Chat with us, powered by LiveChat
Rochelle L
04/18/2018

AdWords Management Pointers For Entrepreneurs

Google AdWords is a tricky platform to navigate at the best of times, let alone when you’re a busy entrepreneur focusing on trying to grow a business. You to set your ad groups, keywords, write ad copy and so much more. At Get More Traffic, we specialise in the production of affordable yet effective AdWords campaigns for small to medium entrepreneurs. With this expertise, we’ve compiled a list of three simple AdWords management pointers that can assist you in helping your campaigns run more smoothly.

Utilise Negative Keywords

We all know that to be seen, you have to choose keywords relevant to your industry, product, or services. But, did you know that you can also use negative keywords to ensure your ads don’t appear in front of consumers who aren’t your target audience? Say you run a plumbing business specialising in residential services, you can add the terms ‘commercial’ and ‘industrial’ as negative keywords so that you don’t appear in front of an audience you don’t cater to. Utilising negative keywords can help your AdWords management by saving on ad spend that you can put toward your budget on other campaigns.

adwords management

Don’t Get Caught Up In Vanity Metrics

While it can be great to have a high impression and click-through rate, it will mean nothing if you’re not getting sales. Focus on the bottom line and forget the metrics that don’t tell you if you’re making money. A click-through rate doesn’t tell you anything except that you can write an ad that captures your audience’s attention — which is great, but you also need to sell them on the landing page too! When it comes to impressions, this statistic should only matter if your campaign is running for brand awareness. Any other time, your goal should be to increase the number of conversions for your business.

adwords management

Automate!

AdWords management can be a lengthy process to get sorted and optimised for the most efficient and effective results. When you’re staring deadlines right in the eyes you may realise you don’t have the time to go through every process with a fine tooth comb. Luckily, there are now options to automate rules, such as bids and budgets as well as email reporting.

adwords management

It’s a catch-22 — you’re most likely too busy trying to make your business succeed that you don’t have time to work on something that you can benefit from. With automation to save time, less stress about vanity metrics and more qualified traffic by involving negative keywords, you could be seeing a valuable increase in profit in next to no time!

At Get More Traffic, we have AdWords management professionals ready to help you free up your time. Contact us today on 1300 332 256 to see how we can grow your business together!

Recent Posts

07/08/2019

Google Swaps Voice Search On Android

What if you could have your own talking AI without needing to be a billionaire? How much easier would life be for us? And, how much harder would it be for marketers to reach you beyond your AI assistant?

These days, it looks as if AI technology is developing at a rapid pace. What’s more, it also seems that that development is getting an even stronger focus, particularly at Google.

What’s happening at Google?

Changes are happening to voice search on your Android mobile devices. What was once merely a voice-activated search engine is now evolving into AI as Google swaps out its old voice search on Android devices for Google Assistant.

This change hasn’t been rolled out on all devices yet. However, Google did announce a while back that Assistant now resides in at least one billion devices.

For those who’ve noticed the change in the home page of their android phones, the conventional blue and red mic has been swapped out. However, on Chrome for Android, the Google app, and on the Chrome browser for iOS, the mic still seems to be the predominant search tool.

How does this affect SEO and SEM?

One of the main differences between the old voice search and Google Assistant is the type of information provided. Unlike voice search, which usually only provides a list of links and search results, Google Assistant “answers” your queries directly, without needing to provide you with a list of links.

What this means is that it’s a possibility that less traffic will be coming in through mobile searches. Earlier this year, Google also began testing placing ads within the Google Assistant platform, which could mean another channel through which marketers can now source their ads. (as well as yet another revenue channel for Google).

Does this mean that even organic search is going the way of paid advertising? It’s a possibility for mobile devices, as voice assistants like Amazon’s Alexa and Google Assistant continue to grow more advanced each day.

Adobe recently conducted a survey that concluded that 48% of consumers are currently using voice for “general web searches”. These, of course, don’t cover more in-depth content and research related to searches. But if AI is going to be on the forefront of development, then we can expect the number of voice searches to rise in due time, especially as Google Assistant’s set of skills are improving to the point that you can now book a ride and buy movie tickets through Assistant.

So what do we do now?

Should you start thinking about how to optimise your content for voice search? Should you start putting out audio content that users can easily consume and digest? Well, that’s one possible response for this change in organic and paid search.

Author, speaker, and known marketing expert, Seth Godin, once commented that podcasting is the new blogging. In fact, according to some of the statistics collated by podcastinsights.com, “51% (144 million) of the US population has listened to a podcast – up from 44% in 2018 (Infinite Dial 19)”. In other words, audio content is gaining ground in informational content.

Google’s John Mueller gave some tips on how to optimise for voice search, detailing what kinds of content fit and didn’t fit voice search optimisation.

One thing he recommended was to start thinking in terms of audio and voice search itself. What does your content sound like when it’s read aloud? How is your content structured and organised? How are the words on the page structured?

In other words, try to start thinking in terms of voice snippets. Think in terms of Q&A’s, and give a direct answer to any questions that potential readers may ask, and make those Q&A snippets obvious in the way your content is structured.

Remember these two things:

1. Structure your content so that it’s easy for voice search to answer queries using the information that you’ve given. Turn your titles or headers into frequently asked questions, and provide the answer in the first paragraph. 

2. Make sure that your content sounds good and cohesive when reading aloud. Try to keep things sounding conversational as much as possible. 

AI Assistants are on the rise, and it might be a good idea to start optimising your content for their eventual takeover.

Read More

28/06/2018

Content Curation Tools For Every Skill Level

As with every piece of content that you write, the content you curate must have value. I’m sure we’ve all, at one stage, thought that there has to be an easier way to collecting links and images that may, someday, prove valuable to us. Well there is, and for each skill level, so every marketer should make use of these content curation tools because they will make your brand/business/company more trusted and reputable.

Read More