Snapchat sees over 400 million messages logged each day and you’re not using it in your marketing campaign? Snapchat is a mobile phone app that allows users to send a picture or ‘snap’ to their friends, and once gone, can never be seen again. Alternatively, they can post this snap to their ‘story’ and it can be seen for 24 hours and viewed an unlimited amount of times. Don’t understand how your brand can benefit from this oddly limited tool? Well, let me show you how you can start branding your business with Snapchat.
Since Snapchat stories expire after 24 hours, it’s the perfect platform to hold flash sales where you can offer your followers exclusive discounts they can only receive through following you on Snapchat.
A frozen yoghurt chain, 16 Handles, sent discount codes to their Snapchat followers that sent them snaps of themselves eating their product. The discounts ranged from 5-100% and recipients redeemed the coupon by showing the cashier the code.
Get your audience excited with authentic content they may not receive on other digital platforms. Show your sports team warming up or training, watch your favourite pop or television stars sit through the hair and makeup process. The ideas are endless and your followers will thank you for letting them in on exclusive footage that makes them feel like they’re a part of something bigger.
Start branding your business with Snapchat by taking a leaf out of General Electric’s book who interviewed Buzz Aldrin via their Snapchat Account.
Snapchat is largely dominated by 18-34-year-olds so if that’s your targeted demographic, Snapchat is a great way to preview a new product. Build up to the reveal/event/launch, whatever it may be, by including snaps of product teasers, workspace environments or even the manufacturing process. If it’s a product you’ve just launched, continue using Snapchat with how to guide of how to use it.
Taco Bell used Snapchat as a convenient way to reach their target audience and inform them of their new Beefy Crunch Burrito.
After promoting your Snapchat account name of your other social media channels, use the app to generate buzz leading up to the event.
Don’t forget, each month has small, lesser-known celebrations like International Talk Like A Pirate Day, or International Pet Day. These small and often overlooked events offer a prime opportunity to engage your fans in a new and interesting way.
Heineken also used Snapchat during Coachella by sending out cropped snaps to their story as clues to surprise shows. Those who got the artist correct got an early confirmation of scheduled performances at the Heineken House.
Snapchat has a feature that allows users within a certain geographic location to apply a filter to their snaps. If you have the app, you’ve probably already noticed that most cities have geo-filters, and Snapchat also releases their own seasonal filters for cultural events.
Starting at $5, geo-filters are available anywhere from an hour to thirty days, just make sure you put in the request 3-4 days before you want it visible. With users sending their snaps to their friends, or even putting it on their ‘story’, anyone who views their image has now been exposed to your brand.
Snapchat delivers a call to action that creates a sense of urgency and excitement and exclusivity. Just like the businesses that I listed benefited from Snapchat, your brand can also become a success story. Snapchat is a free to download app that is great for building brand awareness.
Find out the more about branding your business with Snapchat by talking to one of Get More Traffic’s Social Media Experts today on 1300 332 256!