Chat with us, powered by LiveChat
Kyle C
11/29/2017

Conversion Rate Mistakes: 8 To Avoid

If you get a hundred visitors to your website every month, what is your conversion rate?

At GMT, we spend a lot of our time trying to get people to our clients’ websites. However, if that traffic rarely converts, then what’s the point of all the effort? Views don’t equal profit, it’s that simple. The aim is ultimately getting value from your visitors, whether that be a purchase or getting one step closer to a purchase.

The average conversion rate sits at one to five percent. This all depends mind you, on a number of factors, like the type of conversion you want, your industry, your type of customer and so forth. But, if you’re sitting below one percent, or noticeably lower than your industry benchmark, you’re losing significant revenue!

Sadly, many marketers are harming their conversion rate unbeknownst to them! Don’t let yourself fall into that trap, Avoid these eight errors:

#1 Your Content Is Poor

If a visitor lands on your site but finds what’s on offer to be subpar, unoriginal or inaccurate, they’ll instantly lose trust in your business. If they’re greeted with a pop up urging them to buy, they’ll click away. Prevent this by spending time polishing your content, including your main page and your blogs.

#2 Your Forms Are Annoying

Even if people really want something, they don’t want it to take forever to get it. If a form has too many fields that need filling, is complicated, or takes time to load, you’ve lost a conversion. In fact, simply reducing the number of fields in your forms from 11 to 4 can increase conversions by 120%!

#3 You’re Untrustworthy

Why would a random customer trust you? If there isn’t a clear reason why (like positive reviews/awards/badges or testimonials) in or around the CTA, then you’ll turn people off. You can also use things like money-back guarantees or free trials to narrow that gap.

#4 There’s No Rush

If you’re giving someone too long to think about what you’re offering then they may reconsider the whole idea. Delayed conversion rarely convert. The solution? Imply a sense of urgency with time-limited offers, or state clearly why now is better than later.

#5 Your Design Is An Eyesore

If you’re trying too hard to make your CTAs stand out, or overly rely on gimmicks to garner attention than you may come across as untrustworthy or spammy. If you’re inundated with pop-ups or banners, or your design is poorly coloured or contains cheap animation than you immediately lose consumer trust.  

#6 Your CTAs Are Hard To Find

On the flip side, if you’re CTA is buried at the bottom or mashed in the middle than you’re going to lose conversions. Ideally, they should be scattered throughout so no one can spend more than a few minutes browsing without running into one. You can make your Call-To-Action buttons more prominent with strong formatting, bold colours and other clear visual indicators

#7 You’re Not Offering Value

A conversion is an exchange, either someone paying money for a product, or entering details in a form for something free like an e-book. Now, is what users are getting from your site fair value when compared to what they’re giving? If not, you need to readjust.

#8 There’s No Experimentation

One of, if not the easiest way to boost your conversion rate is to take two different approaches and then compare them side by side against one another (known as A/B testing). It’s a simple yet vital test that shows you which tactic and approach is best for your business, yey, only half of marketers make use of an A/B test. If you’re one of those, you’re missing out on some insightful data!

Print this list out, and open your website. If you’re making one, or a few of these mistakes you should consider making some changes. You’re not alone though, conversion rate optimisation is a skill difficult to master, and it’s easy to make the same mistake twice without ever knowing you’ve made it.

Still having some trouble? Get in touch with Get More Traffic Today on 1300 332 256 and let us take a look!

  

Recent Posts

31/05/2022

The Ultimate EOFY Checklist For Your Small Business

Unless you’ve been living under a rock, you know the end of the financial year is approaching. That means it’s probably time to get your social media marketing in order. But if you really want the end the financial year on a high note, there are some things you’re going to want to do. Below is our ultimate EOFY checklist for small businesses, guaranteed to help you end the financial year with a bang!

Get More Traffic’s Top 10 EOFY Tips

At GMT, we’re helping you get ready for the EOFY. That said, here is a checklist to help make the preparation just that much simpler. 

Review And Coordinate Your Accounts

Do you have any outstanding debts or vice versa? Say you’ve paid for Google Ads in Australia but your account is overdue or maybe you’ve provided a service to someone else who now owes you. Use this period to get on top of what you’ve paid to others and what they’ve paid you. You’ll want to make sure you pay vendors any money owed as well. Sorting all this out means you won’t have to worry about it being taxed next year. 

Keep Records And Back Up Your Data

You’ve heard the term, ‘I’ve got receipts’, and well there’s no hard evidence like proof of purchase. Additionally, we recommend backing up any crucial files or data onto a hard drive independent of your computer. You know, for safe measure. Trust us, if systems fail you’re going to thank yourself for being so proactive. 

Review Your Insurance

While you’re at it, you might as well review your insurance policies for any updates. Doing so will allow you to determine if you’re still on a package that’s right for you and your business. It’s also a great opportunity to update your insurer on any change in circumstance. 

Conduct An Audit

Count and recount your inventory so you know exactly what you have and what you need. Doing so will allow you to match what’s on paper with what’s on hand. 

Use Your Calendar

Planning is key so make a note of all your upcoming due dates, including by when you need to lodge your tax returns. 

Lodge Your Taxes

In Australia, the ATO expects you to lodge your taxes on or before October 31st so we recommend getting ready early. Organise your expenses and other tax deductions so you can have your return ready for submission sooner rather than later.

Rectify Bookkeeping Errors

With the financial year ending, you’ll want a fresh start going into the new year. We recommend going through your bookkeeping and identifying any transaction errors on your bank accounts and credit card statements.

Implement And Update Management Software

Management software makes keeping track of your inventory, finances, and other business assets easy. While we also encourage you to check all of these things manually during this time, implementing and updating your management software will save you time and resources in the long run. 

Prepare Financial Reports

Running financial reports helps point out where your business rests financially. Additionally, they’re fantastic for helping businesses outline and plan their budgeting. There are three financial reports you’re going to want to run this financial year and every subsequent year after. They are:

Balance sheet
Cash flow sheet 
Profit-and-Loss (P&L) statement

Prepare For The New Year

If you’re reading this checklist, you likely want to get on top of everything before the new financial year rolls around. By doing so, you’ll be able to figure out how your company performed over the past year and make an action plan for the future. Take a look at what worked and what didn’t and look for areas in which you can improve. Set goals and establish timelines to help you stay on track. 

Make The Most Out Of Your Social Media Marketing With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. One of the leading digital marketing agencies in Brisbane, we’re passionate about helping businesses all over Australia harness the power of social media marketing to take their bookings to the next level. So, if you’re ready to give traffic to your website the green light and learn more about marketing, contact the team at Get More Traffic today!

Read More

25/05/2022

How to Start Planning Your Best Financial Year Ever!

The end of the financial year is fast approaching and many businesses are scrambling to create some last-minute campaigns to increase their revenue.

However, just as important as the end of the financial year, is the beginning of a new one. While it’s always good to finish strong, it’s also important to ‌get a good head start against the competition. This means having a plan already set in place to help you jumpstart and launch your way towards success.

For that reason, we’ve put together a couple of tips on how you can get started planning the new financial year with your team and organisation.

1. Review Your Existing Business and Marketing Plan

The start of a new financial year is always a good time to review your current business and marketing plans in order for you to create a sound strategy moving forward.

As you review your business plan, make sure that it includes the following:

  • Your mission and vision statements
  • What products, packages, and services you’re currently offering
  • Your company structure, including the key staff and leaders
  • An overview of how you plan to make sales
  • A map of your basic customer journey

This quick review of your company’s basics and foundations should help remind and refresh you of the general overview of who you’re serving and what problems your business solves. 

This quick refresher should also help you reexamine and reevaluate your current goals, plans, and offerings and whether you’ve met and accomplished them, and what you’re plans might be moving forward.

 

2. Review the Past Year and Your Current Status

Before you can set a path for where you want to go, you first have to look back and see how far you’ve come.

Do a review and an executive summary of the past financial year. What goals were established? Which goals were achieved? Are there any areas in your business that you could improve on? This would be the perfect time to get feedback and suggestions from leaders and managers.

Take a day or two to meet with your staff and stakeholders to discuss the following points:

  • A SWOT analysis (strengths, weaknesses, opportunities, and threats)
  • Does your current organisational structure need to change to better suit the organisation’s needs?
  • Are you setting the right KPIs for your workforce?
  • How have sales performed in the past year? What milestones were achieved?
  • Competitor analysis–what areas are they succeeding in and how can you match their growth?
  • Are there any plans set in place for unforeseeable challenges?

It will take some time to gather all this data and information, and much more to discuss them amongst your leaders. But achieving a good and thorough understanding of how your business has performed over the past 12 months will help you ‌move forward with setting the right goals for growth.

 

3. Decide on Your Future Goals and Targets

Now that you know where you’re coming from, it’s time to set your sights on the path ahead. 

Think about what projects, campaigns, and goals you want to accomplish in the next 12 months. Do you want to further increase revenue or sales? Is your goal to pay off any business debt? Are you looking to expand, launch new products or projects, or pivot in a different direction?

Take ample enough time to flesh out your goals for your business. Be specific. Set deadlines and timeframes so that things continue to move forward, and clearly communicate these goals throughout your organisation.

 

4. Create a Plan to Bridge that Gap Between Your Current State and Your Future Goals

Now comes the part where you have to work at bridging the gap between hope and reality. After all, every journey begins with a single step.

To achieve that, you need to do the following:

  • Breakdown each of your goals into several milestones.
  • Set deadlines for each milestone
  • Assign a leader or manager to oversee the accomplishment of each goal
  • Lay out the tasks that need to be accomplished in order for those goals to be achieved.
  • Set KPIs for each of the teams involved

When working on a strategic plan, always involve the key stakeholders to help provide proper feedback and guidance on the best path that you can take. The better you’re able to break down the steps necessary to accomplish your goals, the better. Start with the end in mind, and work backwards to determine how you can get from A to B.

In implementing that plan, however, sometimes you need an excellent partner to help you execute and achieve your goals.

Don’t worry! Because with the help of our digital marketing experts here at Get More Traffic, we can help you achieve many of your business goals for the new financial year through proven expert digital marketing strategies.

We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales and engagement through an always-on marketing strategy, contact the team at Get More Traffic today!

Read More