Chat with us, powered by LiveChat
Kyle C
06/24/2021

10 Local SEO Mistakes to Avoid in 2021

As you begin to plan your steps into next year, one vital thing you need to address is your local SEO. 

Local SEO is so significant that almost half of all Google searches will be locally related in 2021. However, the following 10 mistakes will jeopardise your efforts and give your competitors the edge.

#1 Claim Your Google My Business Page

Perhaps the most important thing you can do is claim your Google My Business Page. So important in fact, it accounts for 14.7% of local ranking signals

When it comes to local SEO, the information that Google uses to rank your website comes more from your Google My Business page and not your website. You can set up your page directly with Google, but it’s essential you verify your listing so nobody else is able to edit your page in the future.

Once your page is set up, it’s important to ensure it includes a proper and unique description of what your business does, ensure your business is properly categorised, your contact information is correct and you upload relevant pictures of your business.

#2 Having Duplicate Listings

Google really dislikes duplicate content in its search listings. It’s a bad user experience for those searching to see two of the same results, and it’s a waste of Google’s resources (vast as they may be) to analyse and store duplicate information.

And that’s why creating two of the same listings is against Google’s terms of service. Each business location should have one Google My Business listing, use the Moz Local tool to check whether your information has been repeated.  If a duplicate is found, contact Google to get them removed as soon as possible so as not to further harm your rankings.

#3 Ignoring Normal SEO Ranking Factors

Local SEO is indeed a different ballgame in comparison to normal SEO, however, it is dangerous to assume they’re entirely different. Many factors that influence SEO also affect local SEO. For example:

Domain authority: All business are not equal, and one with a higher domain authority will always rank further up the page. Work on improving your initial domain authority first by gaining quality links both internal and external.

Search results in CTR: Just as with normal SEO, Google observes the CTR to your website from the search result page to see just how your business resonates with searchers. This is why you need to maintain and/or adjust your on-page SEO like your meta signals that are shown on Google’s SERP.

Backlinks: Backlinks are also incredibly vital for local SEO success. Things like the quality and quantity of your backlinks will go a long way in determining the strength of your local SEO. If you don’t have a link building strategy then it’s time you create one.

#4 Missing Contact Information On Your Website

Go to your website’s contact page and ensure all your information is correctly listed.

To be more specific, ensure your contact details (name, address, phone number) are displayed as text and not an image. This ensures Google can easily read your information and verify its accuracy.

Showing incorrect information in its search results harms Google’s credibility, and therefore they take the information you’ve listed on your Google My Business Page and compare it with the information listed on your website. If they’re not consistent then there’s every chance Google will ignore you. Which leads us to…

#5 Inaccurate NAP Information

NAP (Name, Address, Phone Number) is one of the core metrics Google uses to rank in their search results. Not only is it essential your NAP information is publicly displayed, but it’s important this information is consistent across the board. Google’s search engine cross references your NAP information with multiple sites—including your Google My Business Page, Yellow Pages, Yelp and other directories and values consistency.

This handy tool from Moz can help identify these issues.  

Besides the fact that working on your NAP can improve your local SEO, it’s also worth noting having an accurate and consistent NAP will improve your sales and conversions, as many people use Google Maps to look up a location as well as a phone number in one go.

#6 Missing Citations

A citation is simply a mention of your NAP on another website.

In the mistake above, we emphasised the value of consistent information across all your online citations. That being said, consistency doesn’t always mean you’re doing it right. There’s a chance you’re missing you’re missing vital citations that are hampering your Google ranking.

To check, you can start with the Moz Local Search tool. Use this to add your business information to all the relevant sites.

#7 Get Local Reviews

The more high quality, high quantity, and high diversity the reviews you get the better for your local SEO.

Once your My Business page has been created, reach out to existing clients and ask them to leave a genuine review, or even incentivise reviews for future customers. This is because review signals account for almost 10% of local ranking factors, getting good quality and frequent reviews will give your local SEO a massive boost.

#8 Forgetting Social Media

Social media activity is one of the many signals Google uses to rank businesses.

Now, there’s some debate about this. Whether or not you believe social media has a direct impact on rankings, there’s no doubt it’s a great opportunity to generate a buzz about your business

Evidently, the best way to get linked is with great content. And one of the best ways to promote that content is via your social media!

#9 Not Having A Good Mobile Site

Local SEO and mobile work hand in hand because that’s where people look for local services!

Even when at home, most use their phones over their computers when it comes to finding a plumber or somewhere to eat. As most of your prospects will be using their phones to find you, it’s necessary your mobile site works well.

All the way back in 2015 Google updated their algorithm to include mobile-friendliness as a ranking factor. And more recently, Google has shifted towards mobile-first indexing, which means that your mobile website will be the primary website Google analyses for ranking purposes.

You need to create a mobile optimised website to compete in the local search results this year.

#10 Ignoring Negative Local Ranking Factors

Lastly, you need to realise that there are negative factors that can affect the ranking of your local business in the SERP. You don’t want to ignore these factors either.

  • Having your business listed in an incorrect category on your Google My Business page.
  • Having a false business address, phone number, or inconsistent details
  • Having malware on your site
  • It’s also important to avoid using PO Boxes, UPS mail addresses, and other digital addresses. Google only recognises established addresses.
  • Having an abundance of negative reviews

Recent Posts

31/05/2022

The Ultimate EOFY Checklist For Your Small Business

Unless you’ve been living under a rock, you know the end of the financial year is approaching. That means it’s probably time to get your social media marketing in order. But if you really want the end the financial year on a high note, there are some things you’re going to want to do. Below is our ultimate EOFY checklist for small businesses, guaranteed to help you end the financial year with a bang!

Get More Traffic’s Top 10 EOFY Tips

At GMT, we’re helping you get ready for the EOFY. That said, here is a checklist to help make the preparation just that much simpler. 

Review And Coordinate Your Accounts

Do you have any outstanding debts or vice versa? Say you’ve paid for Google Ads in Australia but your account is overdue or maybe you’ve provided a service to someone else who now owes you. Use this period to get on top of what you’ve paid to others and what they’ve paid you. You’ll want to make sure you pay vendors any money owed as well. Sorting all this out means you won’t have to worry about it being taxed next year. 

Keep Records And Back Up Your Data

You’ve heard the term, ‘I’ve got receipts’, and well there’s no hard evidence like proof of purchase. Additionally, we recommend backing up any crucial files or data onto a hard drive independent of your computer. You know, for safe measure. Trust us, if systems fail you’re going to thank yourself for being so proactive. 

Review Your Insurance

While you’re at it, you might as well review your insurance policies for any updates. Doing so will allow you to determine if you’re still on a package that’s right for you and your business. It’s also a great opportunity to update your insurer on any change in circumstance. 

Conduct An Audit

Count and recount your inventory so you know exactly what you have and what you need. Doing so will allow you to match what’s on paper with what’s on hand. 

Use Your Calendar

Planning is key so make a note of all your upcoming due dates, including by when you need to lodge your tax returns. 

Lodge Your Taxes

In Australia, the ATO expects you to lodge your taxes on or before October 31st so we recommend getting ready early. Organise your expenses and other tax deductions so you can have your return ready for submission sooner rather than later.

Rectify Bookkeeping Errors

With the financial year ending, you’ll want a fresh start going into the new year. We recommend going through your bookkeeping and identifying any transaction errors on your bank accounts and credit card statements.

Implement And Update Management Software

Management software makes keeping track of your inventory, finances, and other business assets easy. While we also encourage you to check all of these things manually during this time, implementing and updating your management software will save you time and resources in the long run. 

Prepare Financial Reports

Running financial reports helps point out where your business rests financially. Additionally, they’re fantastic for helping businesses outline and plan their budgeting. There are three financial reports you’re going to want to run this financial year and every subsequent year after. They are:

Balance sheet
Cash flow sheet 
Profit-and-Loss (P&L) statement

Prepare For The New Year

If you’re reading this checklist, you likely want to get on top of everything before the new financial year rolls around. By doing so, you’ll be able to figure out how your company performed over the past year and make an action plan for the future. Take a look at what worked and what didn’t and look for areas in which you can improve. Set goals and establish timelines to help you stay on track. 

Make The Most Out Of Your Social Media Marketing With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. One of the leading digital marketing agencies in Brisbane, we’re passionate about helping businesses all over Australia harness the power of social media marketing to take their bookings to the next level. So, if you’re ready to give traffic to your website the green light and learn more about marketing, contact the team at Get More Traffic today!

Read More

25/05/2022

How to Start Planning Your Best Financial Year Ever!

The end of the financial year is fast approaching and many businesses are scrambling to create some last-minute campaigns to increase their revenue.

However, just as important as the end of the financial year, is the beginning of a new one. While it’s always good to finish strong, it’s also important to ‌get a good head start against the competition. This means having a plan already set in place to help you jumpstart and launch your way towards success.

For that reason, we’ve put together a couple of tips on how you can get started planning the new financial year with your team and organisation.

1. Review Your Existing Business and Marketing Plan

The start of a new financial year is always a good time to review your current business and marketing plans in order for you to create a sound strategy moving forward.

As you review your business plan, make sure that it includes the following:

  • Your mission and vision statements
  • What products, packages, and services you’re currently offering
  • Your company structure, including the key staff and leaders
  • An overview of how you plan to make sales
  • A map of your basic customer journey

This quick review of your company’s basics and foundations should help remind and refresh you of the general overview of who you’re serving and what problems your business solves. 

This quick refresher should also help you reexamine and reevaluate your current goals, plans, and offerings and whether you’ve met and accomplished them, and what you’re plans might be moving forward.

 

2. Review the Past Year and Your Current Status

Before you can set a path for where you want to go, you first have to look back and see how far you’ve come.

Do a review and an executive summary of the past financial year. What goals were established? Which goals were achieved? Are there any areas in your business that you could improve on? This would be the perfect time to get feedback and suggestions from leaders and managers.

Take a day or two to meet with your staff and stakeholders to discuss the following points:

  • A SWOT analysis (strengths, weaknesses, opportunities, and threats)
  • Does your current organisational structure need to change to better suit the organisation’s needs?
  • Are you setting the right KPIs for your workforce?
  • How have sales performed in the past year? What milestones were achieved?
  • Competitor analysis–what areas are they succeeding in and how can you match their growth?
  • Are there any plans set in place for unforeseeable challenges?

It will take some time to gather all this data and information, and much more to discuss them amongst your leaders. But achieving a good and thorough understanding of how your business has performed over the past 12 months will help you ‌move forward with setting the right goals for growth.

 

3. Decide on Your Future Goals and Targets

Now that you know where you’re coming from, it’s time to set your sights on the path ahead. 

Think about what projects, campaigns, and goals you want to accomplish in the next 12 months. Do you want to further increase revenue or sales? Is your goal to pay off any business debt? Are you looking to expand, launch new products or projects, or pivot in a different direction?

Take ample enough time to flesh out your goals for your business. Be specific. Set deadlines and timeframes so that things continue to move forward, and clearly communicate these goals throughout your organisation.

 

4. Create a Plan to Bridge that Gap Between Your Current State and Your Future Goals

Now comes the part where you have to work at bridging the gap between hope and reality. After all, every journey begins with a single step.

To achieve that, you need to do the following:

  • Breakdown each of your goals into several milestones.
  • Set deadlines for each milestone
  • Assign a leader or manager to oversee the accomplishment of each goal
  • Lay out the tasks that need to be accomplished in order for those goals to be achieved.
  • Set KPIs for each of the teams involved

When working on a strategic plan, always involve the key stakeholders to help provide proper feedback and guidance on the best path that you can take. The better you’re able to break down the steps necessary to accomplish your goals, the better. Start with the end in mind, and work backwards to determine how you can get from A to B.

In implementing that plan, however, sometimes you need an excellent partner to help you execute and achieve your goals.

Don’t worry! Because with the help of our digital marketing experts here at Get More Traffic, we can help you achieve many of your business goals for the new financial year through proven expert digital marketing strategies.

We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales and engagement through an always-on marketing strategy, contact the team at Get More Traffic today!

Read More