It is more often than not that some businesses are looking for alternative ways to increase their following on social media in order to drive traffic for their brand. Mistakes are made when businesses create a page and simply hope for the best without any additional marketing implemented into their social media. Instead of waiting patiently for success, it’s more beneficial for your brand to get your name out to your audience and create a strategy to keep them coming back. We’ve got some tips and suggestions regarding your social media strategy in order to boost your brand’s social following and keep it growing.
A large portion of your consumers may not even follow your brand on social media until they are directed to your page. If they aren’t told, how are they supposed to know? By placing your social media site details and information on your business cards, on employee email signatures or at the bottom of customer receipts, you are placing all the information that your customer needs straight into their hands. Additionally, by placing noticeable banners on your company website or signs within your business encouraging them to follow, you are creating greater opportunity for you to boost your brand’s social following.
It’s all about incentive. If you’re looking for a small and effective way to increase boost your brand’s social following, give your consumers a reason to. By offering specials or free gifts to those who follow you on your social media, you are providing them with a positive reason to do so. For example, you could offer discounts for followers or in store specials for those who display that they have liked your page while checking out. Alternatively, you can create contests within your social media pages that offer incentives to the winners for participating. By getting them to create a new slogan, product idea or to simply take the best photo with a product from your business, you are getting them to participate, and creating an opportunity for growth.
According to a survey conducted by Salesforce, 74% of consumers rely on social networks to guide their purchase decisions. By offering your consumers compelling information regarding your brand within your social media, you’re creating a platform for them to reference when purchasing your products. It’s often critical for a brand to create a strong social media presence as it offers an engaging platform for your followers and an opportunity for your customers to share your content or express their interest through word of mouth.
Placing time and effort into your social media pages is more beneficial to your brand as it creates a whole new platform for you to market your products. By implementing some of the ideas that we have offered into your day-to-day social media marketing, you’re providing yourself with an opportunity for growth. Social media is all about keeping updated and retaining your follower’s interest. If you continue to do so, the results will speak for themselves.
If you’re looking for more ideas or would like to find out more about how to boost your brand’s social following, contact one of our experts at 1300 332 256.