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5 Local SEO Mistakes To Avoid In 2018

UPDATE: See our top 10 Local SEO mistakes to Avoid in 2018

As you begin to plan your steps into next year, one vital thing you need to address is your local SEO. The stats speak for themselves.

Local SEO is so significant that almost half of all Google searches will be locally related in 2018. However, the following five local SEO mistakes will jeopardise your efforts and give your competitors the edge.

1.  Ignoring Normal SEO Ranking Factors

Local SEO is indeed a different ballgame in comparison to normal SEO, however, it is dangerous to assume they’re entirely different. Many factors that influence SEO also affect local SEO. For example:

Domain authority: All business are not equal, and one with a higher domain authority will always rank further up the page. Work on improving your initial domain authority first by gaining quality links both internal and external.

Search results in CTR: Just as with normal SEO, Google observes the CTR to your website from the search result page to see just how your business resonates with searchers. This is why you need to maintain and/or adjust you on-page SEO like your meta signals that are shown on Google’s SERP.

Backlinks: Backlinks are also incredibly vital for local SEO success. Things like the quality and quantity of your backlinks will go a long way in determining the strength of local SEO. If you don’t have a link building strategy then it’s time you had one.

local SEO mistakes

2. Inaccurate NAP Information

NAP (Name, Address, Phone Number) is one of the core metrics Google uses to rank in their search results. Not only is it essential your NAP information is publicly displayed, but it’s important this information is consistent across the board. Google’s search engine cross references your NAP information with multiple sites—including your Google My Business Page, Yellow Pages, Yelp and other directories and values consistency.

This handy tool from Moz can help identify these issues.  

Besides the fact that working on your NAP can improve your local SEO, it’s also worth noting having an accurate and consistent NAP will improve your sales and conversions, as many people use Google Maps to look up a location as well as a phone number in one go.

3. Get Local Reviews

The more high quality, high quantity, and high diversity the reviews you get the better for your local SEO.

Once your My Business page has been created, reach out to existing clients and ask them to leave a genuine review, or even incentivise reviews for future customers. This is because review signals account for almost 10 percent of local ranking factors. Getting good quality and frequent reviews will give your local SEO a massive boost.

local SEO mistakes

4. Claim Your Google My Business Page

Perhaps the most important thing you can do is claim your Google My Business Page. So important in fact it accounts for 14.7% of local ranking signals

When it comes to local SEO, the information that Google uses to rank your website mainly comes from your Google My Business page and not your website. You can set up your page directly with Google, but it’s essential you verify your listing so nobody else is able to edit your page in the future.

Once your page is set up, it’s important to ensure it includes a proper and unique description of what your business does. Ensure your business is correctly categorised, your contact information is correct and you upload relevant pictures of your business.

local SEO mistakes

5. Ignoring Negative Local Ranking Factors

Lastly, you need to realise that there are negative factors that can affect the ranking of your local business. You don’t want to ignore these factors either.

  • Having your business listed in an incorrect category on your Google My Business page.
  • Having a false business address, phone number or inconsistent details
  • Having malware on your site
  • It’s important to avoid using PO Boxes, UPS mail and other digital addresses as Google on recognises established address
  • Having an abundance of negative reviews

There is an art as well as a science to getting your local search engine optimisation just right. Luckily for you, we’re Picasso meets Einstein when it comes to all things SEO! Get in touch with GMT today on 1300 322 256 today!

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Video Helps 95% of Sales – Are You Missing Out?

Is there a video ad or commercial that stuck with you so much that you’d never forgotten it even after several years? How about one that turned you into a loyal fan of a particular ‌brand or product for years and years to come?

Video marketing has definitely changed over the last couple of decades. Back in the day, much of marketing and branding content was consumed through the radio airwaves or between your favourite TV shows. These days, most companies make use of content marketing and online advertising to target potential customers on search engines and social media.

The use of online video marketing has become so prevalent that more and more companies and marketers are leveraging off of its rise and popularity. In fact, a recent survey by Brightcove showed that 95% of business-to-business (B2B) consumers agree that video places an enormous influence on their decision to make a purchase. About 85% of B2B buyers would choose to watch a product demo video rather than read about it through a blog post or article.

If your company has yet to dip its toes into creating marketing videos, here are some important reasons you should seriously consider doing so.


1. Video Marketing Helps Buyers Make Purchasing Decisions

Would you believe that 97% of B2B buyers surveyed claim that watching a video has helped them form a sense of trust in a company’s ability to deliver on its promises? In fact, 88% of the B2B buyers surveyed have consumed a company’s videos in order to learn more about their products and services.

This is where content marketing comes into play for most companies, because not just any type of video will help you capture leads and conversions. According to the survey, some of the most viewed types of videos they consumed in the last three months include:

  • Product review videos
  • Product demos
  • Tutorials & training
  • Educational videos
  • Brand stories
  • Customer testimonials
  • Thought leadership interviews

Many of these types of videos can be considered branding content. This just means that the videos made are not going for the hard sell. Rather, they are attempting to educate viewers about their products and services. This type of content marketing helps create authority and trust for the brand by showing off their expertise to their audience.

This brings us to our second point.


2. Video Marketing Helps Establish Trust & Authority

Building trust and authority is one of the most important things a company can do for their business. In fact, it’s these two things that turn a window-shopper into a paying customer. Building trust, however, requires an audience that’s willing to listen.

When it comes to learning about a company or its products, Wyzowl discovered that 73% of people would much prefer to watch a video rather than read a text-based article. In fact, only 11% of people would choose to read a website, article, or blog post. If you’re reading this right now, you’re part of the minority.

Additionally, the Brightcove survey shows that 93% of B2B buyers say that watching a video has helped them form a sense of trust in a company’s ability to deliver on its promises. In Wyzowl’s survey, 88% of those surveyed said that they were convinced to buy a product or service after watching a brand’s video, while 78% said that watching a video ‌convinced them to download or buy a piece of software or app.

This means that the messaging contained in your video is extremely important. Whether your video contains testimonials, tutorials, or other forms of branding content, what’s important is that you’re able to acknowledge their pain points, and convince them that you hold the solution to their problems.


3. Video Marketing Improves Leads & Sales.

A huge 87% of marketers say that video has helped them increase their traffic. In fact, in the same survey 86% of marketers say video has helped them increase leads, while 81% say that it has helped directly increase sales.

Video marketing is not going anywhere either, as according to HubSpot, YouTube is the second most-visited website in the world wherein 2 billion users watch about 5 billion videos on average per day.


Maximise Your Video Ad Exposure with Our Digital Marketing Experts at Get More Traffic

There are tremendous opportunities in video marketing and content marketing these days, and those opportunities only seem to be growing. Digital marketing and advertising, though, takes time away from you managing and running your business. Let our digital marketing experts here at Get More Traffic help! Whether you want to run your video through Google Ads, YouTube, or Social Media, we can help set you up and get started climbing that ladder towards online success. Contact the team at Get More Traffic today!

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The Ultimate EOFY Checklist For Your Small Business

Unless you’ve been living under a rock, you know the end of the financial year is approaching. That means it’s probably time to get your social media marketing in order. But if you really want the end the financial year on a high note, there are some things you’re going to want to do. Below is our ultimate EOFY checklist for small businesses, guaranteed to help you end the financial year with a bang!

Get More Traffic’s Top 10 EOFY Tips

At GMT, we’re helping you get ready for the EOFY. That said, here is a checklist to help make the preparation just that much simpler. 

Review And Coordinate Your Accounts

Do you have any outstanding debts or vice versa? Say you’ve paid for Google Ads in Australia but your account is overdue or maybe you’ve provided a service to someone else who now owes you. Use this period to get on top of what you’ve paid to others and what they’ve paid you. You’ll want to make sure you pay vendors any money owed as well. Sorting all this out means you won’t have to worry about it being taxed next year. 

Keep Records And Back Up Your Data

You’ve heard the term, ‘I’ve got receipts’, and well there’s no hard evidence like proof of purchase. Additionally, we recommend backing up any crucial files or data onto a hard drive independent of your computer. You know, for safe measure. Trust us, if systems fail you’re going to thank yourself for being so proactive. 

Review Your Insurance

While you’re at it, you might as well review your insurance policies for any updates. Doing so will allow you to determine if you’re still on a package that’s right for you and your business. It’s also a great opportunity to update your insurer on any change in circumstance. 

Conduct An Audit

Count and recount your inventory so you know exactly what you have and what you need. Doing so will allow you to match what’s on paper with what’s on hand. 

Use Your Calendar

Planning is key so make a note of all your upcoming due dates, including by when you need to lodge your tax returns. 

Lodge Your Taxes

In Australia, the ATO expects you to lodge your taxes on or before October 31st so we recommend getting ready early. Organise your expenses and other tax deductions so you can have your return ready for submission sooner rather than later.

Rectify Bookkeeping Errors

With the financial year ending, you’ll want a fresh start going into the new year. We recommend going through your bookkeeping and identifying any transaction errors on your bank accounts and credit card statements.

Implement And Update Management Software

Management software makes keeping track of your inventory, finances, and other business assets easy. While we also encourage you to check all of these things manually during this time, implementing and updating your management software will save you time and resources in the long run. 

Prepare Financial Reports

Running financial reports helps point out where your business rests financially. Additionally, they’re fantastic for helping businesses outline and plan their budgeting. There are three financial reports you’re going to want to run this financial year and every subsequent year after. They are:

Balance sheet
Cash flow sheet 
Profit-and-Loss (P&L) statement

Prepare For The New Year

If you’re reading this checklist, you likely want to get on top of everything before the new financial year rolls around. By doing so, you’ll be able to figure out how your company performed over the past year and make an action plan for the future. Take a look at what worked and what didn’t and look for areas in which you can improve. Set goals and establish timelines to help you stay on track. 

Make The Most Out Of Your Social Media Marketing With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. One of the leading digital marketing agencies in Brisbane, we’re passionate about helping businesses all over Australia harness the power of social media marketing to take their bookings to the next level. So, if you’re ready to give traffic to your website the green light and learn more about marketing, contact the team at Get More Traffic today!

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