If you get a hundred visitors to your website every month, what is your conversion rate?
At GMT, we spend a lot of our time trying to get people to our clients’ websites. However, if that traffic rarely converts, then what’s the point of all the effort? Views don’t equal profit, it’s that simple. The aim is ultimately getting value from your visitors, whether that be a purchase or getting one step closer to a purchase.
The average conversion rate sits at one to five percent. This all depends mind you, on a number of factors, like the type of conversion you want, your industry, your type of customer and so forth. But, if you’re sitting below one percent, or noticeably lower than your industry benchmark, you’re losing significant revenue!
Sadly, many marketers are harming their conversion rate unbeknownst to them! Don’t let yourself fall into that trap, Avoid these eight errors:
If a visitor lands on your site but finds what’s on offer to be subpar, unoriginal or inaccurate, they’ll instantly lose trust in your business. If they’re greeted with a pop up urging them to buy, they’ll click away. Prevent this by spending time polishing your content, including your main page and your blogs.
Even if people really want something, they don’t want it to take forever to get it. If a form has too many fields that need filling, is complicated, or takes time to load, you’ve lost a conversion. In fact, simply reducing the number of fields in your forms from 11 to 4 can increase conversions by 120%!
Why would a random customer trust you? If there isn’t a clear reason why (like positive reviews/awards/badges or testimonials) in or around the CTA, then you’ll turn people off. You can also use things like money-back guarantees or free trials to narrow that gap.
If you’re giving someone too long to think about what you’re offering then they may reconsider the whole idea. Delayed conversion rarely convert. The solution? Imply a sense of urgency with time-limited offers, or state clearly why now is better than later.
If you’re trying too hard to make your CTAs stand out, or overly rely on gimmicks to garner attention than you may come across as untrustworthy or spammy. If you’re inundated with pop-ups or banners, or your design is poorly coloured or contains cheap animation than you immediately lose consumer trust.
On the flip side, if you’re CTA is buried at the bottom or mashed in the middle than you’re going to lose conversions. Ideally, they should be scattered throughout so no one can spend more than a few minutes browsing without running into one. You can make your Call-To-Action buttons more prominent with strong formatting, bold colours and other clear visual indicators
A conversion is an exchange, either someone paying money for a product, or entering details in a form for something free like an e-book. Now, is what users are getting from your site fair value when compared to what they’re giving? If not, you need to readjust.
One of, if not the easiest way to boost your conversion rate is to take two different approaches and then compare them side by side against one another (known as A/B testing). It’s a simple yet vital test that shows you which tactic and approach is best for your business, yey, only half of marketers make use of an A/B test. If you’re one of those, you’re missing out on some insightful data!
Print this list out, and open your website. If you’re making one, or a few of these mistakes you should consider making some changes. You’re not alone though, conversion rate optimisation is a skill difficult to master, and it’s easy to make the same mistake twice without ever knowing you’ve made it.
Still having some trouble? Get in touch with Get More Traffic Today on 1300 332 256 and let us take a look!