January Digital Marketing Industry Updates
Facebook Removes 4 Sensitive Targeting Categories
Last January 19 Facebook has removed 4 main categories in its ad campaign targeting. The move came out of a promise from Facebook to dial back on their targeting settings because of its users’ privacy concerns. Facebook users have become uncomfortable with being identified based on their connections to certain social causes, demographics, health conditions, and characteristics. As a result, Facebook
has now removed the following categories from their ads manager: health causes, political beliefs, religious practices and groups, and sexual orientation. If you’re currently targeting these ad groups or any smaller niches within them, now would be a good time to give your account manager a call to see how you can make adjustments for your business moving forward.
Possible New Feed Options Coming to Instagram!
Instagram’s chief, Adam Mosseri recently posted an update on his account about the new feed options they’ve been working on for Instagram. These options have stemmed from a lengthy call from users to bring back a chronological feed onto the platform. Rather than a home feed that was based on one’s engagement, likes and dislikes, users wanted a feed that was based on time and date posted, which would give them more variety and help them catch up with posts from other accounts that they follow. As a response to those requests, Mosseri showed a brief preview of two new chronologically-based feed options: Favourites, and Following. The first feed option gives users the option to create a list of favourite accounts, whose posts will then show up first on their feed in chronological order. The second option, Following, will show you posts from all the accounts you follow in chronological order.
Search Your Twitter Direct Messages for Specific Topics and Keywords
According to app researcher, Alessandro Paluzzi, Twitter has recently been testing a new advanced search option for direct messages on the platform. The option, should it be rolled out, would be a helpful tool in handling customer service concerns and requests as it would allow users to search for specific keywords and topics in their DMs, ultimately making Twitter DMs a more useful tool. The last update that Twitter had related to direct messages was back in 2019, with the addition of ‘Search for People and Groups’. Should Twitter decide to roll out this advanced search tool, it would definitely be a big step in making Twitter more user-friendly for users, influencers, and businesses leveraging the platform.
You Can Now Pin Products at the Top of Your Local and Google Map Listings
Google Business Profiles (formerly Google My Business
) have recently been given an upgrade with their product listings. In the products section of your Google Business Profile, there is now a box that you can tick that says, “Mark as Special”. This feature works much like pinning a post to the top of your blog or social media feed wherein the product marked as special will now appear at the top of your listings, giving it more exposure for your audience. This works especially well if you’re putting certain items in your catalogue on sale, or if you want to push special items or products more than others. The feature seems to appear on some accounts and not on others. Google has yet to officially comment on the feature, but if you see it on your product listing, then it might be worth marking some of your products as ‘special’.