Blogging for your small business is sometimes seen as a waste of time. With the online world advancing and growing every day, it’s important, especially for small businesses, to establish an online presence. When you run an SME, how can you have time to run a blog on top of that? Make the time! We’ve provided you with four reasons why your business needs blogging and how useful it can be for your further development.
All search engines want is your fresh content! Blogging for your small business provides you with the opportunity to create relevant content at an inexpensive price. When you post blogs or create content on your site regularly, you are providing the major search engines with new content to rank. In addition, you are also provided with the opportunity to utilise relevant keywords that’ll be searched to bring attention to your brand and services.
Blogging opens up a whole new door to the world of customer engagement. As an important aspect of online marketing, customer engagement is a crucial aspect of a successful small business. By writing frequent blogs, you have the ability to show a personal side of your business that many of your readers may not have experienced before. Ask your readers questions, respond to their comments and create stimulating conversation. Blogging provides you with the opportunity to build trust with your target audience and keep them coming back.
Blogging for your small business provides your company with the opportunity to create valuable and expert content for you readers. Over time, blogs can be seen as a ‘must have’ or ‘go to’ resource for informative content about issues relating to your business and services. The newly created ‘need’ for you blog will, in turn, increase the amount of leads and conversion rates that you receive, optimising your credibility and growing your business.
Social media has provided your audience with the opportunity to share your content. Whether it’s through word of mouth, or on their Facebook page — when your readers share your content, your business following will grow. This free form of marketing can potentially lead to further opportunities for your small business in the future. It’s your quality content and frequency of posts that will get them sharing and therefore, further advertising your brand.
The benefits of blogging thoroughly outweigh the negatives. In a world where online content has become king, it’s worth the additional effort in order to grow your business. It’s a cheap and easy way to get the word out there, so why pass this opportunity up? Go out, get writing and watch your business grow!