Do you hear that? It’s Easter, and it’s fast approaching. Don’t panic, though, because we have some tradies marketing advice to help you increase your bookings these Easter holidays. So without any further adieu, let’s cruise right into it.
The truth is, clients know when you’ve done your homework. If you still have your St Pattie’s ads running over Easter, well, then that’s a bit of a problem. Not only does incorrect advertising show potential clients you’re unprepared, but it can reflect poorly on your entire business. ‘If they can’t even update their website, how can I trust them to provide a professional service?’. And look, we know how dramatic that sounds. But, when it comes to beating out the competition, you’ve really got to do all you can to come out on top. So, how do you do that? Well, let us give you some pointers.
If you’re keen to fill your books over the Easter holidays, here are some tips to give you a jumpstart:
Get into the spirit. Change your ads to reflect the Easter season. This could look like Easter imagery or some egg-cellent puns sure to capture your audience’s attention.
Promotions/seasonal pricing. You want to start your promotions and offers a little early to ensure that clients know you’re available if your services are needed over Easter. Your ads might look something like: ‘We’re open all of Easter, and because we understand accidents happen, we’re offering our services to clients 24/7.’ ‘Refer a friend this Easter, and we’ll waive your call out fee. That’s our holiday guarantee!’
Use your social media. Engage and communicate with your audience through your social media stories, statuses, and posts. This is not only a great way to strengthen ongoing client/tradesman relationships but is an opportunity to widen your reach.
Implement hashtags. Hashtags don’t need to go viral to make an impact. So making business-specific hashtags you can use over Easter can help increase traffic to your page/s.
Pop-Ups and banners. What better way to increase traffic than through an eye-catching pop-up or banner? No, we don’t mean those annoying ones that clog up your page and deter audiences from engaging. We mean holiday specific banners that are a quick and effective way to relay information to your customers. Like the one below!
Do your research! Finally, look into what your competitors offer and try to do one better. If your competitor is closed over the break, that’s great, but you want to find the best way to come out on top if they aren’t. So, research around to optimise your booking potential.
Raise your hand if you have a phone on you or within reach. Everybody? Okay, cool. Raise your hand if you have either made a call or sent an email on that phone. Exactly! Most people have. Digital marketing helps put your business at the fingertips of consumers. Here’s how it can help you:
Consistent online presence. Regularly promoting your company on all platforms will help increase your organic reach. This could look like status uploads, images of your work or replies to your reviews.
Local business directories. We can’t say it any louder: PROMOTE, PROMOTE, PROMOTE. And this one is simple because it requires little effort and maintenance. Fact is, the world is going digital, and consumers want businesses to be more accessible than ever. So, start with Google My Business and then get listed other directories like hipages and Tradif so customers can find you when they need you.
Search Engine Optimisation or SEO. Do you have specific keywords you’d like to appear on Google for? Good news because that’s where SEO comes in. Optimising your website for SEO purposes helps you rank higher on Google. So this Easter, try changing up your website copy to reflect your holiday booking needs.
Facebook Ads. Did you know that consumers use their phones more during the holidays? It’s no wonder either; they don’t have jobs to attend! You can take advantage of this, though, and set up ads on Facebook to reach a larger target market.
Google Ads. A common misconception is that tradies should pause their ads over the holidays. However, during this time, your ads are more important than ever. Plus, if everyone else is pausing theirs, you’ll come out on top. So really, you are the real winner here.
For more information about tradies marketing or to increase your reach these holidays, get in touch with our team of digital marketers today.
Is your website a highway at peak hour? Because boy, you’ll be getting a lot of traffic with the help of our digital marketing experts. We’re passionate about helping businesses all over Australia harness the power of digital marketing to take their bookings to the next level. So, if you’re ready to give traffic to your website the green light and learn more about tradies marketing, contact the team at Get More Traffic today!