Generally, an important aspect of business for e-commerce and word-of-mouth trades, online reviews can prove crucial in growing traffic and sales. Considering the amount of time Gen Y & Z spend on social media, there seems to be a lack of testimonials left by these two generations of tech-savvy consumers. In an attempt to rectify this, we have outlined the importance of consumer feedback and even offered some helpful tips for encouraging online reviews.
Contrary to popular belief, email marketing is still frequently used by businesses across the globe as an effective way to spread the word. Every email sent should be used as a lead-generating opportunity. Through email marketing, you are able to target specific audiences while making the most of a cheap and simple concept. This form of marketing is known to improve conversion rates and build traffic for multiple types of businesses. Here, we have created some quick email marketing tips for you today implement today!