Search Engine Optimisation means you either move with the times or get left behind, and there are times where you’ll have to try something different just to keep up.
Google is an ever-evolving organism, a digital rolling stone that gathers no moss. For digital marketers like us at Get More Traffic who are working on a multitude of SEO campaigns, we need to be on our toes at all times, as what worked in January may not work by March.
However, we take multiple approaches to one problem as far as SEO is concerned, in the hopes of growing our client’s businesses and outshining our competitors.
Being different doesn’t mean more work, in fact sometimes it can mean the opposite as the graph below indicates.
So with that in mind, let’s take you behind the curtain and let you in on some alternative SEO strategies for you to try this year.
Rule of thumb with URLs was to go big or go home. Well, there’s no place like home if you ask me.
At first glance, a shortened URL has both positive and negative connotations. They can encourage spam as it’s really easy to hide spammy links behind short URLs, however, the shorter a link is the easier it is to share on social media.
In addition, short URLs are great for getting you more link juice. It’s true that Facebook and the link have a ‘nofollow’ tag on their links, but URL shorteners bypass this on both Google and social media. Switching up how you present your URL’s is one of the great alternative SEO strategies.
Our advice? Use your main keyword in your URL but anything over five words won’t be given that much credit.
When do you post your content?
Was your answer “when it’s done”? Well, this kind of nonchalant approach can harm your rankings!
Many of us are too busy wondering how often we should post fresh content. While it’s true Google is looking for new and relevant information first, thinking a bit outside the box can help improve your rankings.
There’s no one size fits all approach when it comes to posting times, the onus is on you to check your metrics and see what works best. You don’t need to publish daily either despite daily posting giving crawlers incentive to monitor your page.
Post at different times of the day, post on weekends and check your statistics. What works best for you? Create content when your rivals don’t like public holidays, or very early in the morning. This kind of attention will get you noticed by Google.
Or, it won’t. As I said previously, there’s no singular approach. However, it’s worth the shot!
Don’t just focus on writing relevant, focus on writing shareable: this means content that can be linked to from articles that are unrelated.
For example, does an article about gym workouts have to be super specific to your niche? No!
It can be linked to all kinds of topics like breathing techniques, time management, stress and wellness! Find the connection, and make it!
As you know, acquiring backlinks is essential, but also time-consuming. Not only is there research involved, but you need to establish relationships with other sites and bloggers before you even get to creating compelling content.
It seems tedious for one link at a time, but then again one link from the right domain could send your rankings soaring.
Let’s talk about an easier way of securing these links. Rather than spending all your time creating awesome content, trawl the internet to find articles written about things you have information on. Then read through and see if there’s any data you can add which would make the piece stronger.
Reach out to the article’s author with your insight, and in return ask for a link back to you! The more you do this, the more recognition you get, the more links you get, the higher you rank.
Does this take time? It does, but not as time-consuming as creating fresh content from scratch.
So there are a few alternative SEO strategies to try this year, they can supplement your existing plan, but as the graph at the top of this article pointed out, you may want to cut down the amount of time you spend researching keywords and distribute it elsewhere for better results.
Want to know more? Our SEO team at GMT is only a call away, and are happy to answer any ranking-related questions you may have! Call 1300 332 256 today and ask away!