Rochelle L
07/23/2017

AdWords Techniques To Turn A Profit

Having trouble wrapping your head around the best ways to take advantage of Google Adwords to execute an effective PPC campaign? With a variety of options to customise each ad campaign, it’s easy to get lost in Google AdWords for hours. Keeping in mind that each business will have varying target audiences, we’ve listed some general AdWords techniques to turn a profit for your business.  

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Kyle C
04/12/2017

Three AdWords Mistakes You’re Making (And How To Fix ‘Em)

Adwords management is a constantly changing entity; just when you think you’ve mastered it,  some new technique pops up. While it’s good to stay on your toes, constant updates with SEO practices can leave room for complacency, mistakes and misconceptions regarding the best Adwords practices. Below, we list three common AdWords mistakes companies often make, and how to avoid them.

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Jas R
02/14/2017

Discover The New Google AdWords Features For 2017!

 

In their bid to continue making AdWords as relevant as possible to today’s users, Google have just announced a new 2017 AdWords update! Keen to find out what’s new? Just keep reading!

Overview Page

When it comes to your Overview page, you want your insights to be fast and user friendly yes? Well according to Google, this is what the most recent changes will achieve; removing clutter and making navigation easier.

From those who’ve already sampled the new features, the response seems to be mostly positive. Praise for the new layout includes its faster and more intuitive functions, which, according to one advertiser, make it ‘easier to get things done’.

As can be seen via the below images from AdWords, the new layout will allow users to more easily view key insights through heat-map style charts; displaying data on which locations and days of the week are achieving the best results.

With heatmaps displaying vital insights, the new Google AdWords Features should make life simpler for advertisers.

Source: Google AdWords Blog

According to Browsermedia, these maps may also be interactive – which would allow users to alter the metrics to suit their preference.

“Above you can see clicks and impressions in the ‘Day & Hour’ and ‘Locations’ charts, respectively, but there is a drop down next to the metric so hopefully that can be changed to conversions etc, to see data for those too,” they write.

2017 New AdWords Features

According to AdWords these changes will be rolled out over the coming months, and may be seen by some users automatically upon signing into AdWords.

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Jas R
11/30/2016

3 AdWords Christmas Tips To Prevent Extra Stress

Whether you’re going away or staying close to home, one thing is certain – you want the holiday period to go as smoothly as possible! So for this reason, we’re sharing our ‘Top Three AdWords Christmas Tips’ to make life easier!

#1: Download the AdWords App
adwords app


If there’s one thing you do before the end of the year, make sure you download this app! Not only will it allow you to more easily monitor your budgets and daily bids on-the-go, but you’ll also receive real-time alerts if your budget runs out or your ads are disapproved. According to Google’s AdWords blog, the app will also allow you to:

  • Ensure you don’t miss out on key shopping dates.
  • Make time-sensitive changes to your campaigns, or pause them if necessary.
  • Easily adjust budgets and bids for campaigns that are performing above average.
  • Review daily performance metrics, allowing you to “understand how your campaigns are performing and if you need to make any last-minute adjustments.”

#2: Take Note of Your Campaign Timing
I’m sure you’ve heard the saying, ‘time is money,’ and this is especially true in terms of your Christmas AdWords campaigns. During the holiday period it’s crucial to make sure your ads are scheduled during the most optimal times. For example, if you’re running a Christmas campaign, make sure it begins in the week before Christmas so you can convert more of the excess traffic coming through.

#3: Ensure Your Campaigns are Tightly Grouped
While it’s definitely an important consideration all year round, making sure your campaigns are tightly organised becomes even more so during the holiday period. According to WordStream, strong account and campaign organisation “makes it easier to coordinate, adjust, and run time-sensitive campaigns,” while also ensuring an increase in your Quality Scores.

To ensure your campaigns are organised at the optimal level, try containing seasonal products within unique ad groups, and tightly theming your keywords.

adwords tightly grouped campaigns

Whatever your plans are for the holiday period, you can breathe a little easier with these three AdWords Christmas tips. The key is to ensure you’re well organised before Christmas hits, and then sit back and watch the conversions roll in!

Looking for an expert to help you plan your AdWord campaigns this Christmas? Reduce your holiday stress by allowing one of our Get More Traffic experts to take a look at your account. Call us today  on 1300 332 256!

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Recent Posts

18/10/2017

Structure A Successful Facebook Campaign In 4 Steps

Over 65 million local businesses are utilising Facebook for their marketing campaigns, so how do you ensure that your business is one that consumers turn to? Heading into the Christmas season and the new year, your business must pull in customers to survive. If every ad needs certain traits to make it stand out, but every campaign has a different end goal, how do you know what works for you? Luckily, there are a few key aspects that remain relevant and can turn any ad into a successful Facebook campaign.

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11/10/2017

Why Your Business Should Be Encouraging Online Reviews

Generally, an important aspect of business for e-commerce and word-of-mouth trades, online reviews can prove crucial in growing traffic and sales. Considering the amount of time Gen Y & Z spend on social media, there seems to be a lack of testimonials left by these two generations of tech-savvy consumers. In an attempt to rectify this, we have outlined the importance of consumer feedback and even offered some helpful tips for encouraging online reviews.

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