Chat with us, powered by LiveChat
The Team
09/15/2021

Google Ads or Facebook Ads: Which Fits Your Business Better?

In digital marketing, every good marketer will tell you that the best strategy is an omnichannel strategy. Don’t put your eggs into one basket. The more channels you can distribute your content through, the better.

However, every so often we still do get this common question from our clients, “Which is better, Google ads or Facebook ads?” And our answer has always been the same: “Both!”

Deciding where to spend the bulk of your budget requires more complex thinking, strategising, and planning. In fact, when choosing between Google or Facebook, the more appropriate questions are actually:

  1. Which platform better fits my budget?
  2. Which platform is a better fit for my product?
  3. What stages of the customer journey am I targeting?

And so, to answer the question between Google Ads and Facebook Ads, we’ll tackle each of these points to help you get a sense of which platform is best to start advertising on.

 

1. Which Platform Better Fits My Budget?

Because we usually service small-to-medium businesses, the concern about budget comes up in relation to which platform is the better one. Most business owners want to know where is the best place to start advertising into?

To start, get very clear with your numbers. How much can you afford to pay to gain a customer? You want to make sure that you’ll be able to get the best potential returns on your ad spend. To know that, you’ll also need to look at your industry and how they’re performing on both platforms.

Google Keyword Planner can provide you with a good estimate of your potential cost per click (CPC). Some industries are incredibly expensive from a cost per click angle. If you have a daily budget of $500, for example, but your cost per click is around $50, that means that you’re only getting 10 clicks to your website a day. Of course, other industries are less competitive, costing you only $1-$5 per click or less!

You can always bring down a high-cost CPC with a lot of testing and research, and it would be worth it. But you may also want to consider Facebook, which has more robust targeting capabilities.

 

2. Which Platform is a Better Fit for My Product?

Google is a search platform, servicing users whose intention is to find answers to their questions. The intention could simply be additional information on a topic, or to find a product or service that could provide the solution to their problem.

Facebook is a social platform where users want to find out what’s new and what’s happening within their social circles. It can also be a place to discover trends and the latest news and updates on things you’re interested in. But the primary purpose of Facebook remains to be social.

If your business sits in the entertainment or news industry, for example, Facebook ads could prove to be the better fit for you, as you’re leveraging off of the many communities that talk about and discuss the topics within the industry.

If you’re a service provider, on the other hand, such as law & architecture firms, clinics, maintenance services, or restaurants, Google can bring in customers that are looking specifically for your services. In fact, according to Google, the searches for terms including “Where to buy” and “near me” have grown by over 200% in the past two years.

 

3. What stages of the customer journey am I targeting?

Now that you’ve considered your budget and fit, it’s time to consider the intent of the audiences you’re targeting.

One advantage Facebook has over Google is the potential to target any interest, ranging from large pools like sports and entertainment to very niche interests like pottery, knitting, or scrapbooking. Facebook can show your ads to as many people as possible that have those targeted interests.

One advantage Google has over Facebook is being able to target audience intent. Because Google Ads are keyword-based, you’re able to target users in different stages of the customer journey: whether they’re just curious, or they’re already looking to purchase.

A user that intentionally typed in “Vegan restaurants near me” is at a very different stage than one that’s just scrolling through their Facebook news feed and just comes across an ad for a vegan restaurant. They may be interested, and curious enough to click, but they might not yet be at that buying stage compared to the user searching on Google.

Therefore, advertising on both platforms at the same time is often recommended. And while both platforms give you the ability to re-target users that have engaged with your ads or your website, bringing in a cold audience can be more challenging if you’re just going with one or the other.

If you’re still confused about all this, or you’re on the fence about whether you want to advertise on Google or on Facebook, contact us and get in touch with one of our experts. We’ll be more than happy to help to clarify things for you even further and help you get started on the right path to online success!

Recent Posts

31/05/2022

The Ultimate EOFY Checklist For Your Small Business

Unless you’ve been living under a rock, you know the end of the financial year is approaching. That means it’s probably time to get your social media marketing in order. But if you really want the end the financial year on a high note, there are some things you’re going to want to do. Below is our ultimate EOFY checklist for small businesses, guaranteed to help you end the financial year with a bang!

Get More Traffic’s Top 10 EOFY Tips

At GMT, we’re helping you get ready for the EOFY. That said, here is a checklist to help make the preparation just that much simpler. 

Review And Coordinate Your Accounts

Do you have any outstanding debts or vice versa? Say you’ve paid for Google Ads in Australia but your account is overdue or maybe you’ve provided a service to someone else who now owes you. Use this period to get on top of what you’ve paid to others and what they’ve paid you. You’ll want to make sure you pay vendors any money owed as well. Sorting all this out means you won’t have to worry about it being taxed next year. 

Keep Records And Back Up Your Data

You’ve heard the term, ‘I’ve got receipts’, and well there’s no hard evidence like proof of purchase. Additionally, we recommend backing up any crucial files or data onto a hard drive independent of your computer. You know, for safe measure. Trust us, if systems fail you’re going to thank yourself for being so proactive. 

Review Your Insurance

While you’re at it, you might as well review your insurance policies for any updates. Doing so will allow you to determine if you’re still on a package that’s right for you and your business. It’s also a great opportunity to update your insurer on any change in circumstance. 

Conduct An Audit

Count and recount your inventory so you know exactly what you have and what you need. Doing so will allow you to match what’s on paper with what’s on hand. 

Use Your Calendar

Planning is key so make a note of all your upcoming due dates, including by when you need to lodge your tax returns. 

Lodge Your Taxes

In Australia, the ATO expects you to lodge your taxes on or before October 31st so we recommend getting ready early. Organise your expenses and other tax deductions so you can have your return ready for submission sooner rather than later.

Rectify Bookkeeping Errors

With the financial year ending, you’ll want a fresh start going into the new year. We recommend going through your bookkeeping and identifying any transaction errors on your bank accounts and credit card statements.

Implement And Update Management Software

Management software makes keeping track of your inventory, finances, and other business assets easy. While we also encourage you to check all of these things manually during this time, implementing and updating your management software will save you time and resources in the long run. 

Prepare Financial Reports

Running financial reports helps point out where your business rests financially. Additionally, they’re fantastic for helping businesses outline and plan their budgeting. There are three financial reports you’re going to want to run this financial year and every subsequent year after. They are:

Balance sheet
Cash flow sheet 
Profit-and-Loss (P&L) statement

Prepare For The New Year

If you’re reading this checklist, you likely want to get on top of everything before the new financial year rolls around. By doing so, you’ll be able to figure out how your company performed over the past year and make an action plan for the future. Take a look at what worked and what didn’t and look for areas in which you can improve. Set goals and establish timelines to help you stay on track. 

Make The Most Out Of Your Social Media Marketing With The Specialists At Get More Traffic

Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. One of the leading digital marketing agencies in Brisbane, we’re passionate about helping businesses all over Australia harness the power of social media marketing to take their bookings to the next level. So, if you’re ready to give traffic to your website the green light and learn more about marketing, contact the team at Get More Traffic today!

Read More

25/05/2022

How to Start Planning Your Best Financial Year Ever!

The end of the financial year is fast approaching and many businesses are scrambling to create some last-minute campaigns to increase their revenue.

However, just as important as the end of the financial year, is the beginning of a new one. While it’s always good to finish strong, it’s also important to ‌get a good head start against the competition. This means having a plan already set in place to help you jumpstart and launch your way towards success.

For that reason, we’ve put together a couple of tips on how you can get started planning the new financial year with your team and organisation.

1. Review Your Existing Business and Marketing Plan

The start of a new financial year is always a good time to review your current business and marketing plans in order for you to create a sound strategy moving forward.

As you review your business plan, make sure that it includes the following:

  • Your mission and vision statements
  • What products, packages, and services you’re currently offering
  • Your company structure, including the key staff and leaders
  • An overview of how you plan to make sales
  • A map of your basic customer journey

This quick review of your company’s basics and foundations should help remind and refresh you of the general overview of who you’re serving and what problems your business solves. 

This quick refresher should also help you reexamine and reevaluate your current goals, plans, and offerings and whether you’ve met and accomplished them, and what you’re plans might be moving forward.

 

2. Review the Past Year and Your Current Status

Before you can set a path for where you want to go, you first have to look back and see how far you’ve come.

Do a review and an executive summary of the past financial year. What goals were established? Which goals were achieved? Are there any areas in your business that you could improve on? This would be the perfect time to get feedback and suggestions from leaders and managers.

Take a day or two to meet with your staff and stakeholders to discuss the following points:

  • A SWOT analysis (strengths, weaknesses, opportunities, and threats)
  • Does your current organisational structure need to change to better suit the organisation’s needs?
  • Are you setting the right KPIs for your workforce?
  • How have sales performed in the past year? What milestones were achieved?
  • Competitor analysis–what areas are they succeeding in and how can you match their growth?
  • Are there any plans set in place for unforeseeable challenges?

It will take some time to gather all this data and information, and much more to discuss them amongst your leaders. But achieving a good and thorough understanding of how your business has performed over the past 12 months will help you ‌move forward with setting the right goals for growth.

 

3. Decide on Your Future Goals and Targets

Now that you know where you’re coming from, it’s time to set your sights on the path ahead. 

Think about what projects, campaigns, and goals you want to accomplish in the next 12 months. Do you want to further increase revenue or sales? Is your goal to pay off any business debt? Are you looking to expand, launch new products or projects, or pivot in a different direction?

Take ample enough time to flesh out your goals for your business. Be specific. Set deadlines and timeframes so that things continue to move forward, and clearly communicate these goals throughout your organisation.

 

4. Create a Plan to Bridge that Gap Between Your Current State and Your Future Goals

Now comes the part where you have to work at bridging the gap between hope and reality. After all, every journey begins with a single step.

To achieve that, you need to do the following:

  • Breakdown each of your goals into several milestones.
  • Set deadlines for each milestone
  • Assign a leader or manager to oversee the accomplishment of each goal
  • Lay out the tasks that need to be accomplished in order for those goals to be achieved.
  • Set KPIs for each of the teams involved

When working on a strategic plan, always involve the key stakeholders to help provide proper feedback and guidance on the best path that you can take. The better you’re able to break down the steps necessary to accomplish your goals, the better. Start with the end in mind, and work backwards to determine how you can get from A to B.

In implementing that plan, however, sometimes you need an excellent partner to help you execute and achieve your goals.

Don’t worry! Because with the help of our digital marketing experts here at Get More Traffic, we can help you achieve many of your business goals for the new financial year through proven expert digital marketing strategies.

We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their sales to the next level. If you’re ready to give traffic to your website the green light and learn how to increase sales and engagement through an always-on marketing strategy, contact the team at Get More Traffic today!

Read More