, you must optimise them for when they do appear on the search results.

Instagram Testing Out New “Favourites” Feature

Instagram is testing out a new feature internally called “Favourites” to help improve the overall experience of its users. The feature is very similar to Facebook’s, wherein a user gets to choose 30 friends and pages they would like to hear from first before scrolling through the rest of their feed. This “favourites” feature on Instagram is ideal for businesses, influencers, and content creators that are looking to build a dedicated fanbase on Instagram, as it should place your content above the rest of the feed, giving you incrementally more reach and impressions as you build your audience. The feature is still being tested, and there are no clear indications on whether Instagram will roll it out, but it is definitely something to look forward to if it does.

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