Twitter, everyone’s favourite micro-blogging platform, may be getting an option for long-form article sometime in the future. This was first noticed by rever-engineer expert Jane Manchum Wong, who discovered the “Articles” option being tested on the platform. It has been noticed in the past that some users tend to post several screenshots filled with text as a way to explain and express themselves clearly. The introduction of “Articles” could replace that, giving users an easier time write more long-form content. Of course, Twitter being a short-form content platform, no one knows how this would affect the overall atmosphere or usage on Twitter. For now, it’s just in the testing stages. But it would be interesting to see how this change user behaviour on Twitter.
This month, Google started rolling out a new version of Search Ads 360 that’s meant to arm and prepare advertisers for what’s next. These changes include an entirely new look and much faster navigation that closely resembles the experience advertisers have had with Google Ads and Microsoft Ads. Some users have said that they’ve had a much more streamlined experience managing campaigns and driving performance due to the navigation changes, minimising workload by at least 20%.
The New Search Ads 360 gives users a centralised platform to advertisers’ scale daily activities such as campaign management, budget management, automated rules, and labels. What’s more, the platform has improved support across multiple advertising channels and search engines, including over ten additional Microsoft Advertising features that are sure to improve productivity and reduce workload for building and managing search ads.
Also new in search engine monetisation is Microsoft’s latest Cruise Ads. As a way to help businesses in the Travel, Automotive, and Financial Services industries, Microsoft is introducing a more engaging and eye-catching ad experience that aims to attract both advertisers and users.
Businesses in these industries will be able to save time building their campaigns as Cruise Ads now leverage off of user intent. This means that there’s no need to provide keywords for your campaign. Cruise Ads, instead, uses search intent and dynamically-generated elements to deliver these ads to a relevant audience. This saves time for advertisers by making things easy-to-set-up and providing hands-off, automated management. For those who want more control over their campaigns, though, they will still be able to add negative keywords to further optimise them.
Google is rolling out a new feature for its web browser, Chrome, called, “Journeys”. This feature aims to organise your browser history by topic rather than simply historically.
Journeys can certainly be helpful for users in certain situations. If you’re planning on booking a trip in the near future, for example, and you want to go back and review the sites and pages you’d visited in the past week or so, simply type in “Travel” on the search bar, and then click on “Resume your research”. You’ll then see a search history based around that topic.
This can apply to any sort of research a user may have been conducting, saving them more time from not having to go through a chronological timeline of their search history. It will also be helpful for content creators and bloggers who often go through extensive research to populate on their posts.