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Free Marketing Resources: From AdWords To SEO

At Get More Traffic, we understand the pressure that the Australian market puts on young and new entrepreneurs. The struggle to stay afloat is one we’ve been helping our clients face for many years now and although we operate on a transparent basis, we believe it’s important for our clients to have some basic knowledge of how to develop their marketing campaigns themselves.

We’re not talking about utilising the latest tools, add-ons and Chrome extensions that help save on time management. The following free marketing resources come from professional marketers themselves, entrepreneurs who have proved successful in establishing their brand and taking it to new heights. Covering everything from AdWords to SEO and everything in between, these free marketing resources have tips, tricks and advice for improving your marketing campaign no matter your industry or business goal.


There’s an almost endless list of free marketing resources available today for you to take advantage of. We highly recommend getting advice from the professionals themselves and seeking out books written by leading marketers. We could give a lengthy list of the best ones, but thankfully, BrightEdge has written a blog that reveals what each book covers and their most appealing aspects. Their list involves books for anyone from the beginner stage, right through to the more advanced marketers or entrepreneurs. Though some of these may not be free, it’s always possible to find an online copy or a more affordable eBook version.

free marketing resources


Don’t have time to read or watch a 30-minute in-depth video on a product or service? Try listening to a podcast. Great for keeping up to date with industry news, the latest trends and more, podcasts provide detailed information on just about anything under the sun. Do you want the latest tips on marketing? Or are you looking for some help to run a social media profile? Maybe you’re even looking into automation but want some more details. Convince & Convert have a range of podcasts available all categorised for your convenience.

free marketing resources


Got some spare time? For those who learn more with visual representations, step-by-step guides, tutorials and how-to videos can often be a great free marketing resource. You may find that larger companies produce webinars with guest speakers that are experts in their field who will provide valuable information, tips and tricks for success. Alternatively, you can produce or watch weekly, fortnightly, or monthly videos that discussing a topic relevant to your industry. At Get More Traffic, we’re a fan of Moz who has a series called ‘Whiteboard Friday’ that delves deeper into popular marketing trends, common mistakes and how to fix them, and just general ‘how to improve’ advice.

free marketing resources


Every business should be jumping aboard the blogging bandwagon. Not only do they establish you as a thought leader, but they’re good for your marketing campaigns. Because of this, it’s pretty simple to find a marketing company that publishes their own blogs (including ourselves). A quick Google search of the particular topic you’re researching should produce relevant and significant results.

free marketing resources

There’s an abundance of free marketing tools available for those who know where to look. While it’s useful to have the tools and plugins available to you, it’s also important to understand if they’re the best fit for your business. By researching further into your market and how to establish a successful campaign, your business is more likely to succeed.

Contact Get More Traffic today on 1300 332 256 to see how we can help manage your marketing campaigns!

Recent Posts


What the media changes will do to SME’s

We’re in the business of helping small to medium businesses succeed online. We’re experts in getting our clients traffic and leads to help their business succeed and Google and Facebook certainly feature heavily in our digital marketing toolbelt. 

The proposed News Media Buying Code in layman’s terms makes companies like Google and Facebook pay news companies when they include a link in their search results or social media feeds. Sounds simple enough right? Well yes, but the impact goes beyond just Google, Facebook and news companies. 

Those that consumer media are not Google and Facebook’s customers, the advertisers are,  advertisers we support in getting the word out about their businesses.  

DID YOU KNOW? We know that the average SME advertiser spends around $30/day on digital advertising. SME’s can advertise across these digital channels for 4-6 consecutive months for the cost of one single newspaper ad for one single day in one single city.

If Google and Facebook need to pay these news outlets, it means their costs rise, and who do you think will suffer Google and Facebook price increases, yes – the advertisers. 

The reality is that millions of Australians rely on Facebook and Google to advertise their businesses, so they can make a living, grow their business or in fact live day to day. What would it mean for advertisers if advertising prices go up? They stop or reduce their advertising spend, meaning less eyeballs see them, less new business come their way, less income, less money in their back pocket. It could potentially mean the end of some small businesses, how many? We really don’t know, and we don’t want to find out! 

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Google Swaps Voice Search On Android

What if you could have your own talking AI without needing to be a billionaire? How much easier would life be for us? And, how much harder would it be for marketers to reach you beyond your AI assistant?

These days, it looks as if AI technology is developing at a rapid pace. What’s more, it also seems that that development is getting an even stronger focus, particularly at Google.

What’s happening at Google?

Changes are happening to voice search on your Android mobile devices. What was once merely a voice-activated search engine is now evolving into AI as Google swaps out its old voice search on Android devices for Google Assistant.

This change hasn’t been rolled out on all devices yet. However, Google did announce a while back that Assistant now resides in at least one billion devices.

For those who’ve noticed the change in the home page of their android phones, the conventional blue and red mic has been swapped out. However, on Chrome for Android, the Google app, and on the Chrome browser for iOS, the mic still seems to be the predominant search tool.

How does this affect SEO and SEM?

One of the main differences between the old voice search and Google Assistant is the type of information provided. Unlike voice search, which usually only provides a list of links and search results, Google Assistant “answers” your queries directly, without needing to provide you with a list of links.

What this means is that it’s a possibility that less traffic will be coming in through mobile searches. Earlier this year, Google also began testing placing ads within the Google Assistant platform, which could mean another channel through which marketers can now source their ads. (as well as yet another revenue channel for Google).

Does this mean that even organic search is going the way of paid advertising? It’s a possibility for mobile devices, as voice assistants like Amazon’s Alexa and Google Assistant continue to grow more advanced each day.

Adobe recently conducted a survey that concluded that 48% of consumers are currently using voice for “general web searches”. These, of course, don’t cover more in-depth content and research related to searches. But if AI is going to be on the forefront of development, then we can expect the number of voice searches to rise in due time, especially as Google Assistant’s set of skills are improving to the point that you can now book a ride and buy movie tickets through Assistant.

So what do we do now?

Should you start thinking about how to optimise your content for voice search? Should you start putting out audio content that users can easily consume and digest? Well, that’s one possible response for this change in organic and paid search.

Author, speaker, and known marketing expert, Seth Godin, once commented that podcasting is the new blogging. In fact, according to some of the statistics collated by, “51% (144 million) of the US population has listened to a podcast – up from 44% in 2018 (Infinite Dial 19)”. In other words, audio content is gaining ground in informational content.

Google’s John Mueller gave some tips on how to optimise for voice search, detailing what kinds of content fit and didn’t fit voice search optimisation.

One thing he recommended was to start thinking in terms of audio and voice search itself. What does your content sound like when it’s read aloud? How is your content structured and organised? How are the words on the page structured?

In other words, try to start thinking in terms of voice snippets. Think in terms of Q&A’s, and give a direct answer to any questions that potential readers may ask, and make those Q&A snippets obvious in the way your content is structured.

Remember these two things:

1. Structure your content so that it’s easy for voice search to answer queries using the information that you’ve given. Turn your titles or headers into frequently asked questions, and provide the answer in the first paragraph. 

2. Make sure that your content sounds good and cohesive when reading aloud. Try to keep things sounding conversational as much as possible. 

AI Assistants are on the rise, and it might be a good idea to start optimising your content for their eventual takeover.

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