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08/15/2017

Social Media Investment – Is It Time?

It’s 2017 – time you made that risky jump and change to marketing through social media. We understand that change can be a little scary, especially if you’ve been in business a long time and have seen the benefits of traditional marketing methods such as flyers and word of mouth. But the truth is, those techniques are dying, and so will your business if you don’t make the switch. The below warning signs could mean it’s time for some social media investment in your small business.

Your Competitors Use Social Media

If your competitors are on social media, it’s likely that their voice is going to be heard more than yours. Check their social media profiles and see the kind of interaction they receive on their posts and how often. To even compete with them, your business should consider implementing a marketing strategy that includes social media investment. Try creating accounts on Instagram, Twitter, LinkedIn and especially Google+. Each platform has an audience with different interests and ethics, so one platform may not be as relevant as another. 

Social media investment

You’re Only Utilising Facebook

When you hear ‘social media’, does your mind automatically jump straight to Facebook? Well, rumour has it, Facebook isn’t the only social media networking site that can benefit a business in terms of marketing. Yes, there are over 2 billion users on Facebook, but focusing on just that one network could be detrimental to your business. Each social media network has varying demographics when it comes to their users, meaning each platform offers different benefits.  

Social media investment

You Have A Tight Marketing Budget

Social media marketing is extremely affordable. All social media networks now allow you to create a profile for free, with additional features costing a small amount. Whilst you can create an account for free, you also have the option to advertise on these platforms for a smaller amount than traditional advertising methods such as television and newspaper.

Social media investment

You Lack Exposure

Is your business struggling to grow? Is it not gaining much traffic? If business is slow and you’re looking for better results from your marketing strategy, then social media may just be the solution you’ve been looking for. The greatest thing about social media is a number of people you can reach with one simple post. The limits of social media are almost limitless, being able to advertise and market to people all around the globe in efficient, cost-effective manner. The results of utilising social media can mean immediate responses and brand awareness.

Social media investment

There’s No Sense Of Community

If you find that your business is lacking brand loyalty it might be time to turn to social media and connect with your audience. Giving your customers a platform where they can easily contact you can stir enthusiasm for your brand. You may even end up connecting with influencers or fellow small business owners. Social networks are made for exactly that – social networking. All social media networks nowadays have live push notifications you can receive straight your mobile device or email. Social media is great for sharing customer reviews, responding to feedback (whether it be positive or negative), and building awareness for your brand.

Social media investment

Hopefully, now you can see some of the benefits social media networks can bring to your business. By investing in social media, you’ll uncover more than just the advantages listed above. Soon enough you’ll be wondering how you ever lived without social media as part of your marketing strategy.

If you think social media investment might help your business, but aren’t sure where to begin, contact Get More Traffic today on 1300 332 256 for more information!

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18/07/2022

Video Helps 95% of Sales – Are You Missing Out?

Is there a video ad or commercial that stuck with you so much that you’d never forgotten it even after several years? How about one that turned you into a loyal fan of a particular ‌brand or product for years and years to come?

Video marketing has definitely changed over the last couple of decades. Back in the day, much of marketing and branding content was consumed through the radio airwaves or between your favourite TV shows. These days, most companies make use of content marketing and online advertising to target potential customers on search engines and social media.

The use of online video marketing has become so prevalent that more and more companies and marketers are leveraging off of its rise and popularity. In fact, a recent survey by Brightcove showed that 95% of business-to-business (B2B) consumers agree that video places an enormous influence on their decision to make a purchase. About 85% of B2B buyers would choose to watch a product demo video rather than read about it through a blog post or article.

If your company has yet to dip its toes into creating marketing videos, here are some important reasons you should seriously consider doing so.

 

1. Video Marketing Helps Buyers Make Purchasing Decisions

Would you believe that 97% of B2B buyers surveyed claim that watching a video has helped them form a sense of trust in a company’s ability to deliver on its promises? In fact, 88% of the B2B buyers surveyed have consumed a company’s videos in order to learn more about their products and services.

This is where content marketing comes into play for most companies, because not just any type of video will help you capture leads and conversions. According to the survey, some of the most viewed types of videos they consumed in the last three months include:

  • Product review videos
  • Product demos
  • Tutorials & training
  • Educational videos
  • Brand stories
  • Customer testimonials
  • Thought leadership interviews

Many of these types of videos can be considered branding content. This just means that the videos made are not going for the hard sell. Rather, they are attempting to educate viewers about their products and services. This type of content marketing helps create authority and trust for the brand by showing off their expertise to their audience.

This brings us to our second point.

 

2. Video Marketing Helps Establish Trust & Authority

Building trust and authority is one of the most important things a company can do for their business. In fact, it’s these two things that turn a window-shopper into a paying customer. Building trust, however, requires an audience that’s willing to listen.

When it comes to learning about a company or its products, Wyzowl discovered that 73% of people would much prefer to watch a video rather than read a text-based article. In fact, only 11% of people would choose to read a website, article, or blog post. If you’re reading this right now, you’re part of the minority.

Additionally, the Brightcove survey shows that 93% of B2B buyers say that watching a video has helped them form a sense of trust in a company’s ability to deliver on its promises. In Wyzowl’s survey, 88% of those surveyed said that they were convinced to buy a product or service after watching a brand’s video, while 78% said that watching a video ‌convinced them to download or buy a piece of software or app.

This means that the messaging contained in your video is extremely important. Whether your video contains testimonials, tutorials, or other forms of branding content, what’s important is that you’re able to acknowledge their pain points, and convince them that you hold the solution to their problems.

 

3. Video Marketing Improves Leads & Sales.

A huge 87% of marketers say that video has helped them increase their traffic. In fact, in the same survey 86% of marketers say video has helped them increase leads, while 81% say that it has helped directly increase sales.

Video marketing is not going anywhere either, as according to HubSpot, YouTube is the second most-visited website in the world wherein 2 billion users watch about 5 billion videos on average per day.

 

Maximise Your Video Ad Exposure with Our Digital Marketing Experts at Get More Traffic

There are tremendous opportunities in video marketing and content marketing these days, and those opportunities only seem to be growing. Digital marketing and advertising, though, takes time away from you managing and running your business. Let our digital marketing experts here at Get More Traffic help! Whether you want to run your video through Google Ads, YouTube, or Social Media, we can help set you up and get started climbing that ladder towards online success. Contact the team at Get More Traffic today!

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31/05/2022

The Ultimate EOFY Checklist For Your Small Business

Unless you’ve been living under a rock, you know the end of the financial year is approaching. That means it’s probably time to get your social media marketing in order. But if you really want the end the financial year on a high note, there are some things you’re going to want to do. Below is our ultimate EOFY checklist for small businesses, guaranteed to help you end the financial year with a bang!

Get More Traffic’s Top 10 EOFY Tips

At GMT, we’re helping you get ready for the EOFY. That said, here is a checklist to help make the preparation just that much simpler. 

Review And Coordinate Your Accounts

Do you have any outstanding debts or vice versa? Say you’ve paid for Google Ads in Australia but your account is overdue or maybe you’ve provided a service to someone else who now owes you. Use this period to get on top of what you’ve paid to others and what they’ve paid you. You’ll want to make sure you pay vendors any money owed as well. Sorting all this out means you won’t have to worry about it being taxed next year. 

Keep Records And Back Up Your Data

You’ve heard the term, ‘I’ve got receipts’, and well there’s no hard evidence like proof of purchase. Additionally, we recommend backing up any crucial files or data onto a hard drive independent of your computer. You know, for safe measure. Trust us, if systems fail you’re going to thank yourself for being so proactive. 

Review Your Insurance

While you’re at it, you might as well review your insurance policies for any updates. Doing so will allow you to determine if you’re still on a package that’s right for you and your business. It’s also a great opportunity to update your insurer on any change in circumstance. 

Conduct An Audit

Count and recount your inventory so you know exactly what you have and what you need. Doing so will allow you to match what’s on paper with what’s on hand. 

Use Your Calendar

Planning is key so make a note of all your upcoming due dates, including by when you need to lodge your tax returns. 

Lodge Your Taxes

In Australia, the ATO expects you to lodge your taxes on or before October 31st so we recommend getting ready early. Organise your expenses and other tax deductions so you can have your return ready for submission sooner rather than later.

Rectify Bookkeeping Errors

With the financial year ending, you’ll want a fresh start going into the new year. We recommend going through your bookkeeping and identifying any transaction errors on your bank accounts and credit card statements.

Implement And Update Management Software

Management software makes keeping track of your inventory, finances, and other business assets easy. While we also encourage you to check all of these things manually during this time, implementing and updating your management software will save you time and resources in the long run. 

Prepare Financial Reports

Running financial reports helps point out where your business rests financially. Additionally, they’re fantastic for helping businesses outline and plan their budgeting. There are three financial reports you’re going to want to run this financial year and every subsequent year after. They are:

Balance sheet
Cash flow sheet 
Profit-and-Loss (P&L) statement

Prepare For The New Year

If you’re reading this checklist, you likely want to get on top of everything before the new financial year rolls around. By doing so, you’ll be able to figure out how your company performed over the past year and make an action plan for the future. Take a look at what worked and what didn’t and look for areas in which you can improve. Set goals and establish timelines to help you stay on track. 

Make The Most Out Of Your Social Media Marketing With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. One of the leading digital marketing agencies in Brisbane, we’re passionate about helping businesses all over Australia harness the power of social media marketing to take their bookings to the next level. So, if you’re ready to give traffic to your website the green light and learn more about marketing, contact the team at Get More Traffic today!

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