Welcome back, drivers! In this month’s blog, we’ll talk about digital trends and how you can leverage your omnichannel to drive traffic and sales to your business. But before we accelerate into the nitty-gritty, we’re going to hit the brakes for a second and discuss what exactly the omnichannel is and how businesses can use it to really increase the consumer journey.
Omnichannel is not a new term but its implementation has become increasingly popular over the last couple of years. With Covid-19 changing the way we shop, the use of the omnichannel has skyrocketed, with consumers valuing quality and ease over traditional shopping methods. But what exactly is the omnichannel you ask? Well, allow us to fill you in.
The omnichannel refers to a consumer journey that is seamless and effortless. It’s a comprehensive shopping experience that integrates various shopping modes to help make the consumer journey as easy and convenient as possible. But didn’t you just describe multi-channel? No. No, we did not. It might be a little confusing at first but we’re going to break it down for you:
Multi-channel refers to the use of various shopping modes to make a purchase;
Omnichannel, on the other hand, allows buyers to begin their shopping journey using one mode and complete it using another. Still confused? Watch the video below to help gain a better understanding of omnichannel versus multi-channel.
Now we’re all on the same page, let’s talk about how you can take industry trends to leverage your omnichannel and increase sales.
So now you know how to take advantage of the omnichannel, here are some tips for helping you overtake the competition.
Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales using your omnichannel, contact the team at Get More Traffic today!
One of the biggest concerns of any small business owner is how to attract more customers, especially in this increasingly online world. Of course, having a website has proven to be able to help bring in more customers and sales to local businesses. But you also have to make sure that your website is optimised for on-page SEO so that search engines can find and rank your page.
One way to increase your traffic and conversions for your website is to work to get high-quality links. And in this post, we’ll be discussing why that’s important, and a few small steps on how to go about acquiring those links.
Linking Good Sources Increases Credibility
Reputation is key in building up your small business. You want to be an authority in your industry, someone knowledgeable and of good repute. And one way to showcase your authority is by showing your audience that you’ve done your research.
Linking to high-quality and credible sources is a good way to gain customers’ trust. Always link back to your sources and don’t worry about whether you’ll lose traffic because of it. Linking to other websites actually increases your authority and your credibility, because it shows your readers and customers that you’re not just making stuff up.
One way to avoid losing that traffic to your website, or minimising your bounce rate, is to make sure that all the links you put in are opened in a “New Tab”. This means that every time a reader clicks on one of your sources, the link opens in a new tab, making it easier for the reader to go back to read the rest of your article.
Linking Encourages Sharing
Linking to other sites, especially your sources, actually helps bring attention to your own. Website owners will usually link back to you, which then allows you to leverage off of their audience and traffic.
Make sure to communicate with the sites that you’re linking to. Send them a quick message that you found their article helpful and linked back to them on one of your own pages. This is the best way to encourage them to share your post as well.
Linking Increases Your Network
By continuously linking to high authority websites, you’re not only building your own reputation, but also creating a network of relationships with other sites, bloggers, and editors. For example, reaching out to influencers and building a steady relationship with them helps both parties.
Of course, not every attempt to connect will end with you being able to establish a working relationship with these site owners. But as long as you keep at it, you’ll surely continue to build up your audience.
Make Sure You Get Quality Backlinks
Not every link back to your website is a healthy one. Backlinks from websites that are not related to your content, for example, do little to help your SEO and rankings. In fact, they might even be hurting it.
Always do due diligence researching the websites that you link to, as well as those that link back to you. Make sure their content is relevant to your topic and that your target audiences are similar. Most of all, make sure that those sites don’t contain:
The last thing you want is for these factors to become an issue for your customers, or a reason for them to not engage with your business.
If you want to audit the backlinks that you’re receiving from other websites, one tool that’s helpful is Monitor Backlinks. This tool helps notify you each time your website is linked to by another, giving you a chance to evaluate those links before they can cause any potential harm.
Of course, all this takes work and time away from other tasks that might be pressing for your business. Thankfully, our agents are among the best at SEO and can help you get on track and stay on track in driving organic traffic to your website. Interested? Give us a call and one of our agents will get back to you with ideas on how we can help your business take that giant leap to the next level.
At Get More Traffic, we understand the pressure that the Australian market puts on young and new entrepreneurs. The struggle to stay afloat is one we’ve been helping our clients face for many years now and although we operate on a transparent basis, we believe it’s important for our clients to have some basic knowledge of how to develop their marketing campaigns themselves.
Perhaps the best way to market your business on a limited budget is by improving your customer experience. Happy customers aren’t afraid to sing your praises. Despite the tech revolution we’re living in, word of mouth is still the ultimate form of marketing.
The world of digital marketing is now old enough to be able to look back at the trends that have developed over the years. From social media marketing to SEO and mobile optimisation, through it all though, email marketing has survived and still continues to be a widely used platform for digital marketing.
Branding to a business is sunshine to a flower, it cannot survive without it.
Generally, an important aspect of business for e-commerce and word-of-mouth trades, online reviews can prove crucial in growing traffic and sales.
Contrary to popular belief, email marketing is still frequently used by businesses across the globe as an effective way to spread the word. Every email sent should be used as a lead-generating opportunity. Through email marketing, you are able to target specific audiences while making the most of a cheap and simple concept. This form of marketing is known to improve conversion rates and build traffic for multiple types of businesses. Here, we have created some quick email marketing tips for you today implement today!