With social media slowly becoming the most popular platform for small businesses to market their brand and services, certain myths have arisen as to whether or not it’s truly beneficial. Is an active social media profile a waste of your valuable time? Can you really drive sales from a social media post? You’ve probably wondered about it’s relevance to the marketing world and to your own business. We have five of the most common social media myths when it comes to SMB’s and why they’re busted.
Contrary to popular belief, creating a presence on social media is not as easy as a simple profile setup. Creating a business page on a social media profile, whether it be on Facebook, Instagram or Twitter, is only the first step along the road. The process continues after creation and what you do determines whether or not the leads will follow. By creating regular posts and providing your followers with information about your services and products, your follower count will grow and sales leads will come. Although it won’t be straight away, the upkeep of a good social media page will drive sales to you.
When it comes to small to medium businesses, your funds to drive a social media marketing campaign may not be as expensive as larger corporations who have the ability to get millions of views for cash. However, going viral isn’t always the most crucial aspect of a post. To conquer this social media myth, our objective should be to create content and posts that target your ideal market and as a result, are enjoyable for them. You should aim to attract a steady flow of followers and viewers to your social media profiles that are there for the valuable content that you offer.
In most cases, posting too often can hinder the success of a business’s social media page for SME’s. Posting too frequently will more than likely cause your followers to become disengaged with your content as it appears so frequently in their feed. Additionally, Facebook’s ranking algorithms can often penalise the accounts that post too often and reduce your chance of future posts being seen by the public. We recommend that you keep with the ‘quality over quantity’ approach and refrain from posting multiple times per day. They’ll be happy to see your posts, rather than become annoyed by them. By creating quality content for followers that doesn’t overload their social feeds, you are more likely to succeed.
Despite what some people think, running a social media account for a small business does not need to take up a lot of your time. Remove the idea of spending countless hours hunched over a computer from your mind and say hello to the tools that are here to help you. Instead of creating continuous posts day in and day out as an attempt to grow your following, take advantage of the online tools that able you to automate the posting process. Tools such as Hootsuite, able you to create a social media plan and schedule your content for posting ahead of time. There is no need to spend countless hours on social media when there are sites that have been created to do it for you.
Social media has proven to be a beneficial platform for businesses to market their goods and services. Despite the social media myths that persist to question the need for it, social media is a long-term game, however, the ends certainly justify the means.
To find out more about social media myths, contact one of our social media experts here at Get More Traffic on 1300 332 256.