Having trouble wrapping your head around the best ways to take advantage of Google Adwords to execute an effective PPC campaign? With a variety of options to customise each ad campaign, it’s easy to get lost in Google AdWords for hours. Keeping in mind that each business will have varying target audiences, we’ve listed some general AdWords techniques to turn a profit for your business.
Landing pages have the difficult task of turning a lead into a conversion. To do so, your landing page should align with the message of your PPC ad campaign. Maintaining consistency between your ad copy and landing page is vital to improving your CTR and conversions. Why? Because it lowers your CPC and you already know that if someone has shown interest in your ad, then that message is relevant to them. Just don’t forget to insert a compelling call to action on your landing page.
A great money saving AdWords technique to turn a profit for your business is utilising negative keywords. Optimising for negative keywords allows for you to specify to AdWords what keywords are not relevant for your service. By utilising negative keywords, you are telling Google what your product is not, and therefore preventing your ads from showing in searches by someone who is not interested in your service.
There are several different keywords match types to choose from and it’s important to decipher which one will be most effective for you. Searches range from broad to exact matches. A broad match is the widest search you can cast and will produce searches that have any words in any order as long as there is one keyword match. An exact match will only show results for that specific query.
Expanded Text Ads offer additional space for you to add more relevant content. ETA’s are great for expanding on your product or service. Specifying a location, including a valuable proposition and filling in more accurate information will assist in placing your ad in front of relevant consumers. Filling out all the available fields will make your ad perform better as it becomes more defined.
More and more consumers are switching to mobile devices for convenience, so, if your campaigns are not mobile optimised, you’re missing out. Catching your customers on their preferred device and with the right format will increase your conversions. Mobile optimised campaigns also have the advantage of click-to-call extensions.
When optimising AdWords techniques to turn a profit, be sure you’re using the right methods as a PPC campaign can end up costing more than it brings in if not managed aptly. These basic tactics will see your business making improvements but once you’ve become more experienced in these techniques, we suggest trying the more advanced elements of running a PPC campaign through Google AdWords. Always remember to put yourself in your ideal customers’ shoes to understand their thoughts when trying to find your business.
To find out the best AdWords techniques to turn a profit in your business, get in touch with a specialist at GMT today on 1300 332 256.