Back in 2019, Instagram decided to remove the like counts in Australia to pave the way for a safer internet space. This, of course, posed certain obstacles and limitations for brands and influencers in keeping track of trends and engagement rates. Recently, however, Instagram released a new feature that now allows users to choose whether they want to have the like counts visible or invisible. The new opt-in feature for hiding likes can be found in your privacy settings. However, even though hidden, you can still view like counts through the analytics account.
Instagram also announced the release of new native data for their reel and live video features to help marketers track and analyse their performance. Additional metrics for Reels include plays, accounts reached, likes, comments, saves, and shares. Whereas for live video, the new metrics being rolled out include accounts reached, peak concurrent viewers, comments, and shares. Instagram ensures creators and businesses that these new measurements can better help them understand how well their content is performing. However, these new analytics are only available to Business and Creator accounts. To find them, simply tap on the “Insights” button from your profile page and you can view up your latest metrics for up to 30 days.
Several new Google Ads formats were launched late last month centreing around local campaigns. These new formats include: Auto-Suggest Ads, Navigational Ads, Similar Place Ads, and Pickup Later ads. All the newly launched ad formats are based on location. First up, Auto-Suggest Ads are shown when a searcher is located close by to a related product or service on Google Maps. Navigational Ads, on the other hand, are shown while a user is using Google Maps driving directions and can be displayed as a user is driving towards a destination. Thirdly, Similar Place Ads appear when the business searched is closed, and so the user is instead shown a similar business on the map, potentially capturing traffic that would otherwise be directed towards competitors. With all these new features in place, local business and advertisers will have more opportunities to reach customers in the surrounding areas using localized results to offer the best user experience.
One major updated that happened with Google Search campaigns this 2021 is the phasing out of the Broach Match modifier keyword match type. This change saw Phrase Match expand to include the additional Broach Match traffic in a bid to increase effectiveness quoting that “…You reach more of the right customers through a combination of the two”. If you are currently running Search campaigns on Google, make sure to reach out to your Account Manager to check how this might affect your current campaigns.
This 2021, In a move to further expand automation and AI-driven improvements, Google Ad’s recommended optimisations feature moved from ‘suggested’ to auto-applied instead. Reviews of the change have been mixed as the AI-driven optimisations don’t always consider the nuances in optimisation that are part of certain industries. Thus, the 35 editable options are still opt-out. If you’re interested in finding out more about how AI-driven optimisations can potentially impact your campaign, make sure to schedule some time for a chat with your Account Manager.
Google AdWords is a tricky platform to navigate at the best of times, let alone when you’re a busy entrepreneur focusing on trying to grow a business. You to set your ad groups, keywords, write ad copy and so much more. At Get More Traffic, we specialise in the production of affordable yet effective AdWords campaigns for small to medium entrepreneurs. With this expertise, we’ve compiled a list of three simple AdWords management pointers that can assist you in helping your campaigns run more smoothly.
Having trouble wrapping your head around the best ways to take advantage of Google Adwords to execute an effective PPC campaign? With a variety of options to customise each ad campaign, it’s easy to get lost in Google AdWords for hours. Keeping in mind that each business will have varying target audiences, we’ve listed some general AdWords techniques to turn a profit for your business.
Adwords management is a constantly changing entity; just when you think you’ve mastered it, some new technique pops up. While it’s good to stay on your toes, constant updates with SEO practices can leave room for complacency, mistakes and misconceptions regarding the best Adwords practices. Below, we list three common AdWords mistakes companies often make, and how to avoid them.
In their bid to continue making AdWords as relevant as possible to today’s users, Google have just announced a new 2017 AdWords update! Keen to find out what’s new? Just keep reading!
When it comes to your Overview page, you want your insights to be fast and user friendly yes? Well according to Google, this is what the most recent changes will achieve; removing clutter and making navigation easier.
From those who’ve already sampled the new features, the response seems to be mostly positive. Praise for the new layout includes its faster and more intuitive functions, which, according to one advertiser, make it ‘easier to get things done’.
As can be seen via the below images from AdWords, the new layout will allow users to more easily view key insights through heat-map style charts; displaying data on which locations and days of the week are achieving the best results.
According to Browsermedia, these maps may also be interactive – which would allow users to alter the metrics to suit their preference.
“Above you can see clicks and impressions in the ‘Day & Hour’ and ‘Locations’ charts, respectively, but there is a drop down next to the metric so hopefully that can be changed to conversions etc, to see data for those too,” they write.
According to AdWords these changes will be rolled out over the coming months, and may be seen by some users automatically upon signing into AdWords.
Whether you’re going away or staying close to home, one thing is certain – you want the holiday period to go as smoothly as possible! For some, Christmas is regarded as one of the most stressful times of year. So for this reason, we’re sharing our ‘Top Three AdWords Christmas Tips’ to make life easier!
#1: Download the AdWords App
If there’s one thing you do before the end of the year, make sure you download this app! Not only will it allow you to more easily monitor your budgets and daily bids on-the-go, but you’ll also receive real-time alerts if your budget runs out or your ads are disapproved. According to Google’s AdWords blog, the app will also allow you to:
#2: Take Note of Your Campaign Timing
I’m sure you’ve heard the saying, ‘time is money,’ and this is especially true in terms of your Christmas AdWords campaigns. During the holiday period it’s crucial to make sure your ads are scheduled during the most optimal times. For example, if you’re running a Christmas campaign, make sure it begins in the week before Christmas so you can convert more of the excess traffic coming through.
#3: Ensure Your Campaigns are Tightly Grouped
While it’s definitely an important consideration all year round, making sure your campaigns are tightly organised becomes even more so during the holiday period. According to WordStream, strong account and campaign organisation “makes it easier to coordinate, adjust, and run time-sensitive campaigns,” while also ensuring an increase in your Quality Scores.
To ensure your campaigns are organised at the optimal level, try containing seasonal products within unique ad groups, and tightly theming your keywords.
Whatever your plans are for the holiday period, you can breathe a little easier with these three AdWords Christmas tips. The key is to ensure you’re well organised before Christmas hits, and then sit back and watch the conversions roll in!
Looking for an expert to help you plan your AdWord campaigns this Christmas? Reduce your holiday stress by allowing one of our Get More Traffic experts to take a look at your account. Call us today on 1300 332 256!