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Sam Fields

The Rise of the Pop-Up Ads

Ever since Global Network Navigator created the first clickable web ad in 1993 for Heller, Ehrman White & McAuliffe with a Click Through Rate of 44%, we’ve all developed a love/ hate relationship with Banner/Display/ Image ads on the Internet. I love them, you likely hate them.

You’re probably thinking, “why don’t you marry them, INSERT MYSTERY NAME HERE?” adding, “ner ner nerner ner ner”.

Firstly, we’re not in primary school anymore, so that was a little juvenile, but I get it, you’re letting off steam. And quite rightly, I imagine, after being bombarded by image ads stopping you from all the work or fun you want to do on the Internet, the combination beautifully realised reading this awesome piece of journalism.

Day in day out, they’re there, asking you to buy something, possibly after you’ve already bought that something, more likely after you’ve decided not to buy that something, and even more likely that you have no intention of ever buying, and you’re wondering why they would even show up in your daily travels through the Internetverse ™ (just made that up then).

It always amuses me when I see a text ad pop up on a website I’m viewing asking me if I “Have A Blocked Drain? Call the Sydney Blocked Drain Experts” when I’m in Brisbane and my landlord is my next door neighbour who happens to be a plumber. Entirely irrelevant to my needs, yet somehow this ad is floating on my radar.

Now, people will often point out that the Click Through Rate these days is nowhere near the heights of those original pop-up ads, in fact, they are a fraction of a fraction of what they were at stage one. And Google has admitted that only about half the ads served are actually viewed, in that many that register as an impression (showed on the screen) are actually ‘below the fold’, meaning the user must scroll down in order to see it. If half the ads aren’t being seen, we can effectively double the CTR, but I’m a linguist, not a statistician, so take that with a grain of salt. Also, when we are talking a CTR of 0.03, it’s much of a muchness.

You are probably thinking that this is actually proving your case that Display network marketing is terrible, but you’re wrong and I say this with authority. When Google Display network ads are targeted correctly, they can be a business’ greatest ally! I’m sure you’re aware of Remarketing, which is basically following people around the net with Image ads after they’ve viewed your website, you may not know how targeted they can actually be.

Pay per click internet advertising model

I had a mate recently tell me how much they despised the fact that they were being ‘followed’ by this company that they bought one product from, with offers on the same product they just purchased! I understand the annoyance and if only that company’s marketing team had created a Remarketing list for people who have purchased in order to sell accessories instead of the product they just bought, the ads may have been less annoying and more enticing.

There are a number of other Pop-Up avenues making a splash that actually do annoy me, such as the Pop-Up to subscribe on a website, or the Pop-Up to add additional food items to my already ridiculously long pizza order (but the annoyance in this case is the lack of willpower in saying no to Chocolate Lava Cakes).

This is the idea of immediate upselling and while it has its place, I find myself, particularly on my phone, becoming frustrated when I click the little ‘x’ to close it and my fat, chocolate-lava-cake-and-pizza-laden fingers accidentally bring up the exact thing I don’t want. This is more of an issue with a site’s mobile optimization, though.

In order to make sure you are not one of those that annoy their clients, you need a strategy. Display ads are not going away anytime soon and I foresee a drastic change to how they are distributed as people become savvier with the features that are already available, and as features are added.

I have several examples of a Display campaign that works that isn’t even a Remarketing campaign. In particular, the targeting of Display ads to individual relevant forums and websites in order to spread awareness of a new product, or a new feature, can result in some of the best conversions a company has ever seen, especially if the product is an innovation of a current, widely used model. These campaigns, while the CTR may still be low, have incredibly high Conversion Rates.

And that’s what it is all about, increasing your Conversion Rate. So speak with us today at Get More Traffic  on 1300 332 256 to see what we can do for you and your business!

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The Ultimate EOFY Checklist For Your Small Business

Unless you’ve been living under a rock, you know the end of the financial year is approaching. That means it’s probably time to get your social media marketing in order. But if you really want the end the financial year on a high note, there are some things you’re going to want to do. Below is our ultimate EOFY checklist for small businesses, guaranteed to help you end the financial year with a bang!

Get More Traffic’s Top 10 EOFY Tips

At GMT, we’re helping you get ready for the EOFY. That said, here is a checklist to help make the preparation just that much simpler. 

Review And Coordinate Your Accounts

Do you have any outstanding debts or vice versa? Say you’ve paid for Google Ads in Australia but your account is overdue or maybe you’ve provided a service to someone else who now owes you. Use this period to get on top of what you’ve paid to others and what they’ve paid you. You’ll want to make sure you pay vendors any money owed as well. Sorting all this out means you won’t have to worry about it being taxed next year. 

Keep Records And Back Up Your Data

You’ve heard the term, ‘I’ve got receipts’, and well there’s no hard evidence like proof of purchase. Additionally, we recommend backing up any crucial files or data onto a hard drive independent of your computer. You know, for safe measure. Trust us, if systems fail you’re going to thank yourself for being so proactive. 

Review Your Insurance

While you’re at it, you might as well review your insurance policies for any updates. Doing so will allow you to determine if you’re still on a package that’s right for you and your business. It’s also a great opportunity to update your insurer on any change in circumstance. 

Conduct An Audit

Count and recount your inventory so you know exactly what you have and what you need. Doing so will allow you to match what’s on paper with what’s on hand. 

Use Your Calendar

Planning is key so make a note of all your upcoming due dates, including by when you need to lodge your tax returns. 

Lodge Your Taxes

In Australia, the ATO expects you to lodge your taxes on or before October 31st so we recommend getting ready early. Organise your expenses and other tax deductions so you can have your return ready for submission sooner rather than later.

Rectify Bookkeeping Errors

With the financial year ending, you’ll want a fresh start going into the new year. We recommend going through your bookkeeping and identifying any transaction errors on your bank accounts and credit card statements.

Implement And Update Management Software

Management software makes keeping track of your inventory, finances, and other business assets easy. While we also encourage you to check all of these things manually during this time, implementing and updating your management software will save you time and resources in the long run. 

Prepare Financial Reports

Running financial reports helps point out where your business rests financially. Additionally, they’re fantastic for helping businesses outline and plan their budgeting. There are three financial reports you’re going to want to run this financial year and every subsequent year after. They are:

Balance sheet
Cash flow sheet 
Profit-and-Loss (P&L) statement

Prepare For The New Year

If you’re reading this checklist, you likely want to get on top of everything before the new financial year rolls around. By doing so, you’ll be able to figure out how your company performed over the past year and make an action plan for the future. Take a look at what worked and what didn’t and look for areas in which you can improve. Set goals and establish timelines to help you stay on track. 

Make The Most Out Of Your Social Media Marketing With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. One of the leading digital marketing agencies in Brisbane, we’re passionate about helping businesses all over Australia harness the power of social media marketing to take their bookings to the next level. So, if you’re ready to give traffic to your website the green light and learn more about marketing, contact the team at Get More Traffic today!

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How to Start Planning Your Best Financial Year Ever!

The end of the financial year is fast approaching and many businesses are scrambling to create some last-minute campaigns to increase their revenue.

However, just as important as the end of the financial year, is the beginning of a new one. While it’s always good to finish strong, it’s also important to ‌get a good head start against the competition. This means having a plan already set in place to help you jumpstart and launch your way towards success.

For that reason, we’ve put together a couple of tips on how you can get started planning the new financial year with your team and organisation.

1. Review Your Existing Business and Marketing Plan

The start of a new financial year is always a good time to review your current business and marketing plans in order for you to create a sound strategy moving forward.

As you review your business plan, make sure that it includes the following:

  • Your mission and vision statements
  • What products, packages, and services you’re currently offering
  • Your company structure, including the key staff and leaders
  • An overview of how you plan to make sales
  • A map of your basic customer journey

This quick review of your company’s basics and foundations should help remind and refresh you of the general overview of who you’re serving and what problems your business solves. 

This quick refresher should also help you reexamine and reevaluate your current goals, plans, and offerings and whether you’ve met and accomplished them, and what you’re plans might be moving forward.


2. Review the Past Year and Your Current Status

Before you can set a path for where you want to go, you first have to look back and see how far you’ve come.

Do a review and an executive summary of the past financial year. What goals were established? Which goals were achieved? Are there any areas in your business that you could improve on? This would be the perfect time to get feedback and suggestions from leaders and managers.

Take a day or two to meet with your staff and stakeholders to discuss the following points:

  • A SWOT analysis (strengths, weaknesses, opportunities, and threats)
  • Does your current organisational structure need to change to better suit the organisation’s needs?
  • Are you setting the right KPIs for your workforce?
  • How have sales performed in the past year? What milestones were achieved?
  • Competitor analysis–what areas are they succeeding in and how can you match their growth?
  • Are there any plans set in place for unforeseeable challenges?

It will take some time to gather all this data and information, and much more to discuss them amongst your leaders. But achieving a good and thorough understanding of how your business has performed over the past 12 months will help you ‌move forward with setting the right goals for growth.


3. Decide on Your Future Goals and Targets

Now that you know where you’re coming from, it’s time to set your sights on the path ahead. 

Think about what projects, campaigns, and goals you want to accomplish in the next 12 months. Do you want to further increase revenue or sales? Is your goal to pay off any business debt? Are you looking to expand, launch new products or projects, or pivot in a different direction?

Take ample enough time to flesh out your goals for your business. Be specific. Set deadlines and timeframes so that things continue to move forward, and clearly communicate these goals throughout your organisation.


4. Create a Plan to Bridge that Gap Between Your Current State and Your Future Goals

Now comes the part where you have to work at bridging the gap between hope and reality. After all, every journey begins with a single step.

To achieve that, you need to do the following:

  • Breakdown each of your goals into several milestones.
  • Set deadlines for each milestone
  • Assign a leader or manager to oversee the accomplishment of each goal
  • Lay out the tasks that need to be accomplished in order for those goals to be achieved.
  • Set KPIs for each of the teams involved

When working on a strategic plan, always involve the key stakeholders to help provide proper feedback and guidance on the best path that you can take. The better you’re able to break down the steps necessary to accomplish your goals, the better. Start with the end in mind, and work backwards to determine how you can get from A to B.

In implementing that plan, however, sometimes you need an excellent partner to help you execute and achieve your goals.

Don’t worry! Because with the help of our digital marketing experts here at Get More Traffic, we can help you achieve many of your business goals for the new financial year through proven expert digital marketing strategies.

We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales and engagement through an always-on marketing strategy, contact the team at Get More Traffic today!

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