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The Team
06/11/2021

Digital Marketing Industry Updates – June

Latest Updates from Instagram: New Reels & Live Video Analytics, and Likes! (GMT)

Back in 2019, Instagram decided to remove the like counts in Australia to pave the way for a safer internet space. This, of course, posed certain obstacles and limitations for brands and influencers in keeping track of trends and engagement rates. Recently, however, Instagram released a new feature that now allows users to choose whether they want to have the like counts visible or invisible. The new opt-in feature for hiding likes can be found in your privacy settings. However, even though hidden, you can still view like counts through the analytics account.

Instagram also announced the release of new native data for their reel and live video features to help marketers track and analyse their performance. Additional metrics for Reels include plays, accounts reached, likes, comments, saves, and shares. Whereas for live video, the new metrics being rolled out include accounts reached, peak concurrent viewers, comments, and shares. Instagram ensures creators and businesses that these new measurements can better help them understand how well their content is performing. However, these new analytics are only available to Business and Creator accounts. To find them, simply tap on the “Insights” button from your profile page and you can view up your latest metrics for up to 30 days.

 

New Google Ad Formats for Local Campaigns (GMT)

Several new Google Ads formats were launched late last month centreing around local campaigns. These new formats include: Auto-Suggest Ads, Navigational Ads, Similar Place Ads, and Pickup Later ads. All the newly launched ad formats are based on location. First up, Auto-Suggest Ads are shown when a searcher is located close by to a related product or service on Google Maps. Navigational Ads, on the other hand, are shown while a user is using Google Maps driving directions and can be displayed as a user is driving towards a destination. Thirdly, Similar Place Ads appear when the business searched is closed, and so the user is instead shown a similar business on the map, potentially capturing traffic that would otherwise be directed towards competitors. With all these new features in place, local business and advertisers will have more opportunities to reach customers in the surrounding areas using localized results to offer the best user experience.

 

Goodbye Broad Match Keywords (GMT)

One major updated that happened with Google Search campaigns this 2021 is the phasing out of the Broach Match modifier keyword match type. This change saw Phrase Match expand to include the additional Broach Match traffic in a bid to increase effectiveness quoting that “…You reach more of the right customers through a combination of the two”. If you are currently running Search campaigns on Google, make sure to reach out to your Account Manager to check how this might affect your current campaigns.

 

Automated AI-Driven Optimisations (GMT)

This 2021, In a move to further expand automation and AI-driven improvements, Google Ad’s recommended optimisations feature moved from ‘suggested’ to auto-applied instead. Reviews of the change have been mixed as the AI-driven optimisations don’t always consider the nuances in optimisation that are part of certain industries. Thus, the 35 editable options are still opt-out. If you’re interested in finding out more about how AI-driven optimisations can potentially impact your campaign, make sure to schedule some time for a chat with your Account Manager.

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The Team
04/18/2018

AdWords Management Pointers For Entrepreneurs

Google AdWords is a tricky platform to navigate at the best of times, let alone when you’re a busy entrepreneur focusing on trying to grow a business. You to set your ad groups, keywords, write ad copy and so much more. At Get More Traffic, we specialise in the production of affordable yet effective AdWords campaigns for small to medium entrepreneurs. With this expertise, we’ve compiled a list of three simple AdWords management pointers that can assist you in helping your campaigns run more smoothly.

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Rochelle L
07/23/2017

AdWords Techniques To Turn A Profit

Having trouble wrapping your head around the best ways to take advantage of Google Adwords to execute an effective PPC campaign? With a variety of options to customise each ad campaign, it’s easy to get lost in Google AdWords for hours. Keeping in mind that each business will have varying target audiences, we’ve listed some general AdWords techniques to turn a profit for your business.  

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Kyle C
04/12/2017

Three AdWords Mistakes You’re Making (And How To Fix ‘Em)

Adwords management is a constantly changing entity; just when you think you’ve mastered it,  some new technique pops up. While it’s good to stay on your toes, constant updates with SEO practices can leave room for complacency, mistakes and misconceptions regarding the best Adwords practices. Below, we list three common AdWords mistakes companies often make, and how to avoid them.

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The Team
02/14/2017

Discover The New Google AdWords Features For 2017!

 

In their bid to continue making AdWords as relevant as possible to today’s users, Google have just announced a new 2017 AdWords update! Keen to find out what’s new? Just keep reading!

Overview Page

When it comes to your Overview page, you want your insights to be fast and user friendly yes? Well according to Google, this is what the most recent changes will achieve; removing clutter and making navigation easier.

From those who’ve already sampled the new features, the response seems to be mostly positive. Praise for the new layout includes its faster and more intuitive functions, which, according to one advertiser, make it ‘easier to get things done’.

As can be seen via the below images from AdWords, the new layout will allow users to more easily view key insights through heat-map style charts; displaying data on which locations and days of the week are achieving the best results.

With heatmaps displaying vital insights, the new Google AdWords Features should make life simpler for advertisers.

Source: Google AdWords Blog

According to Browsermedia, these maps may also be interactive – which would allow users to alter the metrics to suit their preference.

“Above you can see clicks and impressions in the ‘Day & Hour’ and ‘Locations’ charts, respectively, but there is a drop down next to the metric so hopefully that can be changed to conversions etc, to see data for those too,” they write.

2017 New AdWords Features

According to AdWords these changes will be rolled out over the coming months, and may be seen by some users automatically upon signing into AdWords.

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The Team
11/30/2016

3 AdWords Christmas Tips To Prevent Extra Stress

Whether you’re going away or staying close to home, one thing is certain – you want the holiday period to go as smoothly as possible! For some, Christmas is regarded as one of the most stressful times of year. So for this reason, we’re sharing our ‘Top Three AdWords Christmas Tips’ to make life easier!

#1: Download the AdWords App
adwords app


If there’s one thing you do before the end of the year, make sure you download this app! Not only will it allow you to more easily monitor your budgets and daily bids on-the-go, but you’ll also receive real-time alerts if your budget runs out or your ads are disapproved. According to Google’s AdWords blog, the app will also allow you to:

  • Ensure you don’t miss out on key shopping dates.
  • Make time-sensitive changes to your campaigns, or pause them if necessary.
  • Easily adjust budgets and bids for campaigns that are performing above average.
  • Review daily performance metrics, allowing you to “understand how your campaigns are performing and if you need to make any last-minute adjustments.”

#2: Take Note of Your Campaign Timing
I’m sure you’ve heard the saying, ‘time is money,’ and this is especially true in terms of your Christmas AdWords campaigns. During the holiday period it’s crucial to make sure your ads are scheduled during the most optimal times. For example, if you’re running a Christmas campaign, make sure it begins in the week before Christmas so you can convert more of the excess traffic coming through.

#3: Ensure Your Campaigns are Tightly Grouped
While it’s definitely an important consideration all year round, making sure your campaigns are tightly organised becomes even more so during the holiday period. According to WordStream, strong account and campaign organisation “makes it easier to coordinate, adjust, and run time-sensitive campaigns,” while also ensuring an increase in your Quality Scores.

To ensure your campaigns are organised at the optimal level, try containing seasonal products within unique ad groups, and tightly theming your keywords.

adwords tightly grouped campaigns

Whatever your plans are for the holiday period, you can breathe a little easier with these three AdWords Christmas tips. The key is to ensure you’re well organised before Christmas hits, and then sit back and watch the conversions roll in!

Looking for an expert to help you plan your AdWord campaigns this Christmas? Reduce your holiday stress by allowing one of our Get More Traffic experts to take a look at your account. Call us today  on 1300 332 256!

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Recent Posts

27/09/2021

How to Grow Your Brand On A Small Budget

While big brands like Google, Amazon, or Apple continue to dominate the consciousness of many people across the globe. Big companies with big budgets are often difficult to emulate or follow, especially for small businesses. But let’s not forget that there are millions of businesses in Australia and New Zealand that create two-thirds of our jobs.

Get More Traffic primary focus has been to help these small businesses achieve their own successes, often by taking inspiration from some of these bigger names and brands and implementing similar tactics and strategies that better fit the small business model.

In this post, we want to continue to help by taking a deeper dive into 3 ways that you can build your brand without having to spend a huge chunk of your budget on prime time TV commercials, or highway billboards.

 

Step 1: Offer Something Unique and Superior.

Author and marketing expert, Seth Godin often talks about how marketing is all about being remarkable (something worth being made remarks about).

Being remarkable is more than just finding small gimmicks, though. It’s about being different enough and special enough for people to take notice.

A local bag maker might not compare with Louis Vuitton’s marketing budget. However, that same shoemaker can leverage the fact that their products are locally produced from high-quality materials, and are lovingly made by an exceptional artisan. 

Remember, you don’t need to dominate your industry. Instead, focus on serving customers within a niche market. Focus on local buyers who are after premium products. People are more than willing to pay for quality craftsmanship.

Artisan products may be time consuming and may not scale, but having something made by hand with extra love and care creates a sense of authenticity that factory-made products can reproduce. Also, having that item personalised increases its value even more for the customer that’s paying for it.

Being local has some powerful advantages against the larger competitors. In cases like these, it’s important to stress those roots, that authenticity, and intentionally distance your brand away from mass-produced products and rivals.

 

Step 2: Make Yourself a Trusted Expert

Content remains an integral part of every marketing campaign, whether for big brands or small businesses. Creating content (whether a blog, vlog, or podcast) can do wonders for your brand, especially if you position yourself as an expert and make it a point to always be helpful towards your audience.

“How to” content, specifically, has always been popular. Just look at Dale Carnegie’s “How to Win Friends and Influence People”, a book that was published way back in 1936 and has sold way over 30 million copies worldwide, naming it one of the best-selling books of all time.

Audiences love free tutorials that can help them become pick up new hobbies, or improve certain skill sets. Make sure your content is informative and actionable, relevant and practical while still containing the distinct voice that’s unique to your brand.

If educating others isn’t exactly your jam, you can always simply feature what it is you do, and how well and amazingly you do it. Nick Pedullá is a furniture craftsman based in Sydney who shares videos of how he goes about building and finishing his custom-made furniture to his 18,000 followers on Instagram. Cutting Edge Country has gained a following of over 22,000 on Instagram, sharing the quality of their boots, jeans, hats, and other fashion & giftware items.

 

Step 3: Invest in Online Advertising

What makes digital marketing and advertising worth it is that you’re able to find and target the people that are most likely to be interested in your brand and your products. You can target locally or country-wide, depending on your customer base, and serve ads to only the most engaged audience.

These days, it’s more important than ever to establish a footing online, especially for small-to-medium businesses. We understand, though, that diving into Google Ads, SEO, or social media can take a lot of time and effort. Thankfully, agencies like ours exist.

If you’re interested in taking your business to the next level, increase your brand awareness, and gain more customers, leads, and sales, call us today so that one of our agents can discuss how we can best help you and your business.

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21/09/2021

September Digital Marketing Industry Updates

Google Display Ads Now With More Automation Features!

Automation is becoming increasingly important these days as algorithms continue to learn and develop over time. As a result, Google is helping advertisers maximise that potential by adding more automated options for Display Ads. Advertisers will be able to choose their preferences in terms of the level of automation applied in the bidding process, the creatives, and the choosing of audiences. Advertisers are still promised the best reach and performance even with regards to the automated options, and these automation preferences can be changed at any time without having to create a new campaign. Over time Google is certain that these automated targeting systems will only keep improving, and will continue to deliver the best results for ad campaigns versus those that are setup manually.

Facebook Also Improves on Automation to Counter iOS Update

Apple’s update that allowed users to choose whether they would allow activity tracking on their devices continues to affect marketers and advertisers. To counter the change, Facebook has also been developing automated features for Facebook Ads. One such feature they’ve developed is the Targeting Expansion. Targeting Expansion makes use of Facebook’s algorithm to show your ads to a broader audience than just the ones that you’ve selected for your campaign. The algorithm will diagnose and determine if your ads would receive a better response with targets beyond your scope, and deliver ads to those users based on its diagnosis. With Facebook’s algorithm being as powerful as it is, it should be worth testing to improve Facebook ad results.

Google Confirms it Auto-Generates Titles for Search Results

Google has made a recent change to its search results pages. Before the update, search results titles were based upon the string of words typed into the search bar by the user. Now, with the change, Google is using a system that generates titles based on the page titles and headlines. Google reassured users and content creators that rankings are not affected by the title changes. It’s important to note, however, that because Google is now pulling titles from your <H1> tags, you must optimise them for when they do appear on the search results.

Instagram Testing Out New “Favourites” Feature

Instagram is testing out a new feature internally called “Favourites” to help improve the overall experience of its users. The feature is very similar to Facebook’s, wherein a user gets to choose 30 friends and pages they would like to hear from first before scrolling through the rest of their feed. This “favourites” feature on Instagram is ideal for businesses, influencers, and content creators that are looking to build a dedicated fanbase on Instagram, as it should place your content above the rest of the feed, giving you incrementally more reach and impressions as you build your audience. The feature is still being tested, and there are no clear indications on whether Instagram will roll it out, but it is definitely something to look forward to if it does.

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