Google Shopping, in my own humble opinion, is one of the most underestimated tools in the online retail arsenal. Why? That is exactly what I’m here to tell you.
SHE DOESN’T EVEN GO HERE
There is a common misconception that people do not use Google Shopping to buy products online. That’s not true, it’s impossible. Why is it impossible? Robert Hof of Forbes.com reported an increase of 47% in sales through Google Shopping from 2014 to 2015. It doesn’t take a mathematician to know that those kinds of increases are almost too incredible to function.
COMPARING YOUR PHYSICAL STORE TO ONLINE
So you’ve decided you want to take the leap from a physical store to the online market. Firstly, you go, Glenn Coco!
Secondly and more importantly, is Google Shopping a suitable format to use? You bet it is. With a physical store, you’re bound by the number of people who can fit in the building, in the online market, the limit does not exist.
No longer will you have to wait for people to count out their money, and hope you’ve given them the right change. Online, people pay with cold, hard, shiny plastic. Not only does this make for an easier shopping experience for the customer, but you won’t have to answer mundane questions like “Do you have this in size 4?”
“Sorry, we only carry sizes 1, 3 and 5. You could try Sears, who also advertise on Google Shopping”
WHAT IF PEOPLE DON’T LIKE WHAT THEY SEE?
One benefit of Google Shopping that most people don’t even consider is the ability to look before you click. Picture this. You’re a retailer that sells fashionable men’s clothing. I am part of a trendy group of party people (I can dream) and I’m in the market for a brand new shirt. Now this shirt is for a night out next Wednesday, and on Wednesdays, we wear pink.
I search for “Pink Men’s Dress Shirt” and click on a link that describes the shirt I want. Suddenly, I realised the situation I’m in. The shirt I’m looking at is the wrong shade of Pink.
How can this be avoided? It all comes full circle back to Google Shopping. Your Shopping ads allow you to show not only your price, but also an image of the exact shirt I want to buy. This avoids wasted clicks and spending. Let’s face it, why spend more when you can spend smart?
WHAT ABOUT EBAY?
When it comes to online retail, EBay is so Fetch (it’s a European thing and it’s going to catch on).
Because of its popularity, people automatically assume that it’s going to be better than Google Shopping. Although they have similar goals, both services offer very different approaches.
Time for another role play; two retailers, let’s call them Regina and George, sell skateboards online. Regina uses EBay and George uses Google Shopping. Regina pays listing fees whether her skateboards get seen or not, but for these fees, her products can be seen a potentially unlimited number of times.
George only pays when his products are found and clicked on through Google Searches. He can custom tailor his products to appear for the exact searches he wants them to. Along with this, George can utilise all of the tools that make online PPC so detailed, such as ‘conversion tracking’, ‘remarketing’, and so much more.
SO, IS GOOGLE SHOPPING RIGHT FOR YOU?
This is the all-important question at the end of the day. Do you have a visual product? Do you offer competitive prices? Do you want it to be easier for people to find your products?
If you answered yes to any of these questions, Google Shopping may just be your new best friend. Learn more from the GetMoreTraffic gurus and call us today on 1300 332 256.